Horizon: Product updates, Customer stories, and Insights | 2026 Cuspera

O2 used the Horizon platform to boost engagement with its Priority loyalty app. By combining behavioral, location, and demographic data, O2 sent targeted mobile offers to customers. This approach led... to a 261% increase in app check-ins within six months. The solution focused on retaining valuable customers and optimizing campaign effectiveness. O2 leveraged customer data for micro-targeted, relevant offers.
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HTK Horizon helped Valero Energy Corporation replatform the Texaco Star Rewards loyalty program. Over 800,000 members migrated to a digital, mobile-first system. Real-time points and redemption now w...ork at 800+ UK and Ireland sites. Horizon enabled personalised offers, CRM, and advanced analytics. Texaco saw increased loyalty, with customers choosing their forecourts over competitors.
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HTK Horizon helped Krispy Kreme UK launch a new multi-channel loyalty program. The old program had low engagement and relied on discounts. With Horizon, Krispy Kreme integrated points-based rewards a...cross stores, supermarkets, and online. Member spend increased by 37% after the relaunch. The solution included customer segmentation, email marketing, and integration with POS and ecommerce platforms.
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HTK Horizon helps the Scottish Environmental Protection Agency send flood warning alerts to over 32,500 citizens. SEPA needed a reliable, automated system for emergency communications. Horizon delive...rs real-time, targeted alerts and reduces staff workload. The platform uses geospatial segmentation and data integration for accurate, fast notifications. SEPA expanded services to include water scarcity and business continuity messaging.
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HTK Horizon helped Valero Energy Corporation replatform the Texaco Star Rewards program. The challenge was to make fuel loyalty more engaging in a low-interest market. HTK delivered a mobile-first, c...ontactless loyalty solution with digital rewards and real-time engagement. The new CRM plan used geospatial data and behavioral analytics to drive app downloads and personalized offers. Early results show positive trends in customer engagement and loyalty metrics.
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HTK Horizon helped Krispy Kreme UK redesign its loyalty program. The old program gave too many free items and only worked in stores. The new program uses points called Smiles, earned in stores, super...markets, online, and service stations. HTK Horizon integrated with Krispy Kreme’s ecommerce, mobile app, and POS. Email marketing is now tailored to customer segments. Member spend is now higher than non-member spend. Krispy Kreme plans to use machine learning for future marketing improvements.
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