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Sprout Social vs Hootsuite: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Sprout Social vs. Hootsuite is based on a specific set of business needs and context. The comparison uses 87777 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sprout Social and Hootsuite

Sprout Social, Hootsuite, Zoho Social, Buffer, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sprout Social covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Hootsuite focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"Knowing that our customer service team would have similar queries come through, which would need the same responses, we wanted the Chatbot functionality to manage that for them. The function is so easy to implement. At first, the customer service te...am couldn’t believe that it was so simple to just turn on, but it became quite clear how useful the bots would be for them. " - Chloe Bebbington

"Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how t...o strategically fit social into the strategic planning process. " - Heather Bisset

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sprout Social

Focus area

Sprout Social is better than Hootsuite for

Software Failure Risk

  • medium

logo Hootsuite

Focus area

Hootsuite is better than Sprout Social for

Software Failure Risk

  • medium

About

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

Age

2010

2008

Financials

SERIES D

SERIES C

Business Need

Total Processes
(we found evidences for)

116

128

Total Goals
(we found evidences for)

19

20

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


engaging and following up

engaging with scheduling & cadence


searching for content


social media marketing





campaign monitoring


helpdesk management



rating and review management



touchpoint management


competitive intelligence



customer feedback management

measuring customer satisfaction

measuring net promoter score


training & onboarding



sales document management

contract management

proposal & quote management


generation of new leads


reputation management


influencer marketing




contact list management


relationship management



advocacy management



community building






products & pricelist management



lead qualification

lead qualification: technographic


conversion management


promotion management




performance management




calendar management


loyalty management

identify target customers

customise loyalty program


segmentation and targeting




lifetime value management



revenue cycle management


follower management


international marketing




knowledge management


business development


sales review & feedback


personalized marketing


relationship marketing





discount management



community marketing


conference call management



trade show marketing




distribution management





sales call management

meeting management



opportunity management




influencer management


create learning path


courses & assessment

create learning path



referral management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Improve efficiency

  • Improve consistency

  • Improve stakeholder relations

  • Improve navigation

  • Increase customer life time value

  • Improve visibility

  • See 16 more
  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Manage risk

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve navigation

  • See 17 more

Top Channels

Channels Used

  • social media

  • Instagram

  • website

  • Facebook

  • Twitter

  • offline

  • video

  • LinkedIn

  • user generated content

  • blogs

  • promotions

  • on premises

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • mobile app

  • Pinterest

  • chat

  • trade shows

  • games

  • causes and charity

  • events

  • mass media

  • newsletter

  • display advertisement

  • Slack

  • Snapchat

  • omnichannel

  • review sites

  • television

  • coupons

  • movies

  • Facebook at work

  • Amazon

  • Netflix

  • mobile ads

  • Whatsapp

  • out of home

  • billboards

  • Skype

  • Yelp

  • print media

  • magazine

  • radio

  • text SMS

  • See 44 more
  • social media

  • Instagram

  • website

  • Facebook

  • Twitter

  • offline

  • video

  • LinkedIn

  • user generated content

  • blogs

  • promotions

  • on premises

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • mobile app

  • Pinterest

  • chat

  • trade shows

  • games

  • causes and charity

  • events

  • mass media

  • newsletter

  • display advertisement

  • Slack

  • Snapchat

  • omnichannel

  • review sites

  • television

  • coupons

  • movies

  • Facebook at work

  • Amazon

  • Netflix

  • mobile ads

  • Whatsapp

  • out of home

  • billboards

  • Skype

  • Yelp

  • print media

  • magazine

  • radio

  • text SMS

  • See 44 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting