Real-World Case Studies and Customer Success Stories with Anteriad Marketing Cloud

Anteriad B2B Data helped Causal IQ improve campaign results. Causal IQ compared Anteriad’s Neutronian certified data to non-certified data in... financial services, travel, and B2B telco campaigns. Anteriad data led to a 52% higher click-through rate and a 52.5% lower cost per acquisition overall. In financial services, CTR was 50% higher. In B2B telco, cost per acquisition was 40% lower. In travel, CTR was 66% higher. Causal IQ saw better performance and more transparency using Anteriad’s certified data.
Show More..

Anteriad B2B marketing solutions helped a major IT marketing provider move from traditional to digital marketing. The company used Anteriad's... data-driven approach, including targeted audience insights, programmatic ads, and email campaigns. This led to a 133% lift in campaign performance and a 6x ROI. The digital budget share grew from 8% to 26%. The company also saw a 250% higher click-through rate than industry averages and 99% year-over-year growth.
Show More..

Anteriad B2B Data helped Causal IQ achieve better marketing results. Causal IQ used Anteriad’s Neutronian certified, AI-powered data to target... audiences more effectively. The solution delivered 33% lower cost per acquisition and 50% higher brand lift compared to non-certified data. Causal IQ saw improved performance for both B2B software and hospitality brands. The data outperformed other third-party providers across key marketing metrics.
Show More..

Anteriad Marketing Cloud helped PMG, a global digital marketing agency, improve their ABM campaigns. PMG needed better targeting and easy... integration across channels. Anteriad's platform gave them broad channel access, flexible targeting, and seamless integration. PMG saw a 98% higher click-through rate on social media and a 1900% increase in programmatic CTR. They also reduced CPM by 71% and quickly scaled 48 campaigns in four weeks.
Show More..

Anteriad helped OpenText boost lead quality and achieve a 6x ROI. OpenText used Anteriad's intent data and ABM campaigns to... target in-market buyers. The strategy included 27 targeted programs and personalized multi-channel content. OpenText saw a 25% increase in inquiry to MQL conversion and a 30% increase in MQL to SQL conversion. The partnership improved digital lead generation and expanded marketing operations.
Show More..

Anteriad helped ServiceNow reach new audiences and grow their database. ServiceNow needed to engage more C-suite buyers and expand beyond... IT. Anteriad started with a test email program and later built a centralized ABM demand generation model. The campaign used 11 email tracks and 150 emails each quarter. ServiceNow saw a 200x ROI and added 91% net new company contacts.
Show More..

Anteriad helped a global datacenter vendor grow its critical power, thermal management, and rack solutions business in EMEA. The challenge was... to increase brand awareness, recruit new resellers in 10 countries, and re-activate dormant resellers. Anteriad trained a dedicated team, used data and market intelligence, and engaged with over 27,000 prospects. The results exceeded channel recruitment and activation goals by 20% in the first year, delivering up to $500,000 in confirmed monthly revenue through activated resellers.
Show More..

Anteriad Marketing Cloud helped Gigamon cut lead costs by 80%. Gigamon needed to get more leads from key accounts while... spending less. Anteriad used custom audiences and multi-channel ABM campaigns to target the right people. The solution added 90% net-new names to Gigamon’s database. Gigamon also saw a 40% increase in click-through rates and a 40% drop in cost-per-visit from target accounts.
Show More..

Anteriad helped Bamboo Rose boost digital marketing results. Bamboo Rose saw a 60% increase in CTR and a 40% rise... in web traffic from programmatic campaigns. Anteriad's content syndication and programmatic display improved lead quality and account reach. 75% of new opportunities were influenced by Anteriad's programmatic campaigns. The partnership made Bamboo Rose's small marketing team more efficient and improved ROI.
Show More..

Anteriad Marketing Cloud helped Lenovo improve lead generation. Lenovo faced long sales cycles and low lead conversion. Anteriad used intent... data and a multi-channel strategy to target and nurture leads. Lenovo saw a 25% lift in email open rates and a 50% increase in click-through rates. They achieved a 20% boost in leads from their website and a 32x ROI from closed business. 75% of new opportunities were net-new.
Show More..

Anteriad Growth Accelerator helped RTIC Outdoors generate $2. 7 million in incremental revenue. RTIC saw 11% growth in its B2B...business within six months. The solution used multi-channel marketing and advanced measurement analytics. RTIC moved from stalled growth to strong B2B results. The program produced $8.5 million in new B2B quotes and a 6.7x return on ad spend. RTIC measured true business impact using incrementality testing and match-back analysis.
Show More..

Anteriad used a burst test method for U. S. Plastic Corp. to address falling revenue in a key product category....The team doubled investment in 26 states and tracked results with a custom analytics database. Revenue per business day rose by 252% in test states, while control states saw only a 9% lift. The success led to a nationwide rollout and a 67% year-over-year revenue increase. U.S. Plastic Corp. praised Anteriad for delivering clear, measurable impact.
Show More..

Anteriad helped Infinite Electronics improve their account-based marketing (ABM) with advanced analytics and data management. Infinite Electronics faced challenges with... data visibility and understanding new customer value. Anteriad's solution provided better insights, unified data, and faster campaign launches. As a result, Infinite Electronics saw a 20% increase in revenue for one brand and an 80:1 return on ad spend. The company now uses data-driven strategies to target high-value customers and measure results across channels.
Show More..

Anteriad used Performance Max with geo-targeting for Gopher Sport. Non-branded shopping campaigns had stalled and missed ROAS goals. Anteriad focused... ads on high-potential areas to reach valuable audiences. Revenue from non-branded campaigns grew by over 200%. ROAS increased by 125%. Conversions rose by 231% and revenue by 210% compared to previous efforts.
Show More..

Anteriad BDR + SDR-as-a-Service helped a US-based eLearning software provider expand into EMEA markets. The provider needed to grow its... sales pipeline and meet pre-IPO revenue goals. Anteriad set up a regional focus, targeted 90 MQLs per month, and used robotic process automation. The results included 1,790 MQLs in under two years, €880K closed revenue in EMEA, $1.5M closed revenue in the US, and a global pipeline of $9.5M. The success led to a contract renewal and a successful IPO.
Show More..

Anteriad used its data-driven PPC solution to help a niche non-profit management company. The company had stagnant PPC results and... wasted spending. Anteriad audited keywords and bids, prioritized high-performing products, and worked closely with the client. In the first month, costs dropped by 30% while conversions increased. Over six months, conversions improved by 292%, CTR rose by 1,033%, and impressions dropped by 77%. The new PPC strategy led to scalable growth and better ROI.
Show More..

Anteriad's BDR-as-a-Service helped Indeed Italy boost their lead execution rate by 25%. The solution used local language outreach and a... Warm Handover approach to set up over 5 high-value meetings per month. This enabled Indeed's sales team to focus on closing deals and growing their pipeline. The program led to consistent renewals and expansion across EMEA. Indeed Italy calls Anteriad's support mission-critical for reaching growth targets in a competitive market.
Show More..

Anteriad helped SHRM shift to a digital-first, multichannel marketing strategy during COVID-19. SHRM used Anteriad's targeted email and data insights... to reach remote members and prospects. The campaign increased SHRM's email output by 10 times and expanded their audience. SHRM achieved a 4:1 return on ad spend and saved costs by reducing direct mail. The new approach improved content personalization and engagement with HR leaders.
Show More..