Horizon Overview

HTK Horizon leverages cloud-based customer data insights and machine learning to transform loyalty marketing. This platform excels in understanding customer behavior, enabling brands to tailor interactions and foster deeper connections. Its machine learning capabilities provide predictive insights, allowing businesses to anticipate customer needs and enhance engagement strategies. HTK Horizon places customer data at the core of every marketing effort, ensuring personalized experiences that resonate with consumers. Trusted by global enterprises, this solution empowers brands to navigate the complexities of customer loyalty with precision and insight.

Use Cases

Customers recommend Engagement Management, Communication Management, Contact List Management, as the business use cases that they have been most satisfied with while using Horizon.

Other use cases:

  • Lead Tracking
  • Contract Management
  • Digital Signature
  • Customer Feedback Management
  • Campaign Management
  • Customise Loyalty Program
  • Create Engagement Based Loyalty
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Horizon.

Other priorities:

  • Manage Risk
  • Improve Brand Engagement
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Launch New Products
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Horizon Use-Cases and Business Priorities: Customer Satisfaction Data

Horizon works with different mediums / channels such as Promotions.

Horizon's features include Personalization, and Recording. and Horizon support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Horizon analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I enjoy the built in option of not releasing the report until the inspection agreement has been signed and payment has been received...." Peer review by Alex Stripe, Real Estate

Peer review evidence (same sources as the product rating summary)

"...Horizon is an easy-to-use platform with flexible tools designed to help marketing, customer service and CX professionals access the insight they need and act on it through personalized promotions and two-way digital engagement. ..." Home
"...The ability to schedule, report and publish very professional looking reports to my clients..." Peer review by John Daigneault, Real Estate
"SEPA – Providing critical flood warning alerts to communities across Scotland" https://www.htk.co.uk/case-study/sepa-scottish-environmental-protection-agency/

Horizon, Salesflare, Teramind, Copper, Salesforce CRM, etc., all belong to a category of solutions that help Customer Loyalty Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Horizon is the future of customer experience and loyalty. HTK empowers brands with cloud-based customer data insights, machine learning, and loyalty marketing solutions.

Popular Business Setting

for Horizon

Top Industries

  • Real Estate
  • Construction
  • Consumer Services

Popular in

  • Small Business

Horizon is popular in Real Estate, Construction, and Consumer Services and is widely used by Small Business,

Horizon Customer wins, Customer success stories, Case studies

How can Horizon enhance your Engagement Management process?

What makes Horizon ideal for Communication Management?

How does Horizon address your Contract Management Challenges?

11 buyers and buying teams have used Cuspera to assess how well Horizon solved their Customer Loyalty Management needs. Cuspera uses 383 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Loyalty Management needs.

Scottish Environmental Protection Agency (SEPA) - Government Administration - Large

Horizon by HTK helps SEPA send over 1.5 million flood warning messages per hour. SEPA needed a reliable, automated alert system for 32,500+ citizens. Horizon delivers targeted, real-time alerts using... geospatial data and multiple channels. The platform operates 24x7x365 with high scalability and ease of use. SEPA expanded reach to hard-to-reach communities and improved citizen satisfaction.

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Krispy Kreme UK - Food & Beverages - Large

HTK Horizon helped Krispy Kreme UK launch a new multi-channel loyalty program. The old program failed to engage customers and relied too much on free items. The new system uses points called Smiles, ...earned across stores, supermarkets, online, and service stations. HTK integrated with Krispy Kreme’s ecommerce, mobile app, and POS. Member spend is now higher than non-member spend. Marketing emails are now more targeted using customer data.

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Valero Energy Corporation (Texaco UK) - Oil & Energy - Very Large

HTK Horizon helped Valero Energy Corporation replatform Texaco Star Rewards for over 800 UK and Ireland sites. The challenge was to make fuel loyalty engaging in a low-interest market. HTK delivered ...a mobile-first, contactless loyalty solution with digital cards and real-time, personalised offers. Early results show member spend is higher than non-member spend. The partnership drives digital transformation and customer engagement in the oil and energy sector.

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O2 - Telecommunications - Very Large

O2 used the Horizon platform to boost engagement with its Priority loyalty app. By combining behavioral, location, and demographic data, O2 sent targeted mobile offers to customers. This approach led... to a 261% increase in app check-ins within six months. The solution focused on retaining valuable customers and optimizing campaign effectiveness. O2 leveraged customer data for micro-targeted, relevant offers.

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Valero Energy Corporation - Oil & Energy - Very Large

HTK Horizon helped Valero Energy Corporation replatform the Texaco Star Rewards loyalty program. Over 800,000 members migrated to a digital, mobile-first system. Real-time points and redemption now w...ork at 800+ UK and Ireland sites. Horizon enabled personalised offers, CRM, and advanced analytics. Texaco saw increased loyalty, with customers choosing their forecourts over competitors.

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Krispy Kreme UK - Food & Beverages - Large

HTK Horizon helped Krispy Kreme UK launch a new multi-channel loyalty program. The old program had low engagement and relied on discounts. With Horizon, Krispy Kreme integrated points-based rewards a...cross stores, supermarkets, and online. Member spend increased by 37% after the relaunch. The solution included customer segmentation, email marketing, and integration with POS and ecommerce platforms.

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lightning

Peers used Horizon for engagement management and communication management

Horizon Competitors

Horizon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.68/5 ★

Read Reviews (14)
Custom Reports

4.25/5 ★

Read Reviews (102)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.68/5 ★

Read Reviews (14)
Custom Reports

4.25/5 ★

Read Reviews (102)

Software Failure Risk Guidance

?

for Horizon

Overall Risk Meter

Low Medium High

Top Failure Risks for Horizon

HTK Profile

Company Name

HTK

Company Website

https://www.htk.co.uk/

HQ Location

Chapmans Warehouse, Wherry Quay, Ipswich, Suffolk IP4 1AS, GB

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE