Amazon Seller Central Overview

Amazon Seller Central allows access to seller accounts. Log in or sign up to manage your selling activities.

Use Cases

Customers recommend Advertisement, Products & Pricelist Management, Communication Management, as the business use cases that they have been most satisfied with while using Amazon Seller Central.

Other use cases:

  • Helpdesk Management
  • Content Management
  • Promotion Management
  • Campaign Management
  • Managing Social Media Account
  • Order Management
  • Engagement Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Amazon Seller Central.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

Amazon Seller Central Use-Cases and Business Priorities: Customer Satisfaction Data

Amazon Seller Central works with different mediums / channels such as Review Sites, Amazon, Website, etc.

Amazon Seller Central's features include Dashboard, and SEO.

Comprehensive Insights on Amazon Seller Central Use Cases

How does Amazon Seller Central address your Advertisement Challenges?

Amazon Seller Central provides various advertising capabilities, including Sponsored Products, Sponsored Brands, and Product Display Ads. These options allow for different targeting approaches, such as keyword, product, and behavioral targeting. While sellers have access to numerous options, there are limitations on the type of advertising campaigns they can run.
"...Amazon Sponsored Ads Sponsored Ads can be launched by anyone with an Amazon Seller Central Account...." Everything You Need To Know About Advertising on Amazon

What makes Amazon Seller Central ideal for Products & Pricelist Management?

Amazon Seller Central enables sellers to list products, manage pricing, and optimize listings for search visibility. Sellers can leverage features such as product listing creation, Amazon SEO, reviews, and pricing optimization within the platform. However, sellers have limited control over retail prices, which are determined by Amazon.
"...The mechanism works this way: sellers list their products on the Amazon marketplace and sell goods as 3rd party sellers...." Top Marketplace Business Models To Boost Your Revenue

How does Amazon Seller Central address your Communication Management Challenges?

How can Amazon Seller Central enhance your Content Management process?

11+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Amazon Seller Central solved their business needs. Cuspera uses 190 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.


Peers used Amazon Seller Central for advertisement and products & pricelist management

Amazon Seller Central Features

  • Low
  • Medium
  • High
Custom Reports


Read Reviews (30)


Read Reviews (3)
Custom Reports


Read Reviews (30)


Read Reviews (3)

Software Failure Risk Guidance


for Amazon Seller Central

Top Failure Risks for Amazon Seller Central

Amazon News

Amazon Partners With Zeta Global Deliver Gen AI Marketing Automation - Forbes

Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using AWS foundation models in the ... - source

19 Jun 2024

Amazon unveils cookieless ad-targeting solution at Cannes Lions - Marketing Dive

The Amazon Prime app is seen on a mobile phone. Amazon's new ad-targeting solution leverages AI to analyze billions of browsing, purchasing and ... - source

18 Jun 2024

Amazon Profile

Company Name


Company Website

Year Founded


HQ Location

Seattle, Washington