Retail Case Studies and Customer Success Stories with Cardlytics
Clarks
- Retail
- Large
Street, UK
Clarks used Cardlytics to find and win new customers in key markets. They targeted heavy footwear shoppers and those new... to the brand. Cardlytics' platform helped Clarks reach buyers online and in stores. The campaign brought in 55,000 new customer purchases. Clarks saw a $17:1 return on ad spend. Insights from the campaign shaped future business decisions.
Cardlytics helped Circle K boost brand loyalty after a major rebrand. Circle K used Cardlytics’ platform to target and win... back lapsed customers with cashback offers. The solution gave Circle K insights into customer spending and pump-to-store conversions. Targeted campaigns led to over 425% incremental return on ad spend. Circle K grew its brand footprint and defended its share of wallet in a competitive market.
Cardlytics helped Lulus boost customer acquisition using card-linked offers and purchase data. Lulus saw a 304% increase in customers served... and a 326% rise in sales in Q2 year-over-year. iROAS grew by 94% after using Cardlytics' analytics and optimization tools. The partnership enabled Lulus to target new shoppers and outperform KPIs. Cardlytics' reporting and insights drove measurable retail marketing results.
Cardlytics helped Men’s Wearhouse find and target customers who were leaving for competitors. The retailer used Cardlytics’ purchase data and... targeting tools to reach new and lapsed shoppers with cash back rewards. This strategy drove sales and met Men’s Wearhouse’s ROAS goals. The partnership grew 170% year over year and built long-term loyalty for the brand.
Cardlytics helped Saatva, a luxury mattress retailer, reach new buyers and boost sales. Using Cardlytics’ ad platform, Saatva targeted likely... customers through bank channels. The campaign drove a 100% sales lift and delivered a $4.65 to $1 incremental return on ad spend. Cardlytics’ purchase insights also revealed new customer trends, helping Saatva explore partnerships in travel. The platform gave Saatva clear, measurable results and improved marketing efficiency.
Cardlytics helped Circle K boost brand loyalty and defend its market share during a major rebranding. Using targeted cashback offers... in bank digital channels, Circle K reached new and lapsed customers. Cardlytics provided insights into pump-to-store conversions and consumer trends. Circle K achieved over 425% incremental return on ad spend with these campaigns. The partnership drove significant sales growth and deeper customer engagement.
Cardlytics helped Lulus boost customer acquisition in a competitive retail market. Lulus used Cardlytics' analytics and bank partnerships to target... new shoppers and refine their affiliate marketing. In Q2, Lulus saw a 304% increase in customers served and a 326% rise in sales year-over-year. Incremental return on ad spend (iROAS) grew by 94%. The partnership enabled Lulus to exceed KPIs and extend their strategy into 2023.
Cardlytics helped Men’s Wearhouse target new and lapsed customers using cash back rewards. The retailer used Cardlytics’ consumer spend insights... to identify audiences churning to competitors. Campaigns focused on both new and existing segments to boost efficiency and scale. Cardlytics met Men’s Wearhouse’s ROAS goals and drove a 170% year-over-year partnership growth. The collaboration strengthened long-term customer loyalty and sales.
Cardlytics helped The GIANT Company close a loyalty gap by targeting shoppers outside its stores. The GIANT Company used Cardlytics'... purchase insights to identify customers shopping with competitors. Cardlytics' platform enabled precise ROI measurement and outperformed other offer-based campaigns. The GIANT Company saw an increase of over 8 points in dollar share during the first campaign. New, lapsed, and infrequent customers spent more per trip and shopped more often with Cardlytics cash back rewards.
Cardlytics helped Saatva, a luxury mattress retailer, double its sales with targeted bank channel ads. The campaign delivered a 100%... sales lift and a $4.65 return for every $1 spent. Cardlytics used purchase data analytics to find likely buyers and deliver personalized offers. This approach gave Saatva clear proof of incremental revenue and new customer insights. Saatva also learned about their customers' travel spending, opening new partnership opportunities.
Cardlytics helped Clarks boost new customer sales both in-store and online. Clarks used Cardlytics’ ad platform and purchase insights to... target heavy footwear shoppers and those new to the brand. The campaign delivered a $17:1 ROAS and 55,000 purchases from new customers. Cardlytics’ analytics identified likely buyers and delivered personalized rewards through partner banks’ digital channels. Clarks gained valuable insights into changing shopping behavior, guiding future business decisions.
Restaurants Case Studies and Customer Success Stories with Cardlytics
A&W Restaurants
- Restaurants
- Large
Cardlytics helped A&W Restaurants boost same-store sales by driving nearly 250,000 purchases from new and lapsed guests. The campaign delivered... a $3 to $1 incremental return on ad spend. Cardlytics used purchase data to target likely guests with personalized offers in online banking channels. 45% of lapsed and 26% of new guests returned within 90 days. The solution was easy for franchisees to use and required no extra work at the local level.
Cardlytics helped Five Guys attract new and lapsed guests without mass discounting. Using Cardlytics’ purchase insights and targeted offers, Five... Guys achieved a $4 to $1 incremental return on ad spend. Sales rose 14% among new guests and 15% among lapsed guests. Repeat sales increased by 30% within 90 days after campaigns. Cardlytics’ platform made campaign execution easy for store staff and provided detailed sales measurement.
Cardlytics helped Five Guys attract new and lapsed guests without mass discounting. Using purchase insights, Cardlytics targeted likely diners with... personalized offers through banking channels. Five Guys saw a $4 to $1 incremental return on ad spend and a 14% sales lift among new guests, 15% among lapsed guests. Repeat sales from these guests increased by 30% within 90 days. Cardlytics' platform handled fulfillment, letting staff focus on service.
Cardlytics helped A&W Restaurants boost same-store sales by driving nearly 250,000 purchases from new and lapsed guests. The campaign delivered... a $3 to $1 incremental return on ad spend, validated by Nielsen Sales Lift Measurement. Cardlytics used bank transaction data to target likely guests with personalized offers in online banking channels. 45% of lapsed and 26% of new guests returned for another purchase within 90 days. The solution required no extra work for franchisees and became the foundation of A&W’s digital marketing strategy.
Financial Services Case Studies and Customer Success Stories with Cardlytics
Betterment
- Financial Services
- Medium
New York, USA
Cardlytics partnered with Betterment to boost customer engagement and card spend for its neobank. Betterment used Cardlytics’ cash back rewards... platform, leading to an 18% increase in purchases and a 12% rise in daily spend among engaged users. Cardholders who rarely used their cards saw a 3x increase in spend and transaction frequency. Customers who earned their first reward shopped 5% more often and spent 8% more per day. The integration was seamless and quick, with strong support from Cardlytics.
Cardlytics partnered with Betterment to boost engagement and spend for neobank customers using a cash back rewards program. The Cardlytics SDK... enabled easy integration and a seamless user experience. Rewards-engaged customers made 18% more purchases at 20% more merchants and spent 12% more daily. Cardholders who previously transacted less than once a week saw a 3x increase in spend and transaction frequency. Customers earning their first cash back reward shopped 5% more often and spent 8% more per day.
Cardlytics helped VistaPrint, a global ecommerce brand, boost new customer acquisition with a cash-back offer program. Cardlytics used purchase data... to target high-value prospects and reduce churn. VistaPrint gained over 20,000 new customers and reactivated 10,000 lapsed ones. The partnership delivered a 200% iROAS increase since the pilot. VistaPrint now uses Cardlytics for ongoing acquisition, reactivation, and retention strategies.
Cardlytics helped VistaPrint boost new customer acquisition with a cash-back offer program. VistaPrint used Cardlytics’ data to target high-value prospects... and reduce churn risk. The campaign delivered a 200% incremental return on ad spend since launch. Over 20,000 new customers joined and 10,000 lapsed customers returned. VistaPrint now runs an always-on partnership for acquisition, reactivation, and retention.
Entertainment Case Studies and Customer Success Stories with Cardlytics
fuboTV
- Entertainment
- Medium
New York, USA
Cardlytics helped fuboTV boost new subscriber growth by 300% year-over-year. The platform targeted high-quality users with personalized cash-back offers in... online banking channels. These new subscribers showed stronger retention and better performance across all KPIs. Payment-related cancellations dropped by 50%. fuboTV saw more engaged viewers who renewed subscriptions longer.
Telecommunications Case Studies and Customer Success Stories with Cardlytics
fuboTV
- Telecommunications
- Medium
Cardlytics helped fuboTV grow new subscribers by 300% year-over-year. fuboTV used Cardlytics to target high-quality users with cash-back offers in... online banking channels. These users showed better retention and watched more content. Payment-related cancellations dropped by 50%. Cardlytics enabled fuboTV to build a more reliable audience and improve key performance metrics.
Other Industry Case Studies and Success Stories with Cardlytics
The GIANT Company
- Grocery
- Very Large
Cardlytics helped The GIANT Company close a loyalty gap by using purchase intelligence to target shoppers outside its stores. The GIANT Company... saw an increase of over 8 points in dollar share during its first campaign. Cardlytics' platform enabled precise ROI measurement and improved customer acquisition and re-engagement. New, lapsed, and infrequent customers spent more per trip and shopped more often with Cardlytics cash back rewards. The solution complemented The GIANT Company's existing loyalty program and strengthened its market position.
