About Salesforce Journey Builder

Salesforce Journey Builder is a Customer Journey and Experience Software. Salesforce Journey Builder is a personalized digital marketing solution for each stage of the customer lifecycle. It helps to build multi-channel campaigns and personalize messaging.

Salesforce Journey Builder centralizes customer data and behaviour to create intelligent communications and interactions for a personalized customer experience. Journey Builder gives comprehensive data about customers based on purchase history, previous interactions, browsing behaviours, and attributes. It ensures messages are aligned and consistent across all marketing channels. Communication is streamlined with email, web landing pages, apps, targeted ads, push notifications and SMS for customers to access information right when they need it. Journey mapping feature enables to visualize simple and complex strategies for reference and revision.

Salesforce Journey Builder enables developers to develop a seamless experience across local partner networks and corporate marketing. It can optimize each customer journey by understanding engagement, individual and aggregate journey data, with deep analytics.

Cuspera Reviews

Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Salesforce Journey Builder solves your Customer Journey and Experience needs.

Business Priorities

Scale Best Practices and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using Salesforce Journey Builder.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve ROI
  • Acquire Customers
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Salesforce Journey Builder.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media and Website

3.81/5

Read Reviews (23)

"...It also supports all main social media ads, which is great...." Peer review by User
Communication Management with E-Mail, Website, Text SMS, Offline and Point Of Sale

4.64/5

Read Reviews (13)

"...The projects that we have carried out in my company have been determined by the sending of massive emails...." Peer review by Daniel R
sending & publishing communications

4.64/5

Read Reviews (12)

tracking & monitoring communications

4.64/5

Read Reviews (1)

Engagement Management with E-Mail

4.73/5

Read Reviews (12)

"...Having the ability to create decision splits based on data or engagement (open, clicks) of emails was just the beginning - now we are incorporating mobile text and Print for less (physical mail) all within our live/active journey to nurture our audience with the best channel of preference...." Peer review by Laura T, Marketing Operations Manager, Hospital & Health Care
engaging and following up

4.73/5

Read Reviews (9)

PEER EXPERIENCES
Advertisement with Social Media and Website

3.81/5

Read Reviews (23)

"...It also supports all main social media ads, which is great...." Peer review by User
Communication Management with E-Mail, Website, Text SMS, Offline and Point Of Sale

4.64/5

Read Reviews (13)

"...The projects that we have carried out in my company have been determined by the sending of massive emails...." Peer review by Daniel R
sending & publishing communications

4.64/5

Read Reviews (12)

tracking & monitoring communications

4.64/5

Read Reviews (1)

Engagement Management with E-Mail

4.73/5

Read Reviews (12)

"...Having the ability to create decision splits based on data or engagement (open, clicks) of emails was just the beginning - now we are incorporating mobile text and Print for less (physical mail) all within our live/active journey to nurture our audience with the best channel of preference...." Peer review by Laura T, Marketing Operations Manager, Hospital & Health Care
engaging and following up

4.73/5

Read Reviews (9)

23+ more Business Use Cases

Our AI advisor, Wyz, harnessed 204 insights from peers and experts to help you assess how these Salesforce Journey Builder use cases fit your Customer Journey and Experience needs.

Popular Business Setting

for Salesforce Journey Builder

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Non-Profit Organization Management

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Peers used Salesforce Journey Builder to Scale best practices and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for Salesforce Journey Builder

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.28/5

Read Reviews (10)
Microsites

4.55/5

Read Reviews (6)
Feedback surveys

4.55/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

3.28/5

Read Reviews (10)
Microsites

4.55/5

Read Reviews (6)
Feedback surveys

4.55/5

Read Reviews (6)

IT and Other Capabilities

for Salesforce Journey Builder

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.27/5

Read Reviews (7)
Data Export

1.95/5

Read Reviews (2)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.27/5

Read Reviews (7)
Data Export

1.95/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.78/5

Read Reviews (12)
Email Support

2.50/5

Read Reviews (2)
Chat Support

2.50/5

Read Reviews (2)
Phone Support

2.50/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.78/5

Read Reviews (12)
Email Support

2.50/5

Read Reviews (2)
Chat Support

2.50/5

Read Reviews (2)
Phone Support

2.50/5

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.05/5

Read Reviews (1)
Custom Reports

4.36/5

Read Reviews (22)
Analytics

3.77/5

Read Reviews (8)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.05/5

Read Reviews (1)
Custom Reports

4.36/5

Read Reviews (22)
Analytics

3.77/5

Read Reviews (8)

Failure Risk Guidance Security Report

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for Salesforce Journey Builder

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Journey Builder

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

1 Market, San Francisco, CA 94105, US

Employees

10001+

Social

Financials

IPO