Horizon: Software for Personalized CX & Loyalty | HTK
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Food & Beverages Case Studies and Customer Success Stories with Horizon
Krispy Kreme UK
- Food & Beverages
- Large
HTK Horizon helped Krispy Kreme UK launch a new multi-channel loyalty program. The old program failed to engage customers and... relied too much on free items. The new system uses points called Smiles, earned across stores, supermarkets, online, and service stations. HTK integrated with Krispy Kreme’s ecommerce, mobile app, and POS. Member spend is now higher than non-member spend. Marketing emails are now more targeted using customer data.
HTK Horizon helped Krispy Kreme UK launch a new multi-channel loyalty program. The old program had low engagement and relied... on discounts. With Horizon, Krispy Kreme integrated points-based rewards across stores, supermarkets, and online. Member spend increased by 37% after the relaunch. The solution included customer segmentation, email marketing, and integration with POS and ecommerce platforms.
HTK Horizon helped Krispy Kreme UK redesign its loyalty program. The old program gave too many free items and only... worked in stores. HTK Horizon enabled a new points-based system called Smiles, usable in stores, supermarkets, online, and service stations. The platform integrated with Krispy Kreme’s ecommerce, mobile app, and POS. Email marketing became more targeted using customer data. Early results show member spend is now higher than non-member spend.
Oil & Energy Case Studies and Customer Success Stories with Horizon
Valero Energy Corporation (Texaco UK)
- Oil & Energy
- Very Large
HTK Horizon helped Valero Energy Corporation replatform Texaco Star Rewards for over 800 UK and Ireland sites. The challenge was... to make fuel loyalty engaging in a low-interest market. HTK delivered a mobile-first, contactless loyalty solution with digital cards and real-time, personalised offers. Early results show member spend is higher than non-member spend. The partnership drives digital transformation and customer engagement in the oil and energy sector.
Valero Energy Corporation
- Oil & Energy
- Very Large
HTK Horizon helped Valero Energy Corporation replatform the Texaco Star Rewards loyalty program. Over 800,000 members migrated to a digital,... mobile-first system. Real-time points and redemption now work at 800+ UK and Ireland sites. Horizon enabled personalised offers, CRM, and advanced analytics. Texaco saw increased loyalty, with customers choosing their forecourts over competitors.
HTK Horizon helped Valero migrate Texaco Star Rewards, a loyalty scheme with over 800,000 members, to a digital-first platform. The new system... enabled mobile engagement, digital vouchers, and real-time personalized offers. Customers now earn and redeem points instantly using a digital card. Early results show member spend is higher than non-member spend. The program aims to boost customer loyalty and engagement across UK and Ireland sites.
Scottish Environmental Protection Agency (SEPA)
- Government Administration
- Large
Horizon by HTK helps SEPA send over 1. 5 million flood warning messages per hour. SEPA needed a reliable, automated...alert system for 32,500+ citizens. Horizon delivers targeted, real-time alerts using geospatial data and multiple channels. The platform operates 24x7x365 with high scalability and ease of use. SEPA expanded reach to hard-to-reach communities and improved citizen satisfaction.
Scottish Environmental Protection Agency (SEPA)
- Government Administration
- Medium
Edinburgh, UK
SEPA uses the Horizon platform from HTK to deliver critical flood warning alerts across Scotland. The system sends over 1.5... million messages per hour, reaching 32,500 registered citizens. SEPA can target alerts by location and channel, including mobile apps and social media. Automated processes reduce staff workload and speed up emergency communications. The platform supports integration with UK Emergency Alerts and Google for wider reach.
O2 used the Horizon platform to boost engagement with its Priority loyalty app. By combining behavioral, location, and demographic data,... O2 sent targeted mobile offers to customers. This approach led to a 261% increase in app check-ins within six months. The solution focused on retaining valuable customers and optimizing campaign effectiveness. O2 leveraged customer data for micro-targeted, relevant offers.
