Lookback: User Research and Live Collaboration

Project44 utilized Lookback to conduct user research in challenging environments, such as remote Turkish bazaars. Lookback's mobile feedback tool helped Project44 gather insights from tru...

Project44 utilized Lookback to conduct user research in challenging environments, such as remote Turkish bazaars. Lookback's mobile feedback tool helped Project44 gather insights from truck drivers, leading to significant product roadmap adjustments. The research prevented unnecessary feature development and inspired new solutions using SMS and WhatsApp, demonstrating Lookback's effectiveness in capturing user experiences and aligning organizational strategies.

Jaime Kornick's team uses Lookback to speed up research insights for design. They bring live research sessions directly into Figma, letting the whole team join and share context fast. One...

Jaime Kornick's team uses Lookback to speed up research insights for design. They bring live research sessions directly into Figma, letting the whole team join and share context fast. One-click transcripts from Lookback are added to Figma boards, linking user feedback to design decisions. This approach removes the need for slow presentations and helps the team act on insights quickly. The result is faster design changes and higher research impact.

Zapier used Lookback to build a strong research culture. Teams joined live research sessions using Lookback’s Observation Room. This let product managers and designers hear customer feedb...

Zapier used Lookback to build a strong research culture. Teams joined live research sessions using Lookback’s Observation Room. This let product managers and designers hear customer feedback directly. Instant debrief links helped teams discuss insights right after sessions. Lookback made it easy to start new research projects quickly. Roy Olende, Head of Research, said these tools made culture change possible.

Nubank used Lookback to run live research watch parties. Their design and research managers brought large groups of stakeholders into sessions. Teams used Lookback’s live chat to discuss ...

Nubank used Lookback to run live research watch parties. Their design and research managers brought large groups of stakeholders into sessions. Teams used Lookback’s live chat to discuss user feedback in real time. This led to immediate fixes, like PMs spotting bugs and engineers resolving them quickly. The approach increased engagement and made research insights more actionable across the company.

Lookback helped Project44 do research with truck drivers in remote Turkish bazaars. The team used Lookback on mobile phones to study user experiences in tough environments. They learned a...

Lookback helped Project44 do research with truck drivers in remote Turkish bazaars. The team used Lookback on mobile phones to study user experiences in tough environments. They learned a planned feature was not needed, saving time and resources. Lookback made it easy to record, share, and align the team with highlight reels. Project44 found new ways to support drivers using SMS and WhatsApp.