Powtoon Overview

Powtoon addresses the challenge of creating engaging presentations by offering an intuitive video-making platform. Users can quickly craft animated videos using a vast library of styles, characters, and backgrounds, or they can upload their own assets. This flexibility allows businesses to communicate more effectively and capture audience attention. With adoption by 96% of Fortune 500 companies, Powtoon demonstrates its utility in corporate environments where visual communication is key. The platform simplifies the creation process, making it accessible for users without extensive design experience. This ease of use and versatility make Powtoon a valuable tool for enhancing presentations and breaking through communication barriers.

Use Cases

Customers recommend Engagement Management, Content Management, Advertisement, as the business use cases that they have been most satisfied with while using Powtoon.

Other use cases:

  • Onboarding
  • Communication Management
  • Social Media Management
  • Collaboration
  • Helpdesk Management
  • Proposal & Quote Management
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Powtoon.

Other priorities:

  • Enhance Customer Relationships
  • Launch New Products
  • Build Brand Awareness
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Manage Risk
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Powtoon Use-Cases and Business Priorities: Customer Satisfaction Data

Powtoon works with different mediums / channels such as Video. Social Media. and Facebook.

Powtoon's features include Templates, Recording, Personalization, etc. and Powtoon support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also Powtoon analytics capabilities include Analytics, and Custom Reports.

Reviews

"Everyone seems to want us to create a video for change management now. We even decided to hire two new apprentices to work specifically on colleague engagement content due to this high demand," - Martin Bowman

Peer review evidence (same sources as the product rating summary)

"...I use PowToon to create engaging educational videos for medical education (I'm a physician and professor at a medical school), church (I teach 5th grade Bible class) and community events (I made "This is Your Life" videos for birthday parties and funeral tribues). ...." Peer review by Adiaha F., physician, Medical Practice
"...My Powtoon video is more of an experiment in creating video content than an educational resource...." Thing 8: Creating Audio and Video
"...However, many known brands such as Coca Cola and Cisco also use this software for their animated video clips, advertisements, and explainer videos. ..." 15 Types of Animation and Best Animation Software for 2020

Powtoon, Google Sheets, Microsoft PowerPoint, Branch linking platform, Piktochart, etc., all belong to a category of solutions that help Presentation Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Powtoon enables users to create videos and animations quickly using a vast library of styles and characters or their own uploads. Signing up is free and easy.

Popular Business Setting

for Powtoon

Top Industries

  • Computer Software
  • Management Consulting
  • Non-Profit Organization Management

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Powtoon is popular in Computer Software, Management Consulting, and Non-Profit Organization Management and is widely used by Enterprise, Small Business, and Mid Market.

Powtoon Customer wins, Customer success stories, Case studies

Why is Powtoon the best choice for Engagement Management?

What Are the key features of Powtoon for Content Management?

What Are the key features of Powtoon for Onboarding?

What makes Powtoon ideal for Communication Management?

11 buyers and buying teams have used Cuspera to assess how well Powtoon solved their Presentation Software needs. Cuspera uses 3040 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Presentation Software needs.

CUSTOMERS TESTIMONIALS
Powtoon testimonial

Martin Bowman

Senior Business Change Trainer

Sage

Everyone seems to want us to create a video for change management now. We even decided to hire two new apprentices to work specifically on colleague engagement content due to this high demand, Testimonial By Martin Bowman
Powtoon testimonial

Carla Tavares

Senior Manager, Global Digital Learning

Page Group

I come from the world of instructional design, and I’ve used Powtoon in my previous role as well. Here at Page Group, Powtoon has had a big impact on my team’s productivity. Testimonial By Carla Tavares
Powtoon testimonial

Eric Anderson

Head of Training

CMG

We’re definitely seeing a high level of uptake for these Powtoon videos, and the speed with which we can create content means they are a key part of our training service, Testimonial By Eric Anderson
CUSTOMERS TESTIMONIALS
Powtoon testimonial

Martin Bowman

Senior Business Change Trainer

Sage

Everyone seems to want us to create a video for change management now. We even decided to hire two new apprentices to work specifically on colleague engagement content due to this high demand, Testimonial By Martin Bowman
Powtoon testimonial

Carla Tavares

Senior Manager, Global Digital Learning

Page Group

I come from the world of instructional design, and I’ve used Powtoon in my previous role as well. Here at Page Group, Powtoon has had a big impact on my team’s productivity. Testimonial By Carla Tavares
Powtoon testimonial

Eric Anderson

Head of Training

CMG

We’re definitely seeing a high level of uptake for these Powtoon videos, and the speed with which we can create content means they are a key part of our training service, Testimonial By Eric Anderson

Southern Water - Utilities - Utilities

Powtoon helped Southern Water drive digital transformation. The company used Powtoon to train over 200 employees and communicate new processes. Visual communication led to broad adoption and engageme...nt. Southern Water achieved an estimated £430M in savings from successful transformation initiatives. The project rolled out in just 6 months.

Read on →

CARE International - Non Profit Organization Management - Non-Profit Organization Management

Powtoon helped CARE International train over 2,000 field officers across 15 countries. CARE created more than 430 Powtoon videos to share strategy, train staff, and communicate visually. The tool rep...laced long strategy documents with short video summaries sent via WhatsApp. CARE used Powtoon for visual communication, data visualization, and instructional videos. This improved strategic alignment and staff engagement across regions.

Read on →

Boston University Center for Psychiatric Rehabilitation - Education - education

Powtoon helped the Boston University Center for Psychiatric Rehabilitation create 28 animated videos for a psychoeducational research intervention. The team used Powtoon to build engaging stories wit...h voice over and animation, even without prior animation experience. The project included 90 minutes of video, 41 scenes, and 41 characters, developed over 12 months. Feedback from research participants was very positive. Powtoon made it easy to address sensitive topics and create realistic, relatable content for clients.

Read on →

Change Management Group (CMG) - Management Consulting - management consulting

Powtoon helped Change Management Group (CMG) create short, engaging videos for client training on change initiatives. CMG used Powtoon to produce professional video assets in just one day, instead of... 21 days with agencies. Over 600 US employees were trained using Powtoon content. CMG launched two programs with these bite-sized videos. The videos improved adoption rates and made training more engaging than traditional tools like PowerPoint.

Read on →

Veolia Industries Global Solutions - Utilities - utilities

Powtoon helps Veolia Industries Global Solutions improve client communication. Veolia adds Powtoon videos to customer satisfaction emails. This change boosts survey response rates and Net Promoter Sc...ore (NPS). The team now creates one video a month instead of two every four years. Powtoon makes video creation fast and keeps brand messaging consistent. Clients better understand the survey and are more eager to respond.

Read on →

Nestlé - Food & Beverages - food & beverages

Powtoon helps Nestlé create branded training videos quickly. The team replaced long documents with short, engaging videos. They made over 2,000 videos and trained more than 650 colleagues. Engagement... increased by 16%. Powtoon’s templates and branding tools made it easy to keep content on-brand. Employees now ask how to make their own videos.

Read on →

Need a Professional Video? Create One with Powtoon!

Video Thumbnail

Frequently Asked Questions(FAQ)

for Powtoon

What is Powtoon?

Powtoon is a visual communication platform that helps to create engaging, animated videos with a professional look and feel bringing in a touch of awesomeness to everyday communications. Whether in a class, sending a note to a friend or pitching a product to potential investors, etc.

It helps to make videos to start making a deeper impact at work with helpful tips, tricks, training sessions, and guides to shorten the learning curve and to get measurable results. It helps to transform everyday communications into powerful visual experiences, with the highest level of service and security.

Some of its features include recruit, onboarding, and retain top talent, develop transformational leadership, inspire genuine employee engagement, measure marketing strategy and lead generation with results, and so on.

What is Powtoon used for?

Powtoon is a Presentation Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Engagement Management, Content Management and Advertisement .

What are the top features of Powtoon?

Templates, Recording and Personalization are some of the top features of Powtoon.

Who uses Powtoon?

Powtoon is used by Computer Software, Management Consulting and Non-Profit Organization Management among other industries.

What are Powtoon alternatives?

Google Sheets, Microsoft PowerPoint, Branch Linking Platform and Piktochart are popular alternatives for Powtoon.

Where is Powtoon located?

Powtoon is headquartered at Stanmore.
lightning

Peers used Powtoon for engagement management and content management

Powtoon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.20/5

Read Reviews (4)
Analytics

4.13/5

Read Reviews (18)
Custom Reports

4.08/5

Read Reviews (590)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.20/5

Read Reviews (4)
Analytics

4.13/5

Read Reviews (18)
Custom Reports

4.08/5

Read Reviews (590)

Software Failure Risk Guidance

?

for Powtoon

Overall Risk Meter

Low Medium High

Top Failure Risks for Powtoon

Powtoon.com, Inc News

Awards

Visual Pharma by Powtoon Named LTEN Excellence Awards Finalist for MOA ...

Visual Pharma by Powtoon has been named a finalist in the 2026 LTEN Excellence Awards for its MOA Studio, an AI-powered workflow for creating Mechanism-of-Action videos. This recognition highlights Powtoon's innovation in transforming complex clinical data into engaging visual content, enhancing scientific communication and reducing production costs for the pharmaceutical industry.

Product

Powtoons Unified AI Video Platform: A New Era for Enterprise Visual Communication

Powtoon has launched a unified AI video platform for enterprises, integrating multiple AI models into a single system with centralized security and governance. This platform aims to streamline video creation by consolidating tools for avatars, video generation, and localization, reducing complexity and compliance risks. It supports ISO27001 and GDPR standards, offering a cohesive environment for large-scale AI video adoption.

Powtoon.com, Inc Profile

Company Name

Powtoon.com, Inc

Company Website

https://www.powtoon.com/

Year Founded

2011

HQ Location

Stanmore

Employees

51-100

Social

Financials

SEED