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Retail Case Studies and Customer Success Stories with Contactlab

 

Scalo Milano Outlet & More - Retail - Medium

Milan, Italy

Contactlab helped Scalo Milano Outlet & More redesign its loyalty program. The new system unified B2C, retail, and B2B loyalty... on a single customer data platform. Registration and card use became digital and easier for users and stores. Loyalty customers grew by 275%. Annual loyalty signups rose by 138%. Loyalty-driven sales nearly tripled, up 166%. Average annual spend per loyalty customer increased by 24%.

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Giuste Terre - Retail - Small

Milan, Italy

Contactlab helped Giuste Terre launch its first digital loyalty program. The solution included a digital loyalty card and omnichannel engagement.... Giuste Terre built a customer database and improved customer profiling. The average transaction value rose by 23% compared to the previous year. Monthly database growth reached 4%, and 38% of customers redeemed coupons.

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Eataly - Retail - Large

Turin, Italy

Contactlab helped Eataly launch and evolve a loyalty program for all customers, both in-store and online. The program increased engagement... and retention by using data analysis and automated customer journeys. Eataly doubled the average spend of its most loyal customers compared to the average customer. 31% of the database became loyal clusters. 44% of revenue was influenced by opened marketing emails. Contactlab provided its CDP and loyalty modules to create a unified customer view and drive personalized initiatives.

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Society Limonta - Retail - Medium

Costa Masnaga, Italy

Contactlab helped Society Limonta improve email marketing with a data-driven approach. The Customer Data Platform unified data from retail and... e-commerce channels. Limonta used segmentation and BI dashboards to target customer clusters. Abandoned cart recovery increased by 27.3%. Thank you emails led to 6.2% of customers making another purchase. Key customer segments grew by 8%.

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Food & Beverages Case Studies and Customer Success Stories with Contactlab

 

Un'azienda alimentare italiana di prodotti da forno - Food & Beverages - Large

Italy

Contactlab helped a leading Italian bakery company improve its marketing. The company used Contactlab's customer data platform to better profile... and analyze its customer base. Marketing automation allowed for personalized contact flows for different brands. Contactlab's team supported digital transformation with data analysis, campaign management, and ongoing consulting. The company increased customer engagement and improved email deliverability.

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Education Case Studies and Customer Success Stories with Contactlab

 

Un importante istituto universitario europeo - Education - Large

Contactlab helped a leading European university automate digital marketing campaigns. The university wanted to improve lead acquisition, student nurturing, and... email engagement. Contactlab provided a digital marketing platform, custom newsletter templates, and expert support. They also implemented data intelligence and a custom dashboard for campaign monitoring. The university saw better communication and improved digital KPIs.

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Apparel & Fashion Case Studies and Customer Success Stories with Contactlab

 

Kappa e K-Way - Apparel & Fashion - Large

Turin, Italy

Contactlab helped Kappa and K-Way create a new digital strategy. The team analyzed the brands' competitive position and built a... more advanced email contact plan. They used email marketing best practices and set up a monthly campaign calendar. The project included benchmarking 22 brands and running workshops with the client. As a result, Kappa and K-Way now have a flexible, scalable email plan that matches their marketing goals.

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Non-Profit Organization Management Case Studies and Customer Success Stories with Contactlab

 

Fondazione AIRC per la ricerca sul cancro ETS - Non Profit Organization Management - Large

Milan, Italy

Contactlab helped Fondazione AIRC manage email marketing campaigns for 12 years. AIRC used Contactsend to automate donor journeys and segment... communications. Contactlab handled creative, HTML, and campaign scheduling. A/B testing improved open rates, click rates, and donations. Regular performance reviews increased engagement and ROI from email marketing.

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