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Compare Salesforce Marketing Cloud vs Oktopost

Comparison Summary

For Salesforce Marketing Cloud vs Oktopost comparison, Our AI algorithm looked at 6141 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Marketing Cloud and Oktopost to solve their respective business needs.

logo Salesforce Marketing Cloud

Focus area

  • engagement management
  • Communication Management with E-Mail and Social Media

Salesforce Marketing Cloud is better than Oktopost for

logo Oktopost

Focus area

  • social media management
  • Engagement Management with Social Media

Oktopost is better than Salesforce Marketing Cloud for

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

B2B Social Media Management Platform

Age

1999

2013

Financials

IPO

Seed

Business Need

Total Processes
(we found evidences for)

90

81

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



content publishing

searching for content


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media



sales document management

proposal & quote management

contract management


social media marketing


contact list management

creating contact list




workflow management



personalized marketing


generation of new leads


touchpoint management


channel management


account management


products & pricelist management


conversion management


relationship management


competitive intelligence



helpdesk management



training & onboarding


segmentation and targeting


lifetime value management


customer feedback management

measuring customer satisfaction


trade show marketing




sales call management

objection handling


relationship marketing






opportunity management


knowledge management




customer case management


promotion management



loyalty management

customise loyalty program

identify target customers



pipeline management


community marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural




database marketing



courses & assessment

create learning path



license management


community building



outbound marketing


advocacy management



international marketing



reputation management



revenue cycle management


influencer marketing


calendar management



distribution management


motivation management


sales review & feedback



attribution management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Establish thought leadership

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • See 12 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Twitter

  • website

  • offline

  • video

  • Facebook

  • promotions

  • e-mail

  • mobile

  • trade shows

  • events

  • print media

  • user generated content

  • blogs

  • on premises

  • magazine

  • mobile app

  • Instagram

  • point of sale

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • display advertisement

  • games

  • See 24 more
  • social media

  • LinkedIn

  • Twitter

  • website

  • offline

  • video

  • Facebook

  • promotions

  • e-mail

  • mobile

  • trade shows

  • events

  • print media

  • user generated content

  • blogs

  • on premises

  • magazine

  • mobile app

  • Instagram

  • point of sale

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • display advertisement

  • games

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting