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Trumpia vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Trumpia vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 18412 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Trumpia and ActiveCampaign

Trumpia, TextUs, Textlocal, etc., belong to a category of solutions that help SMS Marketing, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Trumpia covers Engagement Management with Mobile, Communication Management with Text SMS, Campaign Management with Text SMS, Contact List Management with Text SMS, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Trumpia

Focus area

Trumpia is better than ActiveCampaign for

Software Failure Risk

  • low

logo ActiveCampaign

Focus area

ActiveCampaign is better than Trumpia for

Software Failure Risk

  • medium

About

SMS Marketing & Mass Texting Service

CXA Platform to engage with their customers

Age

2006

2003

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

50

133

Total Goals
(we found evidences for)

8

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign analytics


contact list management

creating contact list




social media management

scheduling post to social media

engaging on social media

social media analytics


training & onboarding


loyalty management

identify target customers

customise loyalty program



promotion management


customer feedback management

measuring customer satisfaction


touchpoint management


channel management



lifetime value management



workflow management


conversion management



lead qualification

lead qualification: demographic

lead qualification: behavioural


generation of new leads



competitive intelligence


sales call management


rating and review management



knowledge management


outbound marketing


segmentation and targeting


database marketing








content publishing



searching for content


content management

content publishing

searching for content



proposal & quote management


contract management



sales document management

proposal & quote management

contract management




pipeline management


relationship management



personalized marketing


discount management




trade show marketing



create learning path


courses & assessment

create learning path


products & pricelist management




social media marketing


referral management


account management


business development


relationship marketing


community building


subscription management



calendar management




follower management



performance management





membership management


conference call management



sales commission management


international marketing








Top Goals

Goals Achieved

  • Improve internal communications

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Scale best practices

  • Launch new products

  • See 5 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting