Real-World Case Studies and Customer Success Stories with Displayce

Displayce and Dentsu ran a programmatic DOOH campaign for Sofitel hotels in the USA. The campaign targeted affluent travelers over... 35 using airport digital screens in six states. Sofitel used geo-targeting and multiple creative formats to reach their audience. The campaign delivered 15,442,410 impressions and 2,000,000 plays. Brand lift results showed a 44-point increase in specific intent, a 27-point rise in brand consideration, and a 13-point gain in brand familiarity.
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Displayce's media buying platform helped Maison 123 launch a spring collection campaign using programmatic DOOH. The goal was to boost... store visits and brand awareness in France. The campaign targeted a 1 km radius around 92 boutiques, using geotargeting and audience data. It ran on 1,704 screens, generating over 1.7 million impressions and 71,667 plays. Results included a 25-point uplift in consideration, top 25% uplift in point-of-sale awareness, top 30% uplift in store visit intent, and a 47-point increase in brand attribution.
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Displayce ran a programmatic DOOH campaign for Ria Money Transfer at Brussels Airport during the Tomorrowland Festival. The campaign used... real-time flight data to trigger ads based on travelers’ countries of origin. Eight unique creatives showed different currencies to match the audience. The campaign delivered 1,300,000 relevant impressions and was 2.8 times more cost efficient than traditional OOH. Brain response increased by 32% due to real-time visual adaptation.
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Displayce powered a DOOH campaign for Europ Assistance to boost brand awareness. The campaign targeted women aged 25+ in France’s... 10 largest cities. Real-time data and geographic targeting ensured ads reached the right audience. The campaign led to an 18-point increase in brand image and a 16-point rise in brand consideration. Europ Assistance used Displayce’s DSP and worked with Fabernovel and JCDecaux for this success.
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Displayce's programmatic DOOH platform helped Columbia boost brand awareness for outdoor activities. Columbia ran two campaigns, targeting 25-55 year olds... in five countries during winter. They used temperature-triggered ads and precise scheduling across 5,764 locations. The campaign delivered over 71 million impressions. Brand awareness rose by 25 points across all markets, with Germany seeing a 33-point lift in consideration and 48-point increase in specific intent.
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Displayce helped Burger King run a programmatic DOOH campaign to promote its Squid Game partnership. The campaign used 6,837 screens... at 3,424 locations across France. Burger King targeted ads near its restaurants with custom geographic radii. Ads ran during key mealtimes to reach hungry consumers. The campaign delivered 16,471,000 DOOH impressions and 2,223,000 plays. This approach boosted brand recall and drove foot traffic to Burger King locations.
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Displayce helped Ambipar run a programmatic DOOH campaign to boost global awareness of its green shares. Ambipar targeted major financial... centers and a key investor event in London. The campaign used 545 DOOH screens across 281 locations, with ads in three languages. Ambipar achieved 4,568,004 impressions and 525,819 plays. The campaign increased visibility and brand recall among investors.
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