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Maropost vs Keyhole: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Maropost vs. Keyhole is based on a specific set of business needs and context. The comparison uses 4384 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Maropost and Keyhole

Maropost, SAP Marketing Cloud, Klaviyo, etc., belong to a category of solutions that help Marketing Automation, whereas Keyhole, NetBase Quid, Brand24, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Maropost covers Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

Keyhole focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

"Maropost takes it to another level that we couldn’t on our own, because we don’t know email the way that Maropost does. " - Jason Hirschhorn

"Back in the day (and when I say that, I mean like 2-3 years ago) marketers had to know the algorithms and formulas to calculate these things by hand. Saving time by not doing these things by hand, and knowing that you still have accurate information... is very valuable. " - Freddy Duran

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Maropost

Focus area

Software Failure Risk

  • medium

logo Keyhole

Focus area

Keyhole is better than Maropost for

Software Failure Risk

  • medium

About

Marketing Automation platform for multi-channel customer engagement

Keyhole: Hashtag Tracking for Twitter, Instagram and Facebook

Age

2011

2013

Financials

SERIES B

SEED

Business Need

Total Processes
(we found evidences for)

83

68

Total Goals
(we found evidences for)

13

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


workflow management




sales document management

contract management

proposal & quote management


segmentation and targeting


training & onboarding


contact list management


searching for content

content publishing


competitive intelligence






conference call management


social media marketing


lead qualification

lead qualification: technographic



loyalty management

identify target customers




personalized marketing


rating and review management


generation of new leads


lifetime value management


products & pricelist management


channel management


touchpoint management



relationship management


customer feedback management

measuring customer satisfaction


promotion management


sales review & feedback


business development




influencer marketing


influencer management



follower management



conversion management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more
  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve digital and social presence

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve efficiency

  • Scale best practices

  • Launch new products

  • Improve stakeholder relations

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • social media

  • Instagram

  • Twitter

  • website

  • offline

  • Facebook

  • user generated content

  • causes and charity

  • blogs

  • promotions

  • mass media

  • games

  • mobile

  • mobile app

  • phone calls

  • print media

  • magazine

  • video

  • events

  • trade shows

  • chat

  • on premises

  • e-mail

  • radio

  • Pinterest

  • LinkedIn

  • review sites

  • See 24 more
  • social media

  • Instagram

  • Twitter

  • website

  • offline

  • Facebook

  • user generated content

  • causes and charity

  • blogs

  • promotions

  • mass media

  • games

  • mobile

  • mobile app

  • phone calls

  • print media

  • magazine

  • video

  • events

  • trade shows

  • chat

  • on premises

  • e-mail

  • radio

  • Pinterest

  • LinkedIn

  • review sites

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting