Financial Services Case Studies and Success Stories with CROSSBEAM
CASE STUDY Okta Ventures
Crossbeam helped Okta Ventures find 60 ecosystem qualified leads for its portfolio companies in just two weeks. Before Crossbeam, Okta Ventures used manual account mapping with spreadsheets and meeti...ngs, which was slow and inefficient. With Crossbeam, they quickly identified new opportunities for their portfolio companies, including DataGrail. The platform made it easy to connect with partners and customers. Okta Ventures now delivers more value to its portfolio by using Crossbeam’s partner ecosystem platform.
Computer Software Case Studies and Success Stories with CROSSBEAM
CASE STUDY HubSpot
HubSpot used Crossbeam to help with its acquisition of The Hustle. HubSpot wanted to know how many of its customers already subscribed to The Hustle. Using Crossbeam, HubSpot compared customer lists ...with The Hustle. This gave HubSpot a clear view of customer overlap. The data helped HubSpot decide on the value of the deal and complete the acquisition.
Crossbeam helped Vidyard grow partner-sourced revenue. Vidyard used Crossbeam to onboard partners, vet integrations, and co-sell. The company increased its quarterly partner-sourced pipeline from $25...K to $350K in one year. Close rates for partner-sourced deals rose from 15-20% to 50-70%. Overall partner program revenue grew by 25%. 30% of Vidyard's total revenue came from partner-sourced deals after using Crossbeam.
Crossbeam helped Gorgias increase partner-influenced revenue by 30% in eight months. Gorgias used Crossbeam for account mapping, referral exchange, and automation. The partnerships team grew from 8 t...o 18 people in less than a year. Nearly 50% of Gorgias’ total revenue is now influenced by partners. Gorgias made it easier for partners and internal teams to work together using Crossbeam integrations and co-selling guidelines.
Crossbeam helped Intercom grow partner-sourced revenue by 30% year over year. Intercom used Crossbeam to make it easier to get referrals from app partners and track partner overlap data. The partners...hips team used Crossbeam to drive influenced revenue and support sales reps in reviving stalled deals. Intercom saw a 157% increase in partner-influenced revenue. The team built workflows to prioritize partners and enable co-selling early in the sales process.
FullStory used Crossbeam to boost client retention with ecosystem-led growth. The partnerships team ran targeted marketing campaigns using Crossbeam data to find shared customers and promote integrat...ions. This led to a 4% increase in gross dollar retention and a 6% increase in net dollar retention. FullStory also saw a 5x rise in partner-attached closed won deals year over year. Integration adoption and joint value selling made FullStory's platform stickier for customers.
Gorgias used Crossbeam to improve its partner program. The team set up co-selling guidelines and automated partner workflows. Crossbeam helped Gorgias increase partner-influenced revenue by 30% in ei...ght months. Partnerships now drive almost 50% of Gorgias’ total revenue. The company grew its partnerships team from 8 to 18 people in less than a year. Gorgias made it easier for partners and sales teams to work together.
Intercom used Crossbeam to boost its partner programs. The team wanted to make it easier to get referrals and track partner data. With Crossbeam, Intercom's sales reps found new ways to work with par...tners and revive deals. Intercom saw a 30% year-over-year increase in partner-sourced revenue. They also achieved 157% growth in partner-influenced revenue. Crossbeam helped Intercom scale its partnerships and drive more revenue.
Crossbeam helped Braze address data privacy concerns with its Offline Partners feature. Braze used Crossbeam to run a joint marketing campaign. The solution made it easy to map accounts and keep sens...itive data private. Braze saw better collaboration and new partnership opportunities. The platform improved how Braze worked with partners and protected their data.
Marketing and Advertising Case Studies and Success Stories with CROSSBEAM
CASE STUDY Yotpo
Yotpo used Crossbeam, Slack, and an ecosystem-led growth motion to boost partner revenue. The challenge was managing many tech and agency partners with limited resources and manual processes. By embe...dding Crossbeam insights into Slack, Yotpo improved sales and partner collaboration. This led to a 2x increase in partner-sourced annual contract value and 60% year-over-year growth in the partner channel. Yotpo streamlined workflows and scaled their partner program efficiently.
Zeta Global used Crossbeam, LinkedIn, and an Ecosystem-Led Growth strategy to boost enterprise lead generation. The company had never run a partner strategy before. They educated their go-to-market t...eams and used Crossbeam to connect with system integrators and agencies. This approach led to 15 new enterprise-level leads in the first year. Zeta Global saw a 30% increase in partner-sourced enterprise leads.
Crossbeam helped Bombora speed up partner collaboration and automate account mapping. Bombora connected Salesforce CRM to Crossbeam and set up data sharing with channel partners. The team used real-t...ime account mapping to find new sales opportunities. In just two months, Bombora closed $100,000 in new partner-sourced revenue. The process became much faster and easier for the sales team.
Crossbeam helped Intellistack use a 3x3 Ecosystem-Led Growth play to boost partner-led revenue by 125%. Intellistack wanted to grow in healthcare, nonprofits, and higher education but struggled with ...a one-size-fits-all approach. Using Crossbeam, they focused on select target accounts and improved partner collaboration. The team achieved over 110% of pipeline goals and 125% of revenue goals in two quarters.
