Zapier
- Information Technology And Services
- Medium
San Francisco, USA
Zapier used Lookback to build a strong research culture. Teams joined live research sessions using Lookback’s Observation Room. This let... product managers and designers hear customer feedback directly. Instant debrief links helped teams discuss insights right after sessions. Lookback made it easy to start new research projects quickly. Roy Olende, Head of Research, said these tools made culture change possible.
Lookback helped Project44 do research with truck drivers in remote Turkish bazaars. The team used Lookback on mobile phones to... study user experiences in tough environments. They learned a planned feature was not needed, saving time and resources. Lookback made it easy to record, share, and align the team with highlight reels. Project44 found new ways to support drivers using SMS and WhatsApp.
Design Case Studies and Customer Success Stories with Lookback
Jaime Kornick's team
- Design
- Small
Jaime Kornick's team uses Lookback to speed up research insights for design. They bring live research sessions directly into Figma,... letting the whole team join and share context fast. One-click transcripts from Lookback are added to Figma boards, linking user feedback to design decisions. This approach removes the need for slow presentations and helps the team act on insights quickly. The result is faster design changes and higher research impact.
Banking Case Studies and Customer Success Stories with Lookback
Nubank
- Banking
- Very Large
São Paulo, Brazil
Nubank used Lookback to run live research watch parties. Their design and research managers brought large groups of stakeholders into... sessions. Teams used Lookback’s live chat to discuss user feedback in real time. This led to immediate fixes, like PMs spotting bugs and engineers resolving them quickly. The approach increased engagement and made research insights more actionable across the company.
How Lookback Powers Research in the Toughest Environments
Project44 utilized Lookback to conduct user research in challenging environments, such as remote Turkish bazaars. Lookback's mobile feedback tool helped... Project44 gather insights from truck drivers, leading to significant product roadmap adjustments. The research prevented unnecessary feature development and inspired new solutions using SMS and WhatsApp, demonstrating Lookback's effectiveness in capturing user experiences and aligning organizational strategies.
