ITHAKA
- Non Profit Organization Management
- Medium
New York, USA
ITHAKA used Ethnio to reach mobile users for live interviews. They needed to understand how people used JSTOR across devices.... Ethnio's targeted mobile intercepts let them talk to users in real time. This revealed that users often switch between mobile and desktop. As a result, ITHAKA chose not to build a separate app. Instead, they focused on a consistent interface and user accounts for cross-device research.
National Multiple Sclerosis Society
- Non Profit Organization Management
- Medium
Denver, USA
Ethnio helped the National Multiple Sclerosis Society recruit participants with accessibility needs for a website redesign. The team used Ethnio... to build custom participant pools, ensuring people with MS who use assistive technologies were included in research. Ethnio’s accessible screeners and strong customer support enabled inclusive usability testing. The platform streamlined research operations, replacing manual spreadsheets and improving efficiency. The new accessible website launched in April 2024.
Alzheimer’s Society
- Non Profit Organization Management
- Large
London, UK
Alzheimer’s Society used Ethnio to recruit participants for dementia user research. Before Ethnio, finding and screening participants took days or... weeks. With Ethnio’s live site intercepts, the team now contacts and screens users in minutes. This change lets the digital team focus on designing better support services for people with dementia. The solution also inspired improvements to their user involvement database.
Automotive Case Studies and Customer Success Stories with Ethnio
CarMax
- Automotive
- Very Large
Richmond, USA
CarMax uses Ethnio to get live feedback from real customers on carmax. com. The team runs monthly "fishing trips" to...intercept users and ask about their experience. No interviews are scheduled in advance, so feedback is spontaneous and honest. CarMax streams these sessions live to the whole company, helping everyone understand customer needs. This approach led to insights for their finance app, improving user confidence and user experience.
Turo used Ethnio to improve their UX research participant management. Before Ethnio, Turo's team spent hours on manual tasks and... struggled with clunky tools. Ethnio let them centralize invites, screening, scheduling, and payments. They created over 20 branded email templates and used segmentation to target hosts and guests. The new workflow saved about four hours per research study. Turo now manages all research operations in one platform, boosting efficiency and participant quality.
Ethnio web intercepts helped Toyota track brand sentiment for the new Land Cruiser. Toyota used real-time surveys to understand how... buyers reacted to the vehicle’s design, features, and brand image. The tool let Toyota target specific visitor groups, like those interested in off-road features. Custom surveys matched Toyota’s brand and did not disrupt the user experience. Insights from Ethnio guided Toyota’s marketing strategies for a successful launch.
Education Case Studies and Customer Success Stories with Ethnio
Udemy
- Education
- Large
San Francisco, USA
Ethnio enabled Udemy to send over one million survey invites for a global segmentation study. Udemy's research team used Ethnio's... mass email tools to reach learners in eight markets. Ethnio quickly added new features to connect survey responses with platform usage. The platform allowed Udemy to manage outreach, track engagement, and localize incentives. Udemy credits Ethnio for rapid support and helping scale their research operations worldwide.
Duolingo used Ethnio to manage global research incentives. Before Ethnio, sending gift cards was slow and hard to track, especially... for international participants. Ethnio made it easy to send, track, and report on incentives for a growing research team. Duolingo customized emails and redemption pages to match their brand. The platform supported localization and multiple researchers as the company expanded.
Insurance Case Studies and Customer Success Stories with Ethnio
The Zebra
- Insurance
- Medium
Austin, USA
The Zebra used Ethnio to manage all research tasks in one place. They uploaded, filtered, and surveyed participants faster than... before. The team used creative NPS surveys with emojis to boost response rates. Ethnio let them email thousands of respondents in minutes and sync opt-outs for compliance. They quickly found patterns in open-ended survey data, leading to business and UX improvements.
Future Partners
- Marketing And Advertising
- Small
San Francisco, USA
Ethnio helped Future Partners, a travel-focused insights firm, centralize their research operations. Before Ethnio, the team struggled with disjointed tools,... manual data work, and low data quality. Ethnio's platform unified participant management, improved targeting, and automated reminders. This led to higher attendance, better data, and saved time. Now, Future Partners can focus more on analysis and delivering insights for travel clients.
Intuit used Ethnio to run live intercept participant recruiting for TurboTax. The team conducted targeted interviews with real customers during... tax season. This approach gave deep insight into the customer journey and surfaced honest feedback. Insights from intercepts led to quick product fixes and inspired new initiatives. Intuit scaled research globally and reached hard-to-recruit segments using Ethnio.
Other Industry Case Studies and Success Stories with Ethnio
Thumbtack
- Technology
Ethnio helped Thumbtack improve their research operations. The team used Ethnio for participant management. They added Thumbtack branding to all... communications. This increased the chance that people opened invite emails. Automated reminders with Zoom links reduced missed sessions. Offering multiple incentives made participation more attractive. Ethnio made recruiting faster and easier for Thumbtack.
