Powtoon Overview

Powtoon addresses the challenge of creating engaging presentations by offering an intuitive video-making platform. Users can quickly craft animated videos using a vast library of styles, characters, and backgrounds, or they can upload their own assets. This flexibility allows businesses to communicate more effectively and capture audience attention. With adoption by 96% of Fortune 500 companies, Powtoon demonstrates its utility in corporate environments where visual communication is key. The platform simplifies the creation process, making it accessible for users without extensive design experience. This ease of use and versatility make Powtoon a valuable tool for enhancing presentations and breaking through communication barriers.

Use Cases

Customers recommend Engagement Management, Content Management, Advertisement, as the business use cases that they have been most satisfied with while using Powtoon.

Other use cases:

  • Onboarding
  • Communication Management
  • Social Media Management
  • Collaboration
  • Helpdesk Management
  • Proposal & Quote Management
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Powtoon.

Other priorities:

  • Enhance Customer Relationships
  • Launch New Products
  • Build Brand Awareness
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Manage Risk
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Powtoon Use-Cases and Business Priorities: Customer Satisfaction Data

Powtoon works with different mediums / channels such as Video. Social Media. and Facebook.

Powtoon's features include Templates, Recording, Personalization, etc. and Powtoon support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also Powtoon analytics capabilities include Analytics, and Custom Reports.

Reviews

"Everyone seems to want us to create a video for change management now. We even decided to hire two new apprentices to work specifically on colleague engagement content due to this high demand," - Martin Bowman

Peer review evidence (same sources as the product rating summary)

"...Amplify your reach of important announcements with short, engaging video messages that give plenty of context. ..." Powtoon Visual Communication Platform
"...We even use the Powtoon template library for inspiration before we create content now...." Testimonial by Lesley Moore, Learning Content Developer, nPower Business Solutions
"...Powtoon, an online platform that allows its users to easily create videos for digital marketing, YouTube ads or business read more Source:: TechCrunch ..." Powtoon acquires Showbox.com to extend its video-creation platform

Powtoon, Google Sheets, Microsoft PowerPoint, Branch linking platform, Piktochart, etc., all belong to a category of solutions that help Presentation Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Powtoon enables users to create videos and animations quickly using a vast library of styles and characters or their own uploads. Signing up is free and easy.

Popular Business Setting

for Powtoon

Top Industries

  • Computer Software
  • Management Consulting
  • Non-Profit Organization Management

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Powtoon is popular in Computer Software, Management Consulting, and Non-Profit Organization Management and is widely used by Enterprise, Small Business, and Mid Market.

Powtoon Customer wins, Customer success stories, Case studies

What Are the key features of Powtoon for Engagement Management?

How does Powtoon facilitate Content Management?

What Are the key features of Powtoon for Onboarding?

What Are the key features of Powtoon for Communication Management?

11 buyers and buying teams have used Cuspera to assess how well Powtoon solved their Presentation Software needs. Cuspera uses 3040 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Presentation Software needs.

CUSTOMERS TESTIMONIALS
Powtoon testimonial

Martin Bowman

Senior Business Change Trainer

Sage

Everyone seems to want us to create a video for change management now. We even decided to hire two new apprentices to work specifically on colleague engagement content due to this high demand, Testimonial By Martin Bowman
Powtoon testimonial

Reshma Khan

ECSA Regional Organizational Development and Culture Specialist

CARE International

Using visual communication is truly revolutionary because instead of needing to draft time-consuming whitepapers, it allows us to have an immediate visual response and provide resources to staff about fast-moving or emerging events like the #MeToo movement or Coronavirus pandemic. Testimonial By Reshma Khan
Powtoon testimonial

Lesley Moore

Learning Content Developer

nPower Business Solutions

It was super-easy for the team to get started with Powtoon. We even use the Powtoon template library for inspiration before we create content now. Testimonial By Lesley Moore
CUSTOMERS TESTIMONIALS
Powtoon testimonial

Martin Bowman

Senior Business Change Trainer

Sage

Everyone seems to want us to create a video for change management now. We even decided to hire two new apprentices to work specifically on colleague engagement content due to this high demand, Testimonial By Martin Bowman
Powtoon testimonial

Reshma Khan

ECSA Regional Organizational Development and Culture Specialist

CARE International

Using visual communication is truly revolutionary because instead of needing to draft time-consuming whitepapers, it allows us to have an immediate visual response and provide resources to staff about fast-moving or emerging events like the #MeToo movement or Coronavirus pandemic. Testimonial By Reshma Khan
Powtoon testimonial

Lesley Moore

Learning Content Developer

nPower Business Solutions

It was super-easy for the team to get started with Powtoon. We even use the Powtoon template library for inspiration before we create content now. Testimonial By Lesley Moore
 

Virgin Trains U.K. - Transportation/Trucking/Railroad - Large

London, UK

Virgin Trains U.K. used Powtoon to create digital learning videos for employee training. Rich Dawson, the development consultant, replaced expensive outsourced video production with Powtoon, saving b...oth time and money. Two Powtoon videos received 250 likes or shares, compared to the usual 12 to 20. The platform made it easy to deliver bite-size learning content and simplify complex messages. Virgin Trains saw a more than 10X increase in engagement KPIs with Powtoon.

 

Dun & Bradstreet - Information Services - Large

Shorthills, USA

Powtoon helped Dun & Bradstreet boost IT team engagement. The Information Security Director used Powtoon to create training videos for compliance and security standards. Employees connected with a re...curring Powtoon character, Ted, who became a team mascot. Ted appeared on stickers, posters, and even Halloween costumes. Powtoon videos made training fun and helped build company culture.

 

Skyguide - Aviation - Medium

Geneva, Switzerland

Skyguide used Powtoon to digitize legacy training materials. They created short instructional videos for their LMS. This helped trainers and students save time. Some lessons moved from classroom-only... to on-demand video. Trainers learned new teaching methods with Powtoon. Students can now access lessons anytime, improving flexibility.

 

Southern Water - Utilities - Medium

Worthing, UK

Southern Water used Powtoon to support their digital transformation. They needed to train over 200 employees and show the benefits of new processes. Powtoon helped them create engaging visual communi...cations for training and updates. The company rolled out the project in 6 months. As a result, Southern Water achieved broad adoption and saved an estimated £430 million.

 

CARE International - Non Profit Organization Management - Very Large

CARE International used Powtoon to align strategy across 15 African countries. Over 2,000 field officers were trained using more than 430 Powtoon videos and presentations. The platform helped replace... long strategy documents with short, engaging video summaries. Staff received immediate visual updates on fast-moving events like the #MeToo movement and the coronavirus pandemic. Powtoon enabled CARE to communicate strategy, train staff, and visualize data for stakeholders and donors.

 

UserTesting - Information Technology And Services - Large

San Francisco, USA

UserTesting used Powtoon to turn static training slides into dynamic, branded videos. The Education Services team created over 220 videos, achieving a 74.5% engagement rate and 6,668 views in 2024. P...owtoon’s AI voiceover and branded templates made content more professional and easier to update. Customers now find the training more engaging and informative. This led to higher satisfaction and better learning outcomes.

Need a Professional Video? Create One with Powtoon!

Video Thumbnail

Frequently Asked Questions(FAQ)

for Powtoon

What is Powtoon?

Powtoon is a visual communication platform that helps to create engaging, animated videos with a professional look and feel bringing in a touch of awesomeness to everyday communications. Whether in a class, sending a note to a friend or pitching a product to potential investors, etc.

It helps to make videos to start making a deeper impact at work with helpful tips, tricks, training sessions, and guides to shorten the learning curve and to get measurable results. It helps to transform everyday communications into powerful visual experiences, with the highest level of service and security.

Some of its features include recruit, onboarding, and retain top talent, develop transformational leadership, inspire genuine employee engagement, measure marketing strategy and lead generation with results, and so on.

What is Powtoon used for?

Powtoon is a Presentation Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Engagement Management, Content Management and Advertisement .

What are the top features of Powtoon?

Templates, Recording and Personalization are some of the top features of Powtoon.

Who uses Powtoon?

Powtoon is used by Computer Software, Management Consulting and Non-Profit Organization Management among other industries.

What are Powtoon alternatives?

Google Sheets, Microsoft PowerPoint, Branch Linking Platform and Piktochart are popular alternatives for Powtoon.

Where is Powtoon located?

Powtoon is headquartered at Stanmore.
lightning

Peers used Powtoon for engagement management and content management

Powtoon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.20/5

Read Reviews (4)
Analytics

4.13/5

Read Reviews (18)
Custom Reports

4.08/5

Read Reviews (590)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.20/5

Read Reviews (4)
Analytics

4.13/5

Read Reviews (18)
Custom Reports

4.08/5

Read Reviews (590)

Software Failure Risk Guidance

?

for Powtoon

Overall Risk Meter

Low Medium High

Top Failure Risks for Powtoon

Powtoon.com, Inc News

Awards

Visual Pharma by Powtoon Named LTEN Excellence Awards Finalist for MOA ...

Visual Pharma by Powtoon has been named a finalist in the 2026 LTEN Excellence Awards for its MOA Studio, an AI-powered workflow for creating Mechanism-of-Action videos. This recognition highlights Powtoon's innovation in transforming complex clinical data into engaging visual content, enhancing scientific communication and reducing production costs for the pharmaceutical industry.

Awards

Visual Pharma by Powtoon Named LTEN Excellence Awards Finalist for MOA ...

Visual Pharma by Powtoon has been named a finalist in the 2026 LTEN Excellence Awards for its MOA Studio, recognized for innovative design in AI-powered scientific communication. MOA Studio helps pharmaceutical companies create accurate visual content quickly, reducing costs and dependency on external vendors. This platform enhances learning outcomes by transforming complex clinical data into engaging visuals.

Product

Powtoons Unified AI Video Platform: A New Era for Enterprise Visual Communication

Powtoon has launched a unified AI video platform for enterprises, integrating multiple AI models into a single system with centralized security and governance. This platform aims to streamline video creation by consolidating tools for avatars, video generation, and localization, reducing complexity and compliance risks. It supports ISO27001 and GDPR standards, offering a cohesive environment for large-scale AI video adoption.

Powtoon.com, Inc Profile

Company Name

Powtoon.com, Inc

Company Website

https://www.powtoon.com/

Year Founded

2011

HQ Location

Stanmore

Employees

51-100

Social

Financials

SEED