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Odoo CRM vs Merchant Relationship Management: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Odoo CRM vs. Merchant Relationship Management is based on a specific set of business needs and context. The comparison uses 4576 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Odoo CRM and Merchant Relationship Management

Odoo CRM, Merchant Relationship Management, Vtiger all-in-one CRM, Sugar CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Odoo CRM covers Sales Document Management, Helpdesk Management with Phone Calls, Workflow Management, Training & Onboarding, etc.

Merchant Relationship Management focuses on Sales Document Management, Lead Management, Helpdesk Management, Training & Onboarding, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Odoo CRM

Focus area

Software Failure Risk

  • medium

logo Merchant Relationship Management

Focus area

Software Failure Risk

  • low

About

Odoo CRM | Track leads, close opportunities and get accurate forecasts.

CRM & Underwriting Platform

Age

2005

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

97

53

Total Goals
(we found evidences for)

13

11

Top Processes

Evidences indicate better relative satisfaction


sales document management

proposal & quote management

contract management


helpdesk management


workflow management


training & onboarding


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


account management




products & pricelist management


contact list management


billing and invoice management



customer feedback management

measuring customer satisfaction


knowledge management


sales call management


campaign management


relationship management


social media management

social media analytics

engaging on social media



community building



competitive intelligence


content management


promotion management


advocacy management


business development


calendar management


generation of new leads


loyalty management


conversion management



opportunity management




lead qualification

lead qualification: technographic

lead qualification: demographic


segmentation and targeting


rating and review management




performance management


payment management



pipeline management


distribution management


lifetime value management






Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve efficiency

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve digital and social presence

  • Improve internal communications

  • Increase average basket value

  • Launch new products

  • Improve brand engagement

  • See 10 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Manage risk

  • Improve efficiency

  • Improve visibility

  • Improve internal communications

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Reduce bounce

  • See 8 more

Top Channels

Channels Used

  • phone calls

  • e-mail

  • website

  • user generated content

  • blogs

  • chat

  • Slack

  • text SMS

  • social media

  • Facebook

  • offline

  • point of sale

  • causes and charity

  • support groups

  • See 11 more
  • phone calls

  • e-mail

  • website

  • user generated content

  • blogs

  • chat

  • Slack

  • text SMS

  • social media

  • Facebook

  • offline

  • point of sale

  • causes and charity

  • support groups

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting