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Compare Pubmatic Cloud vs Appodeal Platform

Comparison Summary

For Pubmatic Cloud vs Appodeal Platform comparison, Our AI algorithm looked at 1302 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Pubmatic Cloud and Appodeal Platform to solve their respective business needs.

Pros and cons of Pubmatic Cloud and Appodeal Platform

Pubmatic Cloud is more suited to businesses that require Advertisement with Mobile and Communication Management where as Appodeal Platform is focused towards Advertisement with Video and Communication Management with Mobile .

logo Pubmatic Cloud

Focus area

Software Failure Risk

  • low

logo Appodeal Platform

Focus area

Software Failure Risk

  • low

About

PubMatic: Programmatic Advertising Solutions | SSP Programmatic

PUBLISHERS FIRST - Appodeal

Age

2006

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

41

26

Total Goals
(we found evidences for)

11

9

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


lead qualification

lead qualification: technographic


workflow management



social media management

social media analytics


generation of new leads


performance management


sales document management

contract management


competitive intelligence




relationship marketing


loyalty management

identify target customers



lifetime value management


products & pricelist management



promotion management


discount management


helpdesk management



community building


Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • See 8 more
  • Increase customer life time value

  • Increase sales & revenue

  • Improve visibility

  • Enhance customer relationships

  • Improve efficiency

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • See 6 more

Top Channels

Channels Used

  • mobile

  • video

  • games

  • mobile app

  • display advertisement

  • promotions

  • mobile ads

  • phone calls

  • social media

  • Facebook

  • review sites

  • Amazon

  • offline

  • on premises

  • user generated content

  • blogs

  • chat

  • Twitter

  • See 15 more
  • mobile

  • video

  • games

  • mobile app

  • display advertisement

  • promotions

  • mobile ads

  • phone calls

  • social media

  • Facebook

  • review sites

  • Amazon

  • offline

  • on premises

  • user generated content

  • blogs

  • chat

  • Twitter

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting