Salesforce Journey Builder Overview

Salesforce-journey-builder helps build customer relationships through personalized marketing and automated journeys. Engagement marketing tools from Salesforce streamline this process efficiently.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Salesforce Journey Builder.

Other use cases:

  • Workflow Management
  • Social Media Marketing
  • Helpdesk Management
  • Content Curation
  • Digital Marketing
  • Campaign Management
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Scale Best Practices and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Salesforce Journey Builder.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve ROI
  • Acquire Customers
See all business priorities See less business priorities

Salesforce Journey Builder Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Journey Builder works with different mediums / channels such as Social Media. Website. E-Mail etc.

Salesforce Journey Builder's features include Personalization, Microsites, and Feedback Surveys. and Salesforce Journey Builder support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Salesforce Journey Builder analytics capabilities include Custom Reports, and Analytics.

Reviews

"...The projects that we have carried out in my company have been determined by the sending of massive emails...." Peer review by Daniel R

Peer review evidence (same sources as the product rating summary)

"...It also supports all main social media ads, which is great...." Peer review by User
"...The projects that we have carried out in my company have been determined by the sending of massive emails...." Peer review by Daniel R
"...You can create journeys for onboarding when a customer registers to your website, a re-engagement journey for cart abandonments or when a customer has not visited your website for a long time or a purchase journey for those who have ordered products from your website. ..." Building & Optimizing Customer Journeys With Salesforce Journey Builder

Salesforce Journey Builder, Userlane, Unless, UpMail, ServiceRocket, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Journey Builder

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Non-Profit Organization Management

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Salesforce Journey Builder is popular in Hospital & Health Care, Marketing And Advertising, and Non-Profit Organization Management and is widely used by Large Enterprise, Mid Market, and Small Business.

Salesforce Journey Builder Customer wins, Customer success stories, Case studies

How does Salesforce Journey Builder address your Sending & Publishing Communications Challenges?

How efficiently Does Salesforce Journey Builder manage your Engagement Management?

What benefits does Salesforce Journey Builder offer for Workflow Management?

What benefits does Salesforce Journey Builder offer for Social Media Marketing?

11 buyers and buying teams have used Cuspera to assess how well Salesforce Journey Builder solved their Customer Journey and Experience needs. Cuspera uses 204 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

 

U.S. Air Force - Defense - Very Large

Salesforce (CRM) Lands U.S. Air Force Fleet Deal As Margins Stay In Focus

Washington, D.C., USA

Salesforce's Missionforce National Security platform is now deployed by the U.S. Air Force to manage its global vehicle fleet, marking a significant expansion into mission-critical government logisti...cs. This deployment highlights Salesforce's capability in secure operational workloads beyond traditional CRM, positioning it against major enterprise software vendors in the defense sector.

Read on →
 

Air Force - Defense - Very Large

Salesforce in focus as Air Force picks tech giant to modernize vehicle ...

Washington D.C., USA

Salesforce has been selected by the Air Force to modernize its vehicle fleet, highlighting the tech giant's role in defense technology and fleet management. This partnership underscores Salesforce's ...capability to provide advanced solutions for large-scale government projects.

Read on →
 

Oviva - Healthcare - Medium

Salesforce Deepens Commitment to Switzerland with $1 Billion Investment ...

Salesforce announced a $1 billion investment in Switzerland to boost AI transformation. Oviva, a European virtual care provider, uses Salesforce's Agentforce to handle 300,000 monthly customer messag...es autonomously, achieving high efficiency in operational support queries. Salesforce's commitment includes partnerships with Swiss organizations and support for local workforce development.

Read on →

Williams-Sonoma, Inc. - Retail - Large

San Francisco, USA

Williams-Sonoma, Inc. used Salesforce Data Cloud, AI, and Marketing Cloud to personalize engagement for millions of customers across nine brands. The company implemented Salesforce in just 7.5 months..., much faster than the typical 12–18 months. This led to 21 million new email subscribers and thousands of employee hours saved each year. Teams now automate workflows, centralize data, and deliver targeted messages using AI and CRM tools. Williams-Sonoma, Inc. also improved B2B sales and customer support with integrated Salesforce solutions.

Read more →

Rise Alliance - Financial Services - Small

USA

Salesforce helped Rise Alliance double its customer base without adding staff. The company cut report compilation time by 97%, from one hour to two minutes. Automated reminders and a custom client po...rtal ended manual paperwork and saved at least an hour daily. Reliable uptime saved seven hours per week. Rise Alliance now uses data to spot client issues early and focus on strategy, not admin work.

Read more →

Perk - Information Technology And Services - Medium

Boston, USA

Perk used Prospecting Agent from Agentforce Sales to automate manual prospecting. The sales team saw a 3x increase in call volume and built 60% of their North American pipeline with the tool. Email r...eply rates doubled, and meetings were booked within one week of setup. Reps shifted from research tasks to focusing on building relationships and closing deals. The solution let Perk's team spend more time on high-value sales activities.

Read more →

Introduction to Journey Builder in Salesforce Marketing Cloud

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Peers used Salesforce Journey Builder for advertisement and sending & publishing communications

Salesforce Journey Builder Competitors

Salesforce Journey Builder Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.36/5 ★

Read Reviews (22)
Analytics

3.77/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.36/5 ★

Read Reviews (22)
Analytics

3.77/5 ★

Read Reviews (8)

Salesforce Journey Builder Integrations

Salesforce Journey Builder integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.27/5 ★

Read Reviews (7)
Data Export

1.95/5 ★

Read Reviews (2)

Few API Integrations for Salesforce Journey Builder

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pastel

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Proof

4.59 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tremendous

4.32 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Salesforce Journey Builder

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Journey Builder

Salesforce, Inc. News

Product

Salesforce (CRM) Is Becoming Too Cheap To Ignore

Anthropic launched Claude Tag, an AI assistant feature, into Salesforce's Slack app. This integration allows Claude to join conversations, complete tasks, and work across multiple channels. Claude Tag is available in Beta for Claude Team and Claude Enterprise, powered by Claude Opus 4.8.

Read more →
M&A

Salesforce (CRM) Is Spending Billions To Broaden Its AI Offerings, But ...

Salesforce is acquiring Fin, a customer agent company, for $3.6 billion to enhance its AI offerings. This acquisition aims to broaden Salesforce's capabilities in delivering autonomous agents and improve its position in the AI software market. Fin's AI Agent platform resolves complex customer queries across channels, supporting Salesforce's strategy to provide advanced AI-driven solutions.

Read more →
Product

Salesforce Launches MCP Servers: Integrating AI and Data Analytics into ...

Salesforce has launched MCP Servers, integrating AI and data analytics into Tableau and Slack. This integration enhances Slackbot's capabilities, allowing small businesses to access real-time data insights and collaborate effectively. The integration promotes data-driven decision-making and provides tools like Data 360 for comprehensive business data visualization.

Read more →
Product

Salesforce MCP Servers: AI, Data & Analytics for Tableau & Data 360 in ...

Salesforce has announced the general availability of its MCP servers, which integrate with Slack to enhance data-driven decision-making. The integration allows Slackbot to access Salesforce CRM, Data 360, and Tableau, providing real-time insights and actions within Slack. This development aims to streamline workflows and improve collaboration by bringing data and communication into a single interface.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO