Acquia Drupal - Content Management Systems: Use Cases, Capabilities & Competitors

Hootsuite used Acquia DAM to organize and manage creative assets across global teams. Before, files were scattered and hard to find, hurting brand consistency. With Acquia DAM, Hootsuite created a ce...ntral brand portal, making content easy to access for everyone. Teams now save time, work faster, and keep brand materials on-message. Over 14,000 downloads and 575,000 embed views show strong adoption. Integrations with Adobe and their CMS improved workflows and collaboration.
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J.Crew switched from a marketing service provider to Acquia CDP to get faster customer insights. The new platform lets J.Crew update and access customer data daily. Marketers can now create and segme...nt audiences in minutes, not days. Email campaigns using Acquia CDP saw double-digit lifts in order value and conversion rates. The cashmere audience, just 10% of circulation, drove almost 50% of total demand. J.Crew’s marketing team now works faster and more independently.
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Acquia Cloud Platform helped INSEAD transform its digital experience. INSEAD migrated 3,000 pages to Drupal, unifying its brand and streamlining content workflows. The new platform improved First Con...tentful Paint to 0.74 seconds, beating the 2-second target. SEO scores rose to 90+, and performance reached 95, both above goals. Salesforce and Eloqua integrations simplified program management and marketing campaigns. Faculty and staff now manage profiles and content more easily.
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Franklin Madison used Acquia Cloud Platform, Site Studio, and Campaign Studio to overhaul its digital experience. The company replaced a homegrown CMS and manual microsite processes with a scalable, ...low-code solution. Launching new microsites now takes minutes instead of days. Automated deployments speed up feature releases and updates. The new platform supports over 200 microsites and is ready to scale to 10 times that number.
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Acquia Site Factory helped George Washington University migrate over 300 sites in just seven weeks. The university reduced the time to provision a new site by 90 percent. Acquia’s managed cloud platf...orm unified updates, security, and compliance for all departments. The solution eliminated unpredictable IT costs and improved operational efficiency. GW now delivers a seamless digital experience with 100 percent site uptime.
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Brooks used Acquia DAM to manage over 30,000 digital assets each year. Before, teams struggled with brand consistency and slow workflows. A full-time DAM admin improved metadata, integrated systems, ...and enabled self-serve access. Now, teams find assets faster and only use current, approved content. Brooks keeps brand control across 60+ countries and empowers users with better training and support.
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