Overview: Mautic and Agillic as Marketing Automation Category solutions.

In comparing Mautic and Agillic, Mautic's strengths lie in its robust capabilities across various marketing activities, appealing to a diverse user base from large enterprises to small businesses, predominantly in marketing, advertising, and software sectors. Meanwhile, Agillic offers more specialized support, focusing on customer relationship enhancement and international marketing, with a narrower deployment scope but with strong footholds in digital and omnichannel strategies. Each product offers unique features, making them suitable for different strategic priorities and operational scales.

Mautic: Mautic provides free and open source marketing automation software, including email marketing and lead management tools. Available to everyone, Mautic is supported by an active community.

Agillic: Agillic empowers brands to automate personalised communication using data insights. The platform enables omnichannel marketing automation for millions.

Mautic and Agillic: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Mautic focuses on communication and campaign management, complemented by social media and contact list management, aligning with diverse marketing strategies. read more →

Agillic emphasizes sending and publishing communications alongside helping manage helpdesks and international marketing efforts. read more →

Business Goals

Mautic aids in enhancing customer relationships and acquiring customers, with an eye on international market entry and brand engagement. read more →

Agillic helps strengthen customer relationships, expand into new markets, and increase revenue, focusing also on scaling best practices. read more →

Core Features

Mautic stands out with features like custom reporting, analytics, and extensive integration, catering to a variety of analytical and operational needs. read more →

Agillic features strong integration capabilities and AI-powered tools, offering analytics and custom reports, suited for advanced data-driven strategies. read more →

Vendor Support

Mautic provides comprehensive support with 24/7 availability, complemented by email and phone assistance. read more →

Agillic offers 24/7 support as well, with minimal resources in email and chat support options. read more →

Segments and Industries

Mautic serves a broad market, focusing on large enterprises and marketing industries, highlighting its extensive reach. read more →

Agillic primarily serves large enterprises within the entertainment industry, indicating a more specialized user group. read more →

Operational Alignment

Mautic integrates smoothly into large and small scale operations, making it versatile for various marketing workflows. read more →

Agillic aligns with omnichannel and print media strategies, ideal for businesses seeking integrated communication solutions. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Mautic in Action: Unique Use Cases

What solutions does Mautic provide for Communication Management?

What benefits does Mautic offer for Campaign Management?

How can Mautic enhance your Social Media Management process?

What benefits does Mautic offer for Contact List Management?


Agillic in Action: Unique Use Cases

How does Agillic address your International Marketing Challenges?

What benefits does Agillic offer for Engagement Management?

News

Latest Agillic News

Farmasiet, Norways largest online pharmacy, signs Agillic for advanced customer engagement

Farmasiet, Norway's largest online pharmacy, has partnered with Agillic to implement advanced customer engagement solutions. Agillic's platform was selected for its technology and compliance with European data privacy standards. The integration includes eCommerce features, personalized customer journeys, and mobile optimization, supporting Farmasiet's growth and enhanced service delivery.

11/05/2025 - source

Business Setting

Mautic

Agillic