Horizon: Product updates, Customer stories, and Insights | 2026 Cuspera

Horizon by HTK helps SEPA send over 1.5 million flood warning messages per hour. SEPA needed a reliable, automated alert system for 32,500+ citizens. Horizon delivers targeted, real-time alerts using... geospatial data and multiple channels. The platform operates 24x7x365 with high scalability and ease of use. SEPA expanded reach to hard-to-reach communities and improved citizen satisfaction.
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HTK Horizon helped Krispy Kreme UK launch a new multi-channel loyalty program. The old program failed to engage customers and relied too much on free items. The new system uses points called Smiles, ...earned across stores, supermarkets, online, and service stations. HTK integrated with Krispy Kreme’s ecommerce, mobile app, and POS. Member spend is now higher than non-member spend. Marketing emails are now more targeted using customer data.
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HTK Horizon helped Valero Energy Corporation replatform Texaco Star Rewards for over 800 UK and Ireland sites. The challenge was to make fuel loyalty engaging in a low-interest market. HTK delivered ...a mobile-first, contactless loyalty solution with digital cards and real-time, personalised offers. Early results show member spend is higher than non-member spend. The partnership drives digital transformation and customer engagement in the oil and energy sector.
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O2 used the Horizon platform to boost engagement with its Priority loyalty app. By combining behavioral, location, and demographic data, O2 sent targeted mobile offers to customers. This approach led... to a 261% increase in app check-ins within six months. The solution focused on retaining valuable customers and optimizing campaign effectiveness. O2 leveraged customer data for micro-targeted, relevant offers.
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HTK Horizon helped Krispy Kreme UK redesign its loyalty program. The old program gave too many free items and only worked in stores. The new program uses points called Smiles, earned in stores, super...markets, online, and service stations. HTK Horizon integrated with Krispy Kreme’s ecommerce, mobile app, and POS. Email marketing is now tailored to customer segments. Member spend is now higher than non-member spend. Krispy Kreme plans to use machine learning for future marketing improvements.
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HTK Horizon helped Valero Energy Corporation replatform the Texaco Star Rewards program. The challenge was to make fuel loyalty more engaging in a low-interest market. HTK delivered a mobile-first, c...ontactless loyalty solution with digital rewards and real-time engagement. The new CRM plan used geospatial data and behavioral analytics to drive app downloads and personalized offers. Early results show positive trends in customer engagement and loyalty metrics.
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