CUSPERA

Compare Salesforce Marketing Cloud vs Oktopost

Comparison Summary

For Salesforce Marketing Cloud vs Oktopost comparison, Our AI algorithm looked at 7059 peer reviews and expert opinions across 50+ sources to understand how successful they were in using Salesforce Marketing Cloud and Oktopost to solve their respective business needs.

logo Salesforce Marketing Cloud

Focus area

  • engagement management
  • Advertisement With Social media and E mail and Mobile

Salesforce Marketing Cloud is better than Oktopost for

logo Oktopost

Focus area

  • social media management
  • Engagement management With Social media

Oktopost is better than Salesforce Marketing Cloud for

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

Oktopost: The Social Media Management Platform for B2B Enterprises

Age

1999

2013

Financials

IPO

Seed

Business Need

Total Processes
(we found evidences for)

87

75

Total Goals
(we found evidences for)

13

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign monitoring


content publishing

searching for content



social media marketing


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media



customer case management


contact list management

creating contact list


sales document management

proposal & quote management

contract management


personalized marketing





products & pricelist management


workflow management



touchpoint management


channel management


conversion management


helpdesk management


competitive intelligence



training & onboarding


generation of new leads


relationship management




segmentation and targeting


lifetime value management


trade show marketing


sales call management

objection handling


customer feedback management

measuring customer satisfaction








relationship marketing



opportunity management


knowledge management






pipeline management


community marketing



lead qualification

lead qualification: technographic

lead qualification: behavioural


promotion management



database marketing


license management


community building


outbound marketing


courses & assessment

create learning path


advocacy management



international marketing



business development



calendar management


performance management



revenue cycle management


reputation management


influencer marketing


attribution management




Top Goals

Goals Achieved

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Increase sales & revenue

  • Build brand awareness

  • Establish thought leadership

  • Acquire customers

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more
  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Build brand awareness

  • Establish thought leadership

  • Improve internal communications

  • Improve brand engagement

  • Acquire customers

  • Improve efficiency

  • Scale best practices

  • Enter new markets internationally or locally

  • See 10 more

Top Channels

Channels Used

  • social media

  • Twitter

  • website

  • LinkedIn

  • offline

  • video

  • mobile

  • e-mail

  • Facebook

  • promotions

  • events

  • trade shows

  • mobile app

  • print media

  • user generated content

  • blogs

  • magazine

  • on premises

  • point of sale

  • Instagram

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • coupons

  • Pinterest

  • games

  • See 25 more
  • social media

  • Twitter

  • website

  • LinkedIn

  • offline

  • video

  • mobile

  • e-mail

  • Facebook

  • promotions

  • events

  • trade shows

  • mobile app

  • print media

  • user generated content

  • blogs

  • magazine

  • on premises

  • point of sale

  • Instagram

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • coupons

  • Pinterest

  • games

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

IT and Other Capabilities

  • Low
  • Medium
  • High

Ease of migration

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Data

Data Import

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Data Export

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Support

24/7 Support

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Email Support

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Chat Support

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Phone Support

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Others

AI Powered

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Custom Reports

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Analytics

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Business Setting