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Consumer Goods Case Studies and Customer Success Stories with Klaviyo
Helen of Troy - Consumer Goods
Klaviyo helped Helen of Troy cut total cost of ownership by over 40% after switching from their previous email and SMS provider. The company saved... hundreds of IT tickets per year by moving to Klaviyo. Migration of three major brands took about one month. Helen of Troy struggled with high costs and limited functionality before switching. Klaviyo enabled easier multi-channel marketing and reduced the need for developer support.
100% Pure - Consumer Goods - Medium
Klaviyo helped 100% Pure drive over 20% of their total revenue from email in 2022. The company saw 70.2% year-over-year... growth in flow revenue and 86.6% growth in flow recipients. 100% Pure switched back to Klaviyo from Oracle's Bronto due to high costs and technical barriers. Klaviyo's self-serve flows, Smart Sending, and improved deliverability made email marketing easier and more effective for their team.
New West KnifeWorks - Consumer Goods
Klaviyo Marketing Analytics helped New West KnifeWorks convert 31% more customers in six months. The company used Klaviyo to personalize... email and SMS marketing. They saw a 21% year-over-year increase in revenue from Klaviyo in the first six months. 49% of their Klaviyo revenue came from repeat buyers. The solution used Shopify POS data to tailor automations for in-person and online shoppers.
Patrick Ta Beauty - Consumer Goods
Klaviyo B2C CRM helped Patrick Ta Beauty grow their BFCM revenue. The brand used email and SMS marketing to reach... more customers. They achieved 175% year-over-year growth in ecommerce revenue during BFCM. Klaviyo-attributed revenue grew 8x year-over-year. SMS revenue grew 4x year-over-year. Patrick Ta Beauty sent more messages without increasing unsubscribes.
PrettyLitter - Consumer Goods
Klaviyo SMS helped PrettyLitter grow revenue from flows by 44% year-over-year in the first month. PrettyLitter switched both email and... SMS to Klaviyo, saving 15% in time. They launched 23 new Klaviyo flows with SMS. The unified platform solved syncing issues and improved efficiency. PrettyLitter now delivers a better customer experience with real-time data.
Caitlyn Minimalist - Consumer Goods
Klaviyo B2C CRM helped Caitlyn Minimalist grow email and SMS revenue by 144% year over year. The jewelry brand faced... challenges with email control and customer communication as they scaled. Klaviyo enabled them to centralize customer data and automate marketing. They saw 51% growth in ecommerce revenue and over 80% growth in their email and SMS lists in 12 months. The solution improved customer experience and supported rapid business growth.
Helen of Troy - Consumer Goods - Very Large
Klaviyo helped Helen of Troy cut total cost of ownership by over 40% after switching from another platform. The company saved... hundreds of IT tickets per year by using Klaviyo for email and SMS marketing. Migration of three major brands to Klaviyo took about one month. Helen of Troy manages 15 brands, including OXO, Osprey, and Hydro Flask, and expects nearly $1B in 2024 revenue. Klaviyo's marketing automation and integration with Adobe Commerce supported these results.
Goodrays - Consumer Goods - Small
Klaviyo helped Goodrays, a premium CBD brand, reach a 40% repurchase rate. Goodrays faced strict advertising limits and could not... use paid search or online ads. They used Klaviyo's email nurture and replenishment flows to keep customers coming back. Email marketing drove 53% of their online revenue. The brand also saw a 10.2% subscriber form submission rate and an 8.3% abandoned checkout flow conversion rate.
Who Gives A Crap - Consumer Goods - Medium
Klaviyo helped Who Gives A Crap grow their email list by 640% in three years. The company used Klaviyo to... manage customer relationships and drive engagement. 20% of users used Recharge quick actions through Klaviyo. 6% of customers changed subscriptions using Recharge links in emails. Who Gives A Crap donates half their profits to improve sanitation worldwide.
Tatcha - Consumer Goods - Large
Klaviyo email and SMS marketing helped Tatcha grow DTC New Year promo revenue by 20%. During the promotion, 47% of... ecommerce revenue came from Klaviyo. Flow revenue increased 70% year over year. Tatcha used Klaviyo with Salesforce Commerce Cloud. The brand saw strong results in the beauty and skincare market.
Dollar Shave Club - Consumer Goods - Large
Klaviyo helped Dollar Shave Club cut total cost of ownership by over 30% by consolidating their CRM stack. The company sent... 237 million email and SMS messages in the last year using Klaviyo. Campaign set-up time dropped by more than 60%. Dollar Shave Club sells razors and grooming products direct to consumers. Klaviyo's B2C CRM enabled faster marketing automation and lower costs.
Every Man Jack - Consumer Goods - Medium
Klaviyo helped Every Man Jack drive 25% year-over-year growth in revenue from flows. The brand used AI-powered predictive analytics to... generate 12.4% of Klaviyo-attributed revenue in the last 90 days. Every Man Jack integrated 8 Klaviyo apps with their Shopify Plus platform. The company makes personal care products for men and focuses on natural ingredients. Predictive analytics segments played a key role in their marketing automation success.
Ruffwear - Consumer Goods - Medium
Klaviyo Marketing Analytics helped Ruffwear boost campaign click rates by 49% in just 90 days. The company generated $6,500 in... extra revenue from RFM-triggered retention flows in their first month. Ruffwear also cut their year-over-year discount rate by 10% over six months. The brand used Klaviyo with Shopify Plus to improve margins and drive incremental revenue. Ruffwear makes durable outdoor gear for dogs.
100% Pure - Consumer Goods
Klaviyo helped 100% Pure drive over 20% of its total revenue through email in 2022. The company saw 70.2% year-over-year... growth in flow revenue. Flow recipients grew by 86.6% year-over-year. 100% Pure returned to Klaviyo to achieve these results. Klaviyo's email marketing platform powered this success for the consumer goods brand.
Alessi - Consumer Goods
Klaviyo helped Alessi grow email revenue by 1,800% in two years. Alessi used Klaviyo with Shopify Plus to boost marketing... automation. During Black Friday 2021, 40% of Alessi's revenue came from email. The company saw 40 times higher email list growth during the event. Klaviyo's platform drove strong results for this consumer goods brand.
Emu Ridge - Consumer Goods - Small
Klaviyo helped Emu Ridge, a family-owned eucalyptus oil distillery, achieve a 32. 5x ROI in 2022. After switching from Mailchimp,...Emu Ridge saw 66.7% year-over-year growth in Klaviyo-attributed revenue. The business also experienced an 80.3% increase in campaign placed order rate. Emu Ridge uses Klaviyo with WooCommerce to reach customers worldwide. Klaviyo's flexible pricing and marketing automation supported their online sales growth.
100% Pure - Consumer Goods - Medium
Klaviyo helped 100% Pure drive over 20% of its total revenue through email in 2022. The clean beauty retailer saw... 70.2% year-over-year growth in flow revenue. Flow recipients grew by 86.6% year-over-year. 100% Pure uses Klaviyo to power its direct-to-consumer email marketing. The brand makes natural, fruit-pigmented cosmetics and supports sustainability.
Blenders Eyewear - Consumer Goods - Medium
Klaviyo helped Blenders Eyewear achieve a 270% increase in affiliate revenue in 2020. The company saw a 3x increase in... affiliate conversions and 4x higher revenue per affiliate email recipient. Blenders Eyewear used Klaviyo to stay close to their customers and grow their direct-to-consumer brand. The platform supported their marketing automation and email campaigns. This led to rapid business growth and a strong customer connection.
Apparel & Fashion Case Studies and Customer Success Stories with Klaviyo
2xist - Apparel & Fashion - Medium
Klaviyo Marketing Analytics gave 2xist a 56. 1x ROI in their first paid quarter. The brand used automated RFM segmentation...to target promotions and boost repeat purchases. Facebook ROAS grew 61% year-over-year with RFM-based audiences. No developer hours were needed to set up the analytics platform. 2xist drove $15.2K in incremental revenue from new retention flows and improved ad efficiency.
Ministry of Supply - Apparel & Fashion
Klaviyo Customer Hub helped Ministry of Supply improve their customer account experience. The apparel brand wanted a more modern, branded... solution than Shopify’s basic account pages. With Klaviyo, they set up Customer Hub in under 5 minutes. In less than 4 months, they saw over 2,000 new customer accounts and 650+ self-serve support interactions. Ministry of Supply’s leadership calls Customer Hub “the future of shopping.”
Cargo Crew - Apparel & Fashion - Medium
Klaviyo helped Cargo Crew achieve a 74. 9x ROI and 3.5x growth in revenue per recipient on post-purchase flows. The...apparel company used Klaviyo’s Facebook integration to drive a 29.9x ROAS on paid retargeting. Cargo Crew gained a full view of its customers and improved marketing automation. The business now manages its supply chain and marketing in-house, serving 45,000+ teams worldwide.
Club L London - Apparel & Fashion - Medium
Klaviyo helped Club L London boost direct-to-consumer revenue to 33%. The fashion brand saw a 40% increase in email open... rates after switching to Klaviyo. Their welcome flow conversion rate reached 11%. Club L London used Klaviyo to improve customer experience and drive more sales. The platform reduced reliance on paid ads and increased revenue from email marketing.
Marine Layer - Apparel & Fashion - Medium
Klaviyo helped Marine Layer grow revenue by 40. 4% year over year. The apparel brand used email, SMS, and POS...integration to drive results. They saw a 46.3% increase in email subscribers in November 2023. Their first SMS campaign generated over $80,000 in 24 hours. Marine Layer uses Shopify Plus as their platform.
Bearpaw - Apparel & Fashion - Medium
Klaviyo helped Bearpaw grow their email list by 48. 4% year over year. The company also saw a 39.6% increase...in revenue from Klaviyo in the first half of 2023. Bearpaw achieved a 2.7x higher median submit rate on exit pop-ups compared to their 100 closest peers. The brand used Klaviyo with BigCommerce to drive these results. Klaviyo's marketing automation and email marketing tools supported Bearpaw's rapid growth.
Custom Ink - Apparel & Fashion - Large
Klaviyo helped Custom Ink boost email-attributed web traffic by 60%. The company used Klaviyo to make better marketing decisions with... its large customer data set. Custom Ink also saw a 40% drop in email unsubscribe rates. The platform supported agile marketing and improved customer engagement. Custom Ink sells custom apparel online and in over 35 stores.
Jenni Kayne - Apparel & Fashion - Medium
Klaviyo helped Jenni Kayne cut total email sends by 43. 8% year over year in Q1 2023. Despite sending fewer...emails, the brand saw a 14.5% increase in email revenue. Campaign click rates jumped 35% in the same period. Jenni Kayne, a luxury apparel and home brand, used Klaviyo to keep customers engaged and boost sales. The company runs its online store on Shopify Plus.
The Willow Tree Boutique - Apparel & Fashion - Small
Klaviyo predictive analytics helped The Willow Tree Boutique grow revenue by 44. 6% year over year. In the first six...months, campaign revenue increased by 53.1%. Predictive analytics segments drove 17.1% of Klaviyo-attributed revenue in just 90 days. The boutique used Klaviyo with Shopify Plus to boost sales. This case shows the impact of AI-driven marketing automation for apparel businesses.
Rebecca Minkoff - Apparel & Fashion
Klaviyo SMS helped Rebecca Minkoff grow SMS revenue by 23% year over year in just 70 days. The brand used... Klaviyo to manage all messaging in one place. They also saw a 140% year over year increase in form submissions. Klaviyo SMS made it easy to reach more customers and boost sales. Rebecca Minkoff used Shopify as their platform.
Tibi - Apparel & Fashion
Klaviyo B2C CRM helped Tibi boost their marketing results. Tibi used Klaviyo for email, SMS, and marketing analytics. They saw... over 100x return on investment in the last year. Klaviyo drove 59% year-over-year growth in revenue for Tibi. SMS revenue grew by 22% year-over-year. Tibi runs their business on Shopify.
2xist - Apparel & Fashion
Klaviyo Marketing Analytics gave 2xist a 56. 1x ROI in their first full paid quarter. The company saw 61% year-over-year...growth in Facebook ROAS using RFM-based audiences. 2xist set up Marketing Analytics with zero developer hours. The platform helped 2xist improve marketing performance and efficiency. Klaviyo enabled better data-driven decisions for the apparel brand.
Ad Hoc Atelier - Apparel & Fashion
Klaviyo helped Ad Hoc Atelier, a slow fashion startup, grow fast. The company used Klaviyo with Shopify Plus. They saw... 45% year-on-year growth. 23% of their revenue came from Klaviyo. Their repeat purchase rate reached 21%. Klaviyo's email marketing and automation tools drove these results.
Leonisa - Apparel & Fashion - Large
Klaviyo helped Leonisa achieve a 45. 6x ROI after switching from Emarsys. Leonisa used Klaviyo's email and SMS flows to...drive 66% of attributed revenue from flows in Q4 2022. The company saw a 2.4x median placed order rate on thank-you flows compared to Klaviyo benchmarks. Leonisa migrated 1.5 million subscribers to Klaviyo. The brand operates in 18 countries and specializes in intimate apparel.
Food & Beverages Case Studies and Customer Success Stories with Klaviyo
EZ Bombs - Food & Beverages - Small
Klaviyo helped EZ Bombs grow ecommerce revenue by 27% year-over-year using TikTok integrations. The brand switched from Postscript to Klaviyo... for email and SMS, solving manual data sync and reporting issues. Klaviyo’s TikTok Audiences and Lead Ads integrations made list growth and retargeting easier. EZ Bombs saw a 22% drop in TikTok cost per lead. The team now runs full-funnel campaigns and tracks results across Shopify and TikTok.
Buoy - Food & Beverages
Klaviyo B2C CRM helped Buoy grow SMS revenue by over 5x year-over-year. Buoy used Klaviyo’s Meta and TikTok integrations to... drive traffic and grow their subscriber list. They switched to Klaviyo SMS after struggling with separate email and SMS platforms. With Klaviyo, Buoy saw 178% year-over-year growth in attributed revenue and 104% growth in SMS revenue per recipient. The unified platform and personalized strategy transformed their business results.
Laird Superfood - Food & Beverages
Klaviyo helped Laird Superfood boost email revenue by 102% year over year. The company used Klaviyo personalization tools to improve... their email marketing. In 2022, 60% of ecommerce revenue came from email. Campaign open rates jumped 87% in November 2022. Laird Superfood used Shopify Plus with Klaviyo to drive these results.
Graza - Food & Beverages - Small
Klaviyo segmentation helped Graza boost email open rates by over 50%. Graza used Klaviyo to reach customers directly and avoid... paid ads. 29% of Graza's revenue now comes from Klaviyo-driven campaigns. Email flows see click rates above 10%. Graza sells affordable olive oil in the US and relies on Klaviyo for customer-first marketing.
Stone Brewing - Food & Beverages - Large
Klaviyo helped Stone Brewing grow flow revenue by 62. 8% year over year. The company used Klaviyo’s GoTab integration with...Shopify Plus. Stone Brewing saw a 60% increase in placed order rate on Klaviyo flows. 25.8% of Eventbrite ticket revenue came from Klaviyo between May and August 2023. The brewery expanded its reach with marketing automation and omnichannel tools.
Grind - Food & Beverages - Medium
Klaviyo helped Grind boost email marketing revenue by 34x year-over-year in Q2. The company saw 71% of its revenue come... from repeat customers. Automated email flows, especially abandoned cart emails, drove 41% of automated email revenue. Grind used Klaviyo to support its online coffee pod sales and cafe business. Email marketing became a key part of Grind's growth strategy.
Grind - Food & Beverages - Medium
Klaviyo email automation helped Grind achieve a 34x year-over-year increase in Q2 owned email revenue. 71% of Grind's revenue now... comes from repeat customers. Automated email flows, especially abandoned cart emails, drive 41% of their automated email revenue. Grind uses Klaviyo to power their ecommerce and subscription coffee business. The platform supports their growth across online and retail channels.
Compass Coffee - Food & Beverages - Medium
Klaviyo reviews helped Compass Coffee grow reviews per quarter by 70. 5%. The company saw a 10% increase in total...reviews in the first quarter. Reviews with images rose 3.7x quarter over quarter. Compass Coffee used Klaviyo reviews with Shopify to boost customer engagement. The brand operates 17 coffee shops and an ecommerce subscription business.
Health, Wellness and Fitness Case Studies and Customer Success Stories with Klaviyo
Briogeo - Health, Wellness And Fitness
Klaviyo helped Briogeo increase sign-up form submissions by 248% in 90 days with a new SMS strategy. The company saw... a 26% reduction in unsubscribe rates during the same period. Average SMS or email engagement grew by 12%. Briogeo used Klaviyo's marketing automation tools to drive these results. The solution worked with their Shopify platform.
Naturium - Health, Wellness And Fitness
Klaviyo and Smile. io helped Naturium boost loyalty point redemptions by 169% quarter over quarter. Naturium used the integration on...Shopify. In Q1 2025, 42% of their ecommerce revenue came from Klaviyo. 64% of Smile.io loyalty point redemptions were attributed to Klaviyo. The solution drove strong growth in customer engagement and sales.
Smile Brilliant - Health, Wellness And Fitness
Klaviyo B2C CRM helped Smile Brilliant boost their email and SMS marketing. Smile Brilliant used Klaviyo with WooCommerce to reach... nearly 1 million customers. They achieved a 39x return on investment in the last year. 47% of their Klaviyo-attributed revenue came from automations. They created over 150 custom Klaviyo profile properties to personalize messages.
Tata Harper - Health, Wellness And Fitness - Medium
Klaviyo AI helped Tata Harper increase sign-up form submissions by over 65%. The brand saw a 43% year-over-year growth in... Klaviyo-attributed value in Q1 2024. After optimizing form display, welcome flow revenue grew by 27%. Tata Harper, a plant-based skincare company, used Klaviyo with Shopify Plus to drive these results. The solution improved marketing automation and customer engagement.
The Collagen Co. - Health, Wellness And Fitness - Small
Klaviyo helped The Collagen Co. unify email and SMS marketing. The company saw a 698% year-over-year revenue growth. Campaign revenue... increased by 67% in 2023. Revenue from flows rose by 33%. Email subscribers grew 319% in 2023. The Collagen Co. used Klaviyo with Shopify Plus to boost sales and customer engagement.
Urban You - Health, Wellness And Fitness - Small
Klaviyo helped Urban You, a luxury medspa, drive 25% of its bookings revenue in the first month after connecting to its WooCommerce platform. The spa saw... 285 Klaviyo-attributed appointments and synced 18 new booking events to Klaviyo analytics. Urban You expanded its services during COVID, adding ecommerce and self-care video subscriptions. Klaviyo's marketing automation and analytics supported this growth. The business operates four locations in Michigan.
Retail Case Studies and Customer Success Stories with Klaviyo
Ad Hoc Atelier - Retail - Small
Klaviyo helped Ad Hoc Atelier achieve 45% year-on-year growth and 23% of revenue from email. The Italian retail marketplace switched... from SendinBlue to Klaviyo for dynamic content and custom segmentation. Klaviyo's integration with Shopify enabled personalized email marketing and automated post-purchase flows. The brand saw a 21% repeat purchase rate and reduced paid advertising spend. Klaviyo's platform improved customer engagement and loyalty for Ad Hoc Atelier.
Estelle Colored Glass - Retail - Small
Klaviyo helped Estelle Colored Glass drive 35% of its 2023 ecommerce revenue through email marketing. The brand saw a 46%... year-over-year growth in Klaviyo-attributed value in Q1 2024. Total emails sent increased by 127% year-over-year, while spam rates dropped by 38%. Estelle Colored Glass uses Klaviyo with Shopify to boost sales and customer engagement.
italist - Retail - Medium
Klaviyo helped italist boost their average email open rate by 475%. The company switched from Mailchimp to Klaviyo to improve... email marketing. Italist saw a 288% increase in email subscribers. They also achieved a 3x increase in click-through rate. Klaviyo's email segmentation features drove these results for the online designer fashion marketplace.
La La Land - Retail - Small
Klaviyo helped La La Land boost their campaign placed order rate by 2. 5x from March to May 2023. The...retailer used Klaviyo for all direct-to-consumer email marketing. One email campaign generated over $30.6K AUD in revenue. In May 2023, 43.6% of total revenue was attributed to Klaviyo. La La Land sells paper goods, housewares, and accessories through Shopify.
Andie Swim - Retail - Medium
Klaviyo helped Andie Swim grow flow revenue by 55% year over year. The company used email segmentation to target customers... better. Click rates on flows increased by 70.9% in 2022. A new quiz results flow brought in over $70,000 in eight months. Andie Swim sells eco-friendly swimwear and used Klaviyo to boost sales and engagement.
Consumer Electronics Case Studies and Customer Success Stories with Klaviyo
Case·Mate - Consumer Electronics - Large
Klaviyo and Magento helped Case·Mate grow email revenue by 50% year over year. The company saw a 22% increase in... revenue per recipient and a 50% boost in email open rates. Case·Mate used marketing automation to reach new customer segments and send targeted messages. This strategy drove over 35% growth in direct-to-consumer revenue. Case·Mate is a global leader in stylish phone cases and mobile accessories.
Nextbase - Consumer Electronics - Medium
Klaviyo's Advanced KDP helped Nextbase boost onsite conversion rates by 122%. The company also saw a 23% increase in click-through... rates. Nextbase saved 12 hours per week using the platform. The solution enabled smarter, automated marketing across 18 countries. Nextbase switched from Hubspot to Klaviyo for better data-driven marketing.
Non-Profit Organization Management Case Studies and Customer Success Stories with Klaviyo
VIA Institute on Character - Non Profit Organization Management
Klaviyo helped VIA Institute on Character grow their email revenue share by 2. 5x after switching from Listrak. VIA is...a global non-profit focused on character strengths. They faced slow growth and limited automation with Listrak. Klaviyo enabled easier automation and better access to subscriber data. Now, 54% of their Klaviyo-attributed revenue comes from automated flows in 2024. The switch allowed VIA to scale and evolve quickly.
Balanced Rock - Non Profit Organization Management - Small
Klaviyo helped Balanced Rock, a health and wellness non-profit, grow their email subscriber list by 35. 8% year over year...in August 2023. After switching from Mailchimp, they saw a 53.7% quarter-over-quarter increase in active on site rate for campaign recipients in Q2 2023. Their pop-up submit rate was 44.8% above the median for their peer group in July 2023. Balanced Rock uses Klaviyo to support guided experiences in Yosemite National Park. The switch marked a major improvement in their marketing automation.
Marketing and Advertising Case Studies and Customer Success Stories with Klaviyo
Brands that switched from Postscript and Emotive - Marketing And Advertising
Klaviyo helped brands save $30,000 yearly by switching from SMS point solutions like Postscript and Emotive. Marketers faced challenges with... inaccurate attribution and high costs using separate SMS platforms. Klaviyo unified email and SMS marketing, reducing expenses and improving value. One brand saved $20,000 per year after leaving Emotive. Another saved $10,000 yearly after switching from Postscript. Klaviyo's platform delivered measurable results and better cost efficiency.
Overdose Digital - Marketing And Advertising - Large
Klaviyo helps Overdose Digital drive 32% average attributed revenue for their clients in 2023. Overdose Digital, a large agency, uses... Klaviyo to support B2C and B2B merchants. The agency reports a 9.3 average NPS score from 2021 to 2023. Klaviyo enables Overdose Digital to build profitable customer relationships. The partnership supports merchants across Asia Pacific and North America.
Education Case Studies and Customer Success Stories with Klaviyo
PhiAcademy - Education - Large
Klaviyo helped PhiAcademy automate email localisation, saving time for their marketing team. The company integrated Klaviyo with Shopware to send... cross-sell emails in five languages. This led to 45% of email revenue coming from flows. The Golden Ratio Divider cross-sell flow achieved a 14.3% conversion rate. Klaviyo enabled better use of customer data for targeted marketing.
Consumer Services Case Studies and Customer Success Stories with Klaviyo
Glowdega - Consumer Services - Small
Klaviyo helped Glowdega achieve 4x year-over-year growth in Boulevard bookings from email. The beauty studio saw 302% YoY growth in... bookings from email in July 2023. One email campaign generated $33.6K in bookings revenue. Glowdega's median flow revenue per recipient was 2.5x higher than their 100 closest peers in H1 2023. Klaviyo's marketing automation platform powered these results for the Oakland-based skincare studio.
Automotive Case Studies and Customer Success Stories with Klaviyo
Parts Avatar - Automotive - Medium
Klaviyo helped Parts Avatar, Canada’s largest online auto parts store, automate marketing and boost results. After switching from Mailchimp, 84%... of their Klaviyo revenue now comes from flows. They saw 10.7% quarter-over-quarter growth in Klaviyo revenue in Q3 2023. The team saves about one day of manual work each week. Klaviyo supports their mission to simplify car repair for Canadians.
Other Industry Case Studies and Success Stories with Klaviyo
Brodo - Food & Beverages
Klaviyo helped Brodo grow their email and SMS revenue by 293% year over year. Brodo used Klaviyo's integration with WooCommerce... to manage both a la carte and subscription orders. The team found Klaviyo easy to use and well integrated with their ecommerce platform. 31% of 2024 subscription purchases came from Klaviyo. Revenue from abandoned cart flows grew 7x year over year.
Cara Cara - Apparel & Fashion
Klaviyo B2C CRM helped Cara Cara unify their email and SMS marketing. Cara Cara struggled with using separate platforms for... email and SMS, making it hard to coordinate campaigns. They switched back to Klaviyo for a more cohesive, data-driven approach. In the first 3 months, Cara Cara saw a 170x ROI, 67x ROI from SMS, 27% year-over-year ecommerce revenue growth, and 48% of Klaviyo revenue from repeat buyers.
Coffee Beanery - Food & Beverages
Klaviyo B2C CRM helped Coffee Beanery manage email and SMS marketing in one place. Before, they used Klaviyo for email... and Postscript for SMS, which led to too many messages sent at once. This upset their older customers. After switching to Klaviyo for both channels, Coffee Beanery saw a 65x ROI in the first quarter. Klaviyo drove 47% of ecommerce revenue and 29% year-over-year growth in attributed revenue in Q4 2024.
Daily Harvest - Food & Beverages
Klaviyo and Shopify helped Daily Harvest cut tech costs by 18%. The company switched from a custom ecommerce setup and... a separate email platform. Before, marketing needed developers to send or update emails. Now, Klaviyo lets them move faster and save over 50 developer hours each month. Daily Harvest also consolidated four tools into Klaviyo, making their stack simpler and more efficient.
Elk Springs Resort - Hospitality
Klaviyo B2C CRM helped Elk Springs Resort boost direct bookings and reduce reliance on OTAs. The resort switched from Mailchimp... to Klaviyo for better lifecycle marketing. They used Klaviyo's automation features to engage guests and drive revenue. Elk Springs Resort saw a 215x ROI, 29% year-over-year growth in booking revenue, and 83% of Klaviyo revenue came from automations.
Harney & Sons - Food & Beverages
Klaviyo B2C CRM helped Harney & Sons improve marketing automation and analytics. The company switched from using multiple tools to... consolidating with Klaviyo. They saw a 114x ROI in Q4 2024 after adopting four Klaviyo products. Revenue per email recipient grew 13% year over year. Click rate on flow emails increased by 34% year over year. Harney & Sons improved customer experience and marketing results by using Klaviyo.
Tatcha - Consumer Goods - Large
Klaviyo email and SMS marketing helped Tatcha grow DTC New Year promo revenue by 20% year over year. During the promotion,... 47% of ecommerce revenue came from Klaviyo campaigns. Flow revenue increased 70% compared to the previous year. Tatcha used Klaviyo with Salesforce Commerce Cloud to drive these results. The brand is a luxury beauty and skincare company.
Thirdlove - Apparel & Fashion - Medium
Klaviyo B2C CRM helped Thirdlove get 15x ROI from SMS marketing in H1 2025. Thirdlove used Klaviyo to combine email... and SMS channels. The brand completed over 40,000 self-service interactions with Klaviyo Customer Hub in 2025. Thirdlove generated more than $200,000 in revenue from the Customer Hub. The solution improved customer engagement and sales for this women’s intimates brand.
Pi Co. - Restaurants - Medium
Klaviyo helped Pi Co. , a fast-casual pizza chain in Ontario, drive 54% of its revenue through automated email and...SMS flows. 48% of this flow revenue came from SMS campaigns. Pi Co. used Klaviyo's integration with Square to pull in 7 real-time metrics. The solution improved marketing automation and revenue tracking for the restaurant chain.
Corkcicle - Consumer Goods - Medium
Klaviyo helped Corkcicle grow flow revenue by 93% after consolidating email, SMS, and reviews. Corkcicle managed over 1 million active... customer profiles in Klaviyo. In Q2 2025, 56% of revenue attributed to Klaviyo came from flows. The first full quarter with Klaviyo SMS drove strong results. Corkcicle sells travel cups and coolers.
Half Magic - Consumer Goods - Small
Klaviyo helped Half Magic grow repeat purchasers by 5x year over year. The beauty brand used Klaviyo email, SMS, and... Customer Hub to drive results. Revenue from Klaviyo automations increased by 110% in the last 12 months. Orders from Customer Hub saw double the average order value in 90 days. Half Magic consolidated its marketing with Klaviyo to boost customer retention and sales.
Boat Outfitters - Retail - Small
Klaviyo helped Boat Outfitters grow email and SMS revenue by 71% year over year after switching in Q2 2025. The company saw... a 27x ROI from Klaviyo SMS in the first half of 2025. 67% of their Klaviyo revenue came from automated flows. Boat Outfitters is a family-owned retail business serving the boating community for over 40 years. Klaviyo's marketing automation and SMS tools drove strong results for this small business.
Rebecca Minkoff - Apparel & Fashion - Medium
Klaviyo SMS helped Rebecca Minkoff grow SMS revenue by 23% year over year in just 70 days. The brand saw... a 140% increase in Klaviyo form submit rate after switching to a consolidated Klaviyo stack. SMS accounted for 24% of Klaviyo flow revenue in the same period. Rebecca Minkoff used Klaviyo to boost marketing automation and customer engagement. The solution improved results across SMS marketing and form submissions.
Dollar Shave Club - Consumer Goods - Large
Klaviyo helped Dollar Shave Club cut total cost of ownership by over 30% by consolidating their CRM stack. The company sent... 237 million email and SMS messages in the last year using Klaviyo. Campaign set-up time dropped by more than 60% after switching. Dollar Shave Club sells razors and skincare products. Klaviyo's B2C CRM enabled faster marketing automation and lower costs.
Ministry of Supply - Apparel & Fashion
Klaviyo Service helped Ministry of Supply handle over 12,000 self-serve support interactions in one year. The K:AI Customer Agent resolved... 84% of product recommendation chat queries and 75% of order status queries in 60 days. Ministry of Supply used the Customer Hub to improve customer support. The company makes clothing for travel and office use. Shopify is the platform used.
Marc Fisher Footwear - Apparel & Fashion - Large
Klaviyo helped Marc Fisher Footwear migrate six brands and manage over 7 million active profiles. The company saw a 20%... reduction in time spent on CRM execution after switching to Klaviyo. SMS revenue grew 46% year-over-year across their portfolio in the second half of 2025. Marc Fisher Footwear uses Klaviyo with Shopify to streamline marketing automation. The solution supports a diverse range of footwear brands.
Eureka! Restaurant Group - Hospitality - Medium
Klaviyo B2C CRM helped Eureka! Restaurant Group centralize customer data. In the first full month, they achieved a 43x ROI.... The group used four Klaviyo integrations. One email campaign drove over $3,000 in Eventbrite ticket sales. Klaviyo enabled better marketing automation and customer engagement for this hospitality business.
Harney & Sons - Food & Beverages - Medium
Klaviyo Service helped Harney & Sons cut average ticket resolution time by 25% in 30 days. The company used Helpdesk... and Customer Agent to improve support. 77% of product recommendation queries were resolved by Customer Agent in 60 days. Harney & Sons generated over $120K in revenue from Customer Hub in the first quarter. The business sells more than 300 tea varieties and uses Shopify.
Good Protein - Food & Beverages
Klaviyo helped Good Protein achieve a 30x ROI in their first full month after unifying email and SMS marketing. The company gained... 6,900 new SMS subscribers in that month. In the first 15 days, SMS revenue increased by 10%. Good Protein makes plant-based protein shakes. Klaviyo's platform improved customer engagement and sales.
Customer Success Stories of Klaviyo
Landyachtz builds a revenue growth engine with Klaviyo and Woo
Landyachtz, a skater-owned brand, enhanced its marketing strategy by integrating Klaviyo and WooCommerce. This transition led to a 52% campaign... open rate and 59% flow open rate, attributing 11% of total revenue to Klaviyo. The integration allowed for personalized marketing, reducing platform fees significantly compared to Shopify Plus.