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Consumer Goods Case Studies and Customer Success Stories with Klaviyo
Helen of Troy
- Consumer Goods
Klaviyo helped Helen of Troy cut total cost of ownership by over 40% after switching from their previous email and SMS provider. The company saved hundreds of IT tickets per year by moving to Klaviyo.... Migration of three major brands took about one month. Helen of Troy struggled with high costs and limited functionality before switching. Klaviyo enabled easier multi-channel marketing and reduced the need for developer support.
Klaviyo Marketing Analytics helped New West KnifeWorks convert 31% more customers in six months. The company used Klaviyo to personalize email and SMS marketing. They saw a 21% year-over-year increas...e in revenue from Klaviyo in the first six months. 49% of their Klaviyo revenue came from repeat buyers. The solution used Shopify POS data to tailor automations for in-person and online shoppers.
Klaviyo B2C CRM helped Patrick Ta Beauty grow their BFCM revenue. The brand used email and SMS marketing to reach more customers. They achieved 175% year-over-year growth in ecommerce revenue during ...BFCM. Klaviyo-attributed revenue grew 8x year-over-year. SMS revenue grew 4x year-over-year. Patrick Ta Beauty sent more messages without increasing unsubscribes.
Klaviyo SMS helped PrettyLitter grow revenue from flows by 44% year-over-year in the first month. PrettyLitter switched both email and SMS to Klaviyo, saving 15% in time. They launched 23 new Klaviyo... flows with SMS. The unified platform solved syncing issues and improved efficiency. PrettyLitter now delivers a better customer experience with real-time data.
Klaviyo B2C CRM helped Caitlyn Minimalist grow email and SMS revenue by 144% year over year. The jewelry brand faced challenges with email control and customer communication as they scaled. Klaviyo e...nabled them to centralize customer data and automate marketing. They saw 51% growth in ecommerce revenue and over 80% growth in their email and SMS lists in 12 months. The solution improved customer experience and supported rapid business growth.
Klaviyo helped 100% Pure drive over 20% of its total revenue through email in 2022. The company saw 70.2% year-over-year growth in flow revenue. Flow recipients grew by 86.6% year-over-year. 100% Pur...e returned to Klaviyo to achieve these results. Klaviyo's email marketing platform powered this success for the consumer goods brand.
Klaviyo helped Alessi grow email revenue by 1,800% in two years. Alessi used Klaviyo with Shopify Plus to boost marketing automation. During Black Friday 2021, 40% of Alessi's revenue came from email.... The company saw 40 times higher email list growth during the event. Klaviyo's platform drove strong results for this consumer goods brand.
Klaviyo email and SMS marketing helped Tatcha grow direct-to-consumer revenue by 20% during their New Year Fukubukuro promotion. Tatcha used Klaviyo to create a seamless experience across channels. 4...7% of ecommerce revenue during the promotion came from Klaviyo. Flow revenue grew 70% year over year. Tatcha is a luxury beauty and skincare brand that sells online and through major retailers.
Klaviyo helped Briogeo increase sign-up form submissions by 248% in 90 days with a new SMS strategy. The company saw a 26% reduction in unsubscribe rates during the same period. Average SMS or email ...engagement grew by 12%. Briogeo used Klaviyo's marketing automation tools to drive these results. The solution worked with their Shopify platform.
Klaviyo helped Dollar Shave Club cut total cost of ownership by over 30% by consolidating their CRM stack. The company sent 237 million email and SMS messages in the last year using Klaviyo. Campaign... set-up time dropped by more than 60% after switching. Dollar Shave Club sells razors, shave accessories, and skincare products. They use Klaviyo as their B2C CRM on Shopify.
Klaviyo and Smile.io helped Naturium boost loyalty point redemptions by 169% quarter over quarter. Naturium used the integration on Shopify. In Q1 2025, 42% of their ecommerce revenue came from Klavi...yo. 64% of Smile.io loyalty point redemptions were attributed to Klaviyo. The solution drove strong growth in customer engagement and sales.
Klaviyo B2C CRM helped Smile Brilliant boost their email and SMS marketing. Smile Brilliant used Klaviyo with WooCommerce to reach nearly 1 million customers. They achieved a 39x return on investment... in the last year. 47% of their Klaviyo-attributed revenue came from automations. They created over 150 custom Klaviyo profile properties to personalize messages.
Apparel & Fashion Case Studies and Customer Success Stories with Klaviyo
Ministry of Supply
- Apparel & Fashion
Klaviyo Customer Hub helped Ministry of Supply improve their customer account experience. The apparel brand wanted a more modern, branded solution than Shopify’s basic account pages. With Klaviyo, th...ey set up Customer Hub in under 5 minutes. In less than 4 months, they saw over 2,000 new customer accounts and 650+ self-serve support interactions. Ministry of Supply’s leadership calls Customer Hub “the future of shopping.”
Klaviyo SMS helped Rebecca Minkoff grow SMS revenue by 23% year over year in just 70 days. The brand used Klaviyo to manage all messaging in one place. They also saw a 140% year over year increase in... form submissions. Klaviyo SMS made it easy to reach more customers and boost sales. Rebecca Minkoff used Shopify as their platform.
Klaviyo B2C CRM helped Tibi boost their marketing results. Tibi used Klaviyo for email, SMS, and marketing analytics. They saw over 100x return on investment in the last year. Klaviyo drove 59% year-...over-year growth in revenue for Tibi. SMS revenue grew by 22% year-over-year. Tibi runs their business on Shopify.
Klaviyo Marketing Analytics gave 2xist a 56.1x ROI in their first full paid quarter. The company saw 61% year-over-year growth in Facebook ROAS using RFM-based audiences. 2xist set up Marketing Analy...tics with zero developer hours. The platform helped 2xist improve marketing performance and efficiency. Klaviyo enabled better data-driven decisions for the apparel brand.
Klaviyo helped Ad Hoc Atelier, a slow fashion startup, grow fast. The company used Klaviyo with Shopify Plus. They saw 45% year-on-year growth. 23% of their revenue came from Klaviyo. Their repeat pu...rchase rate reached 21%. Klaviyo's email marketing and automation tools drove these results.
Food & Beverages Case Studies and Customer Success Stories with Klaviyo
Buoy
- Food & Beverages
Klaviyo B2C CRM helped Buoy grow SMS revenue by over 5x year-over-year. Buoy used Klaviyo’s Meta and TikTok integrations to drive traffic and grow their subscriber list. They switched to Klaviyo SMS ...after struggling with separate email and SMS platforms. With Klaviyo, Buoy saw 178% year-over-year growth in attributed revenue and 104% growth in SMS revenue per recipient. The unified platform and personalized strategy transformed their business results.
VIA Institute on Character
- Non Profit Organization Management
Klaviyo helped VIA Institute on Character grow their email revenue share by 2.5x after switching from Listrak. VIA is a global non-profit focused on character strengths. They faced slow growth and li...mited automation with Listrak. Klaviyo enabled easier automation and better access to subscriber data. Now, 54% of their Klaviyo-attributed revenue comes from automated flows in 2024. The switch allowed VIA to scale and evolve quickly.
Other Industry Case Studies and Success Stories with Klaviyo
Brodo
- Food & Beverages
Klaviyo helped Brodo grow their email and SMS revenue by 293% year over year. Brodo used Klaviyo's integration with WooCommerce to manage both a la carte and subscription orders. The team found Klavi...yo easy to use and well integrated with their ecommerce platform. 31% of 2024 subscription purchases came from Klaviyo. Revenue from abandoned cart flows grew 7x year over year.
Klaviyo B2C CRM helped Cara Cara unify their email and SMS marketing. Cara Cara struggled with using separate platforms for email and SMS, making it hard to coordinate campaigns. They switched back t...o Klaviyo for a more cohesive, data-driven approach. In the first 3 months, Cara Cara saw a 170x ROI, 67x ROI from SMS, 27% year-over-year ecommerce revenue growth, and 48% of Klaviyo revenue from repeat buyers.
Klaviyo B2C CRM helped Coffee Beanery manage email and SMS marketing in one place. Before, they used Klaviyo for email and Postscript for SMS, which led to too many messages sent at once. This upset ...their older customers. After switching to Klaviyo for both channels, Coffee Beanery saw a 65x ROI in the first quarter. Klaviyo drove 47% of ecommerce revenue and 29% year-over-year growth in attributed revenue in Q4 2024.
Klaviyo and Shopify helped Daily Harvest cut tech costs by 18%. The company switched from a custom ecommerce setup and a separate email platform. Before, marketing needed developers to send or update... emails. Now, Klaviyo lets them move faster and save over 50 developer hours each month. Daily Harvest also consolidated four tools into Klaviyo, making their stack simpler and more efficient.
Klaviyo B2C CRM helped Elk Springs Resort boost direct bookings and reduce reliance on OTAs. The resort switched from Mailchimp to Klaviyo for better lifecycle marketing. They used Klaviyo's automati...on features to engage guests and drive revenue. Elk Springs Resort saw a 215x ROI, 29% year-over-year growth in booking revenue, and 83% of Klaviyo revenue came from automations.
Klaviyo B2C CRM helped Harney & Sons improve marketing automation and analytics. The company switched from using multiple tools to consolidating with Klaviyo. They saw a 114x ROI in Q4 2024 after ado...pting four Klaviyo products. Revenue per email recipient grew 13% year over year. Click rate on flow emails increased by 34% year over year. Harney & Sons improved customer experience and marketing results by using Klaviyo.
