Media Production Case Studies and Success Stories with mParticle Analytics (formerly Indicative)

CASE STUDY Dow Jones

Indicative helped Dow Jones centralize and analyze behavioral data from many sources. Data analysts used Indicative’s drag-and-drop tools to build dashboards and run deep analyses without coding. The... platform broke down data silos and let teams see the full customer journey. Dow Jones now makes data-driven decisions faster and creates more personalized customer experiences.

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Retail Case Studies and Success Stories with mParticle Analytics (formerly Indicative)

CASE STUDY INDOCHINO

Indicative helped INDOCHINO bring together online and offline customer data into one place. Before, their data was siloed and hard to use. The team could not see the full customer journey or measure ...the impact of marketing. With Indicative, they unified data in Amazon Redshift. Now, everyone can access insights and make better product decisions. This helped them improve conversion rates and adapt to changes in the market.

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Financial Services Case Studies and Success Stories with mParticle Analytics (formerly Indicative)

CASE STUDY Haven Life Insurance Agency

Haven Life Insurance Agency improved customer journeys by aligning data with human interest, enhancing the user experience and increasing policy conversions using mParticle Analytics tools.

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Food & Beverages Case Studies and Success Stories with mParticle Analytics (formerly Indicative)

CASE STUDY Liv Up

Indicative helps Liv Up make real-time data accessible to non-technical team members. Liv Up, a food-tech company in Brazil, needed to turn large amounts of customer data into insights fast. Their ol...d tools were slow and required deep technical skills. With Indicative, Liv Up connects Snowplow event data for easy analysis. Now, everyone on the team can run quick analyses and make better decisions. This helped Liv Up adapt to fast-changing consumer trends during the COVID-19 pandemic.

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Entertainment Case Studies and Success Stories with mParticle Analytics (formerly Indicative)

CASE STUDY TodayTix

Indicative helps TodayTix see real-time customer journey data. TodayTix needed better insight into how users engage with their platform to drive conversions. They switched from Amplitude to Indicativ...e for easier setup and lower costs. Indicative let every team member access analytics without code. This made decision-making faster and more data-driven. TodayTix found new business opportunities and improved efficiency.

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CASE STUDY Mixcloud

Indicative helped Mixcloud give everyone on their team access to product and customer data. Before, only technical staff could use SQL to analyze data, causing bottlenecks. With Indicative, Mixcloud'...s team can now build funnels, visualize user journeys, and answer complex questions without code. They grew traffic to their statistics feature by 14%, increased Pro page visits by 11%, and boosted Pro plan upgrades by 30%. Mixcloud now makes faster, data-driven decisions to improve user conversion and retention.

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Education Case Studies and Success Stories with mParticle Analytics (formerly Indicative)

CASE STUDY Drops

Indicative helps Drops understand users and make better decisions. Drops switched from Amplitude to Indicative for faster analytics and easier access to historical data. The platform lets a small dat...a team share reports quickly across the company. Drops uses Indicative to align business trends with real user experiences. The team saves time and works better together with a single source of truth.

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Insurance Case Studies and Success Stories with mParticle Analytics (formerly Indicative)

CASE STUDY Haven Life Insurance Agency

Indicative helps Haven Life Insurance Agency improve customer journeys for term life insurance. The challenge was to personalize a digital experience and connect web analytics with back-end workflows.... Haven Life used Indicative to track marketing results and analyze A/B tests. The platform made analytics easy for non-technical teams. Teams now make faster business decisions and optimize campaigns in real time.

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CASE STUDY Haven Life Insurance Agency

Indicative helps Haven Life Insurance Agency use data to improve the customer journey for term life insurance. The platform lets them connect web analytics with back-end workflow events. This gives a... full view of how customers move through the buying process. Haven Life uses Indicative to personalize digital experiences and test marketing ideas. They now make smarter marketing decisions and optimize campaigns in real time.

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Computer Software Case Studies and Success Stories with mParticle Analytics (formerly Indicative)

CASE STUDY Prezi

Indicative helped Prezi use product analytics to better understand their large and varied user base. Prezi needed real-time access to customer data to support product decisions and speed up new produ...ct adoption. Before Indicative, teams struggled with data noise and slow access to insights, which slowed product development. With Indicative, product teams created clear user flows and accessed actionable data quickly. This freed up data analysts and enabled faster, data-driven decisions across the company.

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CASE STUDY NewsCred

Indicative helps NewsCred make data-driven product decisions. NewsCred uses Indicative dashboards to track KPIs and monitor product releases. The product team uses real-time data to spot problems and... find new opportunities. They measure the impact of new features, like an auto-save text editor, to see how many customers benefit. Indicative lets every product manager track their own metrics. This helps NewsCred respond faster to customer needs and avoid issues before they grow.

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Internet Case Studies and Success Stories with mParticle Analytics (formerly Indicative)

CASE STUDY BentoBox

Indicative helps BentoBox analyze user journeys on restaurant websites. Before Indicative, BentoBox struggled with limited data and slow, technical BI tools. The team could not see visitor behavior o...r conversion drop-offs. With Indicative, they quickly test new features and analyze the impact, like the $1.99 Covid Relief Fee. The platform makes data accessible and enables real-time product decisions.

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Other Industry Case Studies and Success Stories with mParticle Analytics (formerly Indicative)

CASE STUDY GetYourGuide

Indicative helps GetYourGuide understand their customer journey and make faster product decisions. Before Indicative, the team used Looker and ad hoc SQL, which slowed down analysis. Product managers... needed a faster, user-friendly way to analyze data without waiting for analytics support. With Indicative, they build flexible funnels, use segmentation, and share dashboards easily. The team now performs quick, data-driven decisions and improves the customer experience.

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