Marketing Automation and Customer Data Platform for Flawless Marketing
Retail Case Studies and Customer Success Stories with RMC Customer Data Platform
Sportsoul
- Retail
Related Marketing Cloud helped Sportsoul boost sales conversion rate by 6 times, reaching 9%. Sportsoul used marketing automation scenarios on its mobile web site. The company targeted users with per...sonalized campaigns. This reduced costs and improved campaign relevance. One scenario generated 5 times more revenue than all others combined.
RMC web push notifications helped idefix achieve a 600% return. idefix used Related Digital's omnichannel marketing automation to connect email and push notifications. They managed content and campai...gns based on customer interests. By supporting abandoned cart emails with web push, idefix improved campaign effectiveness. This led to a big increase in customer engagement and sales.
Related Digital's Prime Solutions and Marketing Cloud helped FLO Mağazacılık unify 11 million customer records from six channels. The company combined online and offline data for a 360-degree custome...r view. Teams now manage campaigns from a single platform. Real-time data deduplication enables instant actions and personalized experiences. FLO improved omnichannel marketing and customer engagement.
Related Digital helped Sportsoul boost its sales conversion rate by 6 times using marketing automation on its mobile website. Sportsoul used segmentation to target the right audience and avoid irrele...vant messages. The company ran auto-triggered campaigns and reached a 9 percent sales conversion rate. One scenario generated 5 times more revenue than any other scenario. Sportsoul managed all marketing activities from one platform for better efficiency.
Related Digital helped idefix use RMC web push notifications and email marketing. idefix wanted to improve customer engagement and campaign effectiveness. They used omnichannel tools to send emails a...nd push notifications based on customer interests. Cart abandonment emails were supported by web push notifications. idefix saw a 600% increase in feedback from these campaigns.
D&R is the largest book and multimedia retailer in Turkey. They wanted to reach price-sensitive users and remind them about products they were interested in when prices dropped. D&R used Related Digi...tal's personalized email technology to send dynamic emails at the right time. This helped remind users about products they liked. As a result, D&R increased their return rate by 98%.
idefix wanted to improve how they connect with customers. They used Related Digital's system for email and push notifications. This helped them send the right messages to customers based on their int...erests. They used web push notifications to remind people about abandoned carts. This led to a 600% increase in responses. idefix ran more effective marketing campaigns with these tools.
Sportsoul wanted to increase its sales conversion rate. They used marketing automation scenarios on their mobile website. They ran auto-triggered campaigns and used segmentation to reach the right au...dience. This helped them avoid sending too many messages to customers. As a result, their sales conversion rate increased by 6 times to 9 percent. One scenario generated 5 times more revenue than any other scenario.
D&R wanted to improve their email marketing by sending targeted messages to customers. They used Related Digital to send personalized emails at the right time. This helped D&R increase their conversi...on rates by 98%. The marketing team was happy with the results. They said the solution helped them reach price-sensitive customers and increased customer satisfaction.
FLO needed to bring together customer data from digital and retail channels to create better marketing campaigns. Their teams had trouble working with data stored in different places. They used CDP P...rime Solutions and Related Marketing Cloud Solutions to combine and segment all their customer data. Now, they can track customers easily through one platform. They unified data from 11 million members, making all shopping data ready to use for marketing.
Related Marketing Cloud helped Sportsoul boost sales conversion rate by 6 times, reaching 9%. Sportsoul used marketing automation scenarios on its mobile web site. The company targeted users with per...sonalized campaigns. This reduced costs and improved campaign relevance. One scenario generated 5 times more revenue than all others combined.
RMC web push notifications helped idefix achieve a 600% return. idefix used Related Digital's omnichannel marketing automation to connect email and push notifications. They managed content and campai...gns based on customer interests. By supporting abandoned cart emails with web push, idefix improved campaign effectiveness. This led to a big increase in customer engagement and sales.
Related Digital's Prime Solutions and Marketing Cloud helped FLO Mağazacılık unify 11 million customer records from six channels. The company combined online and offline data for a 360-degree custome...r view. Teams now manage campaigns from a single platform. Real-time data deduplication enables instant actions and personalized experiences. FLO improved omnichannel marketing and customer engagement.
Related Digital helped Sportsoul boost its sales conversion rate by 6 times using marketing automation on its mobile website. Sportsoul used segmentation to target the right audience and avoid irrele...vant messages. The company ran auto-triggered campaigns and reached a 9 percent sales conversion rate. One scenario generated 5 times more revenue than any other scenario. Sportsoul managed all marketing activities from one platform for better efficiency.
Related Digital helped idefix use RMC web push notifications and email marketing. idefix wanted to improve customer engagement and campaign effectiveness. They used omnichannel tools to send emails a...nd push notifications based on customer interests. Cart abandonment emails were supported by web push notifications. idefix saw a 600% increase in feedback from these campaigns.
D&R is the largest book and multimedia retailer in Turkey. They wanted to reach price-sensitive users and remind them about products they were interested in when prices dropped. D&R used Related Digi...tal's personalized email technology to send dynamic emails at the right time. This helped remind users about products they liked. As a result, D&R increased their return rate by 98%.
idefix wanted to improve how they connect with customers. They used Related Digital's system for email and push notifications. This helped them send the right messages to customers based on their int...erests. They used web push notifications to remind people about abandoned carts. This led to a 600% increase in responses. idefix ran more effective marketing campaigns with these tools.
Sportsoul wanted to increase its sales conversion rate. They used marketing automation scenarios on their mobile website. They ran auto-triggered campaigns and used segmentation to reach the right au...dience. This helped them avoid sending too many messages to customers. As a result, their sales conversion rate increased by 6 times to 9 percent. One scenario generated 5 times more revenue than any other scenario.
D&R wanted to improve their email marketing by sending targeted messages to customers. They used Related Digital to send personalized emails at the right time. This helped D&R increase their conversi...on rates by 98%. The marketing team was happy with the results. They said the solution helped them reach price-sensitive customers and increased customer satisfaction.
FLO needed to bring together customer data from digital and retail channels to create better marketing campaigns. Their teams had trouble working with data stored in different places. They used CDP P...rime Solutions and Related Marketing Cloud Solutions to combine and segment all their customer data. Now, they can track customers easily through one platform. They unified data from 11 million members, making all shopping data ready to use for marketing.
D&R wanted to improve their email marketing by sending targeted messages to customers. They used Related Digital to send personalized emails at the right time. This helped D&R increase their conversi...on rates by 98%. The marketing team was happy with the results. They said the solution helped them reach price-sensitive customers and increased customer satisfaction.
FLO needed to bring together customer data from digital and retail channels to create better marketing campaigns. Their teams had trouble working with data stored in different places. They used CDP P...rime Solutions and Related Marketing Cloud Solutions to combine and segment all their customer data. Now, they can track customers easily through one platform. They unified data from 11 million members, making all shopping data ready to use for marketing.
Related Marketing Cloud helped Sportsoul boost sales conversion rate by 6 times, reaching 9%. Sportsoul used marketing automation scenarios on its mobile web site. The company targeted users with per...sonalized campaigns. This reduced costs and improved campaign relevance. One scenario generated 5 times more revenue than all others combined.
RMC web push notifications helped idefix achieve a 600% return. idefix used Related Digital's omnichannel marketing automation to connect email and push notifications. They managed content and campai...gns based on customer interests. By supporting abandoned cart emails with web push, idefix improved campaign effectiveness. This led to a big increase in customer engagement and sales.
Related Digital's Prime Solutions and Marketing Cloud helped FLO Mağazacılık unify 11 million customer records from six channels. The company combined online and offline data for a 360-degree custome...r view. Teams now manage campaigns from a single platform. Real-time data deduplication enables instant actions and personalized experiences. FLO improved omnichannel marketing and customer engagement.
Related Digital helped Sportsoul boost its sales conversion rate by 6 times using marketing automation on its mobile website. Sportsoul used segmentation to target the right audience and avoid irrele...vant messages. The company ran auto-triggered campaigns and reached a 9 percent sales conversion rate. One scenario generated 5 times more revenue than any other scenario. Sportsoul managed all marketing activities from one platform for better efficiency.
Related Digital helped idefix use RMC web push notifications and email marketing. idefix wanted to improve customer engagement and campaign effectiveness. They used omnichannel tools to send emails a...nd push notifications based on customer interests. Cart abandonment emails were supported by web push notifications. idefix saw a 600% increase in feedback from these campaigns.
D&R is the largest book and multimedia retailer in Turkey. They wanted to reach price-sensitive users and remind them about products they were interested in when prices dropped. D&R used Related Digi...tal's personalized email technology to send dynamic emails at the right time. This helped remind users about products they liked. As a result, D&R increased their return rate by 98%.
idefix wanted to improve how they connect with customers. They used Related Digital's system for email and push notifications. This helped them send the right messages to customers based on their int...erests. They used web push notifications to remind people about abandoned carts. This led to a 600% increase in responses. idefix ran more effective marketing campaigns with these tools.
Sportsoul wanted to increase its sales conversion rate. They used marketing automation scenarios on their mobile website. They ran auto-triggered campaigns and used segmentation to reach the right au...dience. This helped them avoid sending too many messages to customers. As a result, their sales conversion rate increased by 6 times to 9 percent. One scenario generated 5 times more revenue than any other scenario.
D&R wanted to improve their email marketing by sending targeted messages to customers. They used Related Digital to send personalized emails at the right time. This helped D&R increase their conversi...on rates by 98%. The marketing team was happy with the results. They said the solution helped them reach price-sensitive customers and increased customer satisfaction.
FLO needed to bring together customer data from digital and retail channels to create better marketing campaigns. Their teams had trouble working with data stored in different places. They used CDP P...rime Solutions and Related Marketing Cloud Solutions to combine and segment all their customer data. Now, they can track customers easily through one platform. They unified data from 11 million members, making all shopping data ready to use for marketing.
Related Marketing Cloud helped Sportsoul boost sales conversion rate by 6 times, reaching 9%. Sportsoul used marketing automation scenarios on its mobile web site. The company targeted users with per...sonalized campaigns. This reduced costs and improved campaign relevance. One scenario generated 5 times more revenue than all others combined.
RMC web push notifications helped idefix achieve a 600% return. idefix used Related Digital's omnichannel marketing automation to connect email and push notifications. They managed content and campai...gns based on customer interests. By supporting abandoned cart emails with web push, idefix improved campaign effectiveness. This led to a big increase in customer engagement and sales.
Related Digital's Prime Solutions and Marketing Cloud helped FLO Mağazacılık unify 11 million customer records from six channels. The company combined online and offline data for a 360-degree custome...r view. Teams now manage campaigns from a single platform. Real-time data deduplication enables instant actions and personalized experiences. FLO improved omnichannel marketing and customer engagement.
Related Digital helped Sportsoul boost its sales conversion rate by 6 times using marketing automation on its mobile website. Sportsoul used segmentation to target the right audience and avoid irrele...vant messages. The company ran auto-triggered campaigns and reached a 9 percent sales conversion rate. One scenario generated 5 times more revenue than any other scenario. Sportsoul managed all marketing activities from one platform for better efficiency.
Related Digital helped idefix use RMC web push notifications and email marketing. idefix wanted to improve customer engagement and campaign effectiveness. They used omnichannel tools to send emails a...nd push notifications based on customer interests. Cart abandonment emails were supported by web push notifications. idefix saw a 600% increase in feedback from these campaigns.
D&R is the largest book and multimedia retailer in Turkey. They wanted to reach price-sensitive users and remind them about products they were interested in when prices dropped. D&R used Related Digi...tal's personalized email technology to send dynamic emails at the right time. This helped remind users about products they liked. As a result, D&R increased their return rate by 98%.
idefix wanted to improve how they connect with customers. They used Related Digital's system for email and push notifications. This helped them send the right messages to customers based on their int...erests. They used web push notifications to remind people about abandoned carts. This led to a 600% increase in responses. idefix ran more effective marketing campaigns with these tools.
Sportsoul wanted to increase its sales conversion rate. They used marketing automation scenarios on their mobile website. They ran auto-triggered campaigns and used segmentation to reach the right au...dience. This helped them avoid sending too many messages to customers. As a result, their sales conversion rate increased by 6 times to 9 percent. One scenario generated 5 times more revenue than any other scenario.
D&R wanted to improve their email marketing by sending targeted messages to customers. They used Related Digital to send personalized emails at the right time. This helped D&R increase their conversi...on rates by 98%. The marketing team was happy with the results. They said the solution helped them reach price-sensitive customers and increased customer satisfaction.
FLO needed to bring together customer data from digital and retail channels to create better marketing campaigns. Their teams had trouble working with data stored in different places. They used CDP P...rime Solutions and Related Marketing Cloud Solutions to combine and segment all their customer data. Now, they can track customers easily through one platform. They unified data from 11 million members, making all shopping data ready to use for marketing.
Related Marketing Cloud helped Sportsoul boost sales conversion rate by 6 times, reaching 9%. Sportsoul used marketing automation scenarios on its mobile web site. The company targeted users with per...sonalized campaigns. This reduced costs and improved campaign relevance. One scenario generated 5 times more revenue than all others combined.
RMC web push notifications helped idefix achieve a 600% return. idefix used Related Digital's omnichannel marketing automation to connect email and push notifications. They managed content and campai...gns based on customer interests. By supporting abandoned cart emails with web push, idefix improved campaign effectiveness. This led to a big increase in customer engagement and sales.
Related Digital's Prime Solutions and Marketing Cloud helped FLO Mağazacılık unify 11 million customer records from six channels. The company combined online and offline data for a 360-degree custome...r view. Teams now manage campaigns from a single platform. Real-time data deduplication enables instant actions and personalized experiences. FLO improved omnichannel marketing and customer engagement.
Related Digital helped Sportsoul boost its sales conversion rate by 6 times using marketing automation on its mobile website. Sportsoul used segmentation to target the right audience and avoid irrele...vant messages. The company ran auto-triggered campaigns and reached a 9 percent sales conversion rate. One scenario generated 5 times more revenue than any other scenario. Sportsoul managed all marketing activities from one platform for better efficiency.
Related Digital helped idefix use RMC web push notifications and email marketing. idefix wanted to improve customer engagement and campaign effectiveness. They used omnichannel tools to send emails a...nd push notifications based on customer interests. Cart abandonment emails were supported by web push notifications. idefix saw a 600% increase in feedback from these campaigns.
D&R is the largest book and multimedia retailer in Turkey. They wanted to reach price-sensitive users and remind them about products they were interested in when prices dropped. D&R used Related Digi...tal's personalized email technology to send dynamic emails at the right time. This helped remind users about products they liked. As a result, D&R increased their return rate by 98%.
idefix wanted to improve how they connect with customers. They used Related Digital's system for email and push notifications. This helped them send the right messages to customers based on their int...erests. They used web push notifications to remind people about abandoned carts. This led to a 600% increase in responses. idefix ran more effective marketing campaigns with these tools.
Sportsoul wanted to increase its sales conversion rate. They used marketing automation scenarios on their mobile website. They ran auto-triggered campaigns and used segmentation to reach the right au...dience. This helped them avoid sending too many messages to customers. As a result, their sales conversion rate increased by 6 times to 9 percent. One scenario generated 5 times more revenue than any other scenario.
Consumer Goods Case Studies and Customer Success Stories with RMC Customer Data Platform
Kiehl’s
- Consumer Goods
Kiehl’s used Related Digital’s RMC solutions for a cross-channel Black Friday campaign. The campaign increased email conversion rates by 82.41%. Kiehl’s combined social media, website content, and em...ail marketing to boost sales and brand awareness. The campaign also brought in new leads. Related Digital’s platform enabled integrated marketing and real-time web activity.
Kiehl’s used RMC solutions to run a Black Friday cross channel campaign. They used email marketing, social media, and website content to create excitement and curiosity. The campaign increased their ...conversion rate by 82.41%. Kiehl’s gained new leads and improved their brand identity. The campaign used customer data, journey management, and personalization tools.
Kiehl’s wanted to improve their sales during Black Friday. They used RMC solutions to run a cross-channel campaign. The campaign included email marketing, social media, and website content. This camp...aign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.
Kiehl’s used Related Digital’s RMC solutions for a cross-channel Black Friday campaign. The campaign increased email conversion rates by 82.41%. Kiehl’s combined social media, website content, and em...ail marketing to boost sales and brand awareness. The campaign also brought in new leads. Related Digital’s platform enabled integrated marketing and real-time web activity.
Kiehl’s used RMC solutions to run a Black Friday cross channel campaign. They used email marketing, social media, and website content to create excitement and curiosity. The campaign increased their ...conversion rate by 82.41%. Kiehl’s gained new leads and improved their brand identity. The campaign used customer data, journey management, and personalization tools.
Kiehl’s wanted to improve their sales during Black Friday. They used RMC solutions to run a cross-channel campaign. The campaign included email marketing, social media, and website content. This camp...aign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.
Kiehl’s wanted to improve their sales during Black Friday. They used RMC solutions to run a cross-channel campaign. The campaign included email marketing, social media, and website content. This camp...aign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.
Kiehl’s used Related Digital’s RMC solutions for a cross-channel Black Friday campaign. The campaign increased email conversion rates by 82.41%. Kiehl’s combined social media, website content, and em...ail marketing to boost sales and brand awareness. The campaign also brought in new leads. Related Digital’s platform enabled integrated marketing and real-time web activity.
Kiehl’s used RMC solutions to run a Black Friday cross channel campaign. They used email marketing, social media, and website content to create excitement and curiosity. The campaign increased their ...conversion rate by 82.41%. Kiehl’s gained new leads and improved their brand identity. The campaign used customer data, journey management, and personalization tools.
Kiehl’s wanted to improve their sales during Black Friday. They used RMC solutions to run a cross-channel campaign. The campaign included email marketing, social media, and website content. This camp...aign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.
Kiehl’s used Related Digital’s RMC solutions for a cross-channel Black Friday campaign. The campaign increased email conversion rates by 82.41%. Kiehl’s combined social media, website content, and em...ail marketing to boost sales and brand awareness. The campaign also brought in new leads. Related Digital’s platform enabled integrated marketing and real-time web activity.
Kiehl’s used RMC solutions to run a Black Friday cross channel campaign. They used email marketing, social media, and website content to create excitement and curiosity. The campaign increased their ...conversion rate by 82.41%. Kiehl’s gained new leads and improved their brand identity. The campaign used customer data, journey management, and personalization tools.
Kiehl’s wanted to improve their sales during Black Friday. They used RMC solutions to run a cross-channel campaign. The campaign included email marketing, social media, and website content. This camp...aign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.
Kiehl’s used Related Digital’s RMC solutions for a cross-channel Black Friday campaign. The campaign increased email conversion rates by 82.41%. Kiehl’s combined social media, website content, and em...ail marketing to boost sales and brand awareness. The campaign also brought in new leads. Related Digital’s platform enabled integrated marketing and real-time web activity.
Kiehl’s used RMC solutions to run a Black Friday cross channel campaign. They used email marketing, social media, and website content to create excitement and curiosity. The campaign increased their ...conversion rate by 82.41%. Kiehl’s gained new leads and improved their brand identity. The campaign used customer data, journey management, and personalization tools.
Internet Case Studies and Customer Success Stories with RMC Customer Data Platform
n11.com
- Internet
Related Marketing Cloud helped n11.com double its email and SMS campaign open and click rates. n11.com needed to combine data from many sources into one digital marketing platform. The solution inclu...ded CRM integration, segmentation, dynamic templates, and A/B testing. These tools made campaigns more targeted and improved conversion rates. n11.com is a large e-commerce platform in Turkey.
Related Marketing Cloud helped n11.com bring all their data into one marketing platform. The company used CRM integration, segmentation, dynamic templates, and A/B testing. They improved email and SM...S campaign management. n11.com sent more targeted and personalized content to their users. The platform made their email marketing program work better.
n11.com needed to bring together data from different sources into one marketing platform. They wanted to send targeted and timely campaigns to their customers. They used Related Digital's marketing c...loud for CRM integration, segmentation, dynamic templates, and campaign management. This helped them optimize their email marketing. They could now send more personalized content to their audience.
Related Marketing Cloud helped n11.com double its email and SMS campaign open and click rates. n11.com needed to combine data from many sources into one digital marketing platform. The solution inclu...ded CRM integration, segmentation, dynamic templates, and A/B testing. These tools made campaigns more targeted and improved conversion rates. n11.com is a large e-commerce platform in Turkey.
Related Marketing Cloud helped n11.com bring all their data into one marketing platform. The company used CRM integration, segmentation, dynamic templates, and A/B testing. They improved email and SM...S campaign management. n11.com sent more targeted and personalized content to their users. The platform made their email marketing program work better.
n11.com needed to bring together data from different sources into one marketing platform. They wanted to send targeted and timely campaigns to their customers. They used Related Digital's marketing c...loud for CRM integration, segmentation, dynamic templates, and campaign management. This helped them optimize their email marketing. They could now send more personalized content to their audience.
Related Marketing Cloud helped n11.com double its email and SMS campaign open and click rates. n11.com needed to combine data from many sources into one digital marketing platform. The solution inclu...ded CRM integration, segmentation, dynamic templates, and A/B testing. These tools made campaigns more targeted and improved conversion rates. n11.com is a large e-commerce platform in Turkey.
Related Marketing Cloud helped n11.com bring all their data into one marketing platform. The company used CRM integration, segmentation, dynamic templates, and A/B testing. They improved email and SM...S campaign management. n11.com sent more targeted and personalized content to their users. The platform made their email marketing program work better.
n11.com needed to bring together data from different sources into one marketing platform. They wanted to send targeted and timely campaigns to their customers. They used Related Digital's marketing c...loud for CRM integration, segmentation, dynamic templates, and campaign management. This helped them optimize their email marketing. They could now send more personalized content to their audience.
Related Marketing Cloud helped n11.com double its email and SMS campaign open and click rates. n11.com needed to combine data from many sources into one digital marketing platform. The solution inclu...ded CRM integration, segmentation, dynamic templates, and A/B testing. These tools made campaigns more targeted and improved conversion rates. n11.com is a large e-commerce platform in Turkey.
Related Marketing Cloud helped n11.com bring all their data into one marketing platform. The company used CRM integration, segmentation, dynamic templates, and A/B testing. They improved email and SM...S campaign management. n11.com sent more targeted and personalized content to their users. The platform made their email marketing program work better.
n11.com needed to bring together data from different sources into one marketing platform. They wanted to send targeted and timely campaigns to their customers. They used Related Digital's marketing c...loud for CRM integration, segmentation, dynamic templates, and campaign management. This helped them optimize their email marketing. They could now send more personalized content to their audience.
Related Marketing Cloud helped n11.com double its email and SMS campaign open and click rates. n11.com needed to combine data from many sources into one digital marketing platform. The solution inclu...ded CRM integration, segmentation, dynamic templates, and A/B testing. These tools made campaigns more targeted and improved conversion rates. n11.com is a large e-commerce platform in Turkey.
Related Marketing Cloud helped n11.com bring all their data into one marketing platform. The company used CRM integration, segmentation, dynamic templates, and A/B testing. They improved email and SM...S campaign management. n11.com sent more targeted and personalized content to their users. The platform made their email marketing program work better.
n11.com needed to bring together data from different sources into one marketing platform. They wanted to send targeted and timely campaigns to their customers. They used Related Digital's marketing c...loud for CRM integration, segmentation, dynamic templates, and campaign management. This helped them optimize their email marketing. They could now send more personalized content to their audience.
D&R used personalized emails to boost conversion rates. They saw a 98% increase in conversion rates. The emails were highly targeted. This helped them reach more customers effectively.
D&R used personalized emails to boost conversion rates. They saw a 98% increase in conversion rates. The emails were highly targeted. This helped them reach more customers effectively.
D&R used personalized emails to boost conversion rates. They saw a 98% increase in conversion rates. The emails were highly targeted. This helped them reach more customers effectively.
D&R used personalized emails to boost conversion rates. They saw a 98% increase in conversion rates. The emails were highly targeted. This helped them reach more customers effectively.
D&R used personalized emails to boost conversion rates. They saw a 98% increase in conversion rates. The emails were highly targeted. This helped them reach more customers effectively.
Related Digital showcases its marketing technologies, highlighting customer success stories across various industries. The company reports significant performance metrics, including a 321% revenue su...rge for Under Armour and a 542% revenue growth for Pierre Cardin. These achievements demonstrate the effectiveness of Related Digital's omnichannel marketing, personalization, and AI-powered solutions in driving customer engagement and revenue growth.
