Anteriad helped Infinite Electronics improve their account-based marketing (ABM) with advanced analytics and data management. Infinite Electronics faced challenges with data visibility and understand...ing new customer value. Anteriad's solution provided better insights, unified data, and faster campaign launches. As a result, Infinite Electronics saw a 20% increase in revenue for one brand and an 80:1 return on ad spend. The company now uses data-driven strategies to target high-value customers and measure results across channels.
Anteriad BDR + SDR-as-a-Service helped a US-based eLearning software provider expand into EMEA markets. The provider needed to grow its sales pipeline and meet pre-IPO revenue goals. Anteriad set up ...a regional focus, targeted 90 MQLs per month, and used robotic process automation. The results included 1,790 MQLs in under two years, €880K closed revenue in EMEA, $1.5M closed revenue in the US, and a global pipeline of $9.5M. The success led to a contract renewal and a successful IPO.
Non-Profit Organization Management Case Studies and Success Stories with Anteriad Marketing Cloud
CASE STUDY A niche non-profit management company
Anteriad used its data-driven PPC solution to help a niche non-profit management company. The company had stagnant PPC results and wasted spending. Anteriad audited keywords and bids, prioritized hig...h-performing products, and worked closely with the client. In the first month, costs dropped by 30% while conversions increased. Over six months, conversions improved by 292%, CTR rose by 1,033%, and impressions dropped by 77%. The new PPC strategy led to scalable growth and better ROI.
Anteriad B2B marketing solutions helped a major IT marketing provider move from traditional to digital marketing. The company used Anteriad's data-driven approach, including targeted audience insight...s, programmatic ads, and email campaigns. This led to a 133% lift in campaign performance and a 6x ROI. The digital budget share grew from 8% to 26%. The company also saw a 250% higher click-through rate than industry averages and 99% year-over-year growth.
Anteriad Marketing Cloud helped PMG, a global digital marketing agency, improve their ABM campaigns. PMG needed better targeting and easy integration across channels. Anteriad's platform gave them br...oad channel access, flexible targeting, and seamless integration. PMG saw a 98% higher click-through rate on social media and a 1900% increase in programmatic CTR. They also reduced CPM by 71% and quickly scaled 48 campaigns in four weeks.
Anteriad B2B Data helped Causal IQ improve campaign results. Causal IQ compared Anteriad’s Neutronian certified data to non-certified data in financial services, travel, and B2B telco campaigns. Ante...riad data led to a 52% higher click-through rate and a 52.5% lower cost per acquisition overall. In financial services, CTR was 50% higher. In B2B telco, cost per acquisition was 40% lower. In travel, CTR was 66% higher. Causal IQ saw better performance and more transparency using Anteriad’s certified data.
Anteriad B2B Data helped Causal IQ achieve better marketing results. Causal IQ used Anteriad’s Neutronian certified, AI-powered data to target audiences more effectively. The solution delivered 33% l...ower cost per acquisition and 50% higher brand lift compared to non-certified data. Causal IQ saw improved performance for both B2B software and hospitality brands. The data outperformed other third-party providers across key marketing metrics.
Anteriad Marketing Cloud helped Lenovo improve lead generation. Lenovo faced long sales cycles and low lead conversion. Anteriad used intent data and a multi-channel strategy to target and nurture le...ads. Lenovo saw a 25% lift in email open rates and a 50% increase in click-through rates. They achieved a 20% boost in leads from their website and a 32x ROI from closed business. 75% of new opportunities were net-new.
Information Technology and Services Case Studies and Success Stories with Anteriad Marketing Cloud
CASE STUDY ServiceNow
Anteriad helped ServiceNow reach new audiences and grow their database. ServiceNow needed to engage more C-suite buyers and expand beyond IT. Anteriad started with a test email program and later buil...t a centralized ABM demand generation model. The campaign used 11 email tracks and 150 emails each quarter. ServiceNow saw a 200x ROI and added 91% net new company contacts.
Anteriad Marketing Cloud helped Gigamon cut lead costs by 80%. Gigamon needed to get more leads from key accounts while spending less. Anteriad used custom audiences and multi-channel ABM campaigns t...o target the right people. The solution added 90% net-new names to Gigamon’s database. Gigamon also saw a 40% increase in click-through rates and a 40% drop in cost-per-visit from target accounts.
OpenText used Anteriad's B2B marketing solutions to improve lead quality and customer acquisition. The challenge was scattered efforts and a transactional lead-gen model. Anteriad provided an intent ...data strategy, targeted programs, and enhanced ABM campaigns. OpenText saw a 25% increase in Inquiry to MQL conversion and a 30% increase in MQL to SQL conversion. The partnership delivered a 6x ROI over previous content and audience recommendations.
Anteriad helped a global datacenter vendor grow its critical power, thermal management, and rack solutions business in EMEA. The challenge was to increase brand awareness, recruit new resellers in 10... countries, and re-activate dormant resellers. Anteriad trained a dedicated team, used data and market intelligence, and engaged with over 27,000 prospects. The results exceeded channel recruitment and activation goals by 20% in the first year, delivering up to $500,000 in confirmed monthly revenue through activated resellers.
CASE STUDY Society for Human Resource Management (SHRM)
Anteriad helped SHRM shift to a digital-first, multichannel marketing strategy during COVID-19. SHRM used Anteriad's targeted email and data insights to reach remote members and prospects. The campai...gn increased SHRM's email output by 10 times and expanded their audience. SHRM achieved a 4:1 return on ad spend and saved costs by reducing direct mail. The new approach improved content personalization and engagement with HR leaders.
Indeed Italy Surpasses Growth Goals with Anteriads BDR-as-a-Service
Indeed Italy exceeded its growth targets by utilizing Anteriad's BDR-as-a-Service, enhancing lead generation and meeting rates across EMEA. Anteriad's strategy involved deploying services in Italian ...and expanding Indeed's targeted account list. This collaboration resulted in consistent program renewals and geographic expansion, showcasing Anteriad's effective approach to supporting sales teams in complex markets.
