Real-World Case Studies and Customer Success Stories with Contactlab

Contactlab helped Chico Mendes launch its first digital loyalty program. Chico Mendes wanted to build a customer database, understand its shoppers, and increase store visits year-round. Contactlab cr...eated an omnichannel loyalty program with a digital card, easy tools for staff, and automated marketing journeys. The program led to 56% of registrants being contactable for marketing, 48% profiled, a 4% monthly database growth, a 23% increase in average transaction value, and 38% of customers redeeming coupons.
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MailUp CDP helped Scalo Milano Outlet & More redesign their loyalty program. The goal was to make the loyalty card easier to use and to increase registrations. The solution unified loyalty data for B...2C, retail, and B2B users. Scalo Milano saw loyalty customers almost quadruple, with a 275% increase. Annual loyalty signups rose by 138%. Loyalty sales nearly tripled, up 166%. Average annual visits per loyalty customer grew by 146%. Average annual spend per loyalty customer increased by 24%. High spender loyalty customers rose by 260%.
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Contactlab helped Eataly improve its loyalty program. Eataly wanted to boost customer engagement and retention. Contactlab provided a customer data platform and loyalty modules. The new Eataly Club p...rogram uses points, missions, and instant win features. Loyal customers spend twice as much as the average customer. 31% of the database are loyal cluster members. 44% of revenue is influenced by opened marketing emails.
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Contactlab used its customer data platform to help an Italian baked goods company improve customer profiling and analysis. The company wanted to blend tradition with innovation and needed better mark...eting strategies. Contactlab provided marketing automation to segment audiences and create personalized contact flows. The agency also offered digital engagement strategies, campaign management, and ongoing consulting to boost deliverability and email reputation. This support helped the company enhance its digital marketing and customer loyalty.
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Contactlab helped a leading European research and teaching institute improve digital marketing. The challenge was to automate marketing campaigns for lead acquisition and student nurturing. Contactla...b provided a digital marketing platform for email and SMS, custom newsletter templates, and expert support for campaign design and setup. They also implemented data visualization tools for campaign performance monitoring. The solution improved campaign quality, engagement, and digital strategy.
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Contactsend helped Fondazione AIRC manage email marketing for 12 years. AIRC used Contactsend for campaign management, donor journey automation, and lead generation. Contactlab set up data flows, des...igned forms, and automated donor communications. A/B testing improved open rates, click rates, and donations. Regular reviews and optimizations increased engagement and ROI from email campaigns.
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Contactlab's Customer Data Platform helped Society Limonta improve email marketing with a data-driven, customer-centric approach. The solution unified customer data from retail and e-commerce, enabli...ng targeted campaigns and personalized communications. Abandoned cart recovery increased by 27.3%. Thank you emails led to 6.2% of customers making another purchase. Key user segments grew by 8%. The platform optimized email processes and supported strategic engagement, boosting sales and customer retention.
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Contactlab helped Kappa and K-Way build a new digital strategy for email marketing. The challenge was to create a stronger connection with customers and boost purchase conversions. Contactlab analyze...d competitors, set up best practices, and made a detailed email campaign calendar. They ran workshops and built custom newsletter templates. The result was a clear brand strategy, flexible tools for marketing teams, and a scalable model for personalized communication.
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