Ethnio: Product updates, Customer stories, and Insights | 2026 Cuspera

Ethnio helps CarMax collect real customer feedback using live intercepts on their website. The CarMax team runs monthly "fishing trips" to talk to customers in real time, without scheduling interview...s in advance. This approach lets CarMax see how people use their site and find ways to improve the user experience. The team uses Ethnio to filter participants and stream live sessions to the whole company. CarMax found that live feedback helps them build better products and understand their customers more deeply.
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Ethnio helped The Zebra manage research participants and surveys in one place. The Zebra faced problems using many tools for email, surveys, and tracking. With Ethnio, they upload, filter, and survey... participants faster. They use creative NPS questions, like emoji scales, to boost response rates. Ethnio lets them email thousands quickly, sync opt-outs, and export open-ended feedback. This led to faster insights and better business and UX decisions.
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Ethnio helped Alzheimer’s Society recruit healthcare participants for dementia user research. The challenge was reaching people affected by dementia quickly and efficiently. Ethnio’s live site interc...epts made it easy to invite, screen, and manage users. This reduced participant contact time from hours or weeks to minutes. The solution let the team focus on designing better resources for people with dementia instead of spending time on logistics.
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Duolingo used Ethnio to manage global research incentives. Before Ethnio, sending gift cards was slow and hard to track, especially for international participants. Ethnio made it easy to send, track,... and report incentives worldwide. Duolingo could customize emails and redemption pages to match their brand. The platform helped them scale as their team grew and localize payments for different countries.
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Ethnio helps Intuit run live intercepts to recruit real users for research. Intuit uses intercept-based participant recruiting to understand true customer intent on the TurboTax website. This approac...h gives deep insight into the customer journey and real-life context. Intuit reaches a broad, diverse audience and gets honest feedback, not from professional testers. Ethnio enables Intuit to scale customer insights across product teams.
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Ethnio helped Udemy send over one million survey invites for a global research study. Udemy needed to reach learners in eight markets and connect survey responses to platform usage. Ethnio provided s...calable email distribution and quickly added a new feature to link user data. This allowed Udemy to enrich their participant database and streamline recruitment. The solution enabled efficient, large-scale research operations.
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