Salesforce Journey Builder Overview

Salesforce-journey-builder helps build customer relationships through personalized marketing and automated journeys. Engagement marketing tools from Salesforce streamline this process efficiently.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Salesforce Journey Builder.

Other use cases:

  • Workflow Management
  • Social Media Marketing
  • Helpdesk Management
  • Content Curation
  • Digital Marketing
  • Campaign Management
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Scale Best Practices and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Salesforce Journey Builder.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve ROI
  • Acquire Customers
See all business priorities See less business priorities

Salesforce Journey Builder Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Journey Builder works with different mediums / channels such as Social Media. Website. E-Mail etc.

Salesforce Journey Builder's features include Personalization, Microsites, and Feedback Surveys. and Salesforce Journey Builder support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Salesforce Journey Builder analytics capabilities include Custom Reports, and Analytics.

Reviews

"...- Allows the sending of push messages and sms - It allows to generate lading pages (or microsites) , forms and surveys, store them, modify them and reuse them at any time...." Peer review by ALBERTO S

Peer review evidence (same sources as the product rating summary)

"...Salesforce Journey Builder seems to have always been destined to enter the digital advertising space...." Latest Trends you may have missed about Salesforce Journey Builder and GA 360
"...Depending on what seems more relevant, you can trigger emails to send after customers engage with the previous email or if they access certain features within your software. ..." How To Use Salesforce For Project Management
"...You can create journeys for onboarding when a customer registers to your website, a re-engagement journey for cart abandonments or when a customer has not visited your website for a long time or a purchase journey for those who have ordered products from your website. ..." Building & Optimizing Customer Journeys With Salesforce Journey Builder

Salesforce Journey Builder, Userlane, Unless, UpMail, ServiceRocket, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Journey Builder

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Non-Profit Organization Management

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Salesforce Journey Builder is popular in Hospital & Health Care, Marketing And Advertising, and Non-Profit Organization Management and is widely used by Large Enterprise, Mid Market, and Small Business.

Salesforce Journey Builder Customer wins, Customer success stories, Case studies

How does Salesforce Journey Builder facilitate Sending & Publishing Communications?

How can Salesforce Journey Builder optimize your Engagement Management Workflow?

How can Salesforce Journey Builder enhance your Workflow Management process?

What solutions does Salesforce Journey Builder provide for Social Media Marketing?

11 buyers and buying teams have used Cuspera to assess how well Salesforce Journey Builder solved their Customer Journey and Experience needs. Cuspera uses 204 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

 

Curative - Healthcare - Medium

Curative Ditches $600, 000 Salesforce Contract Says 'AI Changes the Economics of Building ...

Austin, USA

Curative has terminated its $600,000 contract with Salesforce, opting to develop an AI-powered CRM system internally. This move underscores the potential of AI tools to enable faster, cost-effective ...software development tailored to specific business needs. Salesforce warns of the security and compliance challenges associated with internally developed systems, especially in regulated industries like healthcare.

Read on →
 

Siemens - Manufacturing - Very Large

Businesses nearly triple AI agent deployments — Salesforce

Munich, Germany

Salesforce reports a significant increase in AI agent deployments, with businesses nearly tripling their use over the past year. Siemens, a key customer, uses Salesforce's Agentforce platform to auto...mate lead qualification and routing, enhancing efficiency and sales growth. AI agents are increasingly handling complex tasks across industries, driving execution efficiency and improving customer interactions.

Read on →
 

Department of Defense - Defense - Very Large

DoD Authorizes Salesforce Agentforce 360 at Impact Level 5

Washington, USA

Salesforce's Agentforce 360 platform received Impact Level 5 authorization from the Department of Defense, enabling it to handle sensitive national security data. This clearance allows the deployment... of autonomous AI agents in military workflows. Salesforce aims to capture a significant share of the U.S. AI defense market, with the Army Human Resources Command as the first to deploy Agentforce 360 in this secure environment.

Read on →

Under Armour - Apparel & Fashion - Large

Baltimore, USA

Under Armour used Salesforce POS to improve its in-store experience. The company cut hardware support costs by 50% and reduced transaction time by 12%. Store setup now takes less than two hours, down... from a day and a half. There are no missing transactions or replication issues. Staff can handle customer search, registration, and checkout in one mobile app. This led to faster checkouts, lower costs, and higher customer satisfaction.

Read more →

Raylu - Information Technology And Services - Small

San Francisco, USA

Raylu used Salesforce and Slack to build a scalable revenue operations system. The team tracked five times more data per opportunity and doubled pipeline coverage. They automated billing and renewals... using Slack and Claude. Raylu managed all sales and marketing workflows without hiring a dedicated RevOps team. The integration gave them better visibility and control over their sales process. This helped Raylu grow fast while staying lean.

Read more →

Live Nation - Entertainment - Very Large

Beverly Hills, USA

Live Nation uses Agentforce to support over 120 venues with a single AI agent. The platform answers fan questions and automates up to 300,000 inquiries each year. At BottleRock Napa Valley, the AI ag...ent Melody guided fans through 37,000+ interactions in just 12 days. This solution helps Live Nation deliver fast, personalized support and improves fan experiences at events. The scalable system prepares Live Nation for future global events.

Read more →

Introduction to Journey Builder in Salesforce Marketing Cloud

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Peers used Salesforce Journey Builder for advertisement and sending & publishing communications

Salesforce Journey Builder Competitors

Salesforce Journey Builder Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.36/5 ★

Read Reviews (22)
Analytics

3.77/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.36/5 ★

Read Reviews (22)
Analytics

3.77/5 ★

Read Reviews (8)

Salesforce Journey Builder Integrations

Salesforce Journey Builder integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.27/5 ★

Read Reviews (7)
Data Export

1.95/5 ★

Read Reviews (2)

Few API Integrations for Salesforce Journey Builder

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pastel

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Salesforce Journey Builder

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Journey Builder

Salesforce, Inc. News

Product

Sweep Launches Multi-Org Agent to Bring Cross-System Intelligence to Salesforce

Sweep has launched the Multi-Org Agent for Salesforce, enabling enterprises to manage multiple Salesforce environments efficiently. This new agent maps dependencies and automations across fragmented Salesforce systems, reducing risks like outages and compliance gaps. It supports strategic consolidation, M&A integration, and AI readiness. Sweep plans to extend this capability to Snowflake and ServiceNow soon.

Read more →
Product

Salesforce's AI Ambitions Gain Momentum with Evercore Backing

Salesforce is advancing its AI initiatives, particularly with its Agentforce product, as noted by Evercore ISI. The company is expanding its Agentic Enterprise Pro offerings to enhance AI agent deployment and broaden use cases for customers, signaling positive momentum in AI adoption.

Read more →
Product

Agentic AI Deployment Surges at Salesforce

Salesforce's 2026 Agentic Enterprise Index reveals a tripling in AI agent deployments, significantly enhancing customer engagement and operational efficiency. The index highlights a bifurcation in AI deployment strategies across industries, with consumer sectors focusing on task-specific agents and complex sectors on versatile agents. This shift underscores AI's growing role in driving business outcomes and competitive dynamics in enterprise technology.

Read more →
Financial

Salesforce Announces Date of Second Quarter Fiscal 2027 Earnings Release and Webcast

Salesforce announced it will release its second quarter fiscal 2027 financial results on August 26, 2026, followed by a live webcast to discuss the results.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

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Financials

IPO