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Compare Salesforce Marketing Cloud vs Oktopost

Comparison Summary

For Salesforce Marketing Cloud vs Oktopost comparison, Our AI algorithm looked at 6273 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Marketing Cloud and Oktopost to solve their respective business needs.

Pros and cons of Salesforce Marketing Cloud and Oktopost

Salesforce Marketing Cloud is more suited to businesses that require Engagement Management with E-Mail and Communication Management with E-Mail where as Oktopost is focused towards Social Media Management with Social Media and Engagement Management with Social Media .

Both Salesforce Marketing Cloud and Oktopost are Social Media Marketing software, peers recommend Salesforce Marketing Cloud for sales document management and communication management where as Oktopost is more known for advocacy management and lead tracking .

logo Salesforce Marketing Cloud

Focus area

Salesforce Marketing Cloud is better than Oktopost for

Software Failure Risk

  • low

logo Oktopost

Focus area

Oktopost is better than Salesforce Marketing Cloud for

Software Failure Risk

  • low

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

B2B Social Media Management Platform

Age

1999

2013

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

90

83

Total Goals
(we found evidences for)

14

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



content publishing

searching for content


campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media



sales document management

proposal & quote management

contract management


social media marketing


contact list management




workflow management



personalized marketing


generation of new leads


touchpoint management


channel management


account management


products & pricelist management


conversion management


relationship management


competitive intelligence



helpdesk management



training & onboarding


segmentation and targeting


lifetime value management


customer feedback management


trade show marketing




sales call management


relationship marketing







community marketing


lead qualification

lead qualification: technographic


database marketing




advocacy management



international marketing




motivation management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Establish thought leadership

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 13 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Twitter

  • website

  • offline

  • video

  • Facebook

  • promotions

  • e-mail

  • mobile

  • user generated content

  • blogs

  • trade shows

  • events

  • print media

  • magazine

  • on premises

  • mobile app

  • Instagram

  • point of sale

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • games

  • display advertisement

  • See 24 more
  • social media

  • LinkedIn

  • Twitter

  • website

  • offline

  • video

  • Facebook

  • promotions

  • e-mail

  • mobile

  • user generated content

  • blogs

  • trade shows

  • events

  • print media

  • magazine

  • on premises

  • mobile app

  • Instagram

  • point of sale

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • games

  • display advertisement

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting