Real-World Case Studies and Customer Success Stories with HockeyStack

HockeyStack helped ActiveCampaign cut ad spend by 50% while still hitting 100% of monthly revenue targets. The platform unified data... from CRM, paid ads, and other sources, giving teams real-time insights. ActiveCampaign saw a 900% increase in target market coverage. Teams used HockeyStack daily to optimize LinkedIn and other channels. The solution replaced slow, fragmented BI tools and enabled fast, actionable reporting.
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HockeyStack Account Intelligence helped n8n automate sales processes and improve lead scoring. n8n faced manual meeting prep and fragmented data... with over 1,000 inbound leads weekly. HockeyStack unified prospect data from CRM, website, and public sources into one platform. The solution enabled custom lead scoring, automated meeting briefs, and faster follow-up. n8n doubled conversion rates by focusing on high-signal data points.
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HockeyStack helps Whatfix track how content drives sales. Whatfix used to rely on manual tracking and had trouble seeing which... content led to new deals. With HockeyStack, they now track content-influenced opportunities and see the full customer journey. This led to a 2x increase in content-influenced opportunities, a 15% increase in opportunities, and a 32% increase in won deals. The content team uses dashboards and journey mapping to find what works best.
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HockeyStack’s AI analyst Odin helped Zenhub shift to a sales-led growth strategy. Zenhub needed better data to understand the full... customer journey and improve marketing attribution. With HockeyStack, Zenhub connected data sources, enabled full-funnel attribution, and gained fast, AI-powered reporting. Reporting time dropped from hours to minutes. Zenhub saw a 2× increase in MQLs and pipeline generation. Sixteen users across four departments now use the platform for daily decisions.
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HockeyStack’s AI Analyst helped Delve save over 50 hours per quarter by removing manual reporting. The two-person team used AI-powered... marketing operations to run like a full RevOps department. Delve gained real-time attribution and unified marketing visibility. Weekly experiments became measurable, tying spend directly to demo outcomes. Faster decisions and automated dashboards replaced manual work, scaling demo bookings and marketing impact.
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HockeyStack gave Planhat a single platform to track every customer touchpoint. Before, Planhat used Hubspot and ad exports, which was... slow and incomplete. With HockeyStack, they saw which campaigns drove revenue and could prioritize hot accounts using intent scores. The team now has all data in one place and can see the full customer journey. This helped them direct budget to campaigns that actually drive revenue.
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HockeyStack helped Paragon unlock new insights from their marketing data. Paragon struggled with limited attribution models and manual analytics using... Google Analytics and HubSpot. HockeyStack provided flexible attribution, custom reporting, and easy segmentation. The team quickly gained actionable insights for growth strategy planning. They could now compare channel performance and optimize campaigns, which was not possible before.
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HockeyStack helped Oneflow double their visitor to MQL rate using revenue attribution and account-level journeys. Oneflow needed better visibility into... the customer journey and marketing’s impact on pipeline and revenue. HockeyStack’s cohort and multi-touch attribution reports gave Oneflow insights into which campaigns and channels drove results. With LinkedIn ad tracking, they saw buyers often visited directly after seeing ads. Oneflow achieved a 6.5x paid ROI in the pipeline, doubled form submissions in a quarter, and doubled visitor to MQL rate with LinkedIn ads.
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HockeyStack helped Bloomreach prove marketing’s value by providing clear data on how marketing activities drive sales. The marketing team moved... beyond last-touch attribution to see the full customer journey. HockeyStack’s dashboards revealed the impact of paid social and other channels. The team now uses these insights to optimize spend and report results to leadership. Bloomreach’s marketers can make better decisions and show the value of their work.
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HockeyStack helped Bitmovin solve marketing data challenges. Before, Bitmovin's team spent too much time combining data from GA4, HubSpot, and... spreadsheets. They struggled to track anonymous user activity and prove the value of multiple channels. With HockeyStack, Bitmovin quickly set up dashboards and reports. Now, teams monitor KPIs daily, get monthly performance updates, and run better multichannel campaigns. The marketing team can see what works and adjust fast.
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HockeyStack helped ActiveCampaign solve reporting and BI challenges. The team integrated data from CRM, paid ads, and other platforms. They... quickly built dashboards for paid, organic, inbound, and outbound campaigns. After using HockeyStack, ActiveCampaign cut ad spend by 50% and still hit 100% of their monthly revenue targets. They also increased target market coverage by 900%. The platform gave clear insights into LinkedIn ad performance and unified data for multiple teams.
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HockeyStack AI Analytics helped Airbyte fix gaps in their go-to-market strategy. Before, Airbyte struggled with incomplete attribution and slow insights.... With HockeyStack, marketing, sales, and RevOps now use one platform for real-time data and self-serve analytics. Teams make faster decisions and adjust campaigns weekly. Airbyte now uses zero-based budgeting and has better sales and marketing alignment.
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HockeyStack gave 8x8’s marketing team real-time reporting and full-funnel visibility. The team replaced outdated, complex systems with a modern analytics... platform. They now track every touchpoint and identify which campaigns accelerate deals. Custom dashboards help them move fast and share insights. 8x8 can prove marketing’s value and drive business growth with clear, actionable data.
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HockeyStack gave Firstup $140K in annual savings by replacing 6sense and research vendors with one platform. Firstup gained full-funnel visibility,... unified account intelligence, and real-time attribution. Sales and marketing now trust the same data and focus on high-priority accounts. Manual research is gone, and campaign impact is clear. Teams make faster, more confident decisions with shared dashboards and Salesforce integration.
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HockeyStack helped RudderStack improve marketing attribution. Before, RudderStack struggled with fragmented data and limited visibility. HockeyStack gave them a single... source of truth for attribution. They gained 100% attribution visibility across all touchpoints. RudderStack tripled its attributed pipeline from organic search. They reduced ad spend and still saw a net pipeline increase from both paid and organic channels.
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HockeyStack AI Analytics helped Airbyte rebuild its go-to-market strategy. Airbyte struggled with incomplete attribution, slow insights, and poor sales-marketing collaboration.... HockeyStack provided self-serve analytics, unified GTM visibility, and fast support. Airbyte now uses AI insights for real-time campaign changes and cross-team alignment. The team acts faster, collaborates better, and justifies every dollar spent with data.
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HockeyStack helped 8x8’s marketing team replace outdated, complex analytics tools. The team needed real-time, full-funnel reporting and custom dashboards. HockeyStack... delivered clear ROI insights and tracked every campaign touchpoint. 8x8 can now show how marketing drives sales and growth. The platform supports fast decision-making and helps the team prove value to leadership.
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HockeyStack gave Kantox a single dashboard for all marketing data. Before, their KPIs were scattered in Power BI, Excel, and... slides. Now, every marketer can build their own reports and see how content drives pipeline. The team tracks campaign performance in real time. They replaced slow, fragmented reporting with fast, self-serve insights. Content attribution and demand generation are now much easier.
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HockeyStack helped Planful improve marketing analytics after switching from Bizible. Planful faced limited visibility and a hard-to-use interface with Bizible.... HockeyStack gave them better visibility, easy reporting, and wider team adoption. Planful saw a 35% increase in opportunities, 17% increase in ROAS, and 41% increase in pipeline. The marketing team now makes faster, data-driven decisions and collaborates better. Support from HockeyStack was strong and helped drive adoption across departments.
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HockeyStack helped Coro, a fast-growing cybersecurity company, track which marketing programs drive real revenue. Coro needed better reporting and full-funnel... visibility. With HockeyStack, they got 6.5x paid ROI in pipeline and a 2.5x increase in closed won deals. The platform gave fast, custom reports and easy integration with Salesforce and LinkedIn. Coro now saves hours on reporting and has stronger alignment between marketing and sales.
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HockeyStack helped Anvilogic move from fragmented ABM and manual reporting to a data-driven go-to-market strategy. The team replaced hours of... manual reporting with instant, unified account journey views. AI workflows now detect in-market behavior and automate sales alerts in Slack and HubSpot. Product marketing tracks real-time impact of launches on pipeline and revenue. Sales acts on enriched signals instead of searching dashboards. Reporting time dropped from hours to seconds.
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HockeyStack helped Dice improve its go-to-market strategy by connecting the buyer journey. Dice struggled with scattered data and limited last-touch... attribution. HockeyStack unified their data, enabling a full view of the sales funnel and campaign influence. The team quickly set up dashboards and gained valuable insights into pipeline impact, channel performance, and ROI. Dice now tracks leads, revenue, and campaign effectiveness more easily, helping them make better marketing decisions.
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HockeyStack helped CreatorIQ’s GTM team cut dashboard build time from 30 hours to just 2 hours. The team struggled with... slow, complex internal dashboards that only showed past results. HockeyStack gave them fast, forward-looking GTM insights. Team members now self-serve data and make better decisions. The platform enabled real-time buyer analysis and proactive revenue strategies.
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