Linqia influencer marketing helped NBC promote TV Everywhere as TV viewership dropped. NBC wanted to show how fans could watch shows on any device. Linqia connected NBC with tech-savvy influencers wh...o created original content about NBC shows. The campaign generated 119 million potential impressions. Engagement was 352% higher than expected. Influencers made 279% more content than planned. Instagram posts got 3.7 times more likes than average. Visits to the NBC TV Everywhere page rose by 44% over the goal.
Linqia ran an influencer marketing program for Gerber Lil’ Beanies. Gerber wanted to boost awareness and sales for Lil’ Beanies in key stores. Linqia matched Gerber with 324 influencers who created o...ver 9,400 pieces of content. The campaign generated 158 million potential impressions and nearly 260,000 online engagements. The program helped drive a nearly 5% national sales lift for Lil’ Beanies.
Linqia helped Three Olives launch its rosé vodka with the 'Finding Otherness' influencer campaign. The challenge was to stand out in a crowded vodka market and boost both awareness and purchase inten...t. Linqia identified and activated over two dozen influencers for creative content across lifestyle, fashion, and beverage interests. The campaign led to a 27% increase in brand awareness and over 10% rise in purchase intent. Influencers generated more than 100 pieces of content and the campaign reached over 200 million impressions with a 27% average engagement rate.
Linqia helped Foster Farms promote its new air chilled chicken during the pandemic. The challenge was to inspire home cooks with easy recipes as grocery shelves emptied. Linqia quickly shifted the in...fluencer campaign to focus on recipe ideas using pantry staples. Eight influencers created 8 new recipes and nearly 150 content pieces. The campaign generated over 10,000 engagements and an 83% higher CTR than similar campaigns. 85% of comments were positive, showing strong consumer interest and purchase intent.
Linqia helped Baxter of California boost awareness for its men's grooming products. The brand wanted to promote a Father’s Day sale and drive website traffic. Linqia connected Baxter with influencers... in fashion, beauty, and lifestyle. Influencers created over 250 original posts and stories. The campaign generated 6.4 million impressions and an engagement rate 648% higher than projected. Baxter reused influencer content on its social channels.
Linqia influencer marketing helped Cottonelle shift from a bath tissue brand to a personal care brand. Linqia worked with over 30 parenting and lifestyle influencers to promote the Cottonelle Clean C...are Box, available only on Target.com. Influencers created over 700 pieces of content, generating 11.5 million potential impressions and nearly 23,000 online engagements. The Cottonelle Clean Care Box sold out in less than 48 hours. The campaign won a Silver American Business Award for marketing campaign of the year in personal care.
Linqia helped BISSELL promote its ProHeat 2X Revolution Pet Upright Carpet Cleaner. BISSELL wanted real pet owners to share honest reviews because their buyers trust peer opinions. Linqia sent the pr...oduct to over 30 influencers before the holidays. Influencers posted blog stories and social content with before and after photos. The campaign reached 8.9 million potential impressions. Influencers created 145% more content and got 256% more engagement than expected.
Linqia helped McDonald's run the 'Trick.Treat.Win!' campaign. The challenge was to raise awareness and drive more people into stores. Linqia used 20 African-American influencers to share content on b...logs and social media. They amplified the best content and measured visits using location analytics. The campaign led to 540,000 extra visits, a 23% lift in store traffic, 82,400 engagements, and 98% positive brand sentiment.
Linqia helped Jersey Mike’s Subs run their 12th Annual Month of Giving campaign. The goal was to raise money for the 2022 Special Olympics USA Games and drive in-store purchases. Linqia used influenc...ers with real connections to the cause and optimized social media content. The campaign raised $20 million, got 17 million organic impressions, and achieved a 6.64% engagement rate. Jersey Mike’s saw their most successful year for donations.
Linqia helped Bayer promote its One A Day Multivitamin 50+ on TikTok. The goal was to boost brand awareness among adults over 50 using a dance challenge called “Teach Me How to Gummy.” Seven TikTok c...reators, including Alfonso Ribeiro, led the campaign. The campaign achieved a 41.5% view-through rate, a 102% increase in mentions, and $2.8 million in carted value. It also drove a 16.7% click-through rate and increased purchase intent by 1.7%.
Linqia ran an influencer marketing campaign for Bayer’s One A Day 50+ multivitamin gummies. The goal was to boost brand awareness and positive perception among adults over 50, using TikTok, Facebook,... and Instagram. Linqia created a dance challenge with seven creators, including Alfonso Ribeiro, and remixed a popular 90s song. The campaign achieved a 41.5% view thru rate, 102% increase in mentions, $2.8 million in carted value, and a 5.2% lift in ad recall. Facebook ads delivered 32% lower CPMs than TikTok.
