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Zoho Campaigns vs Adobe Campaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoho Campaigns vs. Adobe Campaign is based on a specific set of business needs and context. The comparison uses 7228 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Campaigns and Adobe Campaign

Zoho Campaigns, Robly, Brevo, etc., belong to a category of solutions that help Email Marketing, whereas Adobe Campaign, Acquia Marketing Cloud, Pega Platform, etc., belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Campaigns covers Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, etc.

Adobe Campaign focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Workflow Management with Social Media, Engagement Management with E-Mail, etc.

"I get good open rates – usually around 20+% for the ‘personal’ emails. Zoho Campaigns helps tremendously. " - Ian Nicholson

"Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined custo...mer experience that keeps shoppers engaged " - Jeffrey Lack

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoho Campaigns

Focus area

Software Failure Risk

  • low

logo Adobe Campaign

Focus area

Adobe Campaign is better than Zoho Campaigns for

Software Failure Risk

  • low

About

Email marketing software that drives sales.

Personalize and deliver campaigns across all - online and offline channels.

Age

1996

1982

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

85

86

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence



social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


contact list management


helpdesk management


generation of new leads



social media marketing



sales document management

proposal & quote management

contract management


content publishing





conference call management



customer feedback management



competitive intelligence


training & onboarding




segmentation and targeting





loyalty management

identify target customers

customise loyalty program


trade show marketing


products & pricelist management


conversion management


relationship management



lead qualification

lead qualification: behavioural


outbound marketing



performance management



business development


account management



rating and review management


personalized marketing



touchpoint management


channel management




subscription management



database marketing



relationship marketing




international marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Scale best practices

  • Launch new products

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve ROI

  • Improve internal communications

  • Improve brand engagement

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Increase customer life time value

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • text SMS

  • social media

  • website

  • mobile

  • omnichannel

  • channel partners

  • phone calls

  • mobile app

  • offline

  • promotions

  • on premises

  • user generated content

  • blogs

  • out of home

  • brochure

  • Facebook

  • video

  • point of sale

  • display advertisement

  • chat

  • Whatsapp

  • Facebook page

  • newsletter

  • LinkedIn

  • mass media

  • See 23 more
  • e-mail

  • text SMS

  • social media

  • website

  • mobile

  • omnichannel

  • channel partners

  • phone calls

  • mobile app

  • offline

  • promotions

  • on premises

  • user generated content

  • blogs

  • out of home

  • brochure

  • Facebook

  • video

  • point of sale

  • display advertisement

  • chat

  • Whatsapp

  • Facebook page

  • newsletter

  • LinkedIn

  • mass media

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting