Real-World Case Studies and Customer Success Stories with Kevel

Kevel helped MC, the retail arm of Sonae Group, launch Endless, a new retail media business. MC used Kevel’s ad APIs and Kevel Audience to create 160 ad placements in six months. They synced over 2 m...illion products and used loyalty program data for advanced targeting. MC achieved a 478% return on ad spend. The solution enabled MC to scale quickly and use machine learning for ad targeting.
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Kevel Ad Server helped Kidizen add promoted listings to their kidstuff marketplace. Kidizen wanted to let sellers pay for more visibility but lacked resources to build an ad platform. Using Kevel’s A...PIs, they quickly launched sponsored listings and a self-serve ad portal. Sellers can now easily opt-in and promote items. The automated system gives Kidizen a steady, low-maintenance revenue stream. Kidizen’s CEO says the platform drives extra revenue and benefits both sellers and users.
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Kevel Audience helped El Corte Inglés, Europe’s largest department store group, improve customer targeting and audience segmentation. The Portuguese branch unified offline and online data for better ...insights. Using Kevel’s predictive model, they identified likely-to-buy users in specific categories. This led to a 3x increase in conversion rates compared to previous Meta remarketing segments. The solution enabled more effective marketing campaigns and improved customer acquisition and retention.
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Kevel Ad Server helped Motley Fool Global boost paid subscriptions. Motley Fool Global used Kevel’s APIs to build a custom ad platform in weeks with just one engineer. They targeted in-article promot...ions using first-party data from their CDP, increasing conversion rates. The solution is GDPR-compliant, fast, and fully white-labeled. Automation with Kevel’s UI and APIs made campaign management easy and efficient.
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Kevel Ad Server helped iFood, Latin America's largest food delivery platform, scale their promoted listings and self-serve ad solution. iFood integrated Kevel's flexible APIs to build on their existi...ng infrastructure. This allowed them to add dynamic targeting, ad pacing, and real-time reporting. As a result, iFood grew monthly ad revenue by 20x and achieved 1900% growth in food delivery ad revenue within a year. The solution enabled iFood to control their data and deliver better ad experiences for users and advertisers.
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Kevel Ad Server helped Ticketmaster automate and personalize event promotions. Ticketmaster replaced a manual process with Kevel's APIs, making it easy to show the right events to the right users. Th...is led to a 600% increase in click-through rate and a 200%+ rise in revenue from homepage listings. Campaign set-up times dropped by 75%. Ticketmaster saved over $1 million in engineering costs and launched their new platform 10 times faster.
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Kevel Ad Server helped Slickdeals improve their deal discovery platform. Slickdeals wanted better ad targeting, reporting, and budget pacing. Their old system could not personalize deals or keep ad r...esponse times low. Kevel’s server-side APIs let them launch a Featured Deals section using first-party data. Ad response times dropped to under 100ms. Slickdeals now offers more relevant sponsored deals and manages ads more easily. They expanded Kevel’s use to more ad units and events.
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Kevel helped WeTransfer build a custom native ad platform for their file sharing service. WeTransfer needed a privacy-compliant solution after their old ad server shut down. Kevel's server-side ad AP...Is let them launch a new ad product in just one month. The ads do not use cookies or ad tags, protecting user privacy. WeTransfer can easily manage campaigns and rotate internal promotions using Kevel's tools. Brands prefer WeTransfer's engaging native ads over standard banners.
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Kevel Ad Server helped Yelp automate and improve their in-product marketing. Yelp used Kevel’s APIs to quickly launch targeted banners and promotions on their site and app. The new system let Yelp’s ...marketing team update campaigns in minutes instead of weeks, without needing engineering help. Server-side integration kept the user experience fast and seamless. Better targeting increased user engagement and click-through rates. Yelp expanded their use of Kevel to add more features and use cases.
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Kevel Ad Server helped Edmunds launch sponsored car listings in weeks. Edmunds used Kevel's APIs for reporting, targeting, and decisioning. This let them focus on ad strategy and user experience. Edm...unds saw a 30% increase in revenue and 90% automation of ad creation. API response times dropped to 35ms. Dealers and manufacturers gained more visibility, and vendor stickiness improved.
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Kevel Ad Server helped Flink boost ad revenue with sponsored placements in their app. Flink saw a 4x increase in orders from sponsored ads, a 5x rise in GMV from these placements, and a 3.5x jump in ...monthly ad spend since early 2023. Kevel's flexible APIs let Flink keep their own systems and integrate real-time reporting. Advertisers now get fast, clear insights on campaign performance. Flink runs 130 active campaigns across 3 countries using Kevel.
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