Lookback Overview

Lookback enhances qualitative research with AI-powered capabilities, transforming skeptics into champions by aligning stakeholders and amplifying insights. The platform supports rigorous research, offering premium participants and simplifying analysis to deliver impactful findings. Lookback's unique advantage lies in its ability to capture the emotional nuances of user feedback, providing a comprehensive understanding of customer sentiments. This approach strengthens decision-making and drives research impact across organizations. By integrating seamlessly into modern teams, Lookback positions itself as an essential tool for customer feedback management, ensuring research is both effective and efficient.

Use Cases

Customers recommend Collaboration, Engagement Management, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Lookback.

Other use cases:

  • Market Research
  • Customer Feedback Management
  • Call Recording
  • Proposal & Quote Management
  • Workflow Management
  • Training & Onboarding
  • Content Sharing
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Lookback.

Other priorities:

  • Scale Best Practices
  • Grow Market Share
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Lookback Use-Cases and Business Priorities: Customer Satisfaction Data

Lookback works with different mediums / channels such as Video. Website. Chat etc.

Lookback's features include Recording, Personalization, Feedback Surveys, etc. and Lookback support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also Lookback analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The options for watching users interact with your website or app, while also doing a simultaneous video chat, are really fantastic...." Peer review by Max G, Senior Web Designer, Telecommunications

Lookback, belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Lookback transforms skeptics into research champions by providing valuable insights. User feedback is easily collected and analyzed for better decision-making.

Popular Business Setting

for Lookback

Top Industries

  • Media Production
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Large Enterprise
  • Enterprise

Lookback is popular in Media Production, Computer Software, and Internet and is widely used by Small Business, Large Enterprise, and Enterprise.

Lookback Customer wins, Customer success stories, Case studies

How does Lookback facilitate Collaboration?

How efficiently Does Lookback manage your Engagement Management?

What solutions does Lookback provide for Products & Pricelist Management?

How does Lookback facilitate Market Research?

How does Lookback facilitate Customer Feedback Management?

11 buyers and buying teams have used Cuspera to assess how well Lookback solved their Customer Feedback Management needs. Cuspera uses 594 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

 

How Lookback Powers Research in the Toughest Environments

Project44 utilized Lookback to conduct user research in challenging environments, such as remote Turkish bazaars. Lookback's mobile feedback tool helped Project44 gather insights from truck drivers, ...leading to significant product roadmap adjustments. The research prevented unnecessary feature development and inspired new solutions using SMS and WhatsApp, demonstrating Lookback's effectiveness in capturing user experiences and aligning organizational strategies.

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Zapier - Information Technology And Services

Lookback helped Zapier build a strong research culture. The team used Lookback’s Observation Room to let product managers and designers join live research sessions. This made it easy for everyone to ...hear customer stories and insights together. Lookback’s instant debrief links kept the team focused and ready to act on new findings. Zapier quickly started new research projects with Lookback, making research a regular part of their work.

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Project44 - Information Technology And Services

Lookback helped Project44 do research with truck drivers in remote Turkish bazaars. The team used Lookback on mobile phones to study user experiences in tough environments. They learned a planned fea...ture was not needed, saving time and resources. Lookback made it easy to record, share, and align the team with highlight reels. Project44 found new ways to support drivers using SMS and WhatsApp.

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Nubank - Financial Services

Lookback helped Nubank's growth team scale research impact by hosting live watch parties. The team used Lookback’s live chat to engage stakeholders in real time. This led to immediate feedback and qu...ick fixes, like PMs spotting bugs and engineers resolving them fast. Designers also made copy and accessibility updates quickly. The process increased team excitement and improved user experience.

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Jaime Kornick's team

Lookback helps Jaime Kornick's team speed up research insights to action. They use Lookback to bring research data into Figma, making it easy to share findings fast. Live research sessions build shar...ed understanding. One-click transcripts from Lookback let the team add user quotes directly to Figma boards. This approach helps the team make design decisions quickly and keeps user needs at the center of their work.

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Frequently Asked Questions(FAQ)

for Lookback

What is Lookback used for?

Lookback is a Customer Feedback Management Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Collaboration, Engagement Management and Products & Pricelist Management .

What are the top features of Lookback?

Recording, Personalization and Feedback surveys are some of the top features of Lookback.

Who uses Lookback?

Lookback is used by Media Production, Computer Software and Internet among other industries.

Where is Lookback located?

Lookback is headquartered at 530 Lytton Ave, Palo Alto , CA 94301, US.
lightning

Peers used Lookback for collaboration and engagement management

Lookback Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.45/5 ★

Read Reviews (21)
Custom Reports

3.45/5 ★

Read Reviews (56)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.45/5 ★

Read Reviews (21)
Custom Reports

3.45/5 ★

Read Reviews (56)

Lookback Integrations

Lookback integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.38/5 ★

Read Reviews (115)
Data Export

3.30/5 ★

Read Reviews (111)

Ethnio

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Baremetrics

4.63 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Lookback

Overall Risk Meter

Low Medium High

Top Failure Risks for Lookback

Lookback Group, Inc News

Partnership

Lookback ?? User Interviews Integration

Lookback and User Interviews have integrated their platforms to streamline user research processes. This integration allows seamless syncing of participant details and session data, eliminating the need for manual cross-checking between the two tools. It enhances research efficiency by providing easy access to participant records and session metadata within User Interviews' workspace.

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Partnership

The New Lookback and Respondent Integration

Lookback has launched a new integration with Respondent to enhance qualitative research workflows. This integration allows users to link Lookback research sessions with Respondent participants, automatically update participant statuses, and ensure recordings are available on Lookback post-session. This partnership aims to streamline the research process by combining Lookback's session capabilities with Respondent's recruitment platform.

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Executive

The New Faces of Research at Lookback

Lookback introduces Kacie Wise and Tabanitha McDaniel as new leaders in user research, aiming to enhance product strategy by engaging with users. These roles focus on understanding user needs, advocating for UX research, and driving product improvements through research-driven insights.

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Product

Extension-Free Lookback (Beta)

Lookback introduces a beta version of its extension-free usability testing feature, allowing participants to join tests in Chrome and Edge without downloads or installs.

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Lookback Group, Inc Profile

Company Name

Lookback Group, Inc

Company Website

https://www.lookback.com/

HQ Location

530 Lytton Ave, Palo Alto , CA 94301, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SERIES A