Real-World Case Studies and Customer Success Stories with Cardlytics

Cardlytics helped Clarks use purchase data to find and target new customers. Clarks wanted to increase sales and foot traffic in key markets. They ran an annual campaign with Cardlytics and used the ...ad platform to reach shoppers online and in stores. The campaign brought in 55,000 new customer purchases and achieved a $17:1 ROAS. Clarks gained insights into customer shopping habits to guide future business decisions.
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Cardlytics helped Men’s Wearhouse find and target new and lapsed customers using purchase data. The retailer used Cardlytics to offer cash back rewards and bring back lost sales. Cardlytics met Men’s... Wearhouse’s ROAS goals and built long-term loyalty. The partnership grew 170% year over year and continues into its third year.
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Cardlytics helped Saatva, a luxury mattress brand, reach new buyers and increase sales. Saatva used Cardlytics’ platform to target likely customers with personalized offers in trusted bank channels. ...The campaign drove a 100% sales lift and delivered a $4.65 to $1 incremental return on ad spend. Cardlytics also gave Saatva insights into customer shopping habits, revealing new partnership opportunities. The solution proved incremental ROI and built trust with first-time buyers.
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Cardlytics helped Lulus find new customers and grow in a tough market. Lulus used Cardlytics' purchase data and analytics to target shoppers from competitors. The team created new campaigns and optim...ized offers to drive more sales. Lulus saw a 304% increase in customers, a 326% increase in sales, and a 94% increase in iROAS year-over-year in Q2. The partnership continued after these strong results.
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Cardlytics provided Betterment with a plug and play SDK for cash back rewards. Betterment used this to boost customer engagement and spend. Rewards-engaged customers made 18% more purchases at 20% mo...re merchants and spent 12% more per day. Cardholders who used to shop less than once a week saw a 3x increase in spend and transaction frequency. Customers who earned their first cash back reward shopped 5% more often and spent 8% more per day.
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Cardlytics helped VistaPrint, a global ecommerce brand, find new customers with a cash-back offer program. VistaPrint wanted to get high-value new customers and keep them for the long term. Cardlytic...s used purchase data to target new and at-risk customers and gave regular reports on market trends and customer value. After a successful pilot, VistaPrint made the partnership ongoing. The campaign brought in over 20,000 new customers and brought back 10,000 lapsed ones. VistaPrint saw a 200% increase in iROAS since the pilot.
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Cardlytics helped fuboTV get more high-quality subscribers. fuboTV wanted to improve customer lifetime value and keep more users after free trials. Cardlytics used purchase data to find and target li...kely buyers with cash-back offers. This brought in a 300% year-over-year increase in new subscribers. Payment-related cancellations dropped by 50%. Subscribers from Cardlytics watched more and renewed longer than other users.
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Cardlytics helped A&W boost same-store sales using targeted digital marketing. The campaign drove nearly 250,000 purchases from new and lapsed guests. A&W saw a $3 to $1 incremental return on ad spen...d. 45% of lapsed guests and 26% of new guests returned within 90 days. Cardlytics provided real purchase data and easy campaign execution for franchisees.
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Cardlytics helped Five Guys attract new and lapsed guests with personalized offers. Five Guys avoided mass discounting to protect their brand. Cardlytics used purchase insights to target likely diner...s through bank channels. A recent campaign delivered a $4 to $1 incremental return on ad spend. Sales rose 14% among new guests and 15% among lapsed guests. Newly acquired and lapsed guests drove 30% more repeat sales within 90 days.
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Cardlytics helped The GIANT Company improve its loyalty program. The GIANT Company wanted to reach shoppers outside its stores and close gaps in customer data. Cardlytics used purchase insights to ta...rget customers shopping with competitors. The campaign led to an increase of over 8 points in dollar share during the first campaign. New, lapsed, and infrequent customers spent more per trip and shopped more often with Cardlytics cash back rewards. The partnership strengthened The GIANT Company’s market position and loyalty program.
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