Richardson Overview

Richardson Sales Training Company leverages over 40 years of expertise to equip sales teams with practical skills that drive real-world impact. Their training solutions are designed to foster significant change in sales performance. A standout feature is their Accelerate Sales Performance System, which emphasizes agility and tangible results. This system is trusted by industry leaders and tailored to connect sales training directly to everyday sales challenges faced by reps. The program encompasses a variety of delivery methods, ensuring flexibility and relevance across different industries. With a focus on delivering content that resonates in actual sales environments, Richardson empowers sales teams to overcome obstacles and achieve measurable success.

Use Cases

Customers recommend Engagement Management, Onboarding, Coaching, as the business use cases that they have been most satisfied with while using Richardson.

Other use cases:

  • Market Research
  • Social Media Analytics
  • Sending & Publishing Communications
  • Advertisement
  • Account Management
  • Media Buying
  • BTL Marketing
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Business Priorities

Increase Sales & Revenue and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Richardson.

Other priorities:

  • Launch New Products
  • Improve Internal Communications
  • Enhance Customer Relationships
  • Establish Thought Leadership
  • Scale Best Practices
  • Acquire Customers
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Richardson Use-Cases and Business Priorities: Customer Satisfaction Data

Richardson's features include Personalization, Feedback Surveys, and Recording. and Richardson support capabilities include Chat Support, 24/7 Support, Email Support, etc. also Richardson analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...Now, our sales team uses account engagement insights to prioritize and personalize outreach...." How to Prioritize and Personalize Sales Outreach with Account Engagement Metrics
"...We train your sales team to outperform the competition when the buyer has heard it all and is looking for substance. ..." Sales Training & Coaching Solutions
"...Richardson and Training Industry, Inc. conducted a study on how organizations across industries are supporting sales coaching...." What's Happening at Richardson Sales Training

Richardson, Xvoyant, worxogo, SharperAx, CallN, etc., all belong to a category of solutions that help Sales Coaching. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Richardson Sales Training Company has over 40 years of experience in delivering impactful sales training solutions. Meaningful change is driven for their clients through tailored training programs.

Richardson Customer wins, Customer success stories, Case studies

How does Richardson address your Engagement Management Challenges?

What Are the key features of Richardson for Onboarding?

How does Richardson address your Coaching Challenges?

How can Richardson optimize your Market Research Workflow?

119 buyers and buying teams have used Cuspera to assess how well Richardson solved their Sales Coaching needs. Cuspera uses 203 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Coaching needs.

 

Veolia - Utilities - Very Large

Paris, France

Richardson's Consultative Opportunity Pursuit framework helped Veolia influence $289M in sales opportunities. 1,255 commercial professionals joined 99 workshops to learn consultative selling skills. ...Veolia saw a 13% rise in opportunities created and a 32% increase in closed-won deals. The program also led to a 37% drop in closed-lost opportunities. Sellers learned to diagnose customer pain and align stakeholders for complex sales.

 

Ferguson - Wholesale - Very Large

Newport News, USA

Ferguson used Richardson Sales Performance to train sales managers. They wanted to grow market share and improve revenue. Ferguson set up a formal coaching process for sales leaders. 74% of participa...nts saw increased sales after training. 48% reported at least a 10% or greater sales increase. Trading margin improved by 50 basis points. Sales managers became more engaged and effective.

Cencora MWI Animal Health Division - Hospital & Health Care

Richardson Accelerate helped Cencora MWI Animal Health Division shift to a customer-focused sales approach. The team used digital learning, virtual instructor-led workshops, and consultative selling ...training. Sales professionals improved their skills in call preparation and customer engagement. The division saw a 116.6% average improvement in sales call preparation skills and a 66.6% improvement in engaging customers. They exceeded their fiscal year 2020 plan objectives after the training.

Endress+Hauser - Industrial Process Engineering Solutions

Richardson's Prosperous Account Strategy (PAS) program and account planning application helped Endress+Hauser boost sales team performance. The company integrated the PAS tool into Salesforce CRM, pr...oviding a unified approach to account planning. Over 600 users across 35 entities created 2,400+ account plans. Teams using PAS saw a 15% average increase in intake orders. Regular reviews and tailored training supported sustained adoption and success.

iProspect - Marketing And Advertising

Richardson Sales Performance delivered a blended training program for iProspect's Client Service Leadership team. The training focused on consultative selling, sales coaching, and skill development u...sing online and instructor-led formats. iProspect achieved a 22:1 ROI from the program. The team saw a 17% increase in consultative skills knowledge. Participants rated the training 2.9 out of 3.

LexisNexis Risk Solutions - Information Services

Richardson helped LexisNexis Risk Solutions improve their sales process. LexisNexis wanted to make the buying experience better and build stronger customer relationships. They used Richardson’s Sprin...t Selling and Sprint Coaching, creating the 3C Academy focused on confidence, curiosity, and courage. Over 500 managers, coaches, and reps were trained. LexisNexis saw a 10-15% increase in win rates after the training.

lightning

Peers used Richardson for engagement management and onboarding

Richardson Features

  • Low
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FEATURE RATINGS AND REVIEWS
Analytics

4.52/5 ★

Read Reviews (12)
Custom Reports

4.14/5 ★

Read Reviews (23)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.52/5 ★

Read Reviews (12)
Custom Reports

4.14/5 ★

Read Reviews (23)

Software Failure Risk Guidance

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for Richardson

Overall Risk Meter

Low Medium High

Top Failure Risks for Richardson

Richardson, Inc News

Product

Richardson Introduces AI Roleplay Built on Hyperbound to Strengthen Seller Readiness

Richardson Sales Performance has launched AI Roleplay, integrated with Hyperbound, within its Accelerate Prism platform. This tool provides sales teams with AI-driven practice opportunities to enhance seller readiness and improve customer conversations. It enables scalable, realistic practice scenarios, reinforcing critical sales behaviors and offering immediate feedback to build confidence and execution skills.

Product

Richardson Launches AI-Powered Accelerate Prism

Richardson has launched Accelerate Prism, an AI-powered tool designed to enhance sales execution and revenue growth. The platform integrates AI-based coaching, sales analytics, and performance insights to support sales teams in improving consistency and execution. It aims to identify skill deficiencies, provide coaching recommendations, and strengthen learning within daily sales operations, ultimately improving pipeline visibility and customer engagement strategies.

Product

Richardson Launches Accelerate Prism: AI System for Sales Behavior ...

Richardson Sales Performance launched Accelerate Prism, an AI-powered system designed to drive sustained sales behavior change by connecting development investments to revenue outcomes. Built on Consultative and Challenger methodologies, the system uses AI to identify performance gaps and deliver personalized coaching, aiming to enhance execution and link training to measurable results.

Product

Richardson Introduces Accelerate Prism, an AI-Powered System to Drive Sales Behavior Change and Revenue Growth

Richardson has launched Accelerate Prism, an AI-powered system designed to enhance sales behavior and drive revenue growth. This innovative platform integrates AI-driven recommendations, personalized learning, and real-time guidance to ensure consistent application of effective sales behaviors. Built on Richardson's proven sales methodologies, Accelerate Prism offers sales leaders visibility into performance metrics, enabling targeted coaching and improved execution.

Richardson, Inc Profile

Company Name

Richardson, Inc

Company Website

//richardson.com

HQ Location

1818 Market Street, Philadelphia, PA 19103, US

Employees

51-100

Social

Financials

M&A