Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Google Marketing is based on a specific set of business needs and context. The comparison uses 25990 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Google Marketing
Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation, whereas Google Marketing, Bannerflow, Adobe Advertising Cloud, etc., belong to a category of solutions that help Digital Advertising Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Google Marketing focuses on Advertisement with Display Advertisement, Campaign Management with Display Advertisement, Digital Marketing with Display Advertisement, Communication Management with Display Advertisement, etc.
"Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. " - Mk Getler
"Analytics 360 combined with Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital stra...tegy with Analytics 360. " - Nick Dutch
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Google Marketing for
Software Failure Risk
Google Marketing
Focus area
Google Marketing is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Google Marketing Platform - Unified Advertising and Analytics
Age
1999
Financials
IPO
SERIES A
Business Need
Total Processes
(we found evidences for)
130
89
Total Goals
(we found evidences for)
19
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
-
Improve ROI
-
Increase sales & revenue
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Enhance customer relationships
-
Scale best practices
-
Enter new markets internationally or locally
-
Grow market share
-
Launch new products
-
Build brand awareness
-
Improve internal communications
-
Improve brand engagement
-
Improve stakeholder relations
-
Establish thought leadership
-
Improve digital and social presence
-
Improve efficiency
-
Increase average basket value
-
Improve consistency
-
Shorten ramp up time
-
Increase customer life time value
- See 16 more
-
Acquire customers
-
Enter new markets internationally or locally
-
Launch new products
-
Increase sales & revenue
-
Grow market share
-
Build brand awareness
-
Improve ROI
-
Improve efficiency
-
Enhance customer relationships
-
Improve digital and social presence
-
Scale best practices
-
Improve brand engagement
-
Improve navigation
-
Improve stakeholder relations
-
Establish thought leadership
-
Improve internal communications
- See 13 more
Top Channels
Channels Used
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display advertisement
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Doubleclick
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video
-
website
-
mobile
-
social media
-
offline
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phone calls
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Facebook
-
mobile ads
-
promotions
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user generated content
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blogs
-
mobile app
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on premises
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newsletter
-
point of sale
-
events
-
trade shows
-
Instagram
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e-mail
-
games
-
review sites
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Amazon
-
LinkedIn
-
omnichannel
-
print media
-
magazine
-
mass media
-
coupons
-
chat
-
Snapchat
-
Twitter
-
movies
-
television
-
causes and charity
-
text SMS
- See 34 more
-
display advertisement
-
Doubleclick
-
video
-
website
-
mobile
-
social media
-
offline
-
phone calls
-
Facebook
-
mobile ads
-
promotions
-
user generated content
-
blogs
-
mobile app
-
on premises
-
newsletter
-
point of sale
-
events
-
trade shows
-
Instagram
-
e-mail
-
games
-
review sites
-
Amazon
-
LinkedIn
-
omnichannel
-
print media
-
magazine
-
mass media
-
coupons
-
chat
-
Snapchat
-
Twitter
-
movies
-
television
-
causes and charity
-
text SMS
- See 34 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
