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SAP Emarsys Customer Engagement vs Ortto: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Emarsys Customer Engagement vs. Ortto is based on a specific set of business needs and context. The comparison uses 5010 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Emarsys Customer Engagement and Ortto

SAP Emarsys Customer Engagement, Ortto, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

Ortto focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Workflow Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than Ortto for

Software Failure Risk

  • low

logo Ortto

Focus area

Ortto is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • medium

About

Personalized omnichannel experiences that the customers deserve

Marketing automation software to personalize the customer journey

Age

2000

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

66

86

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


loyalty management

customise loyalty program

identify target customers


communication management

sending & publishing communications

tracking & monitoring communications



campaign management

campaign monitoring

campaign analytics


social media management

social media analytics

engaging on social media

scheduling post to social media


segmentation and targeting


personalized marketing


helpdesk management


lifetime value management



workflow management


training & onboarding


content management


sales document management

contract management

proposal & quote management


social media marketing


customer feedback management

measuring customer satisfaction


contact list management

creating contact list




influencer marketing


conversion management




international marketing


channel management



generation of new leads


products & pricelist management


lead qualification

lead qualification: behavioural


relationship management


account management










sales review & feedback


database marketing



knowledge management



subscription management





outbound marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • Improve consistency

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • website

  • chat

  • text SMS

  • social media

  • user generated content

  • blogs

  • Slack

  • mobile

  • newsletter

  • Facebook

  • phone calls

  • mobile app

  • omnichannel

  • promotions

  • offline

  • trade shows

  • point of sale

  • video

  • See 16 more
  • e-mail

  • website

  • chat

  • text SMS

  • social media

  • user generated content

  • blogs

  • Slack

  • mobile

  • newsletter

  • Facebook

  • phone calls

  • mobile app

  • omnichannel

  • promotions

  • offline

  • trade shows

  • point of sale

  • video

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting