Showpad Content and Scratchpad, An In-Depth Comparison 2026

Comparison Summary

Showpad Content: Showpad Content bridges the gap between sales and marketing by centralizing on-brand content for visually engaging presentations. Key features include content management, AI-driven recommendations, and analytics for optimizing content strategy.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

This comparison report of Showpad Content vs. Scratchpad is based on a specific set of business needs and context. The comparison uses 2685 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Showpad Content and Scratchpad

Showpad Content, Showpad, Seismic, etc., belong to a category of solutions that help Sales Enablement, whereas Scratchpad, PlanPlus Online, Pipeliner CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Showpad Content covers Content Management, Engagement Management, Sales Document Management, Collaboration with Offline, etc.

Scratchpad focuses on Forecasting, Workflow Management, Pipeline Management, Engagement Management, etc.

"Showpad did an amazing job in deploying their solution to a 10,000+ person sales team. We never had such a successful release before. " - Xerox

"I can't believe I've gone this far in my sales career without something like Scratchpad - I'm never going back. Thank you for all that you do, Scratchpad team!! " - Vee Banh

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Showpad Content and Scratchpad: Best activities based on customer satisfaction


Showpad Content in Action: Unique Activities

What solutions does Showpad Content provide for Content Management?
Showpad facilitates content sharing, management, and analytics for sales teams. The platform enables seamless content distribution and tracking, allowing users to easily find, share, and analyze the effectiveness of their materials. Showpad's capabilities are limited by the inability to track individual customer interactions with shared content.
"...Having analytics on our content shared...." Peer review by Sabrina C, External Sales Support Advisor, Wholesale
How does Showpad Content facilitate Engagement Management?
Showpad Content Engagement Management facilitates tracking content performance across teams, attributing engagement time to content shared via Showpad to other platforms, and delivering relevant content at the right time. Showpad empowers sales teams to engage more efficiently with customers and collaborate with other departments to ensure information reaches the right people. A limitation is that Showpad does not have a built-in functionality for sending group emails.
"...Showpad helped us start sharing content in a cohesive way so that we can track, measure and report on what customers and prospects are engaging with, so we can improve our sales cycles...." Peer review by Caitlin R, Director of Corporate Marketing, Marketing and Advertising
How does Showpad Content address your Sales Document Management Challenges?
Showpad facilitates the sharing and tracking of sales documents, enabling communication and collaboration among marketing, sales, and customers. The platform assists in maintaining accurate information and managing document versions, improving proposal organization and sales process efficiency. However, Showpad's content sharing features lack password protection and real-time update notifications for shared documents.
"...I also like the fact that I can have a personal file store with easy access whist on the road and with my customers for all proposals and quotes in a quick to open pfd (previously down loaded from my PC)...." Peer review by David S
What Are the key features of Showpad Content for Collaboration?
Showpad enables users to organize, access, and share content for presentations and client engagement. The platform facilitates collaboration between sales and marketing teams, providing a centralized hub for content management. Showpad's functionality is limited by the need to download content for slide-by-slide presentations.
"...It provides you with a medium to profesionally share your sales presentations - internally and externally...." Peer review by Silke D, Sales Enablement Specialist
How can Showpad Content optimize your Training & Onboarding Workflow?
Showpad empowers organizations to effectively train and onboard sales teams. It provides a centralized platform for sales collateral and offers various resources to enhance sales messaging skills. The system's effectiveness relies on consistent support and training, particularly for users with limited technical expertise.
"...The level of support you receive from onboarding through regular use is excellent...." Peer review by Administrator

Scratchpad in Action: Unique Activities

How does Scratchpad facilitate Forecasting?
Scratchpad streamlines sales forecasting by simplifying pipeline management and opportunity updates. This tool allows for efficient adjustments to forecasts, saving time and improving accuracy. As a result, sales teams experience increased productivity and a cleaner CRM system.
"...I used to spend hours in an offline excel spreadsheet updating my forecast and deal status...." Peer review by Jeff H., Sr. Account Executive
Why is Scratchpad the best choice for Workflow Management?
Scratchpad helps users manage their workflows by providing a central location for notes, tasks, spreadsheets, and processes. Users can customize the platform to fit their specific needs and easily integrate it with existing systems like Salesforce. While Scratchpad offers a comprehensive workflow management solution, it currently lacks the ability to send emails directly through Salesloft.
"...I first was hooked when I saw the task workflow in Scratchpad since using the native tasks in Salesforce was never as smooth as I wanted...." Peer review by Alan C.
Why is Scratchpad the best choice for Pipeline Management?
Scratchpad helps sales professionals manage their pipelines efficiently. nIt streamlines tasks and notes, centralizing information and improving forecasting accuracy. nThis leads to better pipeline visibility for management and saves time for sales teams.
"...Scratchpad has made my task and pipeline management much more efficient...." Peer review by Alan C.

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


content publishing

searching for content


engagement management

engaging and following up


sales document management

proposal & quote management

contract management



training & onboarding


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management




social media management

social media analytics


generation of new leads




account management




customer feedback management


international marketing


campaign management




business development


contact list management



customer case management


opportunity management


workflow management


pipeline management






segmentation and targeting


conversion management


promotion management


discount management


meeting management


sales call management

meeting management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Grow market share

  • Enhance customer relationships

  • Improve internal communications

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve stakeholder relations

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve navigation

  • See 10 more
  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Launch new products

  • Acquire customers

  • Enhance customer relationships

  • See 3 more

Business Setting

Showpad Content peer evidence is 52% Enterprise. Scratchpad peer evidence is 79% SMB and Mid-Market.

Showpad Content Scratchpad
Peer score 4.5 4.9
Peer insights 1545 1140
Top industries
Computer Software 13.0%
Medical Devices 13.0%
Information Technology And Services 8.0%
Computer Software 49.0%
Information Technology And Services 18.0%
Financial Services 11.0%
SMB and Mid-Market 48.0% 79.0%
Enterprise 52.0% 21.0%
Pricing Showpad Content

News

Latest Showpad Content news

Kaon Interactive, Showpad Partner to Boost Buyer Engagement - Demand Gen Report

Showpad and Kaon Interactive have formed a strategic partnership to enhance buyer engagement by integrating immersive, interactive experiences into the seller workflow. This collaboration aims to replace static sales collateral with role-based 3D storytelling and personalized digital sales rooms, addressing the need for collaborative and digital buying decisions in enterprise sales.

01/09/2026 - source