Real-World Case Studies and Customer Success Stories with Methodify

Methodify helped RBC speed up creative testing for marketing. The bank's team needed a faster way to test new content... and remove subjective opinions. Using Methodify, they cut the process from 4 weeks to 48 hours. Now, every creative test gives clear results, letting the team pick the best ideas quickly. This made their marketing more efficient and fact-based.
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Methodify helped RBC speed up creative testing for marketing. The bank's team needed a faster way to test new content... and remove subjective opinions. Using Methodify, they cut the process from 4 weeks to 48 hours. Now, every creative test gives clear results, letting Canadians pick the best theme. The team makes decisions quickly and with confidence.
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RBC used Methodify, Sago’s automated research engine, to speed up creative testing for marketing. The bank’s marketing team needed a... faster way to test new creative content and reduce subjective input. Methodify helped them cut the creative testing process from 4 weeks to 48 hours. Now, every creative test gives clear results, letting the team pick the best ideas quickly and confidently.
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TD Bank used Sago's Methodify to improve its consumer insights. Methodify helped TD Bank get insights faster, in days instead... of weeks. The platform allowed TD Bank to create its own research tools and spot issues early. The user interface was easier to use than competitors, making it less intimidating.
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RBC, a large financial institution in Canada, wanted to update creative content in its branches frequently. The marketing team faced... delays due to many stakeholders and subjective evaluations. They needed a faster, fact-based approach. RBC used Methodify, Sago's automated research tool, to speed up the process. This allowed them to reduce creative testing time from 4 weeks to 48 hours.
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Methodify helped Harvey's, a leading Canadian burger chain, test six new burger concepts quickly and easily. The team used Methodify’s... monadic concept test to get feedback from real customers. Results came in just days, showing which offers would drive the most traffic. Harvey’s gained clear insights to support marketing planning and regional targeting. The process was fast, simple, and improved customer-centric decision making.
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Harvey's, a popular Canadian burger chain, wanted to understand customer preferences for new Limited Time Offers (LTOs). They needed a... cost-effective and timely solution. Harvey's used Methodify's monadic concept test to engage specific customer segments. This allowed them to test six different LTO options and incorporate the findings into their marketing plans.
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Northwestern University and NICHD aimed to create a universal neurodevelopmental assessment for infants and toddlers. They partnered with Sago to... tackle this challenge. The goal was to represent America's diverse population by enrolling over 2,500 children from various backgrounds. This partnership helped them achieve their task and paved new paths for understanding child health development on a national scale.
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Engagious partnered with Sago to conduct monthly online focus groups with American swing voters. The challenge was to find voters... who switched from Trump in 2016 to Biden in 2020. Sago helped identify this specific audience for the Swing Voter Project. The project aimed to explore voter sentiments on elections and policies. The recruitment criteria were specific, making it difficult to reach potential participants.
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Storyblok wanted to prove its product brings joy to users after relaunching its website and messaging. The company partnered with... IVP Research Labs and Sago's Strategy + Insight team. They used facial coding technology and qualitative interviews to measure user emotions. This approach helped Storyblok objectively show the joy users feel when using their CMS. The results supported Storyblok's new brand messaging.
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SSRS, a social science research firm, worked with a large media outlet to study undecided voters during the 2024 presidential debate. The client wanted... real-time qualitative feedback from voters. SSRS needed to gather and share this data quickly. They used QualBoard to capture voters' words, sentiments, and emotional responses during the debate.
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A leading phone company improved its online experience using iterative UX redesigns. They used real user feedback to simplify navigation... and create a user-friendly interface. With QualBoard's digital research tools, they transformed their website into a streamlined platform. Real-time user insights guided every redesign decision, exceeding expectations and setting a new standard for online customer experiences.
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Candela Insights needed to meet tight deadlines for a major financial services provider's ad campaign. They used Sago's QualBoard platform... to gather and analyze nationwide sentiment data quickly. The platform's features, like QualLink, helped integrate data seamlessly. This allowed Candela to deliver insights efficiently, turning a challenging project into a success.
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De la Riva, a leading insights agency in Mexico, faced challenges with time and workflow constraints. They needed to improve... efficiency in their research processes. By integrating an all-in-one digital qualitative platform, they used QualBoard's tools to address these issues. This led to improved research processes, high-quality data, and impactful insights delivered at scale.
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