Real-World Case Studies and Customer Success Stories with Klaviyo

They Saw A 92% Increase In Email Revenue And A 98% Increase In Revenue Per Recipient.

Klaviyo B2C CRM helped Elk Springs Resort boost direct bookings and reduce reliance on OTAs. The resort switched from Mailchimp to Klaviyo for better lifecycle marketing. They used Klaviyo's automati...on features to engage guests and drive revenue. Elk Springs Resort saw a 215x ROI, 29% year-over-year growth in booking revenue, and 83% of Klaviyo revenue came from automations.
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Increased Email Revenue By 600%

Emu Ridge increased their email list by 20% and boosted their website traffic by 30% through targeted email marketing campaigns using Klaviyo.

Increased Revenue By 44% Within One Year Using Klaviyo

Achieved A 5X Increase In Email Revenue.

Achieved A 50% Increase In Email-Driven Revenue Within Six Months Of Implementation

Increased Email Revenue By 36%

Klaviyo B2C CRM helped Harney & Sons improve marketing automation and analytics. The company switched from using multiple tools to consolidating with Klaviyo. They saw a 114x ROI in Q4 2024 after ado...pting four Klaviyo products. Revenue per email recipient grew 13% year over year. Click rate on flow emails increased by 34% year over year. Harney & Sons improved customer experience and marketing results by using Klaviyo.
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Klaviyo helped Brodo grow their email and SMS revenue by 293% year over year. Brodo used Klaviyo's integration with WooCommerce to manage both a la carte and subscription orders. The team found Klavi...yo easy to use and well integrated with their ecommerce platform. 31% of 2024 subscription purchases came from Klaviyo. Revenue from abandoned cart flows grew 7x year over year.
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Klaviyo B2C CRM helped Buoy grow SMS revenue by over 5x year-over-year. Buoy used Klaviyo’s Meta and TikTok integrations to drive traffic and grow their subscriber list. They switched to Klaviyo SMS ...after struggling with separate email and SMS platforms. With Klaviyo, Buoy saw 178% year-over-year growth in attributed revenue and 104% growth in SMS revenue per recipient. The unified platform and personalized strategy transformed their business results.
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Klaviyo and Shopify helped Daily Harvest cut tech costs by 18%. The company switched from a custom ecommerce setup and a separate email platform. Before, marketing needed developers to send or update... emails. Now, Klaviyo lets them move faster and save over 50 developer hours each month. Daily Harvest also consolidated four tools into Klaviyo, making their stack simpler and more efficient.
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50% Increase In Online Sales

Klaviyo B2C CRM helped Coffee Beanery manage email and SMS marketing in one place. Before, they used Klaviyo for email and Postscript for SMS, which led to too many messages sent at once. This upset ...their older customers. After switching to Klaviyo for both channels, Coffee Beanery saw a 65x ROI in the first quarter. Klaviyo drove 47% of ecommerce revenue and 29% year-over-year growth in attributed revenue in Q4 2024.
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Klaviyo and Smile.io helped Naturium boost loyalty point redemptions by 169% quarter over quarter. Naturium used the integration on Shopify. In Q1 2025, 42% of their ecommerce revenue came from Klavi...yo. 64% of Smile.io loyalty point redemptions were attributed to Klaviyo. The solution drove strong growth in customer engagement and sales.
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Klaviyo helped Dollar Shave Club cut total cost of ownership by over 30% by consolidating their CRM stack. The company sent 237 million email and SMS messages in the last year using Klaviyo. Campaign... set-up time dropped by more than 60% after switching. Dollar Shave Club sells razors, shave accessories, and skincare products. They use Klaviyo as their B2C CRM on Shopify.
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Klaviyo email and SMS marketing helped Tatcha grow direct-to-consumer revenue by 20% during their New Year Fukubukuro promotion. Tatcha used Klaviyo to create a seamless experience across channels. 4...7% of ecommerce revenue during the promotion came from Klaviyo. Flow revenue grew 70% year over year. Tatcha is a luxury beauty and skincare brand that sells online and through major retailers.
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Klaviyo helped Briogeo increase sign-up form submissions by 248% in 90 days with a new SMS strategy. The company saw a 26% reduction in unsubscribe rates during the same period. Average SMS or email ...engagement grew by 12%. Briogeo used Klaviyo's marketing automation tools to drive these results. The solution worked with their Shopify platform.
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Klaviyo B2C CRM helped Smile Brilliant boost their email and SMS marketing. Smile Brilliant used Klaviyo with WooCommerce to reach nearly 1 million customers. They achieved a 39x return on investment... in the last year. 47% of their Klaviyo-attributed revenue came from automations. They created over 150 custom Klaviyo profile properties to personalize messages.
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Klaviyo helped VIA Institute on Character grow their email revenue share by 2.5x after switching from Listrak. VIA is a global non-profit focused on character strengths. They faced slow growth and li...mited automation with Listrak. Klaviyo enabled easier automation and better access to subscriber data. Now, 54% of their Klaviyo-attributed revenue comes from automated flows in 2024. The switch allowed VIA to scale and evolve quickly.
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"Doubled Email Revenue, Achieving A 200% Increase";

Cargo Crew achieved a 75x return on investment and 3.5 times revenue growth using Klaviyo's platform.

Klaviyo B2C CRM helped Cara Cara unify their email and SMS marketing. Cara Cara struggled with using separate platforms for email and SMS, making it hard to coordinate campaigns. They switched back t...o Klaviyo for a more cohesive, data-driven approach. In the first 3 months, Cara Cara saw a 170x ROI, 67x ROI from SMS, 27% year-over-year ecommerce revenue growth, and 48% of Klaviyo revenue from repeat buyers.
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Klaviyo B2C CRM helped Tibi boost their marketing results. Tibi used Klaviyo for email, SMS, and marketing analytics. They saw over 100x return on investment in the last year. Klaviyo drove 59% year-...over-year growth in revenue for Tibi. SMS revenue grew by 22% year-over-year. Tibi runs their business on Shopify.
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Klaviyo Customer Hub helped Ministry of Supply improve their customer account experience. The apparel brand wanted a more modern, branded solution than Shopify’s basic account pages. With Klaviyo, th...ey set up Customer Hub in under 5 minutes. In less than 4 months, they saw over 2,000 new customer accounts and 650+ self-serve support interactions. Ministry of Supply’s leadership calls Customer Hub “the future of shopping.”
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Increased Email Revenue By 57% Within 6 Months

Nomad increased their email list by 30% and their revenue by 20% within 18 months using Klaviyo's marketing automation platform.

Cargo Crew achieved a 75x return on investment and 3.5 times revenue growth using Klaviyo's platform.

Klaviyo SMS helped Rebecca Minkoff grow SMS revenue by 23% year over year in just 70 days. The brand used Klaviyo to manage all messaging in one place. They also saw a 140% year over year increase in... form submissions. Klaviyo SMS made it easy to reach more customers and boost sales. Rebecca Minkoff used Shopify as their platform.
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Couture Club increased sales by utilizing Klaviyo's email and SMS marketing tools, achieving significant growth during Black Friday campaigns.

Couture Club increased sales by utilizing Klaviyo's email and SMS marketing tools, achieving significant growth during Black Friday campaigns.

Helen of Troy sees 40%+ TCO reduction from switching to Klaviyo for email + SMS

Klaviyo B2C CRM helped Patrick Ta Beauty grow their BFCM revenue. The brand used email and SMS marketing to reach more customers. They achieved 175% year-over-year growth in ecommerce revenue during ...BFCM. Klaviyo-attributed revenue grew 8x year-over-year. SMS revenue grew 4x year-over-year. Patrick Ta Beauty sent more messages without increasing unsubscribes.
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Zero Co achieved an 80% customer retention rate by switching from HubSpot to Klaviyo, improving their digital relationship management.

Klaviyo Marketing Analytics helped New West KnifeWorks convert 31% more customers in six months. The company used Klaviyo to personalize email and SMS marketing. They saw a 21% year-over-year increas...e in revenue from Klaviyo in the first six months. 49% of their Klaviyo revenue came from repeat buyers. The solution used Shopify POS data to tailor automations for in-person and online shoppers.
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Klaviyo B2C CRM helped Caitlyn Minimalist grow email and SMS revenue by 144% year over year. The jewelry brand faced challenges with email control and customer communication as they scaled. Klaviyo e...nabled them to centralize customer data and automate marketing. They saw 51% growth in ecommerce revenue and over 80% growth in their email and SMS lists in 12 months. The solution improved customer experience and supported rapid business growth.
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Klaviyo helped Helen of Troy cut total cost of ownership by over 40% after switching from their previous email and SMS provider. The company saved hundreds of IT tickets per year by moving to Klaviyo.... Migration of three major brands took about one month. Helen of Troy struggled with high costs and limited functionality before switching. Klaviyo enabled easier multi-channel marketing and reduced the need for developer support.
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Klaviyo SMS helped PrettyLitter grow revenue from flows by 44% year-over-year in the first month. PrettyLitter switched both email and SMS to Klaviyo, saving 15% in time. They launched 23 new Klaviyo... flows with SMS. The unified platform solved syncing issues and improved efficiency. PrettyLitter now delivers a better customer experience with real-time data.
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Helen of Troy sees 40%+ TCO reduction from switching to Klaviyo for email + SMS

Zero Co achieved an 80% customer retention rate by switching from HubSpot to Klaviyo, improving their digital relationship management.

Achieved A 76% Increase In Revenue From Email Marketing And A 10X Return On Investment (Roi) From Sms Campaigns

Achieved An 11% Increase In Total Company Revenue By Leveraging Klaviyo'S Email Marketing And Automation Tools.

Achieved A 2.5X Higher Conversion Rate Through Personalized Email Marketing.

Achieved A 15% Increase In Repeat Purchase Rate Through Personalized Email And Sms Campaigns.

Boosted Sms Click-Through Rates By 56% And Drove A 30% Increase In Revenue Through Sms Marketing.

Achieved A 28% Increase In Revenue Using Klaviyo'S Personalized Email Marketing Strategies

Increased Customer Lifetime Value By 25% Through Their Loyalty Program

Increased Email Revenue By 600%

Achieved A 14X Increase In Email Revenue During Black Friday/Cyber Monday Using Klaviyo

Achieved A 56% Increase In Email Revenue.

Increased Email Revenue By 36%

Achieved 54% Higher Revenue Per Recipient And A 97% Increase In Total Online Revenue Through The Combined Power Of Email And Sms Marketing.

Increased Ecommerce Email Revenue By 580%

Increased Student Enrollment By 3X Within Six Months.

Increased Email-Driven Revenue By 30% Using Klaviyo'S Targeted Email Campaigns

Achieved A 50% Increase In Customer Engagement Through Targeted Sms And Email Campaigns

Increased Their Repurchase Rate By 92% Within Six Months

Achieved A 98% Increase In Email Open Rates And A 162% Increase In Click Rates Through Targeted Replenishment Emails

Increased Email Revenue By 56% Using Klaviyo'S Seamless Customer Journey Automation.

Achieved A 12.5% Increase In Revenue Through Targeted Email Marketing Campaigns With Klaviyo.

Increased Email Revenue By 57% Within 6 Months

Achieved A 60% Increase In Revenue From Email Marketing Through Personalized Campaigns Using Klaviyo.

Increased Email Revenue By 11X Using Klaviyo

Doubled Email Revenue From 2019 To 2020

Achieved An Email Open Rate Of 85% And A Click Rate Of 35% Through Targeted Email Segmentation.

Increased Email Revenue By 50% Through Automation

50% Increase In Online Sales

Achieved A 5X Increase In Email Revenue.

Increased Email Marketing Revenue By 24% And Saw A 3.3X Higher Conversion Rate With Klaviyo.

Doubled Email Revenue, Achieving A 200% Increase

Achieved A 50% Increase In Email Revenue And A 63% Increase In Click-Through Rates Using Klaviyo'S Segmentation Capabilities.

They Saw A 92% Increase In Email Revenue And A 98% Increase In Revenue Per Recipient.

Achieved A 2.5X Higher Conversion Rate Through Personalized Email Marketing.

Achieved A 330% Increase In Revenue And 200% Increase In Email Open Rates.

Increased Email Revenue By 47%

Increased Email Revenue By 150% And Achieved A 40% Increase In Conversion Rates

Achieved A 44% Increase In Subscription Revenue Using Klaviyo’S Marketing Automation Platform

Increased Revenue By 44% Within One Year Using Klaviyo

Achieved A 20% Increase In Revenue And A 27% Increase In Conversion Rate By Implementing Klevu'S Search And Abandonment Solutions.

Achieved A 4000% Increase In Sales.

Achieved A 30% Increase In Revenue By Switching From Mailchimp To Klaviyo

Achieved A 14X Increase In Email Revenue During Black Friday/Cyber Monday Using Klaviyo

Increased Email Revenue By 48%

Increased Email Revenue By 150% Using Klaviyo

Increased Revenue By 30% Through Targeted Email Marketing Campaigns.

Achieved A 50% Increase In Email-Driven Revenue Within Six Months Of Implementation

Achieved A 28% Increase In Revenue Using Klaviyo'S Personalized Email Marketing Strategies

Achieved A 76% Increase In Revenue From Email Marketing And A 10X Return On Investment (Roi) From Sms Campaigns