Salesforce DMP Overview

Salesforce-DMP provides a complete customer view across marketing, commerce, sales, and service. Activation occurs across email, mobile, advertising, web, and CRM.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Salesforce DMP.

Other use cases:

  • Collaboration
  • Onboarding
  • Personalized Marketing
  • Engaging With Scheduling & Cadence
  • Scheduling Post To Social Media
  • Engaging On Social Media
  • Content Sharing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Salesforce DMP.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Salesforce DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce DMP works with different mediums / channels such as Offline.

Salesforce DMP's features include Personalization. and Salesforce DMP support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Salesforce DMP analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Sales Cloud makes account planning, sales funnel management, and collaboration much easier...." Peer review by Sami Kujanpää, General Manager of Sales Management, Wartsila

Salesforce DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce DMP

Top Industries

  • Publishing
  • Media Production
  • Internet

Popular in

  • Enterprise
  • Mid Market

Salesforce DMP is popular in Publishing, Media Production, and Internet and is widely used by Enterprise, and Mid Market,

Salesforce DMP Customer wins, Customer success stories, Case studies

How does Salesforce DMP facilitate Engaging And Following Up?

What makes Salesforce DMP ideal for Sending & Publishing Communications?

How efficiently Does Salesforce DMP manage your Collaboration?

What solutions does Salesforce DMP provide for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Salesforce DMP solved their Data Management Platform needs. Cuspera uses 244 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

 

Army Awards Salesforce $5.6 Billion Software Deal - WSJ

Salesforce secured a $5.6 billion contract with the Army for software solutions, marking a significant customer acquisition.

Read on →
 

Checkmarx Taps Agentforce 360 for Customer Service - Salesforce

Checkmarx is enhancing its customer service operations using Salesforce's Agentforce 360, achieving significant improvements in first contact resolution and case closure times. The deployment is in i...ts second phase, focusing on knowledge management and data unification. Checkmarx plans to expand Agentforce use to sales and legal operations. This collaboration highlights the mutual benefits of integrating AI into core business processes.

Read on →
 

Adamed selects Salesforce Life Sciences for healthcare engagement - Salesforce

Adamed Laboratorios, a Spanish pharmaceutical company, selects Salesforce's Agentforce Life Sciences for Customer Engagement to modernize operations and enhance customer relationships. This adoption ...allows Adamed to unify commercial processes, support multi-channel engagement, and gain a 360-degree customer view. The implementation is led by Izertis, a Salesforce partner, ensuring successful deployment and adoption.

Read on →

Panasonic - Consumer Electronics

Panasonic used Salesforce AI to improve its service operations. The company wanted to make service faster and more efficient. They used assistive and autonomous AI tools from Salesforce. This helped ...Panasonic transform how they deliver service. The result was better support for their customers.

Read on →

DeVry University - Education

Agentforce helped DeVry University support students from enrollment to course completion. The platform improved student engagement and streamlined support processes. DeVry used Agentforce to connect ...students with the right resources quickly. This led to better student experiences and smoother operations. The solution focused on education technology and student success.

Read on →

BACA Systems - Manufacturing

Einstein 1 Sales helped BACA Systems double sales productivity. The company used Salesforce Data Cloud and AI to automate sales tasks and improve email engagement. AppExchange integrations cut delive...ry errors and saved 15 workdays per month. Flow Builder enabled fast, no-code automation for licensing and operations. BACA Systems now manages all sales and admin tasks in Salesforce, boosting efficiency and accuracy.

Read on →
lightning

Peers used Salesforce DMP for advertisement and engaging and following up

Salesforce DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)

Software Failure Risk Guidance

?

for Salesforce DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce DMP

Salesforce, Inc. News

Partnership

LM, PG&E, Salesforce and Wells Fargo Launch EMBERPOINT to Tr - ASDNews

Salesforce, along with Lockheed Martin, PG&E, and Wells Fargo, has launched EMBERPOINT, a venture aimed at transforming wildfire prevention and response. Salesforce will provide the digital foundation, integrating data streams into a real-time response engine using Agentforce and Slack. This partnership seeks to enhance wildfire safety through advanced technologies and coordinated efforts.

Read more →
Product

New and upcoming innovations for Agentforce Commerce

Salesforce has introduced new innovations for Agentforce Commerce, enhancing B2C commerce with AI-driven features. These include agentic shopping for personalized experiences, ChatGPT catalog integration, and Google's Universal Commerce Protocol integration. New capabilities in contextual search, connected commerce, intelligent order management, and point-of-sale systems are also highlighted. These updates aim to improve customer engagement, operational efficiency, and drive growth.

Read more →
Product

Salesforce Expands MuleSoft Agent Fabric with Automated Discovery - Salesforce

Salesforce has expanded its MuleSoft Agent Fabric with new automated discovery capabilities, enhancing AI agent management across platforms like Salesforce Agentforce, Amazon Bedrock, and Google Cloud's Vertex AI. The update introduces Agent Scanners for automatic detection and cataloging of AI agents, providing a unified control plane for governance and visibility. This development supports scalable AI deployment, offering seamless integration and oversight of agents and tools within the enterprise.

Read more →
Company

Salesforce launches startup program in Malaysia and the Philippines - TNGlobal

Salesforce has expanded its Startup Program to Malaysia and the Philippines, providing local startups access to AI-powered products, mentorship, and go-to-market opportunities. This expansion aims to foster growth in these regions' startup ecosystems, aligning with Salesforce's commitment to ASEAN and South Asia. The program, active since 2021, now supports over 435 startups, including more than 230 AI-first companies.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO