Salesforce DMP Overview

Salesforce-DMP provides a complete customer view across marketing, commerce, sales, and service. Activation occurs across email, mobile, advertising, web, and CRM.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Salesforce DMP.

Other use cases:

  • Collaboration
  • Onboarding
  • Personalized Marketing
  • Engaging With Scheduling & Cadence
  • Scheduling Post To Social Media
  • Engaging On Social Media
  • Content Sharing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Salesforce DMP.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Salesforce DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce DMP works with different mediums / channels such as Offline.

Salesforce DMP's features include Personalization. and Salesforce DMP support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Salesforce DMP analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Working with Krux gives us the opportunity to enrich our understanding and then apply it to our advertising activity, he said...." Peer review by Phil Eligio, CMO, The Guardian

Peer review evidence (same sources as the product rating summary)

"...There was just no way we could ask some of the world s top advertisers to wait 30 days for a unique audience to be gathered before launching a campaign...." Peer review by Amanda Hayes, Manager of Operations, Centro
"...Features include - Einstein Social Insights (analyze social conversations to get deeper insights about customers), Einstein Recommendations (suggest the next best product, content or offer), Einstein Engagement Scoring (predict customer's likelihood to engage with emails or convert on the web), Einstein Splits (send customers to right journey builder path based on engagement score or persona), Einstein Segmentation (From Salesforce DMP - Data Management Platform), Einstein Journey Insights (From Salesforce DMP), Einstein Vision for Social Studio..." Einstein 101 - Salesforce AI Demystified
"...In this sense the product seemed to be built specifically for publishers (maybe news publishers?) which is evident when you navigate through their systems...." Peer review by User in Broadcast Media, Media Production

Salesforce DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce DMP

Top Industries

  • Publishing
  • Media Production
  • Internet

Popular in

  • Enterprise
  • Mid Market

Salesforce DMP is popular in Publishing, Media Production, and Internet and is widely used by Enterprise, and Mid Market,

Salesforce DMP Customer wins, Customer success stories, Case studies

How can Salesforce DMP optimize your Engaging And Following Up Workflow?

Why is Salesforce DMP the best choice for Sending & Publishing Communications?

How does Salesforce DMP address your Collaboration Challenges?

How can Salesforce DMP optimize your Onboarding Workflow?

11 buyers and buying teams have used Cuspera to assess how well Salesforce DMP solved their Data Management Platform needs. Cuspera uses 244 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

 

CVS Health to Deliver Faster, More Personalized Call Center Care for Millions of Members with Salesforces Agentforce Health

Salesforce and CVS Health have expanded their collaboration to enhance call center operations using Salesforce's Agentforce Health solution. This partnership aims to streamline interactions for CVS H...ealth's Aetna and CVS Caremark businesses by integrating AI agents to provide real-time insights. The platform will enable personalized and efficient member care, marking Salesforce's largest Agentforce deal in regulated industries.

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Salesforce touts big deals as it tries to tamp down SaaS-pocalypse fears

Salesforce highlights significant customer deals to alleviate concerns about potential SaaS industry downturns.

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Salesforce's Air Force Deal Tests Agentforce's Role In Secure Government AI

Salesforce secured a $72 million contract with the U.S. Air Force, part of a $5.6 billion Department of Defense deal, to integrate its Agentforce AI platform for personnel and workflow management. Th...is marks Salesforce's largest federal contract, enhancing its presence in secure government cloud environments. The deal could boost Salesforce's position in AI-driven government solutions, potentially leading to more defense and civilian contracts.

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Los Angeles County Public Defender - Legal Services - Large

Los Angeles, USA

Salesforce helped the Los Angeles County Public Defender digitize 107 years of paper records and consolidate 26 legacy systems into a secure cloud-based case management platform. The office, with 1,2...00 employees, now manages over 140,000 client cases per year digitally. Attorneys access real-time client and case data from anywhere, improving preparation and client service. The new system streamlines legal workflows, enhances collaboration, and supports holistic representation. This transformation enables data-driven justice reform and better outcomes for residents.

Read more →
 

Heathrow Airport - Hospitality - Large

London, UK

Heathrow Airport used Salesforce Agentforce to deliver faster, more personalized support for 83 million passengers each year. The airport improved digital contact efficiency by 40% and reduced chat e...xchanges by over 50%. Hallie, their AI agent, now resolves 90% of chats without live agent transfer. Commerce Cloud drove a 30% increase in digital revenue over four years. Marketing Cloud achieved a 49% open rate for customer emails, boosting engagement and purchase values.

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Formula 1 - Entertainment - Large

London, UK

Agentforce helped Formula 1 cut service response times by 80%. F1 unified over 100 data sources to create detailed fan profiles. Service reps now resolve issues faster and deliver more personalized s...upport. Marketing Cloud and AI-driven content boosted click-through rates by 22%. Fan satisfaction rose 8% year over year, reaching 90%. Tableau enabled F1 to secure new partnerships with actionable audience insights.

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lightning

Peers used Salesforce DMP for advertisement and engaging and following up

Salesforce DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)

Salesforce DMP Integrations

Salesforce DMP integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.80/5 ★

Read Reviews (14)
Data Export

3.97/5 ★

Read Reviews (6)

Zapier

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for Salesforce DMP

Poplar

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Copper

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

KONNEKTIVE CRM

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Salesforce DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce DMP

Salesforce, Inc. News

Financial

Salesforce Beats Q1 but Soft Q2 Guide Spooks SaaS Bulls

Salesforce exceeded Q1 FY27 revenue and EPS expectations but issued a lower-than-expected Q2 revenue forecast, causing investor concern over AI's impact on traditional SaaS models. The company is focusing on its Agentforce platform to balance per-seat license sales with AI-driven solutions.

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Product

How We Use Data Detect to Secure the Heart of Salesforce

Salesforce uses its own product, Shield: Data Detect, to secure its internal systems by automating the discovery of sensitive data across billions of records. This internal testing, known as the "Customer Zero" approach, has led to improvements in product stability, user experience, and future roadmap features, enhancing the security and compliance of Salesforce's enterprise platform.

Read more →
Financial

Salesforce revenue forecast disappoints amid AI disruption fears

Salesforce's revenue forecast for the second quarter falls below Wall Street estimates, raising concerns about AI-driven disruption to traditional software demand. Despite a strong first quarter with $11.13 billion in revenue and 98 new deals, the company faces investor apprehension over AI tools potentially impacting enterprise software demand.

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Financial

Salesforce Delivers Record First Quarter Fiscal 2027 Results

Salesforce reported record first-quarter fiscal 2027 results, with revenue reaching $11.1 billion, a 13% year-over-year increase. The company highlighted significant growth in its Agentforce and Data 360 offerings, with annual recurring revenue hitting $3.4 billion. Salesforce also announced a $25 billion accelerated share repurchase program. The company remains optimistic about organic revenue growth in the second half of FY27.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

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Financials

IPO