Salesforce DMP Overview

Salesforce-DMP provides a complete customer view across marketing, commerce, sales, and service. Activation occurs across email, mobile, advertising, web, and CRM.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Salesforce DMP.

Other use cases:

  • Collaboration
  • Onboarding
  • Personalized Marketing
  • Engaging With Scheduling & Cadence
  • Scheduling Post To Social Media
  • Engaging On Social Media
  • Content Sharing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Salesforce DMP.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Salesforce DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce DMP works with different mediums / channels such as Offline.

Salesforce DMP's features include Personalization. and Salesforce DMP support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Salesforce DMP analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Through our partnership with Krux, we re able to deliver the highest quality ad exchange in the industry, giving publishers more control, higher CPMs, and the greatest level of data protection available...." Peer review by Shawn Riegsecker, CEO & FOUNDER, Centro

Peer review evidence (same sources as the product rating summary)

"...With a solid base in B2C advertising, Pinterest has the potential to take customer engagement and personalized marketing to a whole new level...." 6 reasons to cheer for Salesforce Marketing Cloud user
"...Features include - Einstein Social Insights (analyze social conversations to get deeper insights about customers), Einstein Recommendations (suggest the next best product, content or offer), Einstein Engagement Scoring (predict customer's likelihood to engage with emails or convert on the web), Einstein Splits (send customers to right journey builder path based on engagement score or persona), Einstein Segmentation (From Salesforce DMP - Data Management Platform), Einstein Journey Insights (From Salesforce DMP), Einstein Vision for Social Studio..." Einstein 101 - Salesforce AI Demystified
"...Through our partnership with Krux, we re able to deliver the highest quality ad exchange in the industry, giving publishers more control, higher CPMs, and the greatest level of data protection available...." Peer review by Shawn Riegsecker, CEO & FOUNDER, Centro

Salesforce DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce DMP

Top Industries

  • Publishing
  • Media Production
  • Internet

Popular in

  • Enterprise
  • Mid Market

Salesforce DMP is popular in Publishing, Media Production, and Internet and is widely used by Enterprise, and Mid Market,

Salesforce DMP Customer wins, Customer success stories, Case studies

What solutions does Salesforce DMP provide for Engaging And Following Up?

How efficiently Does Salesforce DMP manage your Sending & Publishing Communications?

How can Salesforce DMP optimize your Collaboration Workflow?

Why is Salesforce DMP the best choice for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Salesforce DMP solved their Data Management Platform needs. Cuspera uses 244 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

 

INSPIRE Entertainment Resort - Hospitality And MICE - Medium

Salesforce, INSPIRE Partner on AI Transformation of MICE Business - The Elec Inc.

Incheon, South Korea

Salesforce is partnering with INSPIRE Entertainment Resort to transform its MICE business using AI. INSPIRE will adopt Salesforce's Sales Cloud to integrate sales data and build an AI-based decision-...making system, enhancing sales management and revenue forecasting. This collaboration aims to create a new B2B sales model for the hospitality and MICE industries.

Read on →
 

VALiNTRY360 - Consulting - Medium

Salesforce Managed Services: VALiNTRY360 Introduces Seven-Pillar Performance Framework

Winter Park, USA

VALiNTRY360 has introduced a Seven-Pillar Salesforce Managed Services Framework to enhance CRM support efficiency and AI operational readiness. This framework helps organizations measure Salesforce e...nvironment performance across areas like data quality, automation reliability, and user adoption. VALiNTRY360 aims to improve business processes and prepare companies for AI capabilities through structured assessments and ongoing support.

Read on →
 

Asian Footwears - Retail - Medium

Asian Footwear in pact with Salesforce - The Hans India

India

Asian Footwears partners with Salesforce to unify customer data across channels, enhancing AI-driven engagement and agentic workflows. This collaboration aims to support Asian Footwear's transition t...o an agentic enterprise, leveraging AI for personalized customer interactions and operational efficiency.

Read on →
 

Thames Valley Police and Hampshire & Isle of Wight Constabulary - Government Administration - Large

UK

Salesforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary launch a self-service portal for victims. Citizens can check case status and message officers directly. The portal le...d to a 15% improvement in CSAT score and £1.4M in cost avoidance. Contact center call volumes dropped by 10%. The solution was built and deployed in just 15 weeks.

Read more →
 

MIMIT Health - Hospital & Health Care - Small

Chicago, USA

MIMIT Health used Salesforce’s Agentic Enterprise Architecture to unify patient data and automate workflows. They replaced fragmented EHR systems with Agentforce Health, giving care teams a real-time..., complete view of each patient. This led to $1.5 million in annual operational savings, a 15% reduction in inventory costs, and $500,000 less in system maintenance. Providers now spend less time on paperwork and see 40% more patients. Physician burnout dropped to low single digits, and employees save three hours daily.

Read more →
 

Rare - Non Profit Organization Management - Medium

Arlington, USA

Rare used Salesforce’s unified platform to connect farmer data, fundraising, and grant workflows. The nonprofit replaced manual, disconnected tools with a single CRM, improving data access and automa...ting routine tasks. Teams now anticipate 40% more time for high-impact field work. Centralized data helps Rare expand regenerative farming from 17,500 to 300,000 hectares. Salesforce’s automation and AI features support Rare’s global mission and growth.

Read more →
lightning

Peers used Salesforce DMP for advertisement and engaging and following up

Salesforce DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)

Salesforce DMP Integrations

Salesforce DMP integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.80/5 ★

Read Reviews (14)
Data Export

3.97/5 ★

Read Reviews (6)

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Zapier

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for Salesforce DMP

OneDesk

4.06 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tubular

4.84 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Proof

4.59 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Salesforce DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce DMP

Salesforce, Inc. News

M&A

Salesforce Loops Acquisition Boosts Tableau Offering - Daily Research News Online

Salesforce's acquisition of Loops enhances its Tableau offering, strengthening its capabilities in data visualization and analytics.

Read more →
M&A

Salesforce Buys Loops — but Tableau Has No Product Roadmap Yet - Quasa.io

Salesforce announced its acquisition of Loops, an Israeli startup specializing in automated performance diagnostics and root-cause analysis, to integrate its technology into Tableau. The acquisition aims to enhance Tableau's analytics capabilities, although specific product release details remain undisclosed. The transaction is expected to close in early November, subject to customary conditions.

Read more →
M&A

Salesforce expands Tableau agentic analytics push with Loops buy - TechTarget

Salesforce is acquiring AI-powered analytics startup Loops to enhance its Tableau software. Loops' technology, including the Scout analytics agent, will be integrated into Tableau, offering features like root cause analysis and performance improvement recommendations. The acquisition aims to advance Tableau's agentic analytics strategy, with the deal expected to close in early November.

Read more →
Product

Klient Launches Klient Insights: Live PSA Dashboards Inside Salesforce - Daily Journal

Klient has launched Klient Insights, a live dashboard workspace integrated into Klient PSA within Salesforce. This tool provides professional services firms with real-time insights on margin, capacity, unbilled time, and client health, eliminating the need for exports or spreadsheets.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO