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Talkwalker Analytics vs Alexa: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Talkwalker Analytics vs. Alexa is based on a specific set of business needs and context. The comparison uses 9213 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Talkwalker Analytics and Alexa

Talkwalker Analytics, Khoros Marketing, NetBase Quid, etc., belong to a category of solutions that help Social Media Marketing, whereas Alexa, Ahrefs SEO Toolbar, Google Trends, etc., belong to a category of solutions that help SEO. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Talkwalker Analytics covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Competitive Intelligence, etc.

Alexa focuses on Engagement Management, Communication Management with Offline, Competitive Intelligence with Website, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Talkwalker Analytics

Focus area

Talkwalker Analytics is better than Alexa for

Software Failure Risk

  • low

logo Alexa

Focus area

Software Failure Risk

  • medium

About

Talkwalker: The #1 Social Media Analytics & Monitoring Platform

SEO, Competitive Analysis and Website Ranking Software

Age

2009

1994

Financials

M&A

IPO

Business Need

Total Processes
(we found evidences for)

74

104

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


competitive intelligence


helpdesk management



influencer marketing


searching for content

content publishing


sales call management

call transcription


social media marketing


campaign management

campaign monitoring



reputation management


workflow management




products & pricelist management




training & onboarding






generation of new leads


sales document management

contract management

proposal & quote management


touchpoint management


conference call management


account management


channel management



rating and review management


contact list management



lead qualification

lead qualification: technographic

lead qualification: demographic


lifetime value management


customer feedback management


loyalty management

identify target customers



community building


international marketing


segmentation and targeting




trade show marketing




create learning path


courses & assessment

create learning path


category management




knowledge management


calendar management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Manage risk

  • Establish thought leadership

  • Increase customer life time value

  • See 11 more
  • Acquire customers

  • Scale best practices

  • Launch new products

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Build brand awareness

  • Grow market share

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve digital and social presence

  • Improve consistency

  • Establish thought leadership

  • See 12 more

Top Channels

Channels Used

  • social media

  • website

  • user generated content

  • blogs

  • offline

  • review sites

  • games

  • Amazon

  • point of sale

  • phone calls

  • promotions

  • e-mail

  • trade shows

  • video

  • Facebook

  • mass media

  • Twitter

  • television

  • events

  • on premises

  • chat

  • radio

  • display advertisement

  • mobile

  • movies

  • newsletter

  • Instagram

  • Tripadvisor

  • Yelp

  • Pinterest

  • coupons

  • Facebook page

  • print media

  • magazine

  • LinkedIn

  • See 32 more
  • social media

  • website

  • user generated content

  • blogs

  • offline

  • review sites

  • games

  • Amazon

  • point of sale

  • phone calls

  • promotions

  • e-mail

  • trade shows

  • video

  • Facebook

  • mass media

  • Twitter

  • television

  • events

  • on premises

  • chat

  • radio

  • display advertisement

  • mobile

  • movies

  • newsletter

  • Instagram

  • Tripadvisor

  • Yelp

  • Pinterest

  • coupons

  • Facebook page

  • print media

  • magazine

  • LinkedIn

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting