Real-World Case Studies and Customer Success Stories with Klaviyo

Wilkinson Sword UK used Klaviyo to drive 67% of all purchases through email marketing. They improved their mobile signup form,... raising submit rates from 2% to 9%. A personalized welcome email series achieved a 39% purchase rate. Their abandoned cart emails reached a 16% click rate. Automated retargeting and list hygiene strategies kept engagement high and reduced spam. The team uses WooCommerce integration for targeted, data-driven campaigns.
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Who Gives A Crap used Klaviyo to grow their email list by 640% in three years. They unified data from... platforms like Recharge, Malomo, Unbounce, and Justuno. This helped them segment customers and automate messaging. 20% of users used Recharge quick actions via Klaviyo. 6% of customers changed subscriptions through email links. Klaviyo enabled direct, personalized communication and supported their mission-driven business.
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Klaviyo helped waterdrop Australia boost customer retention by 79% year over year. The team unified email and SMS communications on... Klaviyo, improving SMS deliverability to nearly 100%. They integrated Klaviyo with Shopify, LoyaltyLion, and Meta to target audiences and drive repeat purchases. Ecommerce revenue grew 60% quarter over quarter in Q1 2025. Unsubscribe rates dropped 40% in the same period.
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Valentte used Klaviyo with WooCommerce to boost email revenue by 360% in one year. The brand shifted from in-person sales... to online marketing after events were cancelled in 2020. Klaviyo's email automations helped Valentte connect with customers and personalize messages. Email now drives 54% of their revenue and brought in 100,000 new subscribers. Targeted campaigns and loyalty segments increased repeat purchases and customer engagement.
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Klaviyo helped The Collagen Co. unify email and SMS marketing. The brand saw a 67% year-over-year increase in campaign revenue... and a 33% increase in flow revenue in 2023. Email subscribers grew 319% in the same period. The Collagen Co. used Klaviyo to segment customer data, automate campaigns, and deliver personalised product recommendations. This led to higher customer retention and boosted customer lifetime value.
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Smile Brilliant used Klaviyo B2C CRM with WooCommerce to boost personalisation for nearly 1 million customers. They launched automations and... SMS flows to drive repeat orders and highlight dentist recommendations. By collecting 150+ custom profile properties, they tailored messaging and offers. These efforts led to a 39x ROI and a 47% increase in revenue from automations. Klaviyo forms and AI-powered flows helped them gather more customer data and improve engagement.
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Ruroc used Klaviyo to integrate their Magento ecommerce data and personalize email marketing. They switched from MailChimp to Klaviyo for... better data access and automation. In one year, Ruroc grew email-attributed revenue by 80%. Automated, personalized emails drove a 31% average click-through rate. Email now accounts for 38% of Ruroc's total revenue.
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Klaviyo Marketing Analytics helped Ruffwear boost campaign click rates by 49% in 90 days. The team used RFM segmentation to... target inactive customers and personalize offers. Ruffwear reduced its average discount rate by 10% year-over-year. Incremental revenue from loyalty flows reached $6,500 in the first month. The solution enabled smarter segmentation and more precise email marketing.
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Klaviyo Marketing Analytics helped Ruffwear boost campaign click rates by 49% in 90 days. The team used RFM segmentation to... target disengaged customers and personalize retention flows. This led to $6.5K in incremental revenue in the first month and a 10% year-over-year drop in discount rates. Ruffwear improved margins by sending the right discounts to the right people. The brand now uses data-driven insights to focus marketing and grow revenue.
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Klaviyo helped Red Dragon Darts boost email revenue by 11x. The company switched from Mailchimp to Klaviyo and used automation... and personalisation. Email now drives 32% of total revenue. Open rates jumped 66% to 48%. The brand gained 3,200 new subscribers in one month. Automated flows and targeted campaigns increased customer engagement and repeat business.
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Klaviyo helped Rae Morris drive 51% of total revenue in Q2 2025. The brand saw a 70% increase in revenue... for their end-of-financial-year sale compared to 2024. Rae Morris switched from Mailchimp to Klaviyo, integrating with Shopify for better customer engagement. They used personalised email and SMS journeys to build loyalty and boost conversions. The welcome series overhaul led to a 158% increase in conversion rate in the first 30 days.
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Klaviyo helped Pinter boost beer subscription conversions to 58%. The brand used Klaviyo to centralise customer data and personalise onboarding... emails. 36% of revenue now comes from email and SMS, with 48.8% of email revenue from automated flows. The welcome flow guides new users, encourages app downloads, and drives repeat purchases. Pinter achieved an 86% open rate for its welcome flow and nearly tripled its subscription target.
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Klaviyo helped Payot grow its subscriber list by 150% in 2024. The company automated email flows and improved CRM integration,... replacing a manual, non-compliant process. Payot used Klaviyo to segment customers and launch targeted post-purchase campaigns. 46% of revenue in the second half of 2024 came from Klaviyo flows and campaigns. The brand now gains 5,000 new leads monthly through its website.
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Klaviyo helped Particle for Men achieve 72% year-over-year ecommerce revenue growth. The team restructured their email and SMS marketing using... advanced segmentation and targeted campaigns. They created 14 audience groups and increased email volume from 1 million to 10 million per month. Klaviyo now drives 54% of Particle's ecommerce revenue. SMS revenue grew 128% year-over-year, showing strong results from coordinated lifecycle marketing.
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Klaviyo Marketing Analytics helped New West KnifeWorks grow customer conversions by 31% year-over-year in just six months. The team used... RFM segmentation to reactivate dormant customers, driving 15% of campaign revenue from previously inactive buyers. They sent 90 targeted campaigns to lapsed segments without hurting deliverability. The approach shifted discounting from site-wide to personalized offers, supporting both VIP clienteling and typical customer sales. This strategy also led to a 21% increase in Klaviyo-driven revenue and 49% of revenue from repeat buyers.
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Klaviyo's K:AI Customer Agent resolved 84% of NANUK's chat queries in 90 days. The AI handled 100% of product recommendation... and return/exchange questions. NANUK automated answers to common FAQs, freeing their service team for complex tasks. Customers now get 24/7 self-serve support through the Customer Agent and Customer Hub. The service team can focus on building long-term relationships and outbound outreach.
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Klaviyo helps Mixtiles drive 40% of total revenue through integrated email and SMS marketing. Mixtiles sends over 306 million messages... yearly, using automated flows for welcome, abandoned cart, and sunset campaigns. The unified platform lets a single marketer manage all communications, reducing errors and saving time. Automated campaigns account for 40% of owned revenue, with cross-channel retargeting boosting customer engagement. Mixtiles uses Klaviyo to build strong, personal relationships with customers worldwide.
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Klaviyo helped Mermade Hair increase returning customer rates by 29% in the UK and 9% in Australia. The brand attributed... 26% of its ecommerce revenue in Australia to Klaviyo in 2024. Mermade Hair unified customer data across four regions and used Klaviyo for targeted email and SMS campaigns. They ran high-impact sales events, like a 30% off promotion, achieving a 7% website conversion rate. Klaviyo enabled Mermade Hair to personalise communications and scale globally.
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Klaviyo helped Manucurist achieve a 120x ROI in 12 months. The company saw a 107% year-over-year sales increase in the... US and attributed 63% of EU revenue to automated flows. Manucurist used Klaviyo for advanced segmentation, real-time tracking, and omnichannel engagement. The platform integrated with Shopify, Meta, and Google Ads, enabling personalized campaigns by region. Manucurist also launched SMS campaigns and plans to use AI and WhatsApp for more targeted marketing.
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ICONIC London switched from DotDigital to Klaviyo in 2021. The brand used Klaviyo’s AI and analytics to improve email and... SMS marketing. Email open rates rose by 130%. UK SMS revenue grew by 197% year over year. Overall, ICONIC London tripled its ROI from email and saw a 42% increase in CRM revenue in under a year.
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Klaviyo helped Living Proof grow its email-driven revenue by 514% year-over-year in Q3. The hair care brand used Klaviyo to... launch a personalized quiz and segment email lists by hair type. In less than six months, Living Proof saw a 29% increase in email list size and a 21% rise in revenue per recipient. Automated flows and easy integration with Salesforce Commerce Cloud made setup fast. The team now sends more targeted, customized emails to subscribers.
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Klaviyo helped Jurlique unify customer data from online and in-store sources. The brand used Klaviyo’s segmentation and real-time integrations to... personalize communications. In H2 2024, Jurlique saw a 49% increase in ecommerce revenue. 43% of total ecommerce revenue in Australia was attributed to Klaviyo in 2025. Klaviyo became the core of Jurlique’s customer data strategy, improving customer engagement and experience.
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Jean&Len used Klaviyo to segment its email list by engagement and interests. The brand tagged shopper actions in its Shopware... store to build detailed subscriber profiles. This allowed targeted campaigns based on purchase behavior and product interest. Email open rates rose by 185%, reaching 46.5%. The welcome flow achieved a 17.8% conversion rate. Fewer unsubscribes and stronger list growth followed.
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Klaviyo helped James Wellbeloved boost email click rates and revenue. The team used A/B testing to try different calls to... action in their campaigns. They found that fewer calls to action increased engagement, especially for repeat customers. Revenue rose by 18.85% year over year. Unsubscribe rates dropped by 4.61%, and spam complaints fell by 60%. The best results came from tailoring emails to new and repeat buyers.
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Klaviyo helped Zarina Tableware increase its email order rate by 300%. The brand used Klaviyo's integration with WooCommerce to segment... customers and automate targeted email flows. This led to 38% of revenue being attributed to Klaviyo and a 67% year-over-year rise in average order value. Zarina also improved ad targeting with Meta and Google integrations. Personalised messaging and dynamic content boosted email engagement and repeat purchases.
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Klaviyo helped Helen of Troy’s home and outdoor division cut total cost of ownership by over 40%. The team saved... hundreds of IT tickets each year after switching from their old provider. Migration of three major brands to Klaviyo took about one month. Klaviyo’s integration with Adobe Commerce enabled easy setup of email and SMS flows. The division now uses first-party data for better marketing and full-funnel integration.
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Happy Wax used Klaviyo to combine email, SMS, and reviews into one platform. This change cut their total cost of... ownership by over 10%. They saw 18% year-over-year growth in SMS revenue and a 27% increase in reviews collected in the first 100 days. Klaviyo’s AI and integrations helped them personalize messages and segment customers. The team now builds advanced flows and uses customer data more easily.
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Goodrays used Klaviyo to boost its repurchase rate to 40%. The CBD brand faced strict advertising rules and needed to... grow its subscriber base. Klaviyo’s pre-built forms and flows helped capture leads and automate email journeys. Integration with Relo enabled personalized reorder prompts. Automated flows now drive 69% of email revenue. The brand doubled its subscriber list and saw a 53% increase in online revenue from email.
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Klaviyo helped Freshly Cosmetics boost post-purchase revenue by 136%. The brand used segmented email flows to target new and repeat... buyers. Click rates rose 140% and order rates jumped 153%. Personalized content and product tips increased engagement. A separate transactional flow drove over €10,000 in revenue. Freshly Cosmetics won an award for best post-purchase flow at The Klicks 2024.
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Klaviyo helped Velasca achieve a 119x ROI in the first half of 2025. Velasca used Klaviyo to segment over 20... customer groups in real time and attribute 22% of online revenue to email campaigns. The team automated personalized emails based on customer behavior and integrated both online and offline data. Klaviyo's platform let Velasca's marketers work independently and improve customer retention. Email marketing now drives about 95% of Velasca's communications.
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Klaviyo helped Threadheads grow annual revenue by 6,400% in less than 3 years. The company used Klaviyo’s personalisation tools to... send targeted product recommendations and automate email marketing. 20% of Threadheads’ total revenue in 2023 came from Klaviyo. The brand saw a 62% year-over-year increase in Klaviyo-attributed revenue. Threadheads used audience segmentation and A/B testing to boost sales and engagement.
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Klaviyo helped The Couture Club boost Black Friday email revenue by 325%. The brand used a loyalty program and exclusive... early access to drive repeat purchases. Members spent £350 per year, £200 more than average customers. A single SMS campaign generated over £10,000. With Klaviyo SMS, The Couture Club segmented audiences and improved customer retention.
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Step One used Klaviyo to drive 53% year-over-year growth in attributed revenue in 2024. The company leveraged customer data to... increase lifetime value and expand in the UK. Klaviyo enabled targeted discounting and smarter cross-selling through personalized email campaigns. Step One also used Klaviyo’s testing tools for efficient international content repurposing. This data-driven approach helped Step One reach 1.67 million global customers and achieve a 65x ROI.
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Klaviyo helped SHEIKE, an Australian fashion brand, achieve a 113x ROI in 2024 by consolidating email and SMS into one platform. SHEIKE gained accurate... attribution tracking and saw a 20x ROI from SMS alone. SMS subscribers grew by 81.2% year over year. The team used dynamic email blocks and targeted campaigns to boost SMS signups. Klaviyo’s Customer Hub improved coupon redemption and aims to drive customer loyalty.
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SABA switched from Salesforce Marketing Cloud to Klaviyo for marketing automation. The team found Klaviyo much easier to use, letting... more staff send emails without coding. After connecting Klaviyo with Commercetools, SABA saw a 26% quarter-over-quarter growth in email marketing revenue. SMS order rates grew 148% in the same period. SABA now runs regular email and SMS campaigns, using segmentation and smart sending to boost engagement.
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Klaviyo SMS helped Rebecca Minkoff boost SMS-driven revenue by 23% year-over-year in just 70 days. The brand unified email, SMS,... and signup forms on Klaviyo, replacing Attentive. This made it easier for the marketing team to manage communications and automate campaigns. Signup form submissions grew 140% year-over-year after switching. Rebecca Minkoff now uses Klaviyo for integrated, multichannel marketing and improved customer targeting.
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Princess Polly used Klaviyo to unify email, SMS, and app data, solving fragmented customer journeys. After consolidating channels, they saw... 2.8x year-over-year global revenue growth in Q3 2025. Over 60% of their Klaviyo-driven revenue now comes from automations. Flow revenue grew 4x year-over-year in Australia and the US. Klaviyo enabled Princess Polly to deliver targeted, omnichannel experiences and boost customer loyalty.
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Klaviyo helped P. E Nation drive 35% of their total ecommerce revenue in 2025. The brand unified global customer data...in Klaviyo to deliver personalised email and SMS campaigns. They set up 60 automated flows to target customers at different stages. P.E Nation saw a 22% increase in SMS average order value and a 28% rise in SMS subscribers. Their Black Friday strategy led to an 18% year-over-year increase in gross profit.
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Paul Smith used Klaviyo to boost both B2B and B2C marketing. They switched from Dotdigital to Klaviyo and integrated with... Centra for a unified e-commerce and email platform. This change led to 62% of revenue being attributed to Klaviyo between May and October 2024. Spam rates dropped by 16.7% and email click rates reached 12.1%. The marketing team now spends less time on maintenance and more on customer experience.
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Klaviyo helped Nala, an Australian underwear brand, achieve a 109x ROI in Q1 2025. Nala saw a 184% year-over-year increase... in ecommerce revenue in 2024. Klaviyo enabled Nala to segment customers, send targeted product launches, and automate back-in-stock notifications. The platform powered 24% of Nala’s total revenue in Q1 2025. Nala used Klaviyo’s CRM features to build customer relationships and drive growth.
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Montirex used Klaviyo to combine email and SMS marketing. The brand saw a 300% increase in revenue in one year.... They doubled their subscriber base and 40% opted in for SMS. SMS campaigns achieved a 9.3% average click rate, and browse abandonment SMS reached 32%. Klaviyo's unified platform made segmentation and reporting easier for Montirex.
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Klaviyo helped minnow, a family lifestyle brand, grow flow revenue by 37% year-over-year. The team used advanced email automations and... segmentation to stabilize revenue from product drops. Campaign click rates increased by 126% and ROI reached 163x year-to-date. Personalized flows and targeted messaging improved customer engagement. Klaviyo's platform made it easy to manage customer data and avoid email mistakes.
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Ministry of Supply used Klaviyo Customer Hub to improve their Shopify account management. In less than four months, they saw... over 2,000 new customer accounts and 650+ self-serve support interactions. The setup took under five minutes. Customers now access order history, tracking, and personalized recommendations without leaving the store. This reduced support tickets and improved the shopping experience.
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MESHKI used Klaviyo to unify their email and SMS marketing data. This helped them make better business decisions and grow... in new markets. In 2024, they saw a 79% year-over-year increase in Klaviyo-attributed value. Klaviyo drove 19% of their global ecommerce revenue and delivered a 123x ROI. The team used Klaviyo data to choose a new warehouse location and improve advertising targeting.
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Klaviyo helped MC2 Saint Barth boost email-driven revenue by 73% year over year. The brand used Klaviyo's automation tools and... Shopify Plus integration to launch high-converting email flows. Their welcome email achieved a 28% conversion rate and drove 71% of automation-attributed revenue. Automated flows generated 59% of total email revenue, and the brand saw a 42% increase in email subscribers. MC2 Saint Barth achieved a 189x return on investment with Klaviyo.
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Marine Layer used Klaviyo to grow revenue by 40. 4% year over year. They combined data from online and in-store...sales using Shopify Plus and NewStore integrations. Email subscribers grew 46.3% in one year. Their first SMS campaign brought in over $80,000 in 24 hours. Klaviyo helped Marine Layer create a seamless brand experience across all channels.
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Klaviyo helped LSKD unify email and SMS marketing, driving a 45% year-over-year increase in ecommerce revenue. By consolidating cross-channel data,... LSKD eliminated data silos and improved attribution accuracy. Integrating platforms like Shopify POS enabled real-time customer insights and seamless in-store and online experiences. Klaviyo's segmentation tools doubled revenue from automated flows and delivered a 26x ROI on SMS campaigns. LSKD now delivers more relevant, personalized communications to its customers.
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Klaviyo helped Lorna Jane unify email and SMS marketing, driving an 84x ROI in 12 months. The brand saw 18%... year-over-year growth in Klaviyo-attributed revenue. Revenue from automated flows increased by 28% year-over-year. Klaviyo enabled targeted, personalised campaigns using a single customer data platform. The team saved hours by automating segmentation and creative updates.
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Klaviyo helped LePantalon launch a loyalty programme that boosted sales. Automated email flows now drive 55% of email revenue. The... welcome series saw a 73% year-over-year increase in conversion rate. Abandoned cart emails convert at 7.5%. The loyalty programme uses customer spend data to personalise rewards and email content. LePantalon Club generated over €22K in sales in just a few days.
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Klaviyo and Gatsby helped Kulani Kinis automate their brand ambassador program. The integration enabled Kulani Kinis to manage 22,000 ambassadors... and generate $425,000 in six months. 64% of their revenue is now attributed to Klaviyo. The solution uses social media data to segment and reward influencers. Automated emails and SMS keep ambassadors engaged and sharing content. This approach boosted user-generated content and brand advocacy.
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Klaviyo helped July achieve a 230x ROI by enabling precise audience segmentation. July used Klaviyo to target customers with personalized... product launches, leading to a 52% year-over-year growth in attributed revenue. The brand doubled its email list and saw 115% YoY growth in revenue from automated flows. Klaviyo’s integration with Shopify and automation tools saved July days of setup time. Targeted campaigns drove sell-outs for limited-edition products and boosted in-store traffic.
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Heist Studios used Klaviyo to boost email-driven revenue by 66%. The London-based lingerie brand switched from Mailchimp to Klaviyo for... better data centralization and personalized marketing. With Klaviyo, they increased repeat purchase rates by 50% and saw an 11% rise in average order value from first to second purchase. Segmentation and A/B testing enabled targeted campaigns, driving loyalty and higher sales. Klaviyo's integration with BigCommerce and Trustpilot helped Heist Studios deliver a premium customer experience and build a loyal community.
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FRANKIE4 used Klaviyo to grow SMS campaign revenue by 51%. The brand saw a 59% drop in SMS unsubscribe rates... and a 45% increase in SMS conversion rates. FRANKIE4 combined email and SMS marketing on Klaviyo, making it easier to track results and personalize messages. They used segmentation to target loyal customers and run referral campaigns. Klaviyo helped FRANKIE4 expand into new markets and build a strong customer community.
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Frances Valentine switched from Attentive to Klaviyo for SMS and email marketing. In just 8 weeks, they achieved a 21.8x... ROI from Klaviyo SMS. Multi-channel flows drove a 32% year-over-year revenue increase in the first quarter. SMS accounted for 22% of back-in-stock flow revenue in six months. Consolidating platforms improved efficiency, data accuracy, and customer engagement.
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Folk Clothing used Klaviyo's Customer Hub, Customer Agent, and Helpdesk to improve customer support. In three months, over 1,400 customers... interacted with the new system. The AI-powered Customer Agent resolved 53% of support cases in 90 days. Ticket resolution time dropped by 75% in the last month. The team now handles high-volume, simple queries automatically and manages all channels in one place.
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Filson used Klaviyo to launch SMS marketing alongside email. In 2024, 29% of their ecommerce revenue came from Klaviyo. SMS... revenue grew 3.5x year over year. Filson gained over 65,000 new SMS subscribers in 2024. Their first SMS campaign had a 63% click rate and $4.85 revenue per recipient. Integrating email and SMS improved customer engagement and reduced unsubscribes.
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Klaviyo helped Club L London boost direct-to-consumer revenue to 33%. The brand saw a 40% increase in email open rates... after switching from Mailchimp. Automated email and SMS flows, like welcome and abandoned cart, drove most of the gains. Integration with Loyalty Lion enabled automated rewards and targeted campaigns. Club L used segmentation and A/B testing to improve conversions and customer retention.
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Klaviyo helped Twinings earn 30% of its direct-to-consumer revenue through email. The brand used Klaviyo’s segmentation and Shopify integration to... target customers with personalized offers. Twinings built segments based on purchase and taste data, running cross-sell campaigns for its Superblends range. Automated flows like welcome and back-in-stock emails performed strongly, with the welcome flow doubling average order rates and back-in-stock emails achieving 10x the average order rate. Twinings shifted from broad promotions to targeted, data-driven campaigns.
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Klaviyo helped The Fish Society boost email revenue by 1,536%. The company saw a 16x increase in revenue from email... and a 31% rise in repeat purchase rate. Klaviyo's integration with Shopware enabled advanced audience segmentation and personalized email flows. The Fish Society used tailored recipes, offers, and gamification to engage customers. Nearly half of their revenue is now attributed to Klaviyo-driven campaigns.
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Klaviyo helped Svenfish drive 70% of their ecommerce revenue through targeted email campaigns. The team used Klaviyo’s Segments AI to... quickly build customer segments and send hyper-personalised messages. 82% of their revenue from Klaviyo emails used at least one AI feature. Campaign click rates grew 163% year over year. Svenfish improved discount targeting and reduced customer churn with Klaviyo’s predictive analytics.
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Panda Tea used Klaviyo to boost their email revenue by 185% year-over-year. The Paris-based beverage brand focused on using customer-first... data to create personalized marketing experiences. After Apple’s iOS 14.5 update limited third-party data, Panda Tea relied on Klaviyo’s automation, with 78% of email revenue coming from automated flows. The company grew its online business to serve over 500,000 customers. Klaviyo helped Panda Tea stay compliant with data privacy laws while increasing customer engagement.
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Klaviyo Marketing Analytics helped Pablo & Rusty’s achieve a 61x ROI on email campaigns in 2024. The company attributed 30%... of its total ecommerce revenue to Klaviyo and saw an 11% increase in loyal and recent customers quarter over quarter. By using advanced segmentation, RFM analysis, and cohort analysis, they targeted emails more effectively and improved customer retention. Integrations with Shopify and Recharge enabled better tracking and re-engagement of churned customers. Strategic changes led to fewer, more targeted emails and higher customer loyalty.
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Oatsome used Klaviyo to boost average order value by 12% with omnichannel marketing. The team switched from a provider with... poor deliverability to Klaviyo for better email reach and deeper personalization. Integrations with Deutsche Post and Charles enabled print mailings and WhatsApp flows. Klaviyo automations doubled the number of targeted customer journeys. Oatsome saw a 4.2% WhatsApp conversion rate and doubled revenue from winback strategies in 2023.
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Nestlé Health Science used Klaviyo to unify customer messaging across 43 global accounts. The company needed to scale CRM efforts... for dozens of brands in many markets. Klaviyo enabled fast rollout of messaging strategies and reduced reliance on external tech support. With Klaviyo, Nestlé Health Science replicated email and SMS flows, saving time and supporting new brand launches. The platform's predictive analytics and translation tools increased customer engagement in multiple languages and regions.
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Klaviyo helped Mountain Culture Beer Co. drive 68% of ecommerce revenue in 1H 2025. The brewery used Klaviyo segmentation to... boost return customer rates to 80% and double open and click rates among loyalty program members. Automated flows increased conversion value by 122% year-over-year. The Cult fan program, powered by Klaviyo, rewards loyal customers with early access and exclusive events. Segmentation made every message more relevant and helped scale both B2C and B2B marketing.
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Klaviyo helped McConnell’s Fine Ice Creams achieve a 55x ROI in one year by integrating data from Square, Olo, and Shopify. The company unified... customer data from in-store, online delivery, and ecommerce channels. This allowed them to track and attribute email-driven sales across all revenue streams. With new automations, McConnell’s saw an 8x year-over-year increase in POS revenue from Klaviyo flows. Personalized messaging and segmentation improved customer engagement and repeat purchases.
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Legal Sea Foods used Klaviyo to boost ecommerce sales for Father’s Day. They segmented their email list to test demand... and avoid overwhelming their team. This approach drove over $21,000 in revenue from one campaign. In six months, ecommerce subscribers grew 6.4x and average cart size increased by 29%. Klaviyo’s data and Shopify integration helped them plan and execute targeted promotions.
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Laird Superfood used Klaviyo to boost email revenue by 102% year over year. Email drove 60% of their ecommerce revenue... in 2022. They improved open rates by 87% in November 2022. Klaviyo's personalisation and automation tools helped target customers with timely, relevant messages. The team used segmentation and SMS to increase repeat purchases and loyalty.
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Jimmy Joy used Klaviyo to launch WhatsApp as a new marketing channel. In just four months, they achieved a 7x... ROI and saw 30% of Klaviyo-attributed revenue come from WhatsApp during a Black Friday campaign. Over the past year, sales attributed to Klaviyo grew by 23%. WhatsApp campaigns had click rates over 22% and open rates up to 90%. Jimmy Joy combined WhatsApp and email for an exclusive, high-engagement customer experience.
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Klaviyo helped Grind grow SMS subscribers by 36% in the first half of 2024. The company added 243,000 new email... subscribers in the same period. Grind used 53 active flows to send targeted email and SMS messages. They built customer segments based on behavior and spending. Klaviyo AI optimized signup forms, saving time and boosting conversions. Grind reduced customer acquisition costs and increased customer lifetime value.
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Klaviyo helped Grind, a London-based coffee brand, boost email-driven revenue by 675% in one quarter. The team switched from Mailchimp... to Klaviyo for better segmentation, automation, and data insights. Automated flows like abandoned cart and replenishment emails drove 41% and 19% of automated email revenue, respectively. 71% of Grind’s revenue now comes from repeat customers, supported by targeted retention emails. Klaviyo’s support and analytics made it easy for Grind to personalize content and grow online sales during the pandemic.
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Klaviyo helped Garrett Popcorn achieve a 113x ROI using email and SMS marketing. The team used Klaviyo’s BigCommerce integration to... pull in ecommerce data and create targeted segments. They reduced deliverability issues by 40% year-over-year. Campaigns to customers predicted to reorder generated 4x higher revenue per recipient. Garrett also used Klaviyo’s integrations for survey data and Facebook Ads, boosting engagement and conversions.
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Forthglade used Klaviyo, Relo, and Recharge to boost dog food subscriptions by 26%. The team targeted one-time buyers with personalized... email flows, using AI to predict when customers were ready to subscribe. The integration with Shopify made the process seamless. A welcome email achieved a 16.7% conversion rate, and the sign-up form had a 5.5% submit rate. This strategy increased recurring revenue and reduced marketing costs.
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Fishwife used Klaviyo for email and SMS marketing. They achieved a 67x ROI and 41% year-over-year growth in Klaviyo-attributed revenue.... Revenue from Klaviyo SMS grew 138% year-over-year. The team used A/B testing and optimized email flows to boost results. Klaviyo helped Fishwife manage rapid growth and connect with customers across channels.
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WorkwearHub used Klaviyo to unify email, SMS, and reviews, driving a 119x ROI in H1 2025. Klaviyo powered 27% of... their total ecommerce revenue and helped boost revenue by 34% year-over-year. The team used Klaviyo’s integrations with Shopify, Meta, and Google Ads to segment customers and personalize campaigns. Automated workflows reduced manual work for the marketing team. Customer service improved by using review data to resolve issues quickly.
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TileCloud used Klaviyo to improve their customer journey and drive 43x ROI. They switched from Mailchimp to Klaviyo for better... segmentation, automation, and personalisation. Klaviyo integrations like Zapier and Elevar gave TileCloud deeper customer insights. With Klaviyo, 46% of ecommerce revenue in 2025 was attributed to the platform. TileCloud saw 50% year-over-year growth in Klaviyo-attributed revenue.
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Pillow Talk used Klaviyo B2C CRM to unify email, SMS, and in-store data. This led to an 80%+ reduction in... time spent on segmentation and reporting. The team saw a 120% year-over-year growth in Klaviyo-attributed revenue in Q4 2025. Automated flows now drive 42% of Klaviyo-attributed revenue. Klaviyo helped Pillow Talk connect with customers across channels and build stronger relationships.
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Klaviyo helped Nutrition Warehouse unify customer data and eliminate 70,000 duplicate profiles. The company integrated email and SMS marketing with... Shopify, Google, and Meta. This led to 160,000 new sign-ups and a 47% year-over-year growth in automated order rates. Nutrition Warehouse achieved a 50x ROI in 2024 by using Klaviyo’s segmentation and automation tools. The team now delivers personalized messages and tracks campaign performance in real time.
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Klaviyo helped Naked Copenhagen boost email open rates by 631%. The company also saw a 128% increase in click-through rates.... By using Klaviyo's segmentation tools, Naked Copenhagen reduced email volume by 44%. The team tailored messages based on customer preferences and language. This improved engagement and lowered spam scores.
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Klaviyo helped Momkind boost email-driven revenue to 36%. The Danish retail brand used Klaviyo's automation and personalisation features to send... due-date tailored newsletters. A 58% sign-up form completion rate and a 21% welcome series conversion rate were achieved. Abandoned cart flows converted 9.5% of shoppers. Integrations with Woocommerce and Facebook ads supported targeted campaigns and on-brand communications.
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London Sock Co. used Klaviyo to launch a Black Friday email campaign. They offered a 10% discount and donated socks... to charity for every purchase. This campaign drove a 180% increase in average order value and a 142% rise in revenue. The brand also honored a typo, donating 22 pairs per order, which boosted customer loyalty. Email marketing accounted for 34% of their Black Friday revenue.
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Klaviyo helped Les Raffineurs integrate two PrestaShop websites, saving over two hours per newsletter. The team saw a 70% increase... in year-over-year revenue from email marketing. They grew their email list to 375,000 subscribers and doubled their database during a contest campaign. Klaviyo’s direct integration and smart catalogue features made email automation and product syncing easy. Les Raffineurs now focus more on customer data and marketing strategy.
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Latico Leathers used Klaviyo to grow its email list and boost revenue by 2,170% in two years. The company achieved... a 3.5x return on ad spend and 53% of revenue from email marketing. Facing new data privacy rules from Apple and Google, Latico focused on collecting Customer-First Data and building owned marketing assets. They used quizzes and incentives to capture emails and personalize campaigns. A/B testing and creative content helped improve conversion rates and customer engagement.
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Klaviyo helped INTERSPORT grow their loyal fanbase by 350% year-over-year. The retailer unified customer data from 87 stores and ecommerce,... enabling a single customer view. With Klaviyo’s integration with Shopify, INTERSPORT delivered personalised experiences across all digital channels. They saw a 223% increase in customer acquisition from email and a 4.9x growth in online sales from CRM. Reporting time dropped from three weeks to under half an hour, driving faster insights and higher ROI.
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Klaviyo helped Flybubble, a UK paragliding retailer, boost email-driven revenue by nearly 4,000%. The switch from Mailchimp to Klaviyo enabled... advanced marketing automation and personalized customer journeys. Automated email flows now generate 90% of Flybubble’s email revenue. The brand saw a 9x increase in orders and a 5x rise in email conversion rates. Klaviyo’s integration with Magento and Reviews.io enhanced customer engagement and advocacy.
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Klaviyo helped L. Eyes Eyewear grow email-driven revenue to 44%. The brand saw a 2000% increase in sign-ups after adding... Klaviyo’s pop-up forms. Automated email flows boosted repeat purchase revenue from 16% to 50%. Targeted campaigns, like a Black Friday BOGOF offer, drove six-figure sales in two weeks. Klaviyo’s tools enabled the brand to nurture customer relationships and increase lifetime value.
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Klaviyo helped Tata Harper boost sign-up form submissions by over 65% using AI-powered testing. The brand unified its email and... SMS marketing on Klaviyo and migrated ecommerce to Shopify. This made it easier to manage customer data and test new marketing trends. Tata Harper saw a 43% year-over-year increase in Klaviyo-attributed value in Q1 2024. Welcome flow revenue grew 27% after optimizing forms with AI.
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Mira used Klaviyo to unify email and SMS marketing, syncing data from Shopify, their app, and Typeform quizzes. With Yocto's help,... they created targeted customer journeys and automated 85 flows. Email and SMS revenue grew by 252% in six months, with 50% of revenue from automated flows. Post-quiz emails saw a 20% higher click rate and a 30% increase in placed order rate. Mira now delivers personalized content based on user goals, improving engagement and reducing message overlap.
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Laura Geller used Klaviyo SMS to grow quarterly SMS revenue by 3. 9x in one year. The brand saw a...129% increase in SMS recipients per quarter. On National Mature Women’s Day, e-commerce revenue grew 4.2x year-over-year. Klaviyo unified email and SMS marketing, making it easier to manage campaigns and customer data. Automated compliance and instant code delivery improved customer experience and sales.
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Klaviyo helped Jones Road Beauty grow their BFCM revenue by 167% year-over-year. The brand attributed 38.4% of total BFCM revenue... in 2023 to Klaviyo. They used targeted email sign-up forms, updated flows, and personalized messaging to drive demand for a limited-edition product. A 59.2% sign-up rate was achieved on the Mini Miracle Balm form. The strategy led to record-setting sales without offering discounts.
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Klaviyo helped Hismile unify customer data from 6 Shopify stores, supporting 8. 2 million global profiles. The brand saw 43%...year-over-year revenue growth from flows and a 76% increase in campaign click rates on their flagship Australia account. Klaviyo’s integration enabled precise segmentation and streamlined workflows. Hismile also reduced unsubscribe rates by 19% and improved customer retention with automated personalisation. The solution supported GDPR compliance and enhanced customer lifetime value.
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Klaviyo helped Happy Way drive 27% year-over-year growth in BFCM revenue. The brand consolidated email and SMS marketing into one... platform, improving segmentation by channel and dietary preference. Automated flows for abandoned carts and replenishment increased customer retention. During BFCM 2023, Happy Way saw a 73% rise in subscriber sign-ups and generated over $350K in attributed revenue. Segmented campaigns and targeted messaging boosted engagement and repeat purchases.
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Happy V used Klaviyo to boost loyalty point redemptions by 6. 6x year over year. The brand saw 430% YoY...growth in Klaviyo-attributed revenue and 256% growth in revenue from flows. Growth Gurus, a Klaviyo partner agency, helped Happy V build new email branding, strategic segments, and custom messaging. Klaviyo’s integrations enabled seamless loyalty, survey, and paid social flows. Happy V automated retention and win-back campaigns, driving strong customer engagement.
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Klaviyo’s WooCommerce integration helped Smart Home Beveiliging boost email-driven revenue by 242%. The company used personalized email flows to convert... 50% of subscribers into customers. Automated campaigns drove 45% of all sales from returning buyers. Signup form optimization and targeted content increased engagement and reduced reliance on paid ads. Data-driven segmentation enabled relevant offers and high open rates, supporting strong customer loyalty.
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Nextbase used Klaviyo CDP to boost onsite conversion rates by 122%. The team also saw a 23% increase in click-through... rates. Klaviyo CDP helped Nextbase personalise website experiences and segment customers more effectively. Integrating with Shogun enabled tailored product recommendations for repeat buyers. Data transformations and funnel analysis saved time and improved targeting. Nextbase now drives revenue with automated, data-driven marketing.
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Loop Earplugs switched from Emarsys to Klaviyo B2C CRM and saw a 5x increase in CRM-driven ecommerce revenue. In just two... quarters, they achieved a 46x ROI and grew their email subscriber list by 41%. Klaviyo's Shopify integration enabled real-time data access and easier automation. Loop launched new SMS and WhatsApp channels, boosting CRM revenue share to 15%. The CRM team now runs 10x more experiments and can segment customers for targeted campaigns.
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Restore. ai and Marketech, using Klaviyo's MCP server and Claude Code, implemented nine AI-driven marketing use cases for 15 clients...without engineers. These use cases automate content creation, A/B testing, and reporting, allowing non-technical teams to manage more clients efficiently.
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Klaviyo enables enterprise brands like Dollar Shave Club to achieve efficient personalization and campaign management by providing a unified data platform and advanced marketing analytics. This reduces setup... time and developer dependency, enhancing operational speed and effectiveness.
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Landyachtz, a skater-owned brand, enhanced its marketing strategy by integrating Klaviyo and WooCommerce. This transition led to a 52% campaign... open rate and 59% flow open rate, attributing 11% of total revenue to Klaviyo. The integration allowed for personalized marketing, reducing platform fees significantly compared to Shopify Plus.
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