Partner ecosystem platform that helps companies build more valuable partnerships.
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Computer Software Case Studies and Customer Success Stories with CROSSBEAM
Gorgias
- Computer Software
Crossbeam helped Gorgias increase partner-influenced revenue by 30% in eight months. Gorgias used Crossbeam for account mapping, referral exchange, and automation. The partnerships team grew from 8 t...o 18 people in less than a year. Nearly 50% of Gorgias’ total revenue is now influenced by partners. Gorgias made it easier for partners and internal teams to work together using Crossbeam integrations and co-selling guidelines.
Crossbeam helped Intercom grow partner-sourced revenue by 30% year over year. Intercom used Crossbeam to make it easier to get referrals from app partners and track partner overlap data. The partners...hips team used Crossbeam to drive influenced revenue and support sales reps in reviving stalled deals. Intercom saw a 157% increase in partner-influenced revenue. The team built workflows to prioritize partners and enable co-selling early in the sales process.
Intercom used Crossbeam to boost its partner programs. The team wanted to make it easier to get referrals and track partner data. With Crossbeam, Intercom's sales reps found new ways to work with par...tners and revive deals. Intercom saw a 30% year-over-year increase in partner-sourced revenue. They also achieved 157% growth in partner-influenced revenue. Crossbeam helped Intercom scale its partnerships and drive more revenue.
Gorgias used Crossbeam to improve its partner program. The team set up co-selling guidelines and automated partner workflows. Crossbeam helped Gorgias increase partner-influenced revenue by 30% in ei...ght months. Partnerships now drive almost 50% of Gorgias’ total revenue. The company grew its partnerships team from 8 to 18 people in less than a year. Gorgias made it easier for partners and sales teams to work together.
Crossbeam helped Vidyard grow partner-sourced revenue. Vidyard used Crossbeam to onboard partners, vet integrations, and co-sell. The company increased its quarterly partner-sourced pipeline from $25...K to $350K in one year. Close rates for partner-sourced deals rose from 15-20% to 50-70%. Overall partner program revenue grew by 25%. 30% of Vidyard's total revenue came from partner-sourced deals after using Crossbeam.
FullStory used Crossbeam to boost client retention with ecosystem-led growth. The partnerships team ran targeted marketing campaigns using Crossbeam data to find shared customers and promote integrat...ions. This led to a 4% increase in gross dollar retention and a 6% increase in net dollar retention. FullStory also saw a 5x rise in partner-attached closed won deals year over year. Integration adoption and joint value selling made FullStory's platform stickier for customers.
HubSpot used Crossbeam to help with its acquisition of The Hustle. HubSpot wanted to know how many of its customers already subscribed to The Hustle. Using Crossbeam, HubSpot compared customer lists ...with The Hustle. This gave HubSpot a clear view of customer overlap. The data helped HubSpot decide on the value of the deal and complete the acquisition.
Crossbeam helped Braze address data privacy concerns with its Offline Partners feature. Braze used Crossbeam to run a joint marketing campaign. The solution made it easy to map accounts and keep sens...itive data private. Braze saw better collaboration and new partnership opportunities. The platform improved how Braze worked with partners and protected their data.
Crossbeam helped AB Tasty speed up sales qualification and improve partner collaboration. The platform's account mapping features made it easy for sales teams to find warm leads from partners. AB Tas...ty used Crossbeam to embed ecosystem intelligence into their CRM. This led to more partner-sourced opportunities and $10M in sourced or influenced revenue potential. The partnership team at AB Tasty saw faster results and better engagement with sales.
Box used Crossbeam and Allbound to drive Ecosystem-Led Growth. They aligned partnerships with sales incentives and managed referrals using Allbound. Box achieved 55% higher potential ARR closed and 2...7% shorter average deal cycles. The company reached $1 billion in ARR. Fast team responses and strong partner enablement supported these results.
Crossbeam helped LeanData boost partner-influenced revenue from 3% to 80% in one year. LeanData used Crossbeam’s Salesforce Widget, Custom Object, and Slack integration to make partner data easy to a...ccess for sales and customer success teams. The team saw a 15% increase in partner-sourced revenue and 24% higher annual contract values for partner-influenced deals. Crossbeam made it simple for LeanData’s reps to prioritize accounts, accelerate co-selling, and reduce churn risks. LeanData’s go-to-market teams now self-serve partner data to drive more revenue.
Crossbeam helped Lucca assess partner potential and build a strong partner ecosystem. Lucca used Crossbeam to track partner-influenced deals and streamline internal collaboration. The platform enable...d 60 integrations in just eight months. Lucca improved data-backed partnership reviews and strategy alignment. Crossbeam supported Lucca's growth to over 6,000 clients and 1.5 million users.
Crossbeam helped Payfit double its win rates by improving lead quality and pipeline prioritization. Payfit used Crossbeam to map accounts and identify high-quality leads from partner overlaps. This l...ed to a 60% conversion from lead to demo and a 50% conversion from demo to customer. Payfit achieved a 100% better overall conversion rate from Crossbeam leads. The solution enabled scalable growth and supported GDPR compliance.
Pigment used Crossbeam to boost win rates by 5–10% on partner-attached deals. The company saw 16% of new logo revenue sourced from partners in the first year. 80% of closed-won deployment deals inclu...ded a partner. After implementing Crossbeam, Pigment increased partners attached to co-sell deals by 33%. Crossbeam helped Pigment centralize partner data and align sales and RevOps teams.
Crossbeam helped Rydoo increase their qualified pipeline by 3x. Rydoo used Crossbeam’s account mapping to find common customers and opportunities with partners. This made it easy for Rydoo to qualify... partners and focus on the best ones. The partnership team saved time and avoided missed opportunities. Rydoo grew their pipeline and improved sales efficiency with Crossbeam.
Intellistack
- Information Technology And Services
Crossbeam helped Intellistack use a 3x3 Ecosystem-Led Growth play to boost partner-led revenue by 125%. Intellistack wanted to grow in healthcare, nonprofits, and higher education but struggled with ...a one-size-fits-all approach. Using Crossbeam, they focused on select target accounts and improved partner collaboration. The team achieved over 110% of pipeline goals and 125% of revenue goals in two quarters.
Crossbeam helped Bombora speed up partner collaboration and automate account mapping. Bombora connected Salesforce CRM to Crossbeam and set up data sharing with channel partners. The team used real-t...ime account mapping to find new sales opportunities. In just two months, Bombora closed $100,000 in new partner-sourced revenue. The process became much faster and easier for the sales team.
Crossbeam helped AssessFirst increase client integration by 20%. The partnership team used Crossbeam’s ecosystem intelligence to map accounts and generate leads. AssessFirst saw a 100% increase in le...ad generation. The platform replaced manual processes and improved collaboration. AssessFirst now targets partner clients more effectively using Crossbeam’s ELG features.
Crossbeam helps Census, a reverse ETL platform, boost annual contract values by 34% on partner-influenced deals. Census uses Crossbeam to access second-party partner data and sales intelligence. This... data lets their team target leads, accelerate deal cycles, and improve outbound outreach. Before Crossbeam, Census relied on ad hoc methods and third-party data. Now, they work smarter and close more high-value deals using ecosystem insights.
Crossbeam helped Dialpad scale its integration program. Dialpad's small partnerships team used Crossbeam to launch over 40 integrations in one year, a 120% increase from the previous year. The team r...eplaced manual spreadsheets with Crossbeam’s real-time account mapping tools. This made partner onboarding faster and more repeatable. Dialpad improved how it sourced, evaluated, and collaborated with technology partners.
Crossbeam helped Oyster's partnerships team grow fast. Oyster used Crossbeam to build a partner hit list and find customer overlaps. The team saved time with account mapping and improved sales and pa...rtnership alignment. Crossbeam data made co-marketing and co-selling easier. Oyster onboarded new partner managers faster and increased partner collaboration.
Quantum Metric
- Information Technology And Services
Quantum Metric used Crossbeam to rebuild their partnership program. They replaced manual account mapping with automated tools. This helped them scale their ecosystem and drive pipeline growth. Crossb...eam's ecosystem intelligence enabled data-driven decisions. The partnership team earned internal buy-in with clear ROI. Quantum Metric now manages 63 partners with a team of 6-10 people.
SmartRecruiters
- Information Technology And Services
Crossbeam helped SmartRecruiters add 15 new integrations with enterprise companies. Before Crossbeam, SmartRecruiters struggled with manual account mapping and security issues. The platform enabled s...ecure data sharing and fast account mapping. Sales teams now get partner insights and can identify joint opportunities. Partner engagement and collaboration improved across strategic accounts.
Crossbeam helps Talkwalker’s partnership team find the best partners. The Partnership Overview feature shows overlap in customers and prospects. This lets Talkwalker pick partners with the most value.... The team uses Crossbeam to map accounts and share insights with sales. Crossbeam is now key to Talkwalker’s revenue strategy.
Crossbeam helped UserTesting boost partner visibility by 5–7x. The platform replaced manual account mapping with automated tools. UserTesting saw a 40% increase in pipeline. Sales and channel teams n...ow access account data instantly. Crossbeam improved collaboration and sales alignment. UserTesting uses Crossbeam for ecosystem building and lead generation.
Zeta Global used Crossbeam, LinkedIn, and an Ecosystem-Led Growth strategy to boost enterprise lead generation. The company had never run a partner strategy before. They educated their go-to-market t...eams and used Crossbeam to connect with system integrators and agencies. This approach led to 15 new enterprise-level leads in the first year. Zeta Global saw a 30% increase in partner-sourced enterprise leads.
Yotpo used Crossbeam, Slack, and an ecosystem-led growth motion to boost partner revenue. The challenge was managing many tech and agency partners with limited resources and manual processes. By embe...dding Crossbeam insights into Slack, Yotpo improved sales and partner collaboration. This led to a 2x increase in partner-sourced annual contract value and 60% year-over-year growth in the partner channel. Yotpo streamlined workflows and scaled their partner program efficiently.
Crossbeam helped Everflow shorten enterprise sales cycles by 44%. The Everflow team used Crossbeam’s account mapping and HubSpot integration to boost partner collaboration. They sourced six enterpris...e referrals from a partner in one month. Everflow also ran 50% more co-marketing campaigns each quarter using Crossbeam and HubSpot. The platform enabled better sales intelligence and increased partner activation.
Crossbeam helped Friendbuy build a strong partner program in 18 months. Friendbuy used Crossbeam's account mapping, Slack, and Salesforce integrations to replace manual processes. 35% of Friendbuy's ...pipeline is now partner-influenced or sourced. Outbound opportunities increased by 45% using partner-led messaging. Friendbuy can now show the impact of partnerships on revenue and retention.
NinjaCat used Crossbeam to improve partner collaboration and data sharing. Before Crossbeam, NinjaCat managed partnerships manually with Google Sheets. Crossbeam helped them find common customers and... prospects for warm introductions. The platform made it easier to expand integration partnerships and boost partner-driven sales referrals. NinjaCat also used Crossbeam to optimize co-marketing with data-driven prioritization.
Crossbeam helped RollWorks boost customer retention by 30%. RollWorks used Crossbeam's partner data and integrations with Salesforce, Slack, and Chrome. Sales teams improved outreach and co-selling w...ith partner insights. 80% of deals became partner-influenced, closing at a 66% higher rate. Onboarding managers used Crossbeam to speed up integration adoption and cut time-to-value by 16%.
Sendoso used Crossbeam to double its partner-influenced pipeline in just three months. The partnerships team leveraged real-time partner data to identify which partners could help with deals. They co...nnected Salesforce to Crossbeam to map opportunities and share data with partners. This approach helped them close a six-figure deal and increase revenue. Sendoso saw a 50% increase in partner-influenced pipeline between Q4 2020 and Q2 2021.
Crossbeam helped Okta Ventures find 60 ecosystem qualified leads for its portfolio companies in just two weeks. Before Crossbeam, Okta Ventures used manual account mapping with spreadsheets and meeti...ngs, which was slow and inefficient. With Crossbeam, they quickly identified new opportunities for their portfolio companies, including DataGrail. The platform made it easy to connect with partners and customers. Okta Ventures now delivers more value to its portfolio by using Crossbeam’s partner ecosystem platform.
GoCardless used Crossbeam to boost partner-influenced deals and improve partner collaboration. The company saw 30–40% of its deals each quarter influenced by partners. Crossbeam enabled deep account ...mapping, ecosystem-informed prospecting, and data-driven marketing campaigns. GoCardless streamlined relationship management and increased transparency with Crossbeam. The platform helped the team manage 85 partners and scale their partnership operations.
