Real-World Case Studies and Customer Success Stories with HockeyStack

HockeyStack helped RudderStack gain 100% attribution visibility across all marketing touchpoints. Before, RudderStack struggled with fragmented data and could only... see first or last-touch attribution. With HockeyStack, they unified reporting and tracked cost-per-lead and cost-per-pipeline in one place. RudderStack tripled its attributed pipeline from organic search after reallocating budget. They also reduced ad spend while increasing net pipeline from both paid and organic channels.
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HockeyStack gave Planhat a single platform to track every customer journey touchpoint. Before, Planhat's team struggled with scattered data and... manual reporting. With HockeyStack, they unified data from Hubspot, ad platforms, and their website. This let them see which campaigns actually drove revenue. Now, Planhat can prioritize hot accounts and allocate budget to the best-performing marketing channels. The team finds it much easier to make decisions and measure marketing success.
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HockeyStack helped Paragon quickly gain new insights from their marketing data. The team moved beyond last-touch attribution and could track... the impact of LinkedIn and other channels. Custom reporting made it easy to answer growth marketing questions. Paragon could segment data and compare channel performance. This led to better planning and a more informed growth strategy.
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HockeyStack helped Oneflow double their visitor to MQL rate with LinkedIn ads. Oneflow used cohort reports and multi-touch attribution to... see the full customer journey. They replaced GA4 with HockeyStack for better website analytics and GDPR compliance. Oneflow achieved 6.5x paid ROI in pipeline and doubled form submissions in one quarter. They optimized ad campaigns for pipeline and revenue, not just clicks.
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HockeyStack helped Dice improve its go-to-market strategy by unifying reporting and analytics. Dice consolidated three internal meetings into one, saving... time and boosting collaboration. Within one month, Dice improved its unqualified lead percentage by 20%. The team achieved a three-month high in revenue using clear funnel insights. HockeyStack enabled better budget optimization and executive-level visibility into marketing performance.
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HockeyStack helped Anvilogic cut reporting time from hours to seconds. The marketing team gained instant, unified views of account journeys.... Sales now gets real-time buyer signals in Slack and HubSpot. Product marketing tracks launch impact on pipeline and revenue. Demand gen sees how channels work together and finds in-market accounts. AI workflows automate contact enrollment and sales alerts, driving adoption across teams.
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Bitmovin used HockeyStack to cut about 50% of the time spent on manual KPI updates and spreadsheet management. Before, their marketing... team struggled to connect anonymous and known user data across GA4, HubSpot, and spreadsheets. HockeyStack became their central data source, enabling daily KPI tracking, multi-touch attribution, and campaign impact analysis. Now, Bitmovin can monitor high-intent accounts, pass AQLs to sales, and focus on campaign strategies that drive revenue. The team shifted from manual reporting to actionable insights, improving their marketing performance.
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HockeyStack AI Analytics gave Airbyte a 360-degree view of their go-to-market strategy. Before, Airbyte struggled with incomplete attribution and slow... insights. With HockeyStack, marketing, sales, and RevOps now use one platform for unified data. Teams make fast campaign changes with weekly AI reviews. Airbyte now justifies every dollar spent using real performance data. Collaboration between sales and marketing is easier and more efficient.
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HockeyStack helped ActiveCampaign cut ad spend by 50% while still hitting all monthly revenue targets. The team unified data from... multiple platforms, gaining clear insights into campaign performance and user journeys. They moved from first-touch to multitouch attribution, tying LinkedIn impressions directly to revenue. HockeyStack dashboards enabled daily and weekly reporting across marketing, sales, and partner teams. This led to better decisions, improved messaging, and a 900% increase in target market coverage.
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HockeyStack gave 8x8’s marketing team full-funnel visibility and real-time reporting. The team identified which campaigns accelerated deals at each stage.... Custom dashboards matched the speed of decision-making. Multi-touch attribution models replaced outdated, homegrown systems. 8x8 now proves marketing’s value to the C-suite and drives business growth with actionable insights.
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HockeyStack gave Firstup $140K in annual savings by replacing 6sense and research vendors. The platform unified account intelligence, attribution, and... campaign engagement in one place. Sales and marketing now share dashboards and trust the same data. Webinars and events became top conversion drivers. Manual research is gone, and both teams make faster, more confident decisions.
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HockeyStack helped Yext modernize its go-to-market intelligence. Yext replaced a clunky homegrown attribution system with HockeyStack, enabling influence-based measurement and... deal-level reporting. The team could now measure anonymous web visitor impact, ungate content, and connect brand campaigns to pipeline influence. Over 20 marketers use HockeyStack weekly, and Yext automated budget pacing with Odin. Reporting became more trusted, and marketing investments aligned with real business outcomes.
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HockeyStack gave Pylon full-funnel visibility into their marketing channels. Before, Pylon could not see which campaigns drove pipeline growth. With... HockeyStack, they identified Google Ads as a key driver, leading to a rapid increase in ad spend and immediate results. The platform saved Pylon time and money by replacing the need for an in-house analytics build. Pylon now makes faster, data-driven decisions and tracks every marketing dollar to pipeline impact.
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HockeyStack gave Pylon full-funnel visibility into their marketing channels. Before, Pylon could not see which campaigns drove pipeline growth. With... HockeyStack, they identified Google Ads as a hidden driver of 10% of monthly pipeline. The team doubled and then tripled ad spend, seeing immediate results. HockeyStack’s dashboards and AI insights helped Pylon make faster, data-driven decisions and save engineering time.
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HockeyStack helped Yext move from a binary attribution model to influence-based measurement. The marketing team gained visibility into the full... buyer journey, including anonymous web traffic and multi-touch influence. Yext could now ungate content, improve the website experience, and tie engagement to pipeline impact. Stakeholder trust increased with deal-level drill-down reporting. Over 20 marketers now use HockeyStack weekly for self-serve reporting and faster decisions.
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HockeyStack AI Analytics helped Airbyte fix gaps in their go-to-market strategy. Before, Airbyte struggled with incomplete attribution and slow insights.... With HockeyStack, marketing, sales, and RevOps now use one platform for real-time data and self-serve analytics. Teams make faster decisions and adjust campaigns weekly. Airbyte now uses zero-based budgeting and has better sales and marketing alignment.
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HockeyStack gave 8x8’s marketing team real-time reporting and full-funnel visibility. The team replaced outdated, complex systems with a modern analytics... platform. They now track every touchpoint and identify which campaigns accelerate deals. Custom dashboards help them move fast and share insights. 8x8 can prove marketing’s value and drive business growth with clear, actionable data.
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HockeyStack Account Intelligence helped n8n automate meeting prep, saving each sales rep about 5 hours per week. n8n used HockeyStack’s... API to combine data from multiple sources into one place. This let them build a simple lead scoring model that doubled conversion rates for high-intent leads. The RevOps team replaced manual research with automated workflows, handling over 1,000 inbound leads weekly without adding staff. Fast onboarding and strong support from HockeyStack enabled n8n to scale their sales process quickly.
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HockeyStack gave Firstup $140K in annual savings by replacing multiple tools with one unified platform. The team gained full-funnel visibility... and real-time account intelligence. Sales and marketing now use shared dashboards and trust the same data. Manual research was eliminated, and campaign attribution became clear. Both teams make faster, more confident decisions with reliable insights.
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Whatfix used HockeyStack to improve content attribution and pipeline tracking. The team saw a 2x increase in content-influenced opportunities. They... also achieved a 15% increase in opportunities and a 32% increase in won deals. HockeyStack helped Whatfix track content touchpoints and map prospect journeys. The tool replaced manual processes and provided new insights into content performance.
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HockeyStack’s AI analyst Odin helped Zenhub transform its go-to-market reporting. Zenhub moved from slow, first-touch attribution to fast, AI-powered insights.... Reporting that took hours now takes minutes. Zenhub doubled its MQLs and pipeline generation. Sixteen users across four departments use HockeyStack daily. Zenhub now makes decisions based on full-funnel attribution and revenue impact.
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HockeyStack helped 8x8’s marketing team replace outdated, complex analytics tools. The team needed real-time, full-funnel reporting and custom dashboards. HockeyStack... delivered clear ROI insights and tracked every campaign touchpoint. 8x8 can now show how marketing drives sales and growth. The platform supports fast decision-making and helps the team prove value to leadership.
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HockeyStack AI Analytics helped Airbyte rebuild its go-to-market strategy. Airbyte struggled with incomplete attribution, slow insights, and poor sales-marketing collaboration.... HockeyStack provided self-serve analytics, unified GTM visibility, and fast support. Airbyte now uses AI insights for real-time campaign changes and cross-team alignment. The team acts faster, collaborates better, and justifies every dollar spent with data.
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HockeyStack helped RudderStack improve marketing attribution. Before, RudderStack struggled with fragmented data and limited visibility. HockeyStack gave them a single... source of truth for attribution. They gained 100% attribution visibility across all touchpoints. RudderStack tripled its attributed pipeline from organic search. They reduced ad spend and still saw a net pipeline increase from both paid and organic channels.
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HockeyStack helped ActiveCampaign cut ad spend by 50% while still hitting 100% of monthly revenue targets. The platform unified data... from CRM, paid ads, and other sources, giving teams real-time insights. ActiveCampaign saw a 900% increase in target market coverage. Teams used HockeyStack daily to optimize LinkedIn and other channels. The solution replaced slow, fragmented BI tools and enabled fast, actionable reporting.
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HockeyStack’s AI Analyst helped Delve save over 50 hours per quarter by removing manual reporting. The two-person team used AI-powered... marketing operations to run like a full RevOps department. Delve gained real-time attribution and unified marketing visibility. Weekly experiments became measurable, tying spend directly to demo outcomes. Faster decisions and automated dashboards replaced manual work, scaling demo bookings and marketing impact.
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HockeyStack helped ActiveCampaign solve reporting and BI challenges. The team integrated data from CRM, paid ads, and other platforms. They... quickly built dashboards for paid, organic, inbound, and outbound campaigns. After using HockeyStack, ActiveCampaign cut ad spend by 50% and still hit 100% of their monthly revenue targets. They also increased target market coverage by 900%. The platform gave clear insights into LinkedIn ad performance and unified data for multiple teams.
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HockeyStack helped Bitmovin solve marketing data challenges. Before, Bitmovin's team spent too much time combining data from GA4, HubSpot, and... spreadsheets. They struggled to track anonymous user activity and prove the value of multiple channels. With HockeyStack, Bitmovin quickly set up dashboards and reports. Now, teams monitor KPIs daily, get monthly performance updates, and run better multichannel campaigns. The marketing team can see what works and adjust fast.
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HockeyStack helped Bloomreach prove marketing’s value by providing clear data on how marketing activities drive sales. The marketing team moved... beyond last-touch attribution to see the full customer journey. HockeyStack’s dashboards revealed the impact of paid social and other channels. The team now uses these insights to optimize spend and report results to leadership. Bloomreach’s marketers can make better decisions and show the value of their work.
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HockeyStack helped Oneflow double their visitor to MQL rate using revenue attribution and account-level journeys. Oneflow needed better visibility into... the customer journey and marketing’s impact on pipeline and revenue. HockeyStack’s cohort and multi-touch attribution reports gave Oneflow insights into which campaigns and channels drove results. With LinkedIn ad tracking, they saw buyers often visited directly after seeing ads. Oneflow achieved a 6.5x paid ROI in the pipeline, doubled form submissions in a quarter, and doubled visitor to MQL rate with LinkedIn ads.
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HockeyStack helped Paragon unlock new insights from their marketing data. Paragon struggled with limited attribution models and manual analytics using... Google Analytics and HubSpot. HockeyStack provided flexible attribution, custom reporting, and easy segmentation. The team quickly gained actionable insights for growth strategy planning. They could now compare channel performance and optimize campaigns, which was not possible before.
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HockeyStack gave Planhat a single platform to track every customer touchpoint. Before, Planhat used Hubspot and ad exports, which was... slow and incomplete. With HockeyStack, they saw which campaigns drove revenue and could prioritize hot accounts using intent scores. The team now has all data in one place and can see the full customer journey. This helped them direct budget to campaigns that actually drive revenue.
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HockeyStack helped Planful increase opportunities by 35%, ROAS by 17%, and pipeline by 41%. Planful switched from Bizible to HockeyStack... for better marketing analytics. HockeyStack gave the team clear visibility into customer journeys and campaign performance. The platform made it easy for all marketing teams to create reports and dashboards. Planful's marketing team now makes faster, data-driven decisions and collaborates more effectively.
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HockeyStack gave Kantox a single platform for all marketing data. Before, their KPIs were scattered in Power BI, Excel, and... slides. Now, every marketer can build their own dashboards and track content attribution. The team sees the full journey from first touch to opportunity. This new visibility helps them optimize campaigns and support demand generation. Kantox plans to expand HockeyStack use as they grow.
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HockeyStack helped Planful boost opportunities by 35%, ROAS by 17%, and pipeline by 41%. Planful switched from Bizible to HockeyStack... for better marketing attribution and analytics. The new platform gave them clear visibility into customer journeys and campaign performance. Marketing teams now create custom reports easily and collaborate more. HockeyStack's user-friendly interface saves time and improves decision-making.
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Kantox used HockeyStack to centralize all marketing data into one dashboard. Before, their marketing KPIs were scattered across Power BI,... Excel, and slides. HockeyStack let each marketer build their own dashboards and track content attribution. The team gained full-funnel visibility and could see how content like podcasts impacted the pipeline. Marketers now create reports without waiting for BI help. This improved campaign analysis and sped up decision-making.
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HockeyStack helped Planful improve marketing analytics after switching from Bizible. Planful faced limited visibility and a hard-to-use interface with Bizible.... HockeyStack gave them better visibility, easy reporting, and wider team adoption. Planful saw a 35% increase in opportunities, 17% increase in ROAS, and 41% increase in pipeline. The marketing team now makes faster, data-driven decisions and collaborates better. Support from HockeyStack was strong and helped drive adoption across departments.
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HockeyStack gave Coro full visibility into their marketing pipeline. Coro used HockeyStack to track every stage of the buyer journey,... from ad impression to closed deal. The platform integrated with Salesforce and LinkedIn, saving hours of manual reporting. Coro saw a 6.5x paid ROI in pipeline and a 2.5x increase in closed won deals. The marketing team built trust with sales by focusing on revenue, not just leads.
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HockeyStack helped Coro, a fast-growing cybersecurity company, track which marketing programs drive real revenue. Coro needed better reporting and full-funnel... visibility. With HockeyStack, they got 6.5x paid ROI in pipeline and a 2.5x increase in closed won deals. The platform gave fast, custom reports and easy integration with Salesforce and LinkedIn. Coro now saves hours on reporting and has stronger alignment between marketing and sales.
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HockeyStack helped Anvilogic move from fragmented ABM and manual reporting to a data-driven go-to-market strategy. The team replaced hours of... manual reporting with instant, unified account journey views. AI workflows now detect in-market behavior and automate sales alerts in Slack and HubSpot. Product marketing tracks real-time impact of launches on pipeline and revenue. Sales acts on enriched signals instead of searching dashboards. Reporting time dropped from hours to seconds.
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