Salesforce DMP Overview

This is a summary of the comprehensive capabilities and benefits of Salesforce DMP based on over 244 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Salesforce DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Salesforce DMP is right for your needs? Our Cuspera AI engine can evaluate how Salesforce DMP fits your specific business needs, industry, and context. Get your personalized assessment report today.

Salesforce DMP supports business activities such as:

  • Advertisement
  • Engaging And Following Up
  • Sending & Publishing Communications
  • Collaboration
  • Training & Onboarding

Salesforce DMP can help you with many business goals, such as Enhance Customer Relationships, Increase Sales & Revenue, Improve ROI, Grow Market Share, Build Brand Awareness, etc. It can help manage these activities if you use Offline for these needs. As a solution, Salesforce DMP's capabilities include Personalization.

Salesforce DMP was founded in 1999. Publishing Vertical is its biggest customer base.

Reviews

"...While we have had a longtime commitment to data-focused advertising, Krux helped take us to the next level with its flexible integrations...." Peer review by Nicole Holtsmark, Head of Programmatic Trading & Audiences, Telegraph Media Group

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Salesforce DMP solved their Data Management Platform needs. Cuspera uses 244 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities peers achieved using Salesforce DMP.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engaging And Following Up , Sending & Publishing Communications , as the business use cases that they have been most satisfied while using Salesforce DMP.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Offline

4.70/5 ★

Read Reviews (26)

"...While we have had a longtime commitment to data-focused advertising, Krux helped take us to the next level with its flexible integrations...."
Engaging And Following Up

4.78/5 ★

Read Reviews (11)

"...We worked with HyperDrive, which implemented Salesforce as that other link in the chain from a guest satisfaction and engagement standpoint, especially when we began using AMPscript to pull in and filter our data to create personalized guest journeys...."
Sending & Publishing Communications

4.59/5 ★

Read Reviews (6)

"...The second thing we discovered was massive amounts of content being published in an ad-hoc manner...."
PEER EXPERIENCES
Advertisement with Offline

4.70/5 ★

Read Reviews (26)

"...While we have had a longtime commitment to data-focused advertising, Krux helped take us to the next level with its flexible integrations...." Peer review by Nicole Holtsmark, Head of Programmatic Trading & Audiences, Telegraph Media Group
Engaging And Following Up

4.78/5 ★

Read Reviews (11)

"...We worked with HyperDrive, which implemented Salesforce as that other link in the chain from a guest satisfaction and engagement standpoint, especially when we began using AMPscript to pull in and filter our data to create personalized guest journeys...." Peer review by Pete Buscani, Executive Vice President Of Marketing, Larosa’s Family Pizzeria
Sending & Publishing Communications

4.59/5 ★

Read Reviews (6)

"...The second thing we discovered was massive amounts of content being published in an ad-hoc manner...." Peer review by Sarah Johnston, Global Social Media Manager, Les Mills

21+ more Business Use Cases

Our AI advisor, Wyz, harnessed 244 insights from peers and experts to help you assess how these Salesforce DMP use cases fit your Data Management Platform needs.

Based on peer insights

Cuspera recommends Salesforce DMP for

Use Cases Advertisement , Engaging And Following Up , Sending & Publishing Communications
Medium Offline
Features Personalization
Business Priorities Enhance Customer Relationships, Increase Sales & Revenue, Improve ROI
Industries Publishing, Media Production, Internet

Popular Business Setting

for Salesforce DMP

Top Industries

  • Publishing
  • Media Production
  • Internet

Popular in

  • Enterprise
  • Mid Market

Peers used Salesforce DMP to Enhance customer relationships and Increase sales & revenue

Peer and Expert Opinion on Features

for Salesforce DMP

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.80/5 ★

Read Reviews (15)
FEATURES RATINGS AND REVIEWS
Personalization

4.80/5 ★

Read Reviews (15)

IT and Other Capabilities

for Salesforce DMP

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.80/5 ★

Read Reviews (14)
Data Export

3.97/5 ★

Read Reviews (6)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.80/5 ★

Read Reviews (14)
Data Export

3.97/5 ★

Read Reviews (6)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.26/5 ★

Read Reviews (21)
Phone Support

4.16/5 ★

Read Reviews (3)
Email Support

3.88/5 ★

Read Reviews (2)
Chat Support

3.88/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.26/5 ★

Read Reviews (21)
Phone Support

4.16/5 ★

Read Reviews (3)
Email Support

3.88/5 ★

Read Reviews (2)
Chat Support

3.88/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)

Software Failure Risk Guidance

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for Salesforce DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce DMP

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO