Ethnio: Use-Cases, Insights and Reviews | 2025 Cuspera

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and is targeted at UX researchers

Ethnio Overview

Ethnio streamlines user research processes for product and research teams. This User Research Management CRM simplifies the recruitment of participants, scheduling of sessions, and payment handling. It supports global incentive payments with over 80 methods, catering to diverse user bases. The platform is tailored for teams focusing on continuous discovery, enhancing their ability to gather insights efficiently. Ethnio is trusted by leading research teams for its high-touch scheduling capabilities and smarter research intercepts. This tool is positioned to deliver tangible ROI by optimizing user research workflows, ensuring teams can focus on deriving actionable insights.

Use Cases

Customers recommend Public Relations, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Ethnio.

Other use cases:

Lead Qualification: Technographic
Advertisement
Sales Incentive Management
Workflow Management
Market Research
Training & Onboarding
Customer Feedback Management

See all use cases See less use cases

Ethnio Use-Cases and Business Priorities: Customer Satisfaction Data

Ethnio works with different mediums / channels such as Offline. Causes And Charity. and E-Mail.

Ethnio's features include Feedback Surveys, Rewards, Gamification, etc. and Ethnio support capabilities include 24/7 Support, Phone Support, AI Powered, etc. also Ethnio analytics capabilities include Custom Reports, and Analytics.

Reviews

"...At a large financial tech company, Ethnio provided us with compliance and security customization like crazy, which was hugely important...." Peer review by User

Ethnio, belong to a category of solutions that help Website Builder. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ethnio streamlines user research by recruiting participants, scheduling sessions, and handling payments. It supports product and research teams in boosting continuous discovery.

Popular Business Setting

for Ethnio

Top Industries

Financial Services
Insurance
Internet

Popular in

Mid Market
Large Enterprise
Enterprise

Ethnio is popular in Financial Services, Insurance, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on Ethnio Use Cases

How efficiently Does Ethnio manage your Engagement Management?

What benefits does Ethnio offer for Sending & Publishing Communications?

10+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Ethnio solved their Website Builder needs. Cuspera uses 224 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Website Builder needs.

Case Studies

Automotive

CASE STUDY Turo

Turo used Ethnio to improve their participant management for UX research. Before Ethnio, Turo's team struggled with manual processes and a tool that did not meet their needs. With Ethnio, they create...d over 20 branded email templates and automated participant segmentation. This saved the team about four hours per research study. Turo now manages all research invites, screening, and payments in one place, making their process faster and more efficient.

Non-Profit Organization Management

CASE STUDY The National Multiple Sclerosis Society

Ethnio helped the National Multiple Sclerosis Society make their website more accessible. The team used Ethnio Pool to recruit participants with MS for user research. Ethnio's screeners worked with a...ssistive devices and met accessibility standards. The platform made it easy to schedule sessions, send emails, and pay incentives. The Society improved research efficiency and included voices often left out of digital design.

Insurance

CASE STUDY The Zebra

Ethnio helped The Zebra manage research participants and surveys in one place. The Zebra faced problems using many tools for email, surveys, and tracking. With Ethnio, they upload, filter, and survey... participants faster. They use creative NPS questions, like emoji scales, to boost response rates. Ethnio lets them email thousands quickly, sync opt-outs, and export open-ended feedback. This led to faster insights and better business and UX decisions.

CASE STUDY ITHAKA

Ethnio helped ITHAKA understand how users interact with JSTOR on mobile devices. ITHAKA used Ethnio’s targeted mobile intercepts to reach users in real time. They interviewed participants within 30 m...inutes of opting in. This approach gave ITHAKA detailed insights into multi-device research habits. As a result, ITHAKA chose not to build a separate app and instead focused on a consistent, responsive site and user accounts. Ethnio’s tools are now a regular part of their research process.

CASE STUDY Thumbtack

Ethnio helped Thumbtack improve their research operations. The team used Ethnio for participant management. They added Thumbtack branding to all communications. This increased the chance that people ...opened invite emails. Automated reminders with Zoom links reduced missed sessions. Offering multiple incentives made participation more attractive. Ethnio made recruiting faster and easier for Thumbtack.

Automotive

CASE STUDY CarMax

Ethnio helps CarMax collect real customer feedback using live intercepts on their website. The CarMax team runs monthly 'fishing trips' to talk to customers in real time, without scheduling interview...s in advance. This approach lets CarMax see how people use their site and find ways to improve the user experience. The team uses Ethnio to filter participants and stream live sessions to the whole company. CarMax found that live feedback helps them build better products and understand their customers more deeply.