Bailey Lauerman
- Marketing And Advertising
- Small
Omaha, USA
Basis helped Bailey Lauerman bring all digital media in-house and centralize campaign data. The agency used Basis to streamline campaign... planning, improve vendor management, and boost campaign effectiveness. Real-time reporting and AI optimization gave the team more control and better results. Clients saw lower CPMs, more impressions, and improved targeting. Employees gained new skills and had more time for strategic work and new business pitches.
CMRignite used the Basis Platform to run a nationwide digital campaign for the Department of Labor. The campaign aimed to... raise awareness about COBRA health insurance assistance. CMRignite used programmatic buying, targeting, and multiple channels like CTV, audio, and display. The campaign delivered 490 million impressions and achieved a 50% better click-through rate than the industry standard. It also drove 4.4 million visits to the COBRA webpage.
Basis Technologies helped 1o8 Agency run a digital campaign to boost enrollment in Illinois early childhood programs. The campaign used... market research, hyperlocal targeting, and machine learning optimization. It reached 94.4 million impressions and drove 79,000 clicks to the site. Video completion and click-through rates exceeded industry benchmarks. The campaign targeted parents of young children in Chicago and other Illinois cities.
Dalton Agency
- Marketing And Advertising
- Medium
Jacksonville, USA
Dalton Agency moved all digital media business to Basis Technologies. They wanted to improve operational efficiency and boost campaign performance.... Basis provided a dedicated team, advanced DSP, and data-driven media strategy. Dalton Agency won 10 times more new business. They reduced CPA by 29% for Savannah College of Art & Design. ROAS increased by 117% for Zoo Atlanta.
Unnamed digital marketing agency (higher education focus)
- Marketing And Advertising
- Medium
Basis DSP helped a digital marketing agency lower their cost per lead by 48%. The agency switched from MediaMath to... Basis for better targeting and easier onboarding. They ran A/B tests and found Basis offered stronger audience segmentation and more successful retargeting. Basis' machine learning delivered fast optimizations within the first month. Managers saved time on training due to Basis' intuitive platform.
Retail Case Studies and Customer Success Stories with Basis
Specialty beauty retailer and distributor
- Retail
- Very Large
Basis helped a specialty beauty retailer with over 5,000 stores boost in-store visits by 300%. The team used Basis platform... and cross-platform partnerships to target new and existing customers. They tracked in-store lift, sales, and multiple KPIs. The campaign achieved a 1.54% click-through rate and $0.75 cost per click. A custom dashboard enabled real-time sales optimization and clear reporting.
A global financial services provider
- Financial Services
- Very Large
Basis ran a multi-channel campaign for a global financial services provider. The goal was to boost engagement and awareness for... a 529 savings plan among financial advisors. Basis used data-driven strategies and optimized platforms like Bing, Meta, and DSP audio. The campaign led to an 80% increase in new users and a 105% rise in page views. The client saw higher engagement rates and industry recognition for their marketing.
Food & Beverages Case Studies and Customer Success Stories with Basis
Nue Vodka (Southwest Spirits)
- Food & Beverages
- Medium
Dallas, USA
Basis helped Nue Vodka boost brand awareness in Dallas, New York, Chicago, and Atlanta. The campaign used programmatic video and... connected TV ads. Nue Vodka saw a 27% increase in average daily sales. Video completion rates beat industry benchmarks on both CTV and YouTube. The brand doubled its ad spend after seeing strong results.
A woman's wellness company
- Health, Wellness And Fitness
Basis Technologies' managed services solution helped a woman's wellness company launch a digital media strategy. The team targeted women aged... 45-65+ using podcasts, display, search, and social channels. The campaign drove 8,430 purchases and $657,544 in revenue. The company achieved a $1.32 ROAS and 22.6 million impressions. Basis Technologies delivered strong results for a new brand in the health and wellness sector.
Education Case Studies and Customer Success Stories with Basis
A major state university
- Education
- Large
USA
Basis Technologies helped a major state university double its expected conversions for undergraduate applications. The university aimed for 900 completed... applications in six weeks, with a CPA goal under $255. Using Basis’ DMP and first-party data, the campaign reached 1,806 conversions at a $149.42 CPA. The solution used retargeting, look-a-like modeling, and CRM integration to overcome targeting and tracking challenges. The campaign focused on prospective students aged 17–18, optimizing audience targeting and conversion tracking.
Basis Technologies helped an athletic apparel brand boost sales by expanding digital media reach. The brand moved from only social... ads to a mix of programmatic, paid social, and paid search. This always-on approach grew their audience and increased e-commerce sales. The campaign delivered 51.4 million impressions and $5.3 million in revenue. The return on ad spend reached $10.60 for each dollar spent.
Medical Devices Case Studies and Customer Success Stories with Basis
Fortune 500 medical technology leader
- Medical Devices
- Very Large
Basis used automation and data-driven digital marketing to help a Fortune 500 medical technology leader. The company wanted to drive... sales, generate leads, and increase brand awareness. Basis activated cross-channel campaigns using search, social, DOOH, video, CTV, and audio. They used advanced analytics and audience targeting with LiveRamp and TransUnion. The campaigns delivered $4.6 million in revenue, a $23 ROAS, and 1,770 qualified leads. Automation sped up campaign launches by 30%.
A Fortune 500 telecom company
- Telecommunications
- Very Large
Basis helped a Fortune 500 telecom company improve recruitment marketing. The company saw a 71% increase in qualified applicants and... reduced hiring time by 11%. Basis unified data from job boards, social platforms, and Google Analytics. Predictive analytics and real-time dashboards gave clear insights. The company saved over 100 hours in monthly reporting and doubled website traffic.
Other Industry Case Studies and Success Stories with Basis
A premier tourism board
- Travel & Tourism
- Small
Basis helped a premier tourism board boost year-round travel. The board wanted to attract more visitors and keep ad costs... low. Basis used programmatic media, AI-powered automation, and targeted ads to reach high-intent travelers. The campaign cut display CPA by 53% and raised video completion rates by 24%. Lodging tax collections grew 2% and inbound travelers increased by 13%.
