Real-World Case Studies and Customer Success Stories with Cardlytics

Cardlytics helped Circle K boost brand loyalty and defend its market share during a major rebranding. Using targeted cashback offers... in bank digital channels, Circle K reached new and lapsed customers. Cardlytics provided insights into pump-to-store conversions and consumer trends. Circle K achieved over 425% incremental return on ad spend with these campaigns. The partnership drove significant sales growth and deeper customer engagement.
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Cardlytics helped Circle K boost brand loyalty and defend its market share during a major rebranding. Using Cardlytics' ad platform,... Circle K targeted lapsed and high-value customers with cashback offers. The platform provided deep purchase insights and enabled targeted campaigns for premium fuel. These efforts delivered over 425% incremental return on ad spend and drove significant sales growth for Circle K.
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Cardlytics helped Lulus boost customer acquisition using card-linked offers and purchase data. Lulus saw a 304% increase in customers served... and a 326% rise in sales in Q2 year-over-year. iROAS grew by 94% after using Cardlytics' analytics and optimization tools. The partnership enabled Lulus to target new shoppers and outperform KPIs. Cardlytics' reporting and insights drove measurable retail marketing results.
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Cardlytics helped Men’s Wearhouse find and target customers who were leaving for competitors. The retailer used Cardlytics’ purchase data and... targeting tools to reach new and lapsed shoppers with cash back rewards. This strategy drove sales and met Men’s Wearhouse’s ROAS goals. The partnership grew 170% year over year and built long-term loyalty for the brand.
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Cardlytics helped Saatva, a luxury mattress retailer, reach new buyers and boost sales. Using Cardlytics’ ad platform, Saatva targeted likely... customers through bank channels. The campaign drove a 100% sales lift and delivered a $4.65 to $1 incremental return on ad spend. Cardlytics’ purchase insights also revealed new customer trends, helping Saatva explore partnerships in travel. The platform gave Saatva clear, measurable results and improved marketing efficiency.
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Cardlytics helped Saatva, a luxury mattress brand, reach new buyers and increase sales. Saatva used Cardlytics’ platform to target likely... customers with personalized offers in trusted bank channels. The campaign drove a 100% sales lift and delivered a $4.65 to $1 incremental return on ad spend. Cardlytics also gave Saatva insights into customer shopping habits, revealing new partnership opportunities. The solution proved incremental ROI and built trust with first-time buyers.
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Cardlytics helped Lulus find new customers and grow in a tough market. Lulus used Cardlytics' purchase data and analytics to... target shoppers from competitors. The team created new campaigns and optimized offers to drive more sales. Lulus saw a 304% increase in customers, a 326% increase in sales, and a 94% increase in iROAS year-over-year in Q2. The partnership continued after these strong results.
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Cardlytics helped Men’s Wearhouse find and target new and lapsed customers using purchase data. The retailer used Cardlytics to offer... cash back rewards and bring back lost sales. Cardlytics met Men’s Wearhouse’s ROAS goals and built long-term loyalty. The partnership grew 170% year over year and continues into its third year.
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Cardlytics helped Clarks boost new customer sales both in-store and online. Clarks used Cardlytics’ ad platform and purchase insights to... target heavy footwear shoppers and those new to the brand. The campaign delivered a $17:1 ROAS and 55,000 purchases from new customers. Cardlytics’ analytics identified likely buyers and delivered personalized rewards through partner banks’ digital channels. Clarks gained valuable insights into changing shopping behavior, guiding future business decisions.
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Cardlytics helped A&W Restaurants boost same-store sales by driving nearly 250,000 purchases from new and lapsed guests. The campaign delivered... a $3 to $1 incremental return on ad spend. Cardlytics used purchase data to target likely guests with personalized offers in online banking channels. 45% of lapsed and 26% of new guests returned within 90 days. The solution was easy for franchisees to use and required no extra work at the local level.
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Cardlytics helped Five Guys attract new and lapsed guests without mass discounting. Using Cardlytics’ purchase insights and targeted offers, Five... Guys achieved a $4 to $1 incremental return on ad spend. Sales rose 14% among new guests and 15% among lapsed guests. Repeat sales increased by 30% within 90 days after campaigns. Cardlytics’ platform made campaign execution easy for store staff and provided detailed sales measurement.
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Cardlytics helped Five Guys attract new and lapsed guests with personalized offers. Five Guys avoided mass discounting to protect their... brand. Cardlytics used purchase insights to target likely diners through bank channels. A recent campaign delivered a $4 to $1 incremental return on ad spend. Sales rose 14% among new guests and 15% among lapsed guests. Newly acquired and lapsed guests drove 30% more repeat sales within 90 days.
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Cardlytics helped A&W boost same-store sales using targeted digital marketing. The campaign drove nearly 250,000 purchases from new and lapsed... guests. A&W saw a $3 to $1 incremental return on ad spend. 45% of lapsed guests and 26% of new guests returned within 90 days. Cardlytics provided real purchase data and easy campaign execution for franchisees.
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Cardlytics helped VistaPrint, a global ecommerce brand, boost new customer acquisition with a cash-back offer program. Cardlytics used purchase data... to target high-value prospects and reduce churn. VistaPrint gained over 20,000 new customers and reactivated 10,000 lapsed ones. The partnership delivered a 200% iROAS increase since the pilot. VistaPrint now uses Cardlytics for ongoing acquisition, reactivation, and retention strategies.
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Cardlytics helped VistaPrint, a global ecommerce brand, find new customers with a cash-back offer program. VistaPrint wanted to get high-value... new customers and keep them for the long term. Cardlytics used purchase data to target new and at-risk customers and gave regular reports on market trends and customer value. After a successful pilot, VistaPrint made the partnership ongoing. The campaign brought in over 20,000 new customers and brought back 10,000 lapsed ones. VistaPrint saw a 200% increase in iROAS since the pilot.
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Cardlytics helped fuboTV grow new subscribers by 300% year-over-year. fuboTV used Cardlytics to target high-quality users with cash-back offers in... online banking channels. These users showed better retention and watched more content. Payment-related cancellations dropped by 50%. Cardlytics enabled fuboTV to build a more reliable audience and improve key performance metrics.
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Cardlytics helped fuboTV get more high-quality subscribers. fuboTV wanted to improve customer lifetime value and keep more users after free... trials. Cardlytics used purchase data to find and target likely buyers with cash-back offers. This brought in a 300% year-over-year increase in new subscribers. Payment-related cancellations dropped by 50%. Subscribers from Cardlytics watched more and renewed longer than other users.
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Cardlytics partnered with Betterment to boost engagement and spend for neobank customers using a cash back rewards program. The Cardlytics SDK... enabled easy integration and a seamless user experience. Rewards-engaged customers made 18% more purchases at 20% more merchants and spent 12% more daily. Cardholders who previously transacted less than once a week saw a 3x increase in spend and transaction frequency. Customers earning their first cash back reward shopped 5% more often and spent 8% more per day.
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Cardlytics helped The GIANT Company close a loyalty gap by using purchase intelligence to target shoppers outside its stores. The GIANT Company... saw an increase of over 8 points in dollar share during its first campaign. Cardlytics' platform enabled precise ROI measurement and improved customer acquisition and re-engagement. New, lapsed, and infrequent customers spent more per trip and shopped more often with Cardlytics cash back rewards. The solution complemented The GIANT Company's existing loyalty program and strengthened its market position.
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Cardlytics helped The GIANT Company improve its loyalty program. The GIANT Company wanted to reach shoppers outside its stores and... close gaps in customer data. Cardlytics used purchase insights to target customers shopping with competitors. The campaign led to an increase of over 8 points in dollar share during the first campaign. New, lapsed, and infrequent customers spent more per trip and shopped more often with Cardlytics cash back rewards. The partnership strengthened The GIANT Company’s market position and loyalty program.
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