Overview: Pinterest and SOCi as Social Media Marketing Category solutions.

Pinterest excels in advertisement and engagement, supporting large enterprises with advanced analytics and custom reporting. It aids in brand awareness and customer acquisition with extensive social media channel support. SOCi focuses on social media and reputation management, serving a broad range of industries like real estate and retail. It supports mid to large enterprises aiming to improve their online presence and market reach through cost-effective solutions.

Pinterest: Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.

SOCi: SOCi is the marketing platform for multi-location brands, empowering businesses to connect with local audiences. Companies like Ace Hardware and Anytime Fitness benefit from its services across various channels.

Pinterest and SOCi: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Pinterest offers capabilities like advertisement and social media management, which are essential for businesses focusing on wide-reaching, engaging campaigns and effective content handling. read more →

SOCi supports social media management, engagement, and reputation management, which cater to businesses looking to enhance their reputation and customer interaction. read more →

Business Goals

Pinterest helps businesses acquire customers and build brand awareness with a strong focus on improving digital presence and increasing sales. read more →

SOCi assists businesses in entering new markets and improving ROI by enhancing digital and social presence, crucial for strategic growth. read more →

Core Features

Key features of Pinterest include AI-powered analytics and extensive custom reporting, ensuring businesses can easily manage vast data and optimize performance. read more →

SOCi provides analytics and custom reports, supporting businesses in data-driven decision-making. Its ease of migration is helpful for adapting to new systems. read more →

Vendor Support

Pinterest offers 24/7 support alongside email, chat, and phone, fostering a comprehensive support environment. read more →

SOCi's support includes 24/7 availability, ensuring users can resolve issues quickly, which is essential for time-sensitive social media campaigns. read more →

User Segments and Industries

Pinterest serves mainly large enterprises in sectors like marketing and advertising, suitable for complex, large-scale campaigns. read more →

SOCi has a strong presence in real estate and retail, assisting large to mid-market enterprises with broad industry coverage. read more →

Operational Alignment

Pinterest aligns with large enterprise operations needing sophisticated analytics and expansive reach within social spaces. read more →

SOCi fits businesses looking for robust social management and reputation tracking, adaptable across different operational scales. read more →