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Powtoon: Product updates, Customer stories, and Insights | 2026 Cuspera

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Customer stories

Powtoon helped Southern Water drive digital transformation. The company used Powtoon to train over 200 employees and communicate new processes. Visual communication led to broad adoption and engagement. Southern Water achieved an estimated £430M in savings from successful transformation initiatives. The project rolled out in just 6 months.
Powtoon helped the Boston University Center for Psychiatric Rehabilitation create 28 animated videos for a psychoeducational research intervention. The team used Powtoon to build engaging stories with voice over and animation, even without prior animation experience. The project included 90 minutes of video, 41 scenes, and 41 characters, developed over 12 months. Feedback from research participants was very positive. Powtoon made it easy to address sensitive topics and create realistic, relatable content for clients.
Powtoon helped Foot Locker upgrade training for 35,000 employees in 27 regions. Foot Locker replaced static paper materials with diverse, engaging videos. Powtoon’s character library let them reflect employee diversity and create a common visual language. The L&D team turned binder content into bite-sized, animated micro-learning. Training now reaches 3,000 stores in 27 countries quickly, sometimes in just 1-2 weeks.
Powtoon helped Farm Bureau Mutual Insurance Company turn old training manuals into engaging videos. The team used Powtoon to make over 100 eLearning courses and train more than 600 employees. They replaced long documents and PowerPoints with fun, easy-to-watch videos. The new video content made training faster and more enjoyable. Employees can now learn at their own pace using the company’s LMS.
Powtoon helped Page Group’s global learning team switch from Adobe AfterEffects to a faster, easier video creation process. The team now makes microlearning videos in less than four hours, saving hours each day. They saw a 17% increase in monthly content creation. Over 7,500 employees were trained using these engaging, branded videos. Powtoon’s templates and accessibility features improved productivity and learning engagement.
Powtoon helped Panasonic make more marketing videos without using expensive agencies. Panasonic saved £75,700 on agency costs. They increased LinkedIn clicks by 127% and impressions by 104%. Before Powtoon, they made 5 videos a year. Now, they make over 151 videos. This boosted their brand awareness and social media engagement.

Product Business Settings

Powtoon is popular in Computer Software, Management Consulting, and Non-Profit Organization Management industries and is widely used by Enterprise, Small Business, and Mid Market.

Integrations

Content Marketing

Authoring and Publishing

Learning Management System

Digital Signature

Powtoon Product Overview

Powtoon addresses the challenge of creating engaging presentations by offering an intuitive video-making platform. Users can quickly craft animated videos using a vast library of styles, characters, and backgrounds, or they can upload their own assets. This flexibility allows businesses to communicate more effectively and capture audience attention. With adoption by 96% of Fortune 500 companies, Powtoon demonstrates its utility in corporate environments where visual communication is key. The platform simplifies the creation process, making it accessible for users without extensive design experience. This ease of use and versatility make Powtoon a valuable tool for enhancing presentations and breaking through communication barriers.

How satisfied the customers are with Powtoon use-cases

Reviews

"I was looking for something to help me convey complicated concepts because I know how students can sometimes lose interest when the content is too heavy." - Adam Maksl

"It was super-easy for the team to get started with Powtoon. We even use the Powtoon template library for inspiration before we create content now." - Lesley Moore

Powtoon Customer Insights, Testimonials and Case Studies

What benefits does Powtoon offer for Engagement Management?

Powtoon is an online video creation platform designed to produce engaging, animated videos and presentations. It facilitates the creation of engaging content for diverse audiences, such as students, colleagues, and clients. Powtoon simplifies the process of creating professional-looking videos, requiring minimal design skills or technical expertise, however, its interface may pose challenges for new users.

"...New layouts, fonts, images, etc. make everything really fun to use and fun for my clients to engage with...." Peer review by Verified Reviewer, Restaurants

How can Powtoon optimize your Content Management Workflow?

Powtoon enables users to create, edit, and share engaging video content. The software provides a user-friendly interface, facilitating the creation of various types of video content including explainer videos and social media content. Although it offers a wide range of features and templates, Powtoon has limited content updates, potentially impacting the ability to create fresh and unique content.

"...US employees trained on change management using Powtoon content. ..." Case Study CMG

Why is Powtoon the best choice for Advertisement?

Powtoon offers a platform to create various video advertisements for diverse purposes, including marketing campaigns, product presentations, and social media posts. The software provides templates and layouts designed for ease of use and allows for the creation of professional-looking videos. While the platform offers a wide range of functionalities, some users may find the interface confusing.

"...This includes syllabus presentations, marketing video ads, explanation layouts and many more making it easy to find the tool in which you may need...." Digital Storytelling

Why is Powtoon the best choice for Onboarding?

What makes Powtoon ideal for Communication Management?

Powtoon offers online editing and publishing capabilities, allowing users to create and share engaging videos and presentations for various communication purposes. The platform provides free and paid tools, enabling users to export or publish content in multiple formats. Powtoon's limitations include the inability to publish content with hyperlinks outside the platform in the free version.

"...Security First Compliance as a Feature was originally published in Powtoon on Medium, where people are continuing the conversation by highlighting and responding to this story...." Security First Compliance as a Feature

What is Powtoon?

Powtoon is a visual communication platform that helps to create engaging, animated videos with a professional look and feel bringing in a touch of awesomeness to everyday communications. Whether in a class, sending a note to a friend or pitching a product to potential investors, etc.

It helps to make videos to start making a deeper impact at work with helpful tips, tricks, training sessions, and guides to shorten the learning curve and to get measurable results. It helps to transform everyday communications into powerful visual experiences, with the highest level of service and security.

Some of its features include recruit, onboarding, and retain top talent, develop transformational leadership, inspire genuine employee engagement, measure marketing strategy and lead generation with results, and so on.

What is Powtoon used for?

Powtoon is a Presentation Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Engagement Management, Content Management and Advertisement .

What are the top features of Powtoon?

Templates, Recording and Personalization are some of the top features of Powtoon.

Who uses Powtoon?

Powtoon is used by Computer Software, Management Consulting and Non-Profit Organization Management among other industries.

What are Powtoon alternatives?

Google Sheets, Microsoft PowerPoint, Branch Linking Platform and Piktochart are popular alternatives for Powtoon.

Where is Powtoon located?

Powtoon is headquartered at Stanmore.

11 buyers and buying teams have used Cuspera to assess how well Powtoon solved their Presentation Software needs. Cuspera uses 3040 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Presentation Software needs.

CUSTOMERS	TESTIMONIALS
Adam Maksl Associate Professor of Journalism and Media Indiana University Southeast	I was looking for something to help me convey complicated concepts because I know how students can sometimes lose interest when the content is too heavy. Testimonial By Adam Maksl
Lesley Moore Learning Content Developer nPower Business Solutions	It was super-easy for the team to get started with Powtoon. We even use the Powtoon template library for inspiration before we create content now. Testimonial By Lesley Moore
Carla Tavares Senior Manager, Global Digital Learning Page Group	I come from the world of instructional design, and I’ve used Powtoon in my previous role as well. Here at Page Group, Powtoon has had a big impact on my team’s productivity. Testimonial By Carla Tavares

CUSTOMERS	TESTIMONIALS
Adam Maksl Associate Professor of Journalism and Media Indiana University Southeast	I was looking for something to help me convey complicated concepts because I know how students can sometimes lose interest when the content is too heavy. Testimonial By Adam Maksl
Lesley Moore Learning Content Developer nPower Business Solutions	It was super-easy for the team to get started with Powtoon. We even use the Powtoon template library for inspiration before we create content now. Testimonial By Lesley Moore
Carla Tavares Senior Manager, Global Digital Learning Page Group	I come from the world of instructional design, and I’ve used Powtoon in my previous role as well. Here at Page Group, Powtoon has had a big impact on my team’s productivity. Testimonial By Carla Tavares

More Powtoon Customer Stories...

Need a Professional Video? Create One with Powtoon!

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Peers used Powtoon for engagement management and content management

Powtoon Competitors

More Powtoon Alternatives...

Powtoon Features

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FEATURE	RATINGS AND REVIEWS
AI Powered	4.20/5 ★ Read Reviews (4)
Analytics	4.13/5 ★ Read Reviews (18)
Custom Reports	4.08/5 ★ Read Reviews (590)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.20/5 ★ Read Reviews (4)
Analytics	4.13/5 ★ Read Reviews (18)
Custom Reports	4.08/5 ★ Read Reviews (590)

Powtoon Integrations

Powtoon integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.73/5 ★

Read Reviews (264)

Data Export

3.25/5 ★

Read Reviews (323)

Taboola

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Canva

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

360Learning

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

OKTA

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Powtoon

Overall Risk Meter

Low Medium High

Top Failure Risks for Powtoon

Powtoon.com, Inc Profile

Company Name

Powtoon.com, Inc

Company Website

https://www.powtoon.com/

Year Founded

2011

HQ Location

Stanmore

Employees

51-100

Social

Financials

SEED