Real-World Case Studies and Customer Success Stories with mParticle Analytics (formerly Indicative)

Indicative helps TodayTix track real-time customer journeys and improve decision-making. TodayTix switched from Amplitude to Indicative for easier setup and... lower costs. Teams now access data without writing code, making faster choices. Product teams use dashboards and A/B tests to spot issues and recover lost revenue. One change fixed checkout errors, saving tens of thousands of dollars. Data insights now guide feature launches and business priorities.
Show More..

Indicative helps TodayTix track real-time customer journeys and improve decision-making. TodayTix switched from Amplitude to Indicative for easier setup and... better support. The platform lets teams answer questions without code and set clear OKRs. One UX change, found through Indicative, stopped tens of thousands of dollars in lost revenue. Product teams use dashboards and A/B testing to guide feature launches and business growth.
Show More..

Indicative helped Mixcloud empower its team to access and analyze product data without SQL. Before Indicative, only technical staff could... use data, causing bottlenecks. With Indicative, Mixcloud increased traffic to its statistics feature by 14%, Pro page by 11%, and Pro plan upgrades by 30%. The team now uses over 30 dashboards, with 25 members running 32% more queries. Mixcloud can now quickly find insights to boost conversion, engagement, and retention.
Show More..

Indicative helped Mixcloud give everyone on their team access to product and customer data. Before, only technical staff could use... SQL to analyze data, causing bottlenecks. With Indicative, Mixcloud's team can now build funnels, visualize user journeys, and answer complex questions without code. They grew traffic to their statistics feature by 14%, increased Pro page visits by 11%, and boosted Pro plan upgrades by 30%. Mixcloud now makes faster, data-driven decisions to improve user conversion and retention.
Show More..

Indicative helps TodayTix see real-time customer journey data. TodayTix needed better insight into how users engage with their platform to... drive conversions. They switched from Amplitude to Indicative for easier setup and lower costs. Indicative let every team member access analytics without code. This made decision-making faster and more data-driven. TodayTix found new business opportunities and improved efficiency.
Show More..

Indicative helps Haven Life Insurance Agency connect web analytics with back-end workflow data. The marketing team uses Indicative to personalize... digital experiences and optimize campaigns. They build data models to improve communication at each stage of the customer journey. The platform gives transparency into the marketing funnel and product operations. Haven Life can now A/B test and make smarter marketing decisions in real time.
Show More..

Indicative helps Haven Life Insurance Agency align web analytics with back-end workflow data for a full view of the customer journey. The platform enables... marketing and product teams to track campaign performance, run A/B tests, and optimize tactics in real time. Haven Life reduced marketing costs and improved campaign results by using dashboards for channel attribution and affiliate performance. The solution supports a data-driven culture and allows anyone at the company to access actionable insights. Teams now make faster business decisions and improve customer experiences with analytics.
Show More..

Indicative helped Haven Life Insurance Agency reduce marketing costs and improve campaign performance. The platform unified web analytics and back-end... workflow data, giving a full view of the customer journey. Teams used dashboards to track affiliate marketing and channel attribution. Real-time analytics let Haven Life optimize campaigns quickly. The company built a data-driven culture and improved customer acquisition.
Show More..

Haven Life used Indicative to improve its digital marketing and customer experience. The team built data models to better communicate... with buyers at each stage. They gained visibility into the marketing funnel and product operations. Indicative helped them A/B test and optimize campaigns in real time. This led to more personalized and effective marketing decisions.
Show More..

Indicative helps Haven Life Insurance Agency improve customer journeys for term life insurance. The challenge was to personalize a digital... experience and connect web analytics with back-end workflows. Haven Life used Indicative to track marketing results and analyze A/B tests. The platform made analytics easy for non-technical teams. Teams now make faster business decisions and optimize campaigns in real time.
Show More..

Indicative enabled Liv Up to give non-technical teams real-time access to customer data. The company used Indicative to analyze user... behavior and adapt quickly during the COVID-19 pandemic. Liv Up identified new opportunities, like expanding into online grocery delivery, by leveraging customer journey funnels. Product managers and designers now make faster, data-driven decisions. The platform helped democratize analytics and improve product development.
Show More..

Indicative helped Liv Up make real-time customer data accessible to non-technical teams. Liv Up used Indicative with Snowplow to analyze... user behavior and adapt quickly during the COVID-19 pandemic. The platform enabled product managers and designers to run deep analyses without SQL skills. Liv Up identified new opportunities, like online grocery delivery, by using customer journey funnels. The team improved decision-making and adapted to changing consumer trends.
Show More..

Indicative helps Liv Up make real-time data accessible to non-technical team members. Liv Up, a food-tech company in Brazil, needed... to turn large amounts of customer data into insights fast. Their old tools were slow and required deep technical skills. With Indicative, Liv Up connects Snowplow event data for easy analysis. Now, everyone on the team can run quick analyses and make better decisions. This helped Liv Up adapt to fast-changing consumer trends during the COVID-19 pandemic.
Show More..

Indicative helped Prezi speed up new product adoption by giving real-time product analytics. Prezi used Indicative to build user flows... and dashboards, making it easy for product managers to track feature usage. This let teams react quickly to user needs and improve products faster. Data analysts saved time and focused on bigger projects. Prezi now makes more data-driven decisions and serves a wide range of users better.
Show More..

Indicative helps NewsCred make data-driven product decisions. NewsCred uses Indicative dashboards to track KPIs and monitor product releases. The product... team uses real-time data to spot problems and find new opportunities. They measure the impact of new features, like an auto-save text editor, to see how many customers benefit. Indicative lets every product manager track their own metrics. This helps NewsCred respond faster to customer needs and avoid issues before they grow.
Show More..

Indicative helped Prezi use product analytics to better understand their large and varied user base. Prezi needed real-time access to... customer data to support product decisions and speed up new product adoption. Before Indicative, teams struggled with data noise and slow access to insights, which slowed product development. With Indicative, product teams created clear user flows and accessed actionable data quickly. This freed up data analysts and enabled faster, data-driven decisions across the company.
Show More..

Indicative helps Drops, a global language learning app, understand its users better. Drops switched from Amplitude to Indicative for faster... analytics and easier access to historical data. The platform enables Drops' small, remote team to analyze user behavior, run A/B tests, and investigate support tickets efficiently. Indicative supports compliance needs, especially for launching a children’s app. Drops now makes quicker, deeper decisions and keeps customers happier with streamlined reporting.
Show More..

Indicative helps Drops, a global language learning app, understand users and align data with real experiences. Drops switched from Amplitude... to Indicative for better scalability, faster analysis, and easier access to historical data. The platform empowers a small, remote team to run deep ad hoc analyses and monitor key behaviors. Drops uses Indicative to meet compliance needs and improve decision-making across the company. The analytics solution saves time and supports growth by making data exploration simple and efficient.
Show More..

Indicative helps Drops understand users and make better decisions. Drops switched from Amplitude to Indicative for faster analytics and easier... access to historical data. The platform lets a small data team share reports quickly across the company. Drops uses Indicative to align business trends with real user experiences. The team saves time and works better together with a single source of truth.
Show More..

Indicative helps NewsCred's product team track KPIs and make data-driven decisions. Product managers use visual dashboards to monitor feature releases... and spot problems early. The team integrates data from Salesforce and internal systems to see customer-level impact. Continuous deployment is supported by real-time analytics, helping NewsCred respond quickly to customer needs. Indicative enables faster product updates and better performance tracking.
Show More..

NewsCred used Indicative to make data-driven product management decisions. The product team tracks KPIs and monitors feature releases with Indicative's... dashboards and integrations. This helps them spot problems early and respond to customer needs faster. NewsCred uses data to guide product investments and improve performance tracking. The team can measure the impact of changes and optimize user experience.
Show More..

Indicative helped BentoBox analyze customer journeys for restaurants during the COVID-19 crisis. Before Indicative, BentoBox struggled with slow, technical BI... tools and lacked actionable data. With Indicative, they quickly tested new features like the $1.99 Covid Relief Fee, ensuring it did not hurt conversions and generated $550,000 for customers. The team now answers key questions in 5 minutes, enabling fast, data-driven product decisions. Multipath Funnel is their most used feature for conversion analysis.
Show More..

Indicative helped Mixcloud give everyone on their team access to product and customer data. Before, only technical staff could analyze... data using SQL, which slowed decisions. With Indicative, Mixcloud built easy-to-use dashboards and visualizations. They increased traffic to their statistics feature by 14% and to their Pro page by 11%. Upgrade conversions to Pro rose by 30%. Now, more team members use data daily to improve user conversion, engagement, and retention.
Show More..

Indicative helped BentoBox analyze customer journeys on restaurant websites. Before Indicative, BentoBox struggled to access actionable data and relied on... slow, technical BI tools. With Indicative, the team quickly answered key questions, tested new features, and improved conversion funnels. They used real-time analytics to support restaurants during the COVID-19 crisis. The Covid Relief Fee feature generated nearly $550,000 for BentoBox customers without hurting conversion rates.
Show More..

Indicative helps BentoBox analyze user journeys on restaurant websites. Before Indicative, BentoBox struggled with limited data and slow, technical BI... tools. The team could not see visitor behavior or conversion drop-offs. With Indicative, they quickly test new features and analyze the impact, like the $1.99 Covid Relief Fee. The platform makes data accessible and enables real-time product decisions.
Show More..