Real-World Case Studies and Customer Success Stories with AppDirect

Telstra used AppDirect to launch a next generation SaaS platform. The company wanted to create more value for its customers... by building a strong ecosystem of partners. With AppDirect, Telstra did not need to build or maintain its own platform. This let them focus on go-to-market and customer value. Telstra can now respond faster to customer needs and offer more app choices.
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AppDirect helped Endpnt. io scale its first deal by 10x, reaching $61,500 in monthly recurring revenue. Endpnt.io used AppDirect's digital...commerce platform to access over 650 solutions and revamp its commission model. The platform enabled residual compensation for sales teams and provided a dedicated channel sales manager. Endpnt.io expanded its offerings beyond telecom, adding cloud and wireless services. The partnership streamlined technology procurement and improved customer support.
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Comcast Business used AppDirect to launch a SaaS business for SMB customers. They introduced 10 new products in 10 months... using the AppDirect platform. The SaaS initiative became a proven business model and expanded within the company. Microsoft Office 365 served as the anchor application. AppHelp provided 24/7 technical support for SaaS products under the Comcast Business brand.
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AppDirect helped Deutsche Telekom launch a SaaS marketplace for its SME customers in just three months. Deutsche Telekom chose AppDirect... for its agility and ability to quickly onboard new cloud services. In the first year, over 40 new cloud services were added to the marketplace. The solution enabled Deutsche Telekom to create new revenue streams and engage its SME customer base. The partnership allowed the company to move faster than building an in-house solution.
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AppDirect helped Tin Can Distributors grow a single UCaaS deal from $1,700 to $20,000 in monthly recurring revenue. The team used... AppDirect’s catalog to access 650 providers and expand their technology portfolio. They cross-sold cloud, SaaS, cybersecurity, and professional services to customers. The partnership enabled Tin Can to maximize cross-selling and scale deals by 20 times. Tin Can now offers more complete solutions and builds stronger customer relationships.
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AppDirect Invest helped NXTSYS boost profit by 50% in one year. NXTSYS used AppDirect to offload back-office tasks like quoting... and order management. The team did not add new staff to achieve this growth. They spent more time with agents and less on admin work. Sales grew 50% with the same headcount. NXTSYS kept full ownership while accessing capital for growth.
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AppHelp by AppDirect helped a UK-based telecom provider double its subscriber numbers to 100,000 in 12 months. The company faced... high volumes of complex support requests and customer churn due to fragmented third-party support. With AppHelp, they now offer 24/7 premium technical support and resolve 93% of issues on the first call, most within one hour. Customers using the support service are 25% less likely to churn. The provider also achieved high margins and increased customer satisfaction.
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AppDirect helped Swisscom speed up digital product launches. Swisscom needed to fight commoditization and grow new services. They used AppDirect... to connect legacy systems with cloud services. The platform powers CRM, billing, and order management. Swisscom now brings products to market faster and controls pricing and promotions. APIs make onboarding new apps simple and cost efficient.
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BT used the AppDirect platform to deliver more value to its customers faster. The company wanted to improve its digital... time to market and build stronger customer relationships. AppDirect helped BT automate processes and modernize billing. This allowed BT to launch new products quickly and improve customer experience. The solution changed how BT interacts with its customers.
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AppDirect helped Rogers Communications launch the Rogers Business App Market for small business customers. Rogers used single sign-on and billing... integrations to let customers access and pay for cloud services with one login and one bill. AppDirect managed the migration of existing software licenses, making the switch seamless for customers and the operations team. Rogers saw a big drop in time-to-market and costs for adding new applications. The marketplace now lets small businesses easily find and manage cloud tools online.
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Vodafone used the AppDirect platform to speed up application onboarding and digital sales. The company launched digital marketplaces in Italy,... Germany, and Spain, targeting small business sectors. With AppDirect, Vodafone can now launch new products in weeks instead of months or a year. This led to higher Net Promoter Scores and improved efficiency. Vodafone continues to expand its digital marketplaces to more regions.
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Darwinbox used AppDirect to launch a partner marketplace. Before, customers missed upsell opportunities because they could not see all partner... solutions. Sales teams struggled to track partner offerings and manage conversations. With AppDirect, Darwinbox onboarded over 60 partner solutions in 13 categories. HubSpot and SSO integrations made sales tracking and logins easier. The marketplace increased lead generation and improved partner and customer experience.
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AppDirect helped Win Win Advisors secure a $1M AWS migration deal by providing a procurement marketplace solution. The platform enabled... Win Win Advisors to offer a unified place for their healthcare client to buy and manage cloud software. The solution reduced technology sprawl, improved security, and increased management efficiency. The marketplace was set up in just 90 days, shortening the sales cycle. Win Win Advisors also gained future revenue opportunities and commissions on additional purchases.
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AppDirect helped Corporate Technologies Group Inc. secure a six-figure deal by enabling them to offer Microsoft cloud solutions to their... customers. CTG faced challenges with cloud complexity and limited Microsoft expertise. AppDirect specialists guided CTG in introducing Azure Virtual Desktop and IaaS to a long-time client. This partnership unlocked $13,000 in monthly recurring revenue, totaling $156,000 annually. CTG values AppDirect’s expertise and seamless integration for managing cloud services.
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AppDirect helped CANCOM launch a cloud marketplace in just 90 days. CANCOM used AppDirect to offer public cloud solutions from... Amazon and Google. Manual billing and provisioning had limited CANCOM's growth. With AppDirect, CANCOM achieved 25% month-over-month sales growth for cloud offerings. CANCOM also launched a new reseller strategy to reach more customers.
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AppDirect helped Comport close a $44,000 Microsoft Office 365 deal. Comport needed a partner with strong sales support and a... unified customer portal. AppDirect provided a broad technology catalog and a dedicated channel manager. The AppDirect Marketplace enabled customer self-service and flexible advisor involvement. Comport quickly secured its first cloud-based productivity suite opportunity after joining.
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