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Consumer Goods Case Studies and Customer Success Stories with Klaviyo
Who Gives A Crap
- Consumer Goods
- Medium
Melbourne, Australia
Who Gives A Crap used Klaviyo to grow their email list by 640% in three years. They unified data from... Recharge, Malomo, Unbounce, and Justuno to personalize marketing. The team segmented customers and automated messages based on user needs. 20% of users used quick actions from Recharge via Klaviyo. 6% of customers changed subscriptions through email links. Klaviyo helped them reach more people and increase donations.
Klaviyo helped Wilkinson Sword UK drive 67% of purchases through email marketing. The team used personalized welcome series, achieving a... 39% purchase rate from new subscribers. Their abandoned cart emails reached a 16% click rate. By collecting first-party data, they tailored content to customer interests. Automated segmentation and list hygiene kept engagement high and reduced spam. These strategies built strong customer trust and boosted online sales.
Valentte used Klaviyo with WooCommerce to boost email-driven revenue by 360% in one year. The brand shifted from in-person sales... to online marketing after 2020. Klaviyo's real-time data and automation helped Valentte personalize emails, like abandoned cart and review requests. A pop-up offer grew their list by 100,000 new subscribers. Email now drives 54% of their total revenue, making it their main sales channel.
Klaviyo helps Mixtiles unify email and SMS marketing. 40% of Mixtiles' revenue comes from these channels. The company sent 306... million messages last year. Automated campaigns drive 40% of their email and SMS revenue. Mixtiles uses Klaviyo to create personalized customer journeys. One person manages all campaigns with ease.
Maison Berger Paris used Klaviyo to boost its e-commerce revenue. In the last 12 months, 46% of its online sales... came from Klaviyo. The company switched from its old CRM to Klaviyo to improve customer journeys and grow internationally. Klaviyo's integration with Shopify enabled real-time data sync and targeted campaigns. Automated flows and advanced segmentation helped increase both customer acquisition and retention. Maison Berger Paris now runs over 30 active flows and uses A/B testing to optimize results.
Loop Earplugs switched from Emarsys to Klaviyo and saw a 198% increase in CRM revenue. The company faced integration issues... with Emarsys, which hurt customer experience and sales. Klaviyo's native Shopify integration enabled real-time data sync and easier reporting. Loop used Klaviyo to automate personalized emails and segment customers by location and product use. The team ran 10 times more experiments, improving engagement and conversions. Subscriber numbers grew by 41% after the migration.
Living Proof used Klaviyo to boost direct-to-consumer sales. In less than a year, they saw a 514% year-over-year increase in... email-driven revenue. Their email list grew by 29% in under two quarters. Revenue per recipient rose by 21%. Klaviyo enabled personalized, automated email flows and segmentation based on customer hair type. The team also reduced email creation time with Klaviyo's drag-and-drop editor.
K9 Ballistics used Klaviyo Customer Hub and K:AI Customer Agent to improve customer service and marketing. The company replaced its... old AI agent, which often overpromised, with Klaviyo’s solution. The new AI resolved 88% of product recommendation and 91% of discount queries in 90 days. During Black Friday, it handled 74% of all queries without issues. K9 Ballistics saw a 35x ROI from Klaviyo in six months.
Klaviyo helped Jean&Len boost their email open rates by 185%. The German cosmetics brand used segmentation based on engagement levels... and product interest. They tagged user actions in their Shopware store to send targeted campaigns. High-engagement subscribers received more frequent emails, while new or less active users got fewer. The welcome email flow achieved a 17.8% conversion rate, about 10 times the industry average. This approach reduced unsubscribes and grew their subscriber list.
Klaviyo helped Humantra grow its subscription program to nearly 30,000 members in just 12 months. The team used Klaviyo to... connect Skio data and automate targeted email and SMS campaigns. This let them convert one-time buyers into long-term subscribers and reward loyal customers. Humantra managed both email and SMS marketing from one platform, making reporting and customer engagement easier. The company now plans to expand further in Europe using Klaviyo's tools.
Klaviyo helped HAMMER automate key email flows, driving 76% of their email revenue through automation in the past year. The brand achieved... a 137x ROI with Klaviyo. HAMMER moved from manual newsletters to automated, segmented campaigns. They now use customer interests and recent product views for better targeting. Klaviyo also improved sales attribution and campaign performance tracking.
Forthglade used Klaviyo, Relo, and Recharge to boost dog food subscriptions by 26%. The company wanted to turn one-time buyers... into monthly subscribers for more predictable revenue. They used data-driven email flows to target customers ready for subscriptions. The integration with Shopify and dynamic triggers helped send timely offers. Welcome emails had a 16.7% conversion rate, and 5.5% of visitors completed the signup form. The new strategy made subscriptions easier and increased recurring sales.
Klaviyo helped Dermalogica boost digital campaign revenue. 67% of Dermalogica's Q2 2024 campaign revenue came from Klaviyo email and SMS.... The team switched from Mailchimp to Klaviyo for better segmentation and analytics. SMS campaigns drove an 85% increase in revenue per recipient in early 2024. Dermalogica now uses 82 automated flows for targeted, data-driven communication.
Klaviyo helped Cheeky Wipes increase their average order rate by 10 times. 47% of their revenue now comes from email... marketing. Cheeky Wipes used Klaviyo to segment customers and send personalized, automated emails. Their welcome flow achieved a 16% order rate, and abandoned cart emails converted at 8%. The brand switched from Constant Contact to Klaviyo for better data-driven marketing and automation.
Klaviyo Customer Hub helped AS Beauty grow revenue by 20% across its portfolio in two years. The company used Klaviyo... to personalize the web experience for over 12 million subscribers. Laura Geller, their largest brand, saw $1M+ in revenue from Customer Hub in less than a year. The solution reduced customer service tickets related to log-in issues. AS Beauty now delivers personalized product recommendations and account insights at scale.
Klaviyo helped Wilkinson Sword boost 67% of its UK sales through email. The team used personalized email flows and targeted... welcome series, achieving a 39% purchase rate from new subscribers. Cart abandonment emails reached a 16% click rate. Wilkinson Sword improved mobile sign-ups from 2% to 9% by optimizing forms. Automated segmentation and list hygiene kept engagement high and reduced spam risk.
Wild used Klaviyo to drive 40% year-over-year revenue growth with automated flows. The company unified customer data from Shopify and... other sources to segment audiences and personalize communication. Wild set up regional accounts and used predictive analytics for timely reorder reminders. Over 150 real-time segments and integrations like Recharge and Mention Me helped boost engagement. Wild achieved a 93x global ROI in the last 12 months.
Who Gives A Crap used Klaviyo to grow its email list by 640% in three years. The company integrated Klaviyo... with platforms like Recharge and Malomo to manage subscriptions and shipping emails. They used data from these integrations to segment customers and automate personalized messages. This approach helped them build direct relationships and avoid costly marketing channels. As a result, 20% of users used Recharge quick actions via Klaviyo, and 6% changed subscriptions through email links.
Klaviyo helped Valentte boost email revenue by 360% in one year. Valentte used Klaviyo with WooCommerce to automate emails for... cart recovery, customer win-back, and reviews. The brand grew its email list by 100,000 new subscribers using a pop-up offer. 54% of total revenue now comes from email marketing. Personalized campaigns and segmentation doubled order rates compared to industry averages.
Tata Harper used Klaviyo AI to boost sign-up form submissions by 65%. The company switched from multiple marketing tools to... Klaviyo, making it easier to manage email and SMS campaigns. They tested 20 pop-up form variants with AI, leading to more new sign-ups. In the first quarter of 2024, Klaviyo-attributed value rose by 43%. Welcome flow revenue increased by 27% after optimizing forms. Tata Harper now creates better customer segments and tracks marketing results more clearly.
Ruroc used Klaviyo with Magento to boost email revenue by 80% in one year. The team switched from Mailchimp to... Klaviyo for better integration and more customer data. They built personalized email journeys based on customer behavior and preferences. Automated emails, like abandoned cart messages, achieved a 31% average click rate. Email marketing now drives 38% of Ruroc's total revenue. Customer profiles are tagged by product interest and language for targeted communication.
Ruffwear used Klaviyo Marketing Analytics to boost customer retention and revenue. In 90 days, campaign click rates rose by 49%.... The team gained €6,500 in incremental retention flow revenue in the first month. Ruffwear reduced its discount rate by 10% year-over-year while growing overall revenue by 9%. Advanced RFM segmentation helped target discounts and personalize retention efforts.
Red Dragon Darts used Klaviyo to boost email-driven revenue by 11 times. The company switched from Mailchimp to Klaviyo and... set up automated, personalized email flows. This led to a 66% increase in open rates and 3,200 new subscribers in one month. Email now drives 32% of total revenue, up from just €13,500 in two years before. Targeted segmentation and product recommendations improved customer retention and repeat purchases.
Klaviyo helped Payot grow its subscriber list by 150% in 2024. Payot automated lead generation and CRM workflows, gaining 5,000... new prospects monthly from its website. 46% of DTC revenue in the second half of 2024 came from Klaviyo campaigns and flows. The integration with PrestaShop and Meta streamlined compliance and data management. Payot now uses personalized email sequences to boost sales and customer engagement.
Klaviyo helped Momkind boost email-driven revenue to 36%. The Danish brand supports mothers with tailored products and content. By switching... from Mailchimp to Klaviyo, Momkind enabled personalized, automated email journeys based on due dates. A welcome series achieved a 21% conversion rate and 86% open rate. Cart abandonment flows recovered 9.5% of lost sales. Integrations with WooCommerce and Facebook Ads improved targeting and brand consistency.
Mixtiles used Klaviyo to combine email and SMS marketing. This approach generated 40% of their total revenue. They sent 306... million emails and SMS messages last year. Automated campaigns now drive 40% of revenue from owned channels. Klaviyo helped Mixtiles create unified customer journeys and automate flows like welcome and cart abandonment. One person manages all campaigns, saving time and reducing errors.
ICONIC London switched from DotDigital to Klaviyo in 2021. In less than a year, they saw a 12.5x higher ROI... from email and SMS marketing. Email open rates increased by 130%. SMS revenue in the UK grew by 197%. Klaviyo's predictive analytics and integrations helped ICONIC London nearly double their CRM-driven revenue. The brand used advanced segmentation and targeted campaigns to boost sales and customer engagement.
Loop Earplugs switched from Emarsys to Klaviyo CRM B2C. In just two quarters, they grew CRM-attributed ecommerce revenue by 14%.... Their email subscriber list increased by 41%. Klaviyo's real-time Shopify integration enabled more testing and better customer segmentation. Loop also launched SMS and WhatsApp channels, boosting mobile-driven CRM revenue. The team now runs 10 times more tests than before.
Klaviyo helped Living Proof boost email-driven revenue by 514% in Q3 year-over-year. The haircare brand used Klaviyo to launch a... personalized quiz, segmenting customers by hair type. This led to a 29% increase in their email list in under two quarters. Revenue per recipient rose by 21% thanks to automated, targeted email flows. Living Proof switched from mass emails to tailored campaigns, driving direct-to-consumer growth.
Jean&Len used Klaviyo to segment email subscribers by interest and engagement. They tagged user actions in their Shopware store to... build detailed customer profiles. This let them send targeted campaigns and reduce unsubscribes. Their average email open rate rose by 185%, reaching 46.5%. The welcome flow achieved a 17.8% conversion rate, ten times the industry average.
Klaviyo helped Zarina Tableware boost email-driven orders by 300%. The brand used Klaviyo's integration with WooCommerce to segment customers and... send targeted emails. This led to 38% of total sales being attributed to Klaviyo. The average order value increased by 67% year-over-year. Zarina also saw a 116% jump in email click rates using A/B testing and dynamic content.
HAMMER used Klaviyo to automate their email marketing. 76% of their email revenue now comes from automated flows. The company... saw a 137x ROI in the last year. Klaviyo helped HAMMER move from manual newsletters to targeted, personalized campaigns. The team can now segment audiences and track campaign performance more clearly. HAMMER plans to expand automation and omnichannel communication with Klaviyo.
Forthglade used Klaviyo, Relo, and Recharge to boost dog food subscriptions by 26%. The company wanted more recurring revenue and... lower marketing costs. They used AI to find customers ready for subscriptions and sent targeted emails. The emails linked to a Magic Cart for easy sign-up. The welcome email had a 16.7% conversion rate. This strategy increased repeat purchases and grew their subscriber base.
Dermalogica switched from Mailchimp to Klaviyo in 2020. They launched 82 automated flows for email and SMS marketing. In the... first half of 2024, SMS revenue per recipient grew by 85%. In Q2 2024, 67% of their revenue was attributed to Klaviyo campaigns. Segmentation and personalized messaging improved customer engagement. Their unsubscribe rate dropped to just 0.27%.
Apparel & Fashion Case Studies and Customer Success Stories with Klaviyo
SafeStyle
- Apparel & Fashion
- Small
Australia
Klaviyo helped SafeStyle grow ecommerce revenue by 66% year over year. SafeStyle used Klaviyo to build rich customer profiles and... segment audiences. They automated email and SMS flows, making messages more relevant. The Customer Hub drove a 307% ROI and 37% higher average order value. SMS revenue grew 150% in Q1 2026. SafeStyle now delivers a cohesive customer experience across web, email, and SMS.
Klaviyo helped Montirex boost direct-to-consumer sales by 300% in one year. The brand switched from separate email and SMS tools... to Klaviyo's unified platform. Montirex doubled its subscriber base and saw 40% opt-in for SMS. SMS campaigns achieved a 9.3% average click rate, with abandoned browse SMS reaching 32%. Automated flows using both email and SMS now drive 30% of Klaviyo-attributed revenue.
Klaviyo helped MESHKI grow its attributed value by 240% year over year worldwide. The brand unified its email and SMS... marketing on Klaviyo to target customers by region and interest. This led to a 167% increase in email campaign revenue and 20% of global ecommerce revenue coming from Klaviyo. MESHKI used Klaviyo's segmentation and integrations to personalize messages and automate product recommendations. The team now manages three Klaviyo accounts for key international markets.
ICONIC London switched from Dotdigital to Klaviyo in 2021. In less than a year, they saw a 12.5x increase in... email and SMS ROI. Email open rates rose by 130%. SMS-driven revenue in the UK grew by 197%. Klaviyo's AI and predictive analytics helped ICONIC London nearly double CRM-driven revenue. Advanced segmentation and integrations with tools like Mention Me and Wunderkind boosted customer engagement.
Klaviyo helped London Sock Co. boost average order value by 180% during Black Friday. The brand used targeted email marketing... with a unique offer: a 10% discount and a charity donation for each purchase. This campaign was exclusive to email subscribers and launched before Black Friday. London Sock Co. also honored a mistaken promise to donate 22 pairs per order, building customer trust. The campaign led to a 142% increase in revenue and a 21% rise in conversion rate.
Klaviyo Social Marketing helped Kulani Kinis grow their Sun Chasers ambassador program to 130,000 members, a 5x increase in under four years. The brand connected... Instagram with their CRM, automating sign-ups and tracking social engagement. They now send targeted offers and automated thank-you notes to advocates. Over 4,800 user-generated posts tagged the brand in the past year. Kulani Kinis manages social collaborations at scale and unifies data from Shopify, Instagram, and more.
Klaviyo and Gatsby helped Kulani Kinis automate their brand ambassador program. The integration enabled Kulani Kinis to track and reward... microinfluencers on Instagram and TikTok. In six months, the Kulani Sun Chasers program generated $425,000 in revenue and 22,000 customer sign-ups. 64% of revenue was attributed to Klaviyo. Automated emails and SMS encouraged content sharing and engagement. The solution scaled influencer management while keeping a personal touch.
Heist Studios used Klaviyo to boost email-driven revenue by 66%. The London-based lingerie brand switched from Mailchimp to Klaviyo for... better data centralization and customer segmentation. With Klaviyo, Heist Studios increased repeat purchase rates by 50% and average order value by 11%. Personalized content and targeted campaigns helped build a loyal customer base. The brand now uses behavioral data to drive retention and cross-sell new products.
Klaviyo helped Club L London boost direct-to-consumer revenue by 33%. The fashion brand used Klaviyo to automate email and SMS... marketing. They increased email open rates by 40%. Their welcome flow achieved an 11% conversion rate. Automated campaigns, including abandoned cart and loyalty flows, drove higher engagement and sales. Club L London now relies less on paid ads and more on owned marketing channels.
DKNY used Klaviyo to improve email marketing for over 1. 2 million subscribers. They reduced email volume by 24% and...increased click rates by 8% in three months. DKNY used segmentation, automation, and Klaviyo AI to personalize messages and product recommendations. The team created targeted flows for price drops and welcome emails by sales channel. Klaviyo's analytics helped DKNY track and optimize their campaigns.
Castore used Klaviyo to boost its e-commerce growth. The company grew from 5 to 31 websites in two years. Klaviyo's... AI and segmentation tools helped Castore create personalized customer journeys. SMS click rates reached 19.4%. Castore used Klaviyo data to target customers with relevant products and improve retention. The marketing team doubled productivity with Klaviyo AI.
Klaviyo helped Budgy Smuggler boost revenue by 45% year-over-year in 2023. The brand achieved a 3000% ROI and attributed 30%... of its total revenue to Klaviyo. With Klaviyo, Budgy Smuggler segmented emails and SMS to target customers with relevant offers. The team unified email and SMS campaigns, reaching fans with timely messages. Open rates hit 50% and SMS click rates reached 28%. Personalized support from Klaviyo enabled fast, high-performing campaigns.
Brava Fabrics used Klaviyo to boost online sales by 101%. They saw a 76% year-over-year increase in email revenue. Automated... email flows now drive 60% of their email income. The team switched from Mailchimp to Klaviyo for better personalization, automation, and integration with Shopify. A/B testing and analytics in Klaviyo helped them optimize campaigns and improve customer experience. Email marketing now accounts for nearly a quarter of their total revenue.
Braun Büffel (Bonia Group)
- Apparel & Fashion
- Medium
Germany
Klaviyo helped Braun Büffel grow revenue by 29% year over year in Q1 2026. The brand used Klaviyo to segment... a large, decades-old customer database and automate messaging flows. WhatsApp and email were integrated for targeted outreach, with WhatsApp open rates reaching 90%. Average order value increased by 18% in the same period. The team now spends less time on manual tasks and more on strategy.
The Couture Club used Klaviyo to boost email revenue by 325% during Black Friday 2020. They combined email and SMS... marketing to drive customer loyalty and repeat purchases. Their loyalty program members spent £200 more per year than regular customers. A single SMS campaign generated over £10,000 in sales. The brand achieved an average of 2.1 orders per customer, 60% higher than the industry average.
Scuffers unified email and SMS marketing using Klaviyo before Black Friday and Cyber Monday 2025. The brand migrated from Mailchimp,... HubSpot, and Instasent to Klaviyo for integrated communications. This change solved operational inefficiencies and improved campaign coordination. Scuffers saw 3.7x more ecommerce revenue and 4x more revenue attributed to Klaviyo year-over-year. 53% of Klaviyo-attributed revenue came from automations. The team used advanced segmentation and omnichannel journeys to boost subscriber engagement and sales.
Paul Smith used Klaviyo to boost both B2B and B2C engagement. The brand switched from DotDigital to Klaviyo and integrated... with Centra for a unified e-commerce and email platform. This move helped Paul Smith attribute 62% of revenue to Klaviyo from May to October 2024. Spam report rates dropped by 16.7% and email click rates reached 12.1%. The marketing team now spends less time on maintenance and more on customer experience and targeted campaigns.
Naked Wardrobe used Klaviyo Service to create a luxury, concierge-like digital experience for online shoppers. The brand replaced a basic... chatbot with Klaviyo's AI-powered Customer Agent, which resolved 86% of customer queries and 94% of product recommendation requests in 90 days. Customers now get real-time, personalized help and product advice, even outside business hours. The new system reduced escalations to the service team and improved customer satisfaction. Klaviyo's platform also helped Naked Wardrobe align marketing and service teams using shared customer data.
Montirex used Klaviyo to boost direct sales by over 300% in one year. The brand combined email and SMS marketing... to reach more customers and build loyalty. With Klaviyo, Montirex doubled its subscriber base and saw 40% of users sign up for SMS. SMS campaigns achieved a 9.3% average click rate, and browse abandonment flows reached 32%. Cart abandonment flows now drive 30% of revenue attributed to Klaviyo.
MESHKI used Klaviyo to unify its email and SMS marketing on one platform. The company saw a 240% year-over-year increase... in global revenue attributed to Klaviyo in Q4 2023. Email campaign revenue grew by 167% in the same period. MESHKI used Klaviyo's segmentation and personalization tools to target customers by region and interest. The team reduced unsubscribe rates and improved click-through rates with tailored messaging. Integrations with platforms like Shopify Plus and Facebook helped launch new collections with targeted campaigns.
MC2 Saint Barth used Klaviyo and Shopify Plus to boost email-driven revenue by 73% year-over-year. The brand automated email flows,... including welcome, birthday, and abandoned cart messages. Their welcome email achieved a 28% conversion rate. Automated flows generated 59% of Klaviyo-attributed revenue and delivered a 189x ROI. The subscriber list grew by 42% in one year.
Marine Layer used Klaviyo to connect data from both online and in-store sales. They integrated Shopify Plus and NewStore to... centralize customer data. This let them send targeted emails and SMS to shoppers. Marine Layer saw a 40.4% year-over-year increase in revenue attributed to Klaviyo. Their first SMS campaign brought in over $80,000 in 24 hours. Email subscribers grew by 46.3% since the start of the year.
Klaviyo helped Lucchese, a Texas-based bootmaker, unify email and SMS marketing. The company saw a 65x ROI in 12 months... after consolidating channels. SMS revenue grew 43% year-over-year in H2 2025. Revenue per SMS recipient increased by 138% in the same period. Black Friday ecommerce revenue jumped 78% year-over-year after the switch.
Klaviyo helped London Sock Co. boost average order value by 180% during Black Friday. The company used targeted email marketing... with a 10% discount and a charity donation for each purchase. This campaign led to a 142% increase in revenue and a 21% rise in conversion rate. London Sock Co. also gained customer trust by honoring a mistaken promise to donate 22 pairs of socks per order. The brand's honest approach built stronger customer relationships and drove more sales.
Klaviyo and Gatsby helped Kulani Kinis automate their ambassador program. In six months, the brand generated $425,000 in revenue and... gained 22,000 new subscribers. 64% of their revenue is attributed to Klaviyo. The integration lets Kulani Kinis reward micro-influencers for sharing content on Instagram and TikTok. Automated email and SMS campaigns keep their community engaged and sharing.
Klaviyo helped Huber Holding triple its email revenue for brands like HANRO, SKINY, and HUBER after switching from Mailchimp. The company unified... customer data and messaging across six brands, improving segmentation and personalization. Klaviyo's integration with Shopify and advanced data platform gave real-time insights into customer behavior. Huber Holding achieved a 91x global ROI with Klaviyo in 12 months. SMS and email campaigns now drive targeted, compliant communication across Europe.
Klaviyo helped Heist Studios, a London-based lingerie brand, boost email-driven revenue by 66%. The company used Klaviyo to personalize marketing,... leading to a 50% increase in repeat purchases and an 11% rise in average order value from first to second purchase. Heist Studios switched from Mailchimp to Klaviyo for better data integration and customer segmentation. With Klaviyo, they tailored content and launched targeted campaigns, driving loyalty and higher sales. Customer feedback and behavioral data now shape their product launches and marketing.
Klaviyo helped Club L London boost direct-to-consumer revenue by 33%. The brand used Klaviyo to automate email and SMS flows,... including welcome and cart abandonment series. Email open rates increased by 40% after switching to Klaviyo. The welcome flow achieved an 11% conversion rate, five times higher than industry benchmarks. Club L also integrated Loyalty Lion to automate rewards and segment customers for targeted campaigns.
Folk Clothing used Klaviyo Service to improve customer support. The company automated 53% of support conversations with the Customer Agent... AI. Ticket resolution time dropped by 75% in one month. Customers now use a self-service hub for order tracking and returns. The team manages all requests in one place, making support faster and more reliable. Staff and customers both report a better experience.
Klaviyo helped DKNY improve email engagement for over 1. 2 million subscribers. DKNY reduced total email volume by 24% and...increased click rates by 8% in three months. The team used Klaviyo AI, segmentation, and automated flows to send more personalized messages. DKNY introduced new flows, like price drop alerts, and tailored welcome emails for in-store and online signups. Dynamic product feeds powered by AI highlighted likely next purchases. DKNY now monitors results with Klaviyo’s dashboard and plans to expand predictive analytics use.
Retail Case Studies and Customer Success Stories with Klaviyo
Stores-et-Rideaux.com
- Retail
- Small
Eure-et-Loir, France
Klaviyo helped Stores-et-Rideaux. com boost e-commerce sales by using behavioral data. In less than a year, 76% of email-attributed revenue...came from automated flows. The share of e-commerce revenue from email rose from 15% to 26%. The team used Klaviyo for segmentation, automation, and reporting. They saw higher open rates and relied less on paid traffic.
Klaviyo helped Les Raffineurs, a Paris-based e-concept store, boost email-driven revenue by 70% year-over-year. The team integrated Klaviyo with two... PrestaShop sites, streamlining email marketing and saving over two hours per newsletter. Automated campaigns and product catalog syncs let them target subscribers with relevant offers. Their email list grew to 375,000, and open rates for abandoned cart emails rose from 12% to 17%. Klaviyo’s tools enabled Les Raffineurs to focus on customer engagement and business growth.
CurrentBody used Klaviyo to boost email open rates to 58% for abandoned cart flows. The team set up personalized customer... journeys and automated workflows using Klaviyo's CDP and segmentation tools. They achieved a 12% SMS click rate and an 8.7% conversion rate on abandoned cart and order flows. Nearly 50% more revenue was generated from abandoned carts after optimizing with A/B testing and targeted messaging. SMS reminders and tailored offers further increased engagement and sales.
Craft Company used Klaviyo and Klevu to boost sales from website searches. They set up an automated search abandonment email... flow. This flow sends personalized product suggestions based on what shoppers searched for. The new email flow achieved a 12.1% conversion rate and drove 18% of email revenue. The integration also saved time for the small e-commerce team.
Klaviyo helped The Cambridge Satchel Company automate its loyalty program and boost sales. 29% of UK online revenue now comes... from email, with 68% of email revenue driven by automated flows. The brand grew its subscriber list by 15% in one year using Klaviyo forms. 15.7% of friend referrals converted to purchases. Integration with Yotpo enabled targeted loyalty emails and VIP segmentation, turning loyal customers into brand ambassadors.
Built for Athletes used Klaviyo to automate 65% of its attributed revenue in 12 months. The team activated 10 multichannel... flows and achieved a 33x ROI. Klaviyo unified email, SMS, loyalty, and in-app messaging in one platform. The brand personalized customer journeys and improved retention with targeted content and segmentation. Integration with Shopify and Yotpo enabled seamless data management and loyalty flows.
Buffetti used Klaviyo to centralize customer data and connect with Adobe Commerce, Google, and Meta. The company switched from a... difficult marketing platform to Klaviyo, enabling better lead generation and email marketing. Buffetti saw a 41% increase in revenue attributed to Klaviyo in one year. Their subscriber conversion rate was 1.3 times higher than Klaviyo benchmarks. A loyalty program powered by Klaviyo automation drove a 5x higher order rate than average.
BetterMe Store used Klaviyo to manage email, SMS, and WhatsApp in one platform. This unified approach led to a 9x... year-over-year increase in total CRM revenue in 2025. Automated multichannel flows drove a 7.7x increase in CRM revenue from flows. SMS subscribers grew by 102%, and SMS revenue rose 8.9x. Klaviyo enabled fast launches, advanced automation, and a seamless customer experience across regions.
Klaviyo helped Naked Copenhagen boost email open rates by 631%. The company also saw a 128% increase in click rates.... They reduced email volume by 44% using advanced audience segmentation. Klaviyo's tools let them send targeted messages based on customer preferences and language. This improved engagement and supported their global growth.
Klaviyo helped Les Raffineurs, a Paris-based online concept store, integrate with PrestaShop to manage two storefronts. The team saw a... 70% year-over-year increase in email-driven revenue and grew their email list to 375,000 subscribers. Klaviyo's direct integration saved them over two hours per newsletter, letting them focus on other marketing tasks. Automated email flows, including welcome and abandoned cart series, boosted engagement and conversions. Les Raffineurs now uses Klaviyo to personalize content and drive repeat purchases.
CurrentBody used Klaviyo to boost email open rates to 58% in their abandoned cart flows. They also achieved a 12%... SMS click rate and an 8.7% conversion rate for abandoned cart and checkout flows. The team used Klaviyo’s automation and segmentation to personalize customer journeys. A/B testing helped optimize timing and messaging. Adding SMS to their strategy increased engagement and sales.
Craft Company used Klaviyo and Klevu to boost sales from website searches. They set up automated emails for search abandonment,... sending personalized product recommendations. This new flow achieved a 12.1% conversion rate and drove 18% of email-attributed revenue. The integration made customer interactions more relevant and saved time for the small ecommerce team. Craft Company now turns more searches into purchases with less effort.
Food & Beverages Case Studies and Customer Success Stories with Klaviyo
The Fish Society
- Food & Beverages
- Small
UK
Klaviyo helped The Fish Society boost email-driven revenue by 1536%. The company used Klaviyo's customer data platform to segment audiences... and send personalized emails. After implementing Klaviyo, 48% of revenue was attributed to email, and repeat purchase rates rose by 31%. The Fish Society tailored content and offers based on customer behavior, increasing loyalty and engagement. Gamification and targeted recipes further encouraged repeat buying.
Klaviyo helped Grind, a London-based coffee brand, boost email-driven revenue by 675% in one quarter. Grind switched from Mailchimp to... Klaviyo for better email automation, segmentation, and revenue tracking. Automated flows like abandoned cart and replenishment emails now drive 41% and 19% of total revenue, respectively. 71% of Grind’s revenue comes from repeat customers, supported by targeted retention campaigns. Klaviyo’s support team played a key role in Grind’s rapid digital pivot during the pandemic.
Klaviyo helped Twinings drive 30% of its direct-to-consumer sales revenue through email marketing. The brand switched from SmartFocus to Klaviyo... for better segmentation and easier integration with Shopify. Twinings used first-party data to personalize campaigns and cross-sell its Superblends range. Automated flows for welcome, restock, and abandoned cart emails performed strongly, with the welcome flow doubling average order rates. Twinings now tailors content and offers based on customer preferences, boosting engagement and retention.
The Fish Society used Klaviyo to boost email-driven revenue by 1,536%. With Klaviyo's integration with Shopware, they segmented customers by... seafood type, purchase count, and engagement. Personalized email flows offered discounts, recipes, and post-purchase tips. This approach led to a 48% share of revenue attributed to Klaviyo and a 31% increase in repeat purchases. Gamification and targeted content helped engage younger, less experienced buyers.
Klaviyo helped Shape Republic boost loyalty flow revenue by 343%. The company used integrations with Shopify, LoyaltyLion, Charles, Trustpilot, and... Zendesk. They sent targeted emails and WhatsApp campaigns based on customer data. This led to a 246% increase in referral revenue and a 34% rise in customer lifetime value. Shape Republic won an award for best customer experience using integrations.
Klaviyo helped Pinter boost its beer subscription sign-ups to 58%. The company used personalized email journeys to guide new users... and encourage repeat purchases. With Klaviyo, Pinter integrated data from Shopify, Mention Me, and Typeform to tailor messages. Their welcome flow achieved an 86% open rate and drove 36% of revenue from email and SMS. The approach also increased app downloads and second product purchases.
Oatsome used Klaviyo to boost its average order value by 12% through omnichannel marketing. The team switched from a basic... email provider to Klaviyo for better deliverability and advanced segmentation. They integrated Deutsche Post for direct mail and Charles for WhatsApp, personalizing customer journeys. Automated flows doubled, targeting specific personas and increasing engagement. A reactivation campaign achieved a 50% open rate and doubled revenue from this strategy in 2023.
Klaviyo helped Humantra grow its subscription program to nearly 30,000 active members in just 12 months. The brand used Klaviyo... to connect Skio data and automate targeted email and SMS campaigns. This led to a 153% year-over-year revenue increase in the UK shop and a 49x global ROI. Humantra used Klaviyo to win new subscribers, reward loyal customers, and re-engage churned users. SMS integration supported their expansion into Europe, keeping all customer data and reporting in one place.
Grind used Klaviyo to grow its email list by 243,000 and SMS subscribers by 36% in the first half of 2024. The company set... up 53 active flows to send targeted messages based on customer behavior. Grind segmented its audience using RFM analysis and created custom journeys for different customer types. Klaviyo AI helped optimize signup forms, boosting SMS signups by 81,000. The team tracked customer acquisition cost and adjusted campaigns to increase engagement and lifetime value.
Klaviyo helped Grind, a London-based coffee brand, boost email-driven revenue by 675% in one quarter and 3142% year-over-year. Grind switched from... Mailchimp to Klaviyo for better segmentation, automation, and revenue tracking. Automated abandoned cart emails now drive 41% of email revenue, with a 12.3% conversion rate. Automated replenishment and thank-you flows further increase sales and retention. 71% of Grind's revenue comes from repeat customers, supported by targeted subscription and retention emails.
Compass Coffee used Klaviyo Reviews to boost customer review collection. They switched from a costly, inflexible review tool to Klaviyo,... integrating reviews with their email and SMS marketing. In the first quarter, total reviews increased by 70.5% and photo reviews grew 3.7 times. The team automated review requests and rewarded photo submissions with Shopify discount codes. This led to more user-generated content and better engagement.
Tata Harper Skincare
- Health, Wellness And Fitness
- Small
Vermont, USA
Klaviyo AI helped Tata Harper Skincare boost form submissions by over 65%. The brand unified its tech stack by moving... email and SMS marketing to Klaviyo and ecommerce to Shopify. This integration made it easier to manage customer data and test marketing strategies. After using Klaviyo AI to optimize registration forms, Tata Harper saw a 27% increase in welcome flow revenue and a 43% year-over-year rise in attributed value. The team now quickly tests new marketing trends and segments customers more effectively.
Klaviyo helped Momkind boost email-driven revenue to 36%. The Danish wellness brand used Klaviyo to send personalized emails based on... due dates. This led to a 58% signup form completion rate and a 21% conversion rate for welcome emails. Automated flows, like abandoned cart and targeted product recommendations, increased sales. Klaviyo’s integration with WooCommerce and Facebook Ads enabled scalable, relevant marketing.
Mira used Klaviyo to unify email and SMS marketing. They synced data from Shopify, their app, and Typeform to create... personalized customer journeys. Automated flows and segmentation replaced generic messaging, boosting engagement. In six months, Mira saw a 252% increase in email and SMS-driven revenue across five countries. Automated flows now generate half of all email revenue. Click rates rose 20% and order rates nearly 30% after integrating quiz-triggered emails.
Mira used Klaviyo to unify its email and SMS marketing. The company synced data from Shopify, its app, and Typeform... quizzes to create personalized customer journeys. After switching from Attentive to Klaviyo, Mira saw a 252% increase in email and SMS revenue in six months. Automated flows now generate 50% of email revenue. Post-quiz emails had a 20% higher click rate and nearly 30% higher order rate.
Education Case Studies and Customer Success Stories with Klaviyo
Innopharma Education
- Education
- Medium
Dublin, Ireland
Klaviyo helped Innopharma Education boost leads by 142%. The company used Klaviyo to automate and personalize email nurturing. Email open... rates reached 67% and click rates hit 27%. Segmentation and dynamic content made emails more relevant. Integrations with Google and Meta improved audience targeting. The solution reduced costs and brought in better prospects.
Klaviyo helped PhiAcademy send personalized cross-sell emails in five languages. The team saved time by cloning campaigns and using dynamic... content blocks. Product recommendations matched customer preferences and behavior. Post-purchase flows drove a 14.3% conversion rate for the Golden Ratio Divider. Automated flows now generate 45% of email-driven revenue. The average order value exceeds €500 for bulk buyers.
Klaviyo helped Innopharma Education validate 142% more leads. The company used Klaviyo to automate and personalize email nurturing for students.... They integrated Klaviyo with Zoho CRM and improved email segmentation and delivery. Their email flows reached a 67% open rate and a 27% click rate. The team also used Klaviyo to create lookalike audiences for paid campaigns, boosting lead quality and reducing costs.
Nextbase used Klaviyo CDP to personalize its e-commerce site. The company saw a 122% increase in conversion rate and a... 23% rise in click-through rate. Klaviyo CDP helped Nextbase segment customers and automate personalized experiences. The team saved 12 hours per week by streamlining data workflows. Nextbase also used RFM analysis and funnel analytics to boost customer retention and sales.
Nextbase used Klaviyo CDP to boost its website conversion rate by 122%. The team also saw a 23% increase in... click rates and saved 12 hours per week. Klaviyo CDP helped Nextbase personalize web experiences and segment customers more effectively. Integrating with Shogun, they delivered tailored product recommendations and improved customer retention. Data transformation and funnel analysis made it easier to automate marketing and drive more revenue.
Design Case Studies and Customer Success Stories with Klaviyo
Toots Design
- Design
- Small
UK
Klaviyo helped Toots Design generate 50% of its revenue through email marketing. Lorna Gibson, the founder, used Klaviyo's automation and... Shopify integration to build personal connections with subscribers. She set up welcome flows and weekly newsletters, leading to a 10% average click rate and a 5% order rate from flows. Klaviyo's segmentation allowed for sensitive, targeted post-purchase messages. The platform made it easy for a creative business to manage marketing and grow its audience.
Toots Design used Klaviyo to drive 50% of its revenue through email marketing. The founder, Lorna Gibson, wanted to focus... on creative work, not technical sales tasks. After Apple’s iOS update hurt ad performance, she switched to Klaviyo for email automation. Klaviyo’s onboarding and Shopify integration made setup easy. Automated flows and segmented campaigns helped Toots Design build strong customer relationships and achieve high engagement rates.
Klaviyo helped objectsource onboard 10 clients in 18 months. Clients saw a 44.4% increase in sales using Klaviyo's marketing automation.... objectsource achieved 100% client retention with Klaviyo during this period. The agency used Klaviyo to automate attraction, conversion, and retention phases for ecommerce clients. Klaviyo's reporting tools let objectsource show clients detailed business results. objectsource now plans to help clients build subscription models and streamline payments with Klaviyo.
Pharmaceuticals Case Studies and Customer Success Stories with Klaviyo
Nestlé Health Science
- Pharmaceuticals
- Very Large
Vevey, Switzerland
Nestlé Health Science used Klaviyo to manage marketing for 43 international accounts. The company needed to centralize CRM and personalize... communication across many brands and regions. Klaviyo enabled fast deployment of email and SMS campaigns, reducing technical support needs. The platform’s predictive analytics and translation tools increased customer engagement in multiple languages. Klaviyo now drives a significant share of revenue for Nestlé Health Science.
Personalization for Enterprise Brands: How Klaviyo Cuts the Timeline
Los Angeles, USA
Klaviyo enables enterprise brands like Dollar Shave Club to achieve efficient personalization and campaign management by providing a unified data platform and advanced marketing analytics. This reduces setup... time and developer dependency, enhancing operational speed and effectiveness.
Landyachtz builds a revenue growth engine with Klaviyo and Woo
Landyachtz, a skater-owned brand, enhanced its marketing strategy by integrating Klaviyo and WooCommerce. This transition led to a 52% campaign... open rate and 59% flow open rate, attributing 11% of total revenue to Klaviyo. The integration allowed for personalized marketing, reducing platform fees significantly compared to Shopify Plus.
