Real-World Case Studies and Customer Success Stories with Ethnio

Intuit uses Ethnio to recruit real customers for live intercept interviews. This helps product teams understand true customer intent and improve TurboTax. The intercepts let them see real customer be...havior and get honest feedback. Intuit can reach a wide range of people, from small towns to big cities. This process gives better insights than traditional panels and helps Intuit stay focused on customer needs.
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Ethnio helped Udemy send over one million survey invites for a global research study. Udemy needed to reach learners in eight markets and connect survey responses to platform usage. Ethnio provided s...calable email distribution and quickly added a new feature to link user data. This allowed Udemy to enrich their participant database and streamline recruitment. The solution enabled efficient, large-scale research operations.
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Duolingo used Ethnio to manage global research incentives. Before Ethnio, sending gift cards was slow and hard to track, especially for international participants. Ethnio made it easy to send, track,... and report incentives worldwide. Duolingo could customize emails and redemption pages to match their brand. The platform helped them scale as their team grew and localize payments for different countries.
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Ethnio helped The Zebra manage research participants and surveys in one place. The Zebra faced problems using many tools for email, surveys, and tracking. With Ethnio, they upload, filter, and survey... participants faster. They use creative NPS questions, like emoji scales, to boost response rates. Ethnio lets them email thousands quickly, sync opt-outs, and export open-ended feedback. This led to faster insights and better business and UX decisions.
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Ethnio helped the National Multiple Sclerosis Society make their website more accessible. The team used Ethnio Pool to recruit participants with MS for user research. Ethnio's screeners worked with a...ssistive devices and met accessibility standards. The platform made it easy to schedule sessions, send emails, and pay incentives. The Society improved research efficiency and included voices often left out of digital design.
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Ethnio helped Alzheimer’s Society recruit healthcare participants for dementia user research. The challenge was reaching people affected by dementia quickly and efficiently. Ethnio’s live site interc...epts made it easy to invite, screen, and manage users. This reduced participant contact time from hours or weeks to minutes. The solution let the team focus on designing better resources for people with dementia instead of spending time on logistics.
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Ethnio helped Future Partners, a travel and tourism-focused insights firm, improve research operations. The team faced challenges with disjointed tools, manual data work, and low data quality. Ethnio... provided a central platform for recruiting, screening, and managing participants. This streamlined workflows, improved data quality, and boosted participant attendance. The solution saved time and made onboarding new team members easier.
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Ethnio helps CarMax collect real customer feedback using live intercepts on their website. The CarMax team runs monthly 'fishing trips' to talk to customers in real time, without scheduling interview...s in advance. This approach lets CarMax see how people use their site and find ways to improve the user experience. The team uses Ethnio to filter participants and stream live sessions to the whole company. CarMax found that live feedback helps them build better products and understand their customers more deeply.
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Toyota used Ethnio's web intercepts to track brand sentiment during the launch of the new Land Cruiser. The challenge was to understand how potential buyers reacted to the new design, features, and b...rand image. Ethnio's solution let Toyota reach specific visitor segments and gather real-time feedback without disrupting the user experience. This helped Toyota get valuable insights to inform their marketing strategies and ensure a successful product launch.
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Turo used Ethnio to improve their participant management for UX research. Before Ethnio, Turo's team struggled with manual processes and a tool that did not meet their needs. With Ethnio, they create...d over 20 branded email templates and automated participant segmentation. This saved the team about four hours per research study. Turo now manages all research invites, screening, and payments in one place, making their process faster and more efficient.
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Ethnio helped Thumbtack improve their research operations. The team used Ethnio for participant management. They added Thumbtack branding to all communications. This increased the chance that people ...opened invite emails. Automated reminders with Zoom links reduced missed sessions. Offering multiple incentives made participation more attractive. Ethnio made recruiting faster and easier for Thumbtack.
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Ethnio helped ITHAKA understand how users interact with JSTOR on mobile devices. ITHAKA used Ethnio’s targeted mobile intercepts to reach users in real time. They interviewed participants within 30 m...inutes of opting in. This approach gave ITHAKA detailed insights into multi-device research habits. As a result, ITHAKA chose not to build a separate app and instead focused on a consistent, responsive site and user accounts. Ethnio’s tools are now a regular part of their research process.
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