AppDirect Overview

AppDirect enables seamless digital commerce experiences through its comprehensive platform, empowering businesses to manage cloud subscriptions effectively. With robust marketplace, billing, reseller, and distribution solutions, AppDirect supports millions of transactions globally. A notable highlight is its recognition as a 2024 Forrester Wave Leader in Marketplace Development Platforms, underscoring its industry leadership. Businesses benefit from enhanced monetization and procurement capabilities, facilitating digital growth and efficient IT lifecycle management. AppDirect's extensive catalog and trusted global presence make it a preferred choice for companies seeking to optimize their e-commerce operations.

Use Cases

Customers recommend Onboarding, Community Building, Subscription Management, as the business use cases that they have been most satisfied with while using AppDirect.

Other use cases:

  • Social Media Analytics
  • Proposal & Quote Management
  • Products & Pricelist Management
  • Billing And Invoice Management
  • Engagement Management
  • Funnel Analysis
  • Revenue Cycle Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using AppDirect.

Other priorities:

  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Grow Market Share
  • Build Brand Awareness
  • Improve ROI
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Efficiency
See all business priorities See less business priorities

AppDirect Use-Cases and Business Priorities: Customer Satisfaction Data

AppDirect's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and AppDirect support capabilities include 24/7 Support, Chat Support, Email Support, etc. also AppDirect analytics capabilities include Analytics, and Custom Reports.

Reviews

"I'd say the number one best practice for success in the cloud is working with partners. Symantec is very focused on working with the channel. We have legacy partners in our traditional software business, but we are looking for new opportunities as w...ell. By partnering with AppDirect, we're connected directly to new partner types we previously did not have access to." - Toby McDuffie

Peer review evidence (same sources as the product rating summary)

"...Unlock better pricing by using a single supplier aggregator to onboard common tail spend products and services. ..." Modernize the Procurement Experience
"...For us it was very important to build an ecosystem that moves beyond software delivery and creates an additional value...." Leading Customers that Are Succeeding in Digital
"...Use one solution for billing, subscription management, and provisioning. ..." Automate Reseller Management

AppDirect, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AppDirect enables cloud subscriptions globally with marketplace, billing, reseller, and distribution solutions. Millions of subscriptions are powered by their services.

Popular Business Setting

for AppDirect

Top Industries

  • Computer & Network Security
  • Internet

Popular in

  • Enterprise

AppDirect is popular in Computer & Network Security, and Internet, and is widely used by Enterprise,

AppDirect Customer wins, Customer success stories, Case studies

What makes AppDirect ideal for Onboarding?

What makes AppDirect ideal for Community Building?

What makes AppDirect ideal for Subscription Management?

What benefits does AppDirect offer for Social Media Analytics?

How efficiently Does AppDirect manage your Proposal & Quote Management?

11 buyers and buying teams have used Cuspera to assess how well AppDirect solved their E-Commerce Software needs. Cuspera uses 1294 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

CUSTOMERS TESTIMONIALS
AppDirect testimonial

Toby McDuffie

Senior Director for Global MSP Sales

Symantec

I'd say the number one best practice for success in the cloud is working with partners. Symantec is very focused on working with the channel. We have legacy partners in our traditional software business, but we are looking for new opportunities as well. By partnering with AppDirect, we're connected... directly to new partner types we previously did not have access to.

Testimonial By Toby McDuffie
AppDirect testimonial

Lutz Frolich

Senior Vice President for Cloud Services

Deutsche Telekom

While in the past Deutsche Telekom had invented cloud tools and solutions on our own, AppDirect stepped in and provided everything we needed to get a marketplace up and running. It was the starting point of what has become a very good relationship, and we're thrilled to have AppDirect by our side i...n our journey to bring cloud services/IT to life.

Testimonial By Lutz Frolich
CUSTOMERS TESTIMONIALS
AppDirect testimonial

Toby McDuffie

Senior Director for Global MSP Sales

Symantec

I'd say the number one best practice for success in the cloud is working with partners. Symantec is very focused on working with the channel. We have legacy partners in our traditional software business, but we are looking for new opportunities as well. By partnering with AppDirect, we're connected... directly to new partner types we previously did not have access to.

Testimonial By Toby McDuffie
AppDirect testimonial

Lutz Frolich

Senior Vice President for Cloud Services

Deutsche Telekom

While in the past Deutsche Telekom had invented cloud tools and solutions on our own, AppDirect stepped in and provided everything we needed to get a marketplace up and running. It was the starting point of what has become a very good relationship, and we're thrilled to have AppDirect by our side i...n our journey to bring cloud services/IT to life.

Testimonial By Lutz Frolich
 

Long View Systems - Information Technology And Services - Large

Calgary, Canada

AppDirect helped Long View Systems automate and streamline its application provisioning. Long View Systems needed a self-serve portal for SMBs to buy and manage Microsoft products. Manual processes w...ere slowing growth and scaling. AppDirect's platform enabled a white-label marketplace and automation. This reduced steps and time for SMBs to sell and activate Microsoft solutions. Long View Systems became a Microsoft Partner of the Year in 2019.

 

Keller Williams - Real Estate - Very Large

Austin, USA

Keller Williams used AppDirect's AppMarket Ecosystem Edition to launch a marketplace for agents. The platform gave agents a single place to buy and manage sales, marketing, and HR tools. This reduced... friction and solved billing and provisioning issues. The KW MarketPlace became the main storefront for cloud and third-party apps. Keller Williams was named a “Most Innovative Company” in real estate for its digital leadership.

 

Coupa - Computer Software - Large

San Mateo, USA

Coupa used AppDirect to launch its App Marketplace, making it easier for customers to find and connect third-party solutions. Coupa chose AppDirect for its phased implementation and fast time to mark...et. The marketplace now lets customers access both Coupa-built and partner-built integrations. This platform helps Coupa grow its ecosystem and generate leads. Developers and partners can onboard quickly and reach more customers through Coupa’s channels.

 

Cincinnati Bell - Telecommunications - Large

Cincinnati, USA

Cincinnati Bell used AppDirect to launch a business marketplace for SMBs. The company wanted to sell SaaS alongside its core telecom services. AppDirect enabled fast go-to-market with seamless produc...t provisioning and invoicing. Cincinnati Bell now sells SaaS and telecom solutions on one platform. The marketplace helps them reach new businesses beyond their local area.

 

AnywhereWorks - Information Technology And Services - Medium

USA

jBilling helped AnywhereWorks cut billing process time by 90%. The company needed a flexible billing platform to support 15 rate plans and complex usage models. jBilling’s API-driven system enabled e...asy integration with PayPal, MailChimp, and Braintree. AnywhereWorks unified billing across multiple brands and currencies. The solution let them focus on growing their services, not managing billing.

 

ACP - Information Technology And Services - Large

Vienna, Germany

AppDirect helped ACP automate its reseller program and unify its IT services catalog. ACP migrated all data, customers, and products to AppDirect in just six months, half the expected time. The new m...arketplace enabled ACP to offer bundled solutions and support Microsoft NCE changes. ACP doubled its as-a-service revenue in the first year and expects to double it again. Over 1,500 customers now use ACP's marketplace with 500+ products listed.

NYSE Floor Talk Nicolas Desmarais

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Frequently Asked Questions (FAQ)

What buyers ask before choosing AppDirect

What is AppDirect used for?

AppDirect is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Onboarding, Community Building and Subscription Management .

What are the top features of AppDirect?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of AppDirect.

Who uses AppDirect?

AppDirect is used by Computer & Network Security, Internet among other industries.

What are AppDirect alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for AppDirect.

Where is AppDirect located?

AppDirect is headquartered at 650 California St., 25th Floor, San Francisco, CA 94108, US.
lightning

Peers used AppDirect for onboarding and community building

AppDirect Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (3)
Analytics

4.47/5

Read Reviews (44)
Custom Reports

4.33/5

Read Reviews (111)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (3)
Analytics

4.47/5

Read Reviews (44)
Custom Reports

4.33/5

Read Reviews (111)

AppDirect Integrations

AppDirect integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for AppDirect

Overall Risk Meter

Low Medium High

Top Failure Risks for AppDirect

AppDirect, Inc. News

M&A

AppDirect Acquires PartnerStack to Power Growth

AppDirect has acquired PartnerStack to enhance its subscription commerce platform, focusing on AI-driven partner management and marketplace growth. This acquisition integrates PartnerStack's PRM capabilities, solidifying AppDirect's position as a leader in B2B distribution and expanding its ecosystem engine. The move follows AppDirect's recent acquisition of Tackle.io, further strengthening its marketplace-led growth strategy.

M&A

AppDirect Acquires PartnerStack, Lumen Appoints Senior VP of Global ...

AppDirect has acquired PartnerStack, a provider of partner relationship management solutions, to enhance its B2B subscription commerce platform. This acquisition aims to create a unified, AI-driven partner ecosystem, marking a strategic shift for AppDirect toward more integrated partner solutions.

M&A

AppDirect Acquires PartnerStack, Creating a Unified Subscription ...

AppDirect has acquired PartnerStack to enhance its B2B subscription commerce platform. This acquisition, alongside the recent purchase of Tackle.io, aims to strengthen AppDirect's position in B2B distribution by integrating PartnerStack's partner relationship management capabilities. The unified platform will support partner-led growth and AI-driven commerce, leveraging a vast B2B partner network.

M&A

AppDirect Acquires PartnerStack

AppDirect has acquired PartnerStack, expanding its capabilities in subscription commerce and partner management solutions. This acquisition aims to enhance AppDirect's platform offerings and strengthen its position in the digital transformation market.

AppDirect, Inc. Profile

Company Name

AppDirect, Inc.

Company Website

https://www.appdirect.com/

HQ Location

650 California St., 25th Floor, San Francisco, CA 94108, US

Employees

501-1000

Social

Financials

PRIVATE