Salesforce Journey Builder Overview

This is a summary of the comprehensive capabilities and benefits of Salesforce Journey Builder based on over 204 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Salesforce Journey Builder, Blackbird, JW Player Video Platform, Grass Valley Momentum, BLOX CMS, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Salesforce Journey Builder is right for your needs? Our Cuspera AI engine can evaluate how Salesforce Journey Builder fits your specific business needs, industry, and context. Get your personalized assessment report today.

Salesforce Journey Builder supports business activities such as:

  • Advertisement
  • Sending & Publishing Communications
  • Engagement Management
  • Workflow Management
  • Social Media Marketing

Salesforce Journey Builder can help you with many business goals, such as Scale Best Practices, Enter New Markets Internationally Or Locally, Enhance Customer Relationships, Improve Brand Engagement, Build Brand Awareness, etc. It can help manage these activities if you use Social Media Website E-Mail etc. for these needs. As a solution, Salesforce Journey Builder's capabilities include Personalization, Microsites, and Feedback Surveys.

Salesforce Journey Builder was founded in 1999. Hospital & Health Care Vertical is its biggest customer base.

Reviews

"...Communicate seamlessly across email, SMS, push notifications, ads, web landing pages, and apps so your customers get the right information, wherever they are. ..." Journey Builder: Personalized Digital Marketing Solutions

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Salesforce Journey Builder solved their Customer Journey and Experience needs. Cuspera uses 204 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

Business Priorities

Scale Best Practices and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using Salesforce Journey Builder.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve ROI
  • Acquire Customers
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , Engagement Management , as the business use cases that they have been most satisfied while using Salesforce Journey Builder.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media and Website

3.81/5 ★

Read Reviews (23)

"...Communicate seamlessly across email, SMS, push notifications, ads, web landing pages, and apps so your customers get the right information, wherever they are. ..." Journey Builder: Personalized Digital Marketing Solutions
Sending & Publishing Communications with E-Mail, Website, Text SMS, Offline and Point Of Sale

4.60/5 ★

Read Reviews (12)

"...- Allows the sending of push messages and sms - It allows to generate lading pages (or microsites) , forms and surveys, store them, modify them and reuse them at any time...."
Engagement Management with E-Mail

4.73/5 ★

Read Reviews (12)

"...Real time or batch journeys with up to pretty complex decissions based on customer data and interactions...."
engaging and following up

4.65/5 ★

Read Reviews (9)

"...Salesforce s marketing automation capabilities are comprised of two main offerings: Salesforce Pardot, Salesforce s business-to-business marketing automation solution, which includes e-mail marketing, lead generation and management, ROI reporting, and sales alignment Salesforce Journey Builder, Salesforce s consumer engagement solution, which is part of the corporate and enterprise e-mail, mobile, and Web marketing editions of Marketing Cloud. . ..."
PEER EXPERIENCES
Advertisement with Social Media and Website

3.81/5 ★

Read Reviews (23)

"...Communicate seamlessly across email, SMS, push notifications, ads, web landing pages, and apps so your customers get the right information, wherever they are. ..." Journey Builder: Personalized Digital Marketing Solutions
Sending & Publishing Communications with E-Mail, Website, Text SMS, Offline and Point Of Sale

4.60/5 ★

Read Reviews (12)

"...- Allows the sending of push messages and sms - It allows to generate lading pages (or microsites) , forms and surveys, store them, modify them and reuse them at any time...." Peer review by ALBERTO S
Engagement Management with E-Mail

4.73/5 ★

Read Reviews (12)

"...Real time or batch journeys with up to pretty complex decissions based on customer data and interactions...." Peer review by Consultant
engaging and following up

4.73/5 ★

Read Reviews (9)

22+ more Business Use Cases

Our AI advisor, Wyz, harnessed 204 insights from peers and experts to help you assess how these Salesforce Journey Builder use cases fit your Customer Journey and Experience needs.

Popular Business Setting

for Salesforce Journey Builder

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Non-Profit Organization Management

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Peers used Salesforce Journey Builder to Scale best practices and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for Salesforce Journey Builder

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.28/5 ★

Read Reviews (10)
Microsites

4.55/5 ★

Read Reviews (6)
Feedback surveys

4.55/5 ★

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

3.28/5 ★

Read Reviews (10)
Microsites

4.55/5 ★

Read Reviews (6)
Feedback surveys

4.55/5 ★

Read Reviews (6)

IT and Other Capabilities

for Salesforce Journey Builder

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.27/5 ★

Read Reviews (7)
Data Export

1.95/5 ★

Read Reviews (2)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.27/5 ★

Read Reviews (7)
Data Export

1.95/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.78/5 ★

Read Reviews (12)
Email Support

2.50/5 ★

Read Reviews (2)
Chat Support

2.50/5 ★

Read Reviews (2)
Phone Support

2.50/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.78/5 ★

Read Reviews (12)
Email Support

2.50/5 ★

Read Reviews (2)
Chat Support

2.50/5 ★

Read Reviews (2)
Phone Support

2.50/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.36/5 ★

Read Reviews (22)
Analytics

3.77/5 ★

Read Reviews (8)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.36/5 ★

Read Reviews (22)
Analytics

3.77/5 ★

Read Reviews (8)

Software Failure Risk Guidance

?

for Salesforce Journey Builder

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Journey Builder

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO