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Second Nature: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Second Nature
Brand: Second Nature
Rating: 4.0 (148 reviews)

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Product and Vendor News

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Customer stories

Second Nature helped Xavier University improve student selling skills. Students used the platform to practice B2B sales conversations in a safe space. Over two-thirds of students increased their practice. Professors saved time. The university reached the semifinal stage of a sales competition for the first time.
Second Nature helped SAP scale up sales coaching and sales conversations. SAP used Second Nature’s conversational AI to meet growing training needs. The AI tool provided a virtual pitch partner for sales reps. This allowed SAP to improve sales skills across the team. SAP’s Global PreSales Readiness Lead shared their experience with the solution.
Second Nature's AI Role Play helped Check Point train thousands of sales reps. Sagy Kratu, head of emerging products, shared lessons from using the tool. The platform let reps practice real sales conversations. It scored their performance and gave feedback. This helped Check Point improve sales skills across their team.
Second Nature helped Check Point, a top cybersecurity software company, update thousands of sales reps on new messaging and product features. Other sales coaching tools were slow, boring, and did not work well. With Second Nature, Check Point saw a 3x jump in engagement. Sales productivity improved. Managers could track sales employee progress easily.
Second Nature helped Zoom automate sales certifications using AI. Zoom needed to update sales messaging for global teams with different experience levels. Old solutions were slow and boring. With Second Nature, Zoom saw 100% sales employee participation. Employees did more practice pitches and improved their sales messaging skills. Friction between sales enablement and reps dropped. Salespeople enjoyed the process.

Second Nature Product Overview

Second Nature uses conversational AI to transform sales training by engaging sales reps in realistic role plays. This software allows sales teams to practice and refine their skills through interactive discussions, preparing them for real-world sales calls. By simulating diverse sales scenarios, Second Nature helps reps adapt to various customer interactions, enhancing their communication and persuasion abilities. The platform's AI-driven avatars provide personalized feedback, enabling sales professionals to identify areas for improvement and track progress over time. This approach not only boosts individual performance but also aligns team strategies with business objectives, ultimately driving sales outcomes.