Salesforce DMP Overview
This is a summary of the comprehensive capabilities and benefits of Salesforce DMP based on over 244 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Salesforce DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Salesforce DMP is right for your needs? Our Cuspera AI engine can evaluate how Salesforce DMP fits your specific business needs, industry, and context. Get your personalized assessment report today.
Salesforce DMP supports business activities such as:
- Advertisement
- Engaging And Following Up
- Sending & Publishing Communications
- Collaboration
- Training & Onboarding
Salesforce DMP can help you with many business goals, such as Enhance Customer Relationships, Increase Sales & Revenue, Improve ROI, Grow Market Share, Build Brand Awareness, etc. It can help manage these activities if you use Offline for these needs. As a solution, Salesforce DMP's capabilities include Personalization.
Salesforce DMP was founded in 1999. Publishing Vertical is its biggest customer base.
Reviews
"...While we have had a longtime commitment to data-focused advertising, Krux helped take us to the next level with its flexible integrations...." Peer review by Nicole Holtsmark, Head of Programmatic Trading & Audiences, Telegraph Media Group
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Salesforce DMP solved their Data Management Platform needs. Cuspera uses 244 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities peers achieved using Salesforce DMP.
Use Cases
Peers recommend Advertisement , Engaging And Following Up , Sending & Publishing Communications , as the business use cases that they have been most satisfied while using Salesforce DMP.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Advertisement with Offline |
4.70/5 ★ |
"...While we have had a longtime commitment to data-focused advertising, Krux helped take us to the next level with its flexible integrations...." Peer review by Nicole Holtsmark, Head of Programmatic Trading & Audiences, Telegraph Media Group |
Engaging And Following Up |
4.78/5 ★ |
"...We worked with HyperDrive, which implemented Salesforce as that other link in the chain from a guest satisfaction and engagement standpoint, especially when we began using AMPscript to pull in and filter our data to create personalized guest journeys...." Peer review by Pete Buscani, Executive Vice President Of Marketing, Larosa’s Family Pizzeria |
Sending & Publishing Communications |
4.59/5 ★ |
"...The second thing we discovered was massive amounts of content being published in an ad-hoc manner...." Peer review by Sarah Johnston, Global Social Media Manager, Les Mills |
PEER EXPERIENCES | |
---|---|
Advertisement with Offline |
4.70/5 ★ |
"...While we have had a longtime commitment to data-focused advertising, Krux helped take us to the next level with its flexible integrations...." Peer review by Nicole Holtsmark, Head of Programmatic Trading & Audiences, Telegraph Media Group |
|
Engaging And Following Up |
4.78/5 ★ |
"...We worked with HyperDrive, which implemented Salesforce as that other link in the chain from a guest satisfaction and engagement standpoint, especially when we began using AMPscript to pull in and filter our data to create personalized guest journeys...." Peer review by Pete Buscani, Executive Vice President Of Marketing, Larosa’s Family Pizzeria |
|
Sending & Publishing Communications |
4.59/5 ★ |
"...The second thing we discovered was massive amounts of content being published in an ad-hoc manner...." Peer review by Sarah Johnston, Global Social Media Manager, Les Mills |
21+ more Business Use Cases
Our AI advisor, Wyz, harnessed 244 insights from peers and experts to help you assess how these Salesforce DMP use cases fit your Data Management Platform needs.
Popular Business Setting
for Salesforce DMP
Top Industries
- Publishing
- Media Production
- Internet
Popular in
- Enterprise
- Mid Market
Peer and Expert Opinion on Features
for Salesforce DMP
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (15) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (15) |
IT and Other Capabilities
for Salesforce DMP
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Import | Read Reviews (14) |
Data Export | Read Reviews (6) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Import | Read Reviews (14) |
Data Export | Read Reviews (6) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
24/7 Support | Read Reviews (21) |
Phone Support | Read Reviews (3) |
Email Support | Read Reviews (2) |
Chat Support | Read Reviews (2) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
24/7 Support | Read Reviews (21) |
Phone Support | Read Reviews (3) |
Email Support | Read Reviews (2) |
Chat Support | Read Reviews (2) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (5) |
Analytics | Read Reviews (21) |
Custom Reports | Read Reviews (17) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (5) |
Analytics | Read Reviews (21) |
Custom Reports | Read Reviews (17) |
Software Failure Risk Guidance
?for Salesforce DMP
Overall Risk Meter
Top Failure Risks for Salesforce DMP
Vendor Profile Details
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO