Verisk Marketing Solutions Overview

Verisk Marketing Solutions delivers a unique edge in lead generation with its real-time consumer insights. This product empowers businesses to acquire, retain, and cross-sell by personalizing marketing interactions. The standout feature is its identity graph, offering a comprehensive and accurate view of U.S. consumers and households. This tool enhances the value of existing data sets, enabling companies to innovate and deliver tailored solutions. A surprising detail is its ability to solve the mystery of consumer behavior with precise insights into who, what, and when, making it a valuable asset for future-proofing omnichannel personalization strategies.

Use Cases

Customers recommend Sending & Publishing Communications, Proposal & Quote Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Verisk Marketing Solutions.

Other use cases:

  • Engaging And Following Up
  • Competitive Intelligence
  • Relationship Management
  • Lead Management
  • Advertisement
  • Content Publishing
  • Cross Selling
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Verisk Marketing Solutions.

Other priorities:

  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Visibility
  • Launch New Products
  • Improve Brand Engagement
  • Increase Sales & Revenue
See all business priorities See less business priorities

Verisk Marketing Solutions Use-Cases and Business Priorities: Customer Satisfaction Data

Verisk Marketing Solutions works with different mediums / channels such as Phone Calls. Promotions. and Mobile.

Verisk Marketing Solutions's features include Personalization. and Verisk Marketing Solutions support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Verisk Marketing Solutions analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Instead, we are actively engaging people in the mobile environment...." Peer review by Jon Delrusso, Chief Marketing Officer, Ifficient

Verisk Marketing Solutions, belong to a category of solutions that help Lead Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Jornaya-activate is used to leverage real-time consumer insights for personalized marketing. Consumer behavior and identity are protected for TCPA compliance.

Popular Business Setting

for Verisk Marketing Solutions

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business

Verisk Marketing Solutions is popular in Marketing And Advertising, and is widely used by Mid Market, and Small Business,

Verisk Marketing Solutions Customer wins, Customer success stories, Case studies

What solutions does Verisk Marketing Solutions provide for Sending & Publishing Communications?

How efficiently Does Verisk Marketing Solutions manage your Proposal & Quote Management?

How efficiently Does Verisk Marketing Solutions manage your Generation Of New Leads?

How can Verisk Marketing Solutions enhance your Engaging And Following Up process?

How efficiently Does Verisk Marketing Solutions manage your Competitive Intelligence?

11 buyers and buying teams have used Cuspera to assess how well Verisk Marketing Solutions solved their Lead Generation needs. Cuspera uses 228 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Lead Generation needs.

 

Verisk selects One Incs PremiumPay for insurance payments

Verisk has chosen One Incs PremiumPay platform to streamline insurance payment processing. The integration enables Verisk to offer policyholders multiple digital payment options, including credit car...ds, Apple Pay, Google Pay, PayPal, and Venmo. This move aims to modernize premium collections, reduce operational costs, and improve the digital experience for insurance customers.

Read on →

Primary insurance carriers and reinsurers - Insurance

Whitespace helped primary insurance carriers and reinsurers improve underwriting efficiency and accuracy. The solution streamlined workflows and reduced manual processes. Carriers and reinsurers saw ...faster decision-making. Whitespace increased accuracy in risk assessment. The platform made underwriting more efficient for large insurance organizations.

Read on →

What is Jornaya Activate?

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Peers used Verisk Marketing Solutions for sending & publishing communications and proposal & quote management

Verisk Marketing Solutions Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.75/5 ★

Read Reviews (4)
Analytics

4.54/5 ★

Read Reviews (31)
Custom Reports

3.99/5 ★

Read Reviews (12)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.75/5 ★

Read Reviews (4)
Analytics

4.54/5 ★

Read Reviews (31)
Custom Reports

3.99/5 ★

Read Reviews (12)

Software Failure Risk Guidance

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for Verisk Marketing Solutions

Overall Risk Meter

Low Medium High

Top Failure Risks for Verisk Marketing Solutions

Verisk Marketing Solutions News

Financial

Verisk to Announce Fiscal Fourth-Quarter 2025 and Full-Year 2025 Results on February 18, 2026

Verisk will announce its fiscal fourth-quarter and full-year 2025 financial results on February 18, 2026. The announcement will be followed by a live webcast discussing the results and business highlights.

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M&A

Verisk Announces Sale of its Marketing Solutions Business to ActiveProspect

Verisk has sold its Marketing Solutions Business (VMS) to ActiveProspect. This transaction aligns with Verisk's focus on the global insurance industry and allows VMS to grow under ActiveProspect, expanding its identity resolution and marketing intelligence capabilities.

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Executive

Verisk Analytics : Tim Rayner Takes on Expanded Role, Named CEO of General Insurance for UK and Ireland and Specialty Business Solutions - marketscreener.com

Tim Rayner has been appointed CEO of Verisk's General Insurance for the UK and Ireland, expanding his role to include oversight of Verisk's global Life, Health, and Travel business. Rayner, who joined Verisk in 2018, will continue to lead the Specialty Business Solutions division, aiming to enhance client relationships and drive innovation.

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Partnership

Verisk, KYND Expand Collaboration to Strengthen Cyber Resilience for Insurers

Verisk has expanded its collaboration with KYND to integrate KYND's cyber risk intelligence into Verisk's Rulebook platform. This integration aims to enhance cyber resilience for insurers by providing actionable intelligence for better underwriting and risk management decisions. The partnership reflects a commitment to data-driven innovation in addressing evolving cyber threats.

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Verisk Marketing Solutions Profile

Company Name

Verisk Marketing Solutions

Company Website

https://marketing.verisk.com/

HQ Location

Jersey City, NJ

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B