Real-World Case Studies and Customer Success Stories with Basis

Dalton Agency moved all digital media business to Basis Technologies. They wanted to improve operational efficiency and boost campaign performance.... Basis provided a dedicated team, advanced DSP, and data-driven media strategy. Dalton Agency won 10 times more new business. They reduced CPA by 29% for Savannah College of Art & Design. ROAS increased by 117% for Zoo Atlanta.
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Basis Technologies helped 1o8 Agency run a digital campaign to boost enrollment in early childhood programs in Illinois. The campaign used... market research, hyperlocal targeting, and machine learning optimization. It reached parents with children aged 0-5 in Chicago and other cities. The campaign delivered 94.4 million impressions, 25.5 million video completions, and 79,000 clicks to the site. All industry benchmarks were met or exceeded, including a 74% video completion rate and a .12% click-through rate.
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CMRignite used the Basis Platform to run a nationwide public health campaign for COBRA awareness. The agency aimed to educate... the public, reach the right target segments, and saturate underserved markets. They used programmatic, CTV, audio, display, and DOOH channels with advanced targeting. The campaign delivered 490 million impressions and achieved a 50% better CTR than the industry standard. It also drove 4.4 million COBRA webpage views.
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Basis Technologies helped Bailey Lauerman, a full-service agency, bring all media in-house and streamline their adtech stack. The agency used... Basis for omni-channel media planning, AI optimization, and real-time reporting. As a result, Bailey Lauerman saw happier clients with lower CPMs, more impressions, and better targeting. The agency also won new business and kept employees engaged and productive. Basis enabled the team to focus more on strategy and new business pitches.
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Basis DSP helped a digital marketing agency in the higher education industry lower their cost per lead (CPL) by 48%. The agency switched... from MediaMath to Basis for better targeting and easier onboarding. They ran A/B tests and found Basis offered stronger audience segmentation and more successful retargeting. Basis' machine learning made quick optimizations in the first month. The agency saw CPL drop to $89 with Basis, compared to $172 with MediaMath.
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Basis helped a specialty beauty retailer with over 5,000 stores boost in-store visits by 300%. The team used Basis platform... and cross-platform partnerships to target new and existing customers. They tracked in-store lift, sales, and multiple KPIs. The campaign achieved a 1.54% click-through rate and $0.75 cost per click. A custom dashboard enabled real-time sales optimization and clear reporting.
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Basis Technologies helped a global financial services provider increase engagement with financial advisors. The company used a multi-channel, data-driven campaign... to promote its 529 savings plan. Basis improved site traffic, time on site, and page views by targeting advisors across platforms like Bing and Meta. The campaign led to a 105% increase in page views, 80% more new users, and a 41% higher engagement rate. The client received industry recognition and saw better marketing performance.
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Basis DSP helped Nue Vodka, owned by Southwest Spirits, grow brand awareness in Dallas-Fort Worth and other major cities. The challenge was... to increase market share and drive more site traffic. Basis’ Managed Services team used programmatic video, CTV, YouTube, and Meta ads. The campaign led to a 27% increase in average daily sales. Video completion rates and cost per completed view outperformed industry benchmarks. The vodka brand doubled its ad spend after seeing strong results.
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Basis Technologies' managed services solution helped a woman's wellness company launch a digital media strategy. The team targeted women aged... 45-65+ using podcasts, display, search, and social channels. The campaign drove 8,430 purchases and $657,544 in revenue. The company achieved a $1.32 ROAS and 22.6 million impressions. Basis Technologies delivered strong results for a new brand in the health and wellness sector.
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Basis Technologies helped a major state university double its expected conversions for undergraduate applications. The university aimed for 900 completed... applications in six weeks, with a CPA goal under $255. Using Basis’ DMP and first-party data, the campaign reached 1,806 conversions at a $149.42 CPA. The solution used retargeting, look-a-like modeling, and CRM integration to overcome targeting and tracking challenges. The campaign focused on prospective students aged 17–18, optimizing audience targeting and conversion tracking.
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Basis Technologies helped an athletic apparel brand boost sales by expanding digital media reach. The brand moved from only social... ads to a mix of programmatic, paid social, and paid search. This always-on approach grew their audience and increased e-commerce sales. The campaign delivered 51.4 million impressions and $5.3 million in revenue. The return on ad spend reached $10.60 for each dollar spent.
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Basis Technologies helped a Fortune 500 telecom company improve recruitment marketing. The company needed to hire faster and find better... applicants with a small team and limited budget. Basis used closed-loop analytics, unified data, and real-time dashboards to track results. The solution led to a 71% increase in qualified applicants and an 11% reduction in hiring time. Website traffic doubled, and monthly reporting time dropped by over 100 hours.
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Basis Technologies helped a Fortune 500 medical technology leader improve digital marketing. The company wanted to drive sales, get more... leads, and boost brand awareness. Basis used automation, cross-channel media, and advanced analytics. They activated first-party data and used real-time dashboards. The results were $4.6 million in revenue, $23 ROAS, and 1,770 qualified leads. Campaign launches were 30% faster with automation.
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Basis helped a premier tourism board boost year-round travel. The board wanted to attract more visitors and keep ad costs... low. Basis used programmatic media, AI-powered automation, and targeted ads to reach high-intent travelers. The campaign cut display CPA by 53% and raised video completion rates by 24%. Lodging tax collections grew 2% and inbound travelers increased by 13%.
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