Verisk Marketing Solutions Overview

Verisk Marketing Solutions delivers a unique edge in lead generation with its real-time consumer insights. This product empowers businesses to acquire, retain, and cross-sell by personalizing marketing interactions. The standout feature is its identity graph, offering a comprehensive and accurate view of U.S. consumers and households. This tool enhances the value of existing data sets, enabling companies to innovate and deliver tailored solutions. A surprising detail is its ability to solve the mystery of consumer behavior with precise insights into who, what, and when, making it a valuable asset for future-proofing omnichannel personalization strategies.

Use Cases

Customers recommend Sending & Publishing Communications, Proposal & Quote Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Verisk Marketing Solutions.

Other use cases:

  • Engaging And Following Up
  • Competitive Intelligence
  • Relationship Management
  • Lead Management
  • Advertisement
  • Content Publishing
  • Cross Selling
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Verisk Marketing Solutions.

Other priorities:

  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Visibility
  • Launch New Products
  • Improve Brand Engagement
  • Increase Sales & Revenue
See all business priorities See less business priorities

Verisk Marketing Solutions Use-Cases and Business Priorities: Customer Satisfaction Data

Verisk Marketing Solutions works with different mediums / channels such as Phone Calls. Promotions. and Mobile.

Verisk Marketing Solutions's features include Personalization. and Verisk Marketing Solutions support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Verisk Marketing Solutions analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Agents are significantly more productive if they can pick up the phone and the person on the other line wants a quote...." Peer review by Aaron Broome, VP Business Development, Customer Solutions Group

Peer review evidence (same sources as the product rating summary)

"...More than 1,000 publishers, lead sellers, lead generators, and performance marketers have joined Jornaya on our Mission...." Publishers
"...and he had a quote that sums it all up...." The Insurance Consumer Journey
"...Jornaya Activate monitors a portfolio of prospects/customers for Major Life Purchase (MLP) in-market behavior by incorporating intelligence on behavior and measuring intent in Real Time, Jornaya s innovative technology can Provide intelligence that could become a new sales opportunity for life insurance...." The Insurance Consumer Journey

Verisk Marketing Solutions, belong to a category of solutions that help Lead Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Jornaya-activate is used to leverage real-time consumer insights for personalized marketing. Consumer behavior and identity are protected for TCPA compliance.

Popular Business Setting

for Verisk Marketing Solutions

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business

Verisk Marketing Solutions is popular in Marketing And Advertising, and is widely used by Mid Market, and Small Business,

Verisk Marketing Solutions Customer wins, Customer success stories, Case studies

How does Verisk Marketing Solutions facilitate Sending & Publishing Communications?

Why is Verisk Marketing Solutions the best choice for Proposal & Quote Management?

What benefits does Verisk Marketing Solutions offer for Generation Of New Leads?

How does Verisk Marketing Solutions facilitate Engaging And Following Up?

How does Verisk Marketing Solutions facilitate Competitive Intelligence?

11 buyers and buying teams have used Cuspera to assess how well Verisk Marketing Solutions solved their Lead Generation needs. Cuspera uses 228 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Lead Generation needs.

 

Verisk selects One Incs PremiumPay for insurance payments

Verisk has chosen One Incs PremiumPay platform to streamline insurance payment processing. The integration enables Verisk to offer policyholders multiple digital payment options, including credit car...ds, Apple Pay, Google Pay, PayPal, and Venmo. This move aims to modernize premium collections, reduce operational costs, and improve the digital experience for insurance customers.

A US insurance broker - Insurance - Insurance

Whitespace digital platform helped a US insurance broker streamline complex commercial property risk submissions. The broker used Whitespace to ingest documents, extract data, and create digital subm...issions with templates. The platform enabled fast, accurate submissions to multiple markets and supported side-by-side quote comparisons. Results included faster turnaround, better compliance, and improved client service. Whitespace gave the broker a competitive edge and enhanced data-driven decision making.

Primary insurance carriers and reinsurers - Insurance - insurance

Whitespace helped primary insurance carriers and reinsurers improve underwriting efficiency and accuracy. The solution streamlined workflows and reduced manual processes. Carriers and reinsurers saw ...faster decision-making. Whitespace increased accuracy in risk assessment. The platform made underwriting more efficient for large insurance organizations.

What is Jornaya Activate?

Video Thumbnail
lightning

Peers used Verisk Marketing Solutions for sending & publishing communications and proposal & quote management

Verisk Marketing Solutions Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.75/5 ★

Read Reviews (4)
Analytics

4.54/5 ★

Read Reviews (31)
Custom Reports

3.99/5 ★

Read Reviews (12)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.75/5 ★

Read Reviews (4)
Analytics

4.54/5 ★

Read Reviews (31)
Custom Reports

3.99/5 ★

Read Reviews (12)

Software Failure Risk Guidance

?

for Verisk Marketing Solutions

Overall Risk Meter

Low Medium High

Top Failure Risks for Verisk Marketing Solutions

Verisk Marketing Solutions News

Financial

Verisk Reports First Quarter 2026 Financial Results

Verisk reported its Q1 2026 financial results, showing a 3.9% increase in revenue to $783 million and a 0.8% rise in net income to $234 million. Adjusted EBITDA grew by 5.0%, while diluted EPS increased by 4.8%. The company executed a $1.5 billion accelerated share repurchase program and reaffirmed its financial guidance for 2026.

Company

Verisk Marketing Solutions Rebrands as InfutorData

Verisk Marketing Solutions has rebranded as InfutorData, marking a significant change in its brand identity.

Financial

Verisk beats first-quarter estimates on strong demand for its analytics

Verisk Analytics exceeded first-quarter expectations with strong demand for its data analytics products, crucial for insurers in underwriting and fraud detection. The company's revenue rose 3.9% to $783 million, surpassing estimates, driven by increased pricing for anti-fraud analytics. Despite stock concerns over AI, Verisk's proprietary data remains a competitive advantage.

Financial

Verisk Q1 Earnings Top Estimates on Growth in Underwriting, Claims

Verisk reported Q1 2026 earnings with a 5.2% increase in diluted adjusted EPS to $1.82, surpassing estimates. Revenue rose 3.9% to $782.6 million, driven by growth in underwriting and claims. The company enhanced profitability with a 5% rise in adjusted EBITDA to $438 million. Despite a decline in cash flow, Verisk accelerated shareholder returns with dividends and share repurchases. The 2026 outlook remains unchanged.

Verisk Marketing Solutions Profile

Company Name

Verisk Marketing Solutions

HQ Location

Jersey City, NJ

Employees

51-100

Social

Financials

SERIES B