Real-World Case Studies and Customer Success Stories with Linqia influencer marketing

Linqia helped Beck's Beer promote its Independent Artist Series in the US. Beck's wanted to raise awareness for its new... artist-designed labels. Linqia connected Beck's with 27 influencers who created authentic content. The campaign reached nearly 6.9 million people and drove 130% more traffic to Beck's content. Beck's saw a 102% increase in mentions and $2.8 million in carted value.
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Linqia ran an influencer marketing program for Gerber to launch Lil’ Beanies. Gerber wanted to boost awareness and sales in... key retail stores. Linqia matched Gerber with 324 influencers who created over 9,400 pieces of content. The campaign generated 158 million impressions and 260,000 online engagements. While active, the program drove a 5% national sales lift for Lil’ Beanies.
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Linqia helped JBS launch the Beefitarian campaign to reach younger consumers in Nashville. Influencers created unique burger recipes inspired by... local music, driving engagement and education about beef. The campaign achieved a 41.5% view thru rate, 102% increase in mentions, and $2.8 million in carted value. It generated 1.6 million impressions and outperformed food industry benchmarks by 20%. The campaign also boosted ad recall and brand favorability for JBS.
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Nestlé Toll House used Linqia for an influencer marketing campaign. The goal was to make the brand feel more fun... and modern to millennials. Linqia influencers created nearly 4,000 original stories, recipes, and photos, 53% more than expected. The campaign drove 31% more landing page traffic than the goal and 956% more engagement than anticipated. Instagram posts saw 5x more engagement than average, and $2.8 million in products were added to carts.
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Three Olives used Linqia to launch its new rosé vodka in a crowded market. Linqia matched the brand with over... two dozen influencers for a two-month campaign. Influencers created more than 100 pieces of content, driving buzz on National Wine Day and National Rosé Day. Brand awareness rose by almost 27% and purchase intent increased by over 10%. The campaign reached over 200 million impressions and saw a 27% average engagement rate.
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Linqia helped Foster Farms pivot their influencer marketing campaign during the COVID-19 pandemic. Foster Farms needed to inspire home cooks... with new recipes using their air chilled chicken. Linqia identified eight West Coast food influencers to create unique dishes with pantry items. The campaign generated nearly 150 content assets and over 10,000 engagements. Foster Farms saw an 83% higher CTR than Linqia’s benchmark for similar campaigns.
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Baxter of California used Linqia to boost awareness for its men's grooming products. The brand wanted to promote a Father’s... Day sale and drive website traffic. Linqia influencers created over 250 original photos, blog stories, and social posts. The campaign reached 6.4 million people and engagement was 648% higher than projected. Baxter of California reused influencer content on Instagram and plans to use it on their homepage.
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Linqia helped Kimberly-Clark launch the U by Kotex Fitness line at Walgreens. The campaign used influencer marketing to educate active... women about the product’s unique features. Influencers created over 360 pieces of content, driving 23.1 million impressions and 44,000 online engagements. The program achieved a 41.5% view thru rate and a 102% increase in mentions. U by Kotex captured strong market share despite limited distribution.
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Linqia helped BISSELL launch the ProHeat 2X Revolution Pet Upright Carpet Cleaner. BISSELL wanted real reviews from pet owners, not... just ads. Linqia sent the product to 32 influencers before the holidays. Influencers shared stories and photos of their results. The campaign got 8.9 million potential impressions and 256% more engagement than expected. Influencers created 145% more content than planned.
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Linqia helped Cottonelle launch an influencer marketing campaign to boost brand awareness and engagement. Over 30 influencers created more than... 700 pieces of original content, including blog posts and social media. The campaign drove 11.5 million potential impressions and nearly 23,000 online engagements. The Cottonelle Clean Care Box sold out in less than 48 hours. Influencers then promoted the full-sized products after the box sold out.
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Linqia helped Bayer promote its One A Day Multivitamin 50+ line on TikTok. The campaign used a "Teach Me How... To Gummy" dance challenge to engage adults over 50. Seven TikTok creators, including Alfonso Ribeiro, led the effort. The campaign achieved a 41.5% view-through rate, 102% increase in mentions, and $2.8 million in carted value. Brand favorability rose by 5.2%, and purchase intent increased by 1.7%.
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Linqia helped Bayer promote One A Day 50+ multivitamin gummies with a TikTok dance challenge. The campaign achieved a 41.5%... view thru rate, 29% above TikTok’s benchmark. It drove a 102% increase in mentions and $2.8 million in carted value. Influencer content was cross-posted to Facebook and Instagram, boosting ad recall by 5.2%. The campaign proved older adults engage on TikTok and increased purchase intent for One A Day.
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Linqia ran an influencer marketing campaign for Bayer's One A Day 50+ vitamins on TikTok. The goal was to boost... brand awareness among adults over 50. The campaign used a dance challenge with seven TikTok creators and a remixed 90s song. Results included a 41.5% view-through rate, 102% increase in mentions, $2.8 million in carted value, and a 16.7% click-through rate on paid ads. The campaign also saw a 1.7% rise in purchase intent and a 5.2% lift in brand favorability.
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Linqia helped Jersey Mike’s Subs raise $20 million for the 2022 Special Olympics USA Games. The campaign used influencers with... real connections to the cause, driving 17 million organic impressions and 34,000 engagements. Jersey Mike’s saw a top engagement rate of 6.64%, double the industry average. The campaign boosted awareness, purchase intent, and brand loyalty. Influencer stories and creative testing led to the most successful donation year yet.
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Linqia helped McDonald's boost store traffic by 23% with an influencer campaign. The Trick.Treat.Win! promotion used 20 African-American influencers to... share content across blogs and social media. Linqia amplified top-performing posts and measured results with a location analytics partner. The campaign drove 540,000 incremental visits and 82,400 engagements. Positive brand sentiment reached 98%.
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NBC used Linqia to boost awareness for its TV Everywhere service. Linqia influencers created original content about NBC shows, driving... 119 million potential impressions. The campaign delivered 352% more engagement and 279% more content than planned. Instagram posts saw 3.7 times more likes than average. Visits to the TV Everywhere landing page rose by 44%.
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