Invoca Signal AI Overview

Invoca leverages AI to transform phone conversations into actionable insights, enhancing marketing, sales, and contact center performance. This platform enables businesses to harness call data, driving customer conversions and increasing revenue. A standout feature is its AI-powered call tracking, which links online marketing efforts to offline revenue, providing a comprehensive view of customer interactions. Invoca's capabilities include doubling contact center conversion rates and activating first-party customer data for improved targeting. As a recognized leader in revenue execution, Invoca's solutions empower enterprises to optimize their marketing strategies with precision and insight.

Use Cases

Customers recommend Communication Management, Sales Call Management, Advertisement, as the business use cases that they have been most satisfied with while using Invoca Signal AI.

Other use cases:

  • Helpdesk Management
  • Campaign Management
  • Engagement Management
  • Digital Marketing
  • Generation Of New Leads
  • Social Media Analytics
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Invoca Signal AI.

Other priorities:

  • Acquire Customers
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Launch New Products
  • Build Brand Awareness
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Visibility
See all business priorities See less business priorities

Invoca Signal AI Use-Cases and Business Priorities: Customer Satisfaction Data

Invoca Signal AI works with different mediums / channels such as Phone Calls.

Invoca Signal AI's features include Recording, SEM, Personalization, etc. and Invoca Signal AI support capabilities include Phone Support, AI Powered, 24/7 Support, etc. also Invoca Signal AI analytics capabilities include Analytics, and Custom Reports.

Reviews

"Invoca has some of the strongest conversation intelligence capabilities for marketers. It increasingly offers features to support sales teams—such as automated QA scoring—and reference customers rave about the support they receive" - The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021

Peer review evidence (same sources as the product rating summary)

"...We are using Invoca as a call tracking platform for inbound calls from marketing campaigns rather than affiliates...." Peer review by Caitie U., Internet
"...We also rely on call recording to help track quality of leads...." Peer review by Agency
"...While we previously had to use anecdotal or correlational data to make decisions, we could now directly track what keywords, ads, and products generated our call volume...." Peer review by Eric M., Marketing and Advertising

Invoca Signal AI, Whatconverts, Ringba, OptiMonk, Convertful, etc., all belong to a category of solutions that help Other Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Invoca-Signal-AI makes training custom AI models for phone conversation insights fast and easy, helping boost revenue. It enhances understanding and improves decision-making.

Popular Business Setting

for Invoca Signal AI

Top Industries

  • Marketing and Advertising
  • Hospital & Health Care
  • Legal Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Invoca Signal AI is popular in Marketing And Advertising, Hospital & Health Care, and Legal Services and is widely used by Small Business, Mid Market, and Enterprise.

Invoca Signal AI Customer wins, Customer success stories, Case studies

What benefits does Invoca Signal AI offer for Communication Management?

How can Invoca Signal AI optimize your Sales Call Management Workflow?

What solutions does Invoca Signal AI provide for Helpdesk Management?

Why is Invoca Signal AI the best choice for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well Invoca Signal AI solved their Other Demand Generation needs. Cuspera uses 11801 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Other Demand Generation needs.

CUSTOMERS TESTIMONIALS
Invoca Signal AI testimonial

The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021

Forrester

Invoca has some of the strongest conversation intelligence capabilities for marketers. It increasingly offers features to support sales teams—such as automated QA scoring—and reference customers rave about the support they receive Testimonial By The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021
Invoca Signal AI testimonial

Will Guimont

VP Analytics and Reporting

eHealth

When our click-to-call ads converted, we had limited visibility into conversions at a meaningful level, making it extremely difficult to scale. When we implemented Invoca for these campaigns, we were able to drive down CPAs by upwards of 60% Testimonial By Will Guimont
Invoca Signal AI testimonial

Dan Williams

Chief Revenue Officer

3 Day Blinds

We use Invoca with Google Ads to supercharge our SEM campaigns. Testimonial By Dan Williams
CUSTOMERS TESTIMONIALS
Invoca Signal AI testimonial

The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021

Forrester

Invoca has some of the strongest conversation intelligence capabilities for marketers. It increasingly offers features to support sales teams—such as automated QA scoring—and reference customers rave about the support they receive Testimonial By The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021
Invoca Signal AI testimonial

Will Guimont

VP Analytics and Reporting

eHealth

When our click-to-call ads converted, we had limited visibility into conversions at a meaningful level, making it extremely difficult to scale. When we implemented Invoca for these campaigns, we were able to drive down CPAs by upwards of 60% Testimonial By Will Guimont
Invoca Signal AI testimonial

Dan Williams

Chief Revenue Officer

3 Day Blinds

We use Invoca with Google Ads to supercharge our SEM campaigns. Testimonial By Dan Williams
 

How Saatva and Tatari Turned CTV Spend into Measurable Revenue with Invoca

Invoca's AI-powered platform, integrated with Tatari's TV attribution system, enabled Saatva to track the full customer journey from CTV ads to phone call conversions. This integration provided a com...plete attribution path, revealing previously uncounted revenue from phone sales. Invoca's conversation analytics also offered insights into customer sentiment and frequently asked questions, enhancing campaign optimization.

Read on →

Southern Sheeting - Construction - Small

UK

Invoca helped Southern Sheeting analyze over 2,000 customer conversations in two months. The company now tracks more than 500 buyer calls each week across all UK depots. Invoca's AI-powered analytics... revealed content and product insights that web analytics missed. Southern Sheeting used these insights to improve website content, sales coaching, and product guidance. The business built a new intelligence framework that spans marketing, sales, and product teams.

Leading UK investment firm - Financial Services - Very Large

London, UK

Invoca helped a leading UK investment firm improve digital containment by 23% during the 2025 UK Budget week. The firm used Invoca’s AI to analyze call and web data, identifying where customers left ...the website to call. By updating FAQ pages and reducing phone CTA visibility, they cut low-value calls by about 720 per week. This freed up the client services team to focus on high-value leads. The result was a more efficient buyer journey and better use of team resources.

 

DIRECTV - Telecommunications - Very Large

El Segundo, USA

Invoca and Tealium helped DIRECTV connect digital and offline customer journeys. DIRECTV used Invoca to track online actions before calls and linked this data with Tealium’s customer profiles. Starco...m guided the integration and data activation. DIRECTV saw 80% more internet streaming conversions and 2x more call center conversions on Meta. On Snapchat, internet streaming conversions rose 281% and cost per stream dropped 55%.

Ai Media Group - Marketing And Advertising - Medium

Invoca helped Ai Media Group, a digital marketing agency, achieve a 172% increase in leads and a 30% rise in online applications for their client. The agency switched all call analytics to Invoca aft...er seeing a 150% decrease in cost per lead. Invoca enabled real-time campaign optimization, keyword-level attribution, and fast call routing for over 300 locations. Ai Media Group exceeded campaign goals by 45% and improved ROI for their clients using Invoca's data-driven platform.

Weitz & Luxenberg - Legal Services - Large

Invoca helped Weitz & Luxenberg fix a big marketing data gap. Before, they could not track which ads made people call. With Invoca, they saw a 14% higher conversion rate by sending calls to the right... experts. Their cost per retainer dropped by 28%. They also got 17% more leads from online campaigns. Now, they can track every ad dollar and know what works.

What is Invoca? How Real-Time Revenue Execution Platforms Drive Business Growth

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Invoca Signal AI

What is Invoca Signal AI?

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. It helps to Improve ROI, Increase sales & revenue.

Invoca measures the true impact of digital marketing and helps to drive conversions up and down by integrating call and conversational analytics into the marketing platforms that matter most to business.

Invoca Signal AI gives advertisers an extraordinary view into discussion information from high-plan buyers, for example, buys made or advancement requests. Advertisers can rapidly increase new bits of knowledge from a huge number of discussions and make a move on them continuously to drive more income creating calls, support transformation rates, and improve the purchasing experience.

Signal AI analyzes previous calls and automatically groups conversations into topics based on similarities in speech patterns. It Identifies the call topics and outcomes to be tracked using a custom-generated predictive model. These conversions are automatically pushed to preferred marketing platforms, so one can optimize spend, create audiences, and drive revenue. The Predictive models are applied against live calls to detect conversation topics and outcomes in real-time.

(Invoca acquires Dialogtech)

What is Invoca Signal AI used for?

Invoca Signal AI is a Other Demand Generation Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Communication Management, Sales Call Management and Advertisement .

What are the top features of Invoca Signal AI?

Recording, SEM and Personalization are some of the top features of Invoca Signal AI.

Who uses Invoca Signal AI?

Invoca Signal AI is used by Marketing And Advertising, Hospital & Health Care and Legal Services among other industries.

What are Invoca Signal AI alternatives?

Whatconverts, Ringba, OptiMonk and Convertful are popular alternatives for Invoca Signal AI.

Where is Invoca Signal AI located?

Invoca Signal AI is headquartered at Santa Barbara, CA.
lightning

Peers used Invoca Signal AI for communication management and sales call management

Invoca Signal AI Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (589)
Analytics

4.77/5

Read Reviews (1512)
Custom Reports

4.39/5

Read Reviews (1843)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (589)
Analytics

4.77/5

Read Reviews (1512)
Custom Reports

4.39/5

Read Reviews (1843)

Software Failure Risk Guidance

?

for Invoca Signal AI

Overall Risk Meter

Low Medium High

Top Failure Risks for Invoca Signal AI

Invoca News

Product

Invoca Report Links ChatGPT Referrals to Highest-Intent Sales Calls

Invoca's 2026 Lead Conversion Benchmarks Report reveals that ChatGPT referrals lead to the highest-intent sales calls, with 49% qualifying as leads. The report analyzes 70 million interactions, highlighting the importance of phone channels in revenue generation. Invoca's AI platform enhances lead qualification and routing, linking marketing with contact centers for better revenue attribution.

Product

Trade Desk (TTD) Taps Invoca For AI Powered Ad Attribution Partnership

Invoca and The Trade Desk have announced a no-code integration that connects Invoca's AI-powered lead and conversion data with The Trade Desk Marketplace. This integration aims to enhance ad attribution and omnichannel performance measurement by incorporating AI-generated insights from customer calls and leads into programmatic ad campaigns.

Product

Invoca Joins The Trade Desk Marketplace to Connect Programmatic Spend ...

Invoca has launched a no-code integration with The Trade Desk, allowing advertisers to incorporate AI-powered call and conversion data into their programmatic campaigns. This integration helps advertisers optimize ad spend by accurately attributing offline conversions, enhancing audience targeting, and improving return on ad spend (ROAS) across various media channels.

Product

Invoca Introduces Nico, the AI Agent that Converts Conversations into ...

Invoca introduced Nico, an AI agent designed to convert leads into appointments and sales through voice and SMS. Nico personalizes interactions using first-party data, integrates with systems like Salesforce and HubSpot, and automates lead capture and appointment scheduling. It is available via Invoca's AI Messaging Agent and AI Voice Agent, enhancing customer engagement and revenue conversion.

Invoca Profile

Company Name

Invoca

Company Website

https://www.invoca.com/

Year Founded

2008

HQ Location

Santa Barbara, CA

Employees

251-500

Social

Financials

SERIES F