Krispy Kreme UK had a loyalty program that was not engaging customers or adding value. Members had lower average transaction values than non-members, and rewards were mostly free doughnuts. The progr...am only worked in Krispy Kreme stores, not in supermarkets or other channels. Krispy Kreme used HTK Horizon to create a new, multi-channel loyalty program called Krispy Kreme Rewards. Customers can now earn points in stores, supermarkets, online, and at service stations. Early results show member spending is rising and is now higher than non-member spending.
Government Administration Case Studies and Success Stories with Horizon
CASE STUDY Scottish Environmental Protection Agency (SEPA)
SEPA needed a way to send flood warnings and alerts to people across Scotland. They wanted a system that could handle lots of data and send messages quickly and reliably, even during emergencies. SEP...A used the HTK Horizon platform to improve their alert system. The new system lets SEPA send messages through different channels and reach more people. It also helps SEPA send alerts faster and reduces the workload for their staff.
CASE STUDY Sepa (Scottish Environment Protection Agency)
SEPA, the Scottish Environment Protection Agency, achieved a 30% reduction in operational costs and improved data management with the help of a customized solution from HTK.
Texaco, a global oil and gas company, improved their supply chain management, reduced costs, and increased efficiency by 20% using a new solution from HTK.
Valero wanted to make its Texaco Star Rewards program more exciting and relevant for customers. They chose HTK's Horizon platform to help them move to a digital, mobile-first loyalty program. Custome...rs could now earn and redeem points using a digital card and app. HTK helped Valero use data and analytics to send personalized offers and boost app downloads. The new program made it easier for customers to use rewards and improved engagement. Early results show that key metrics are moving in a positive direction.
