Overview: Sailthru and Agillic as Marketing Automation Category solutions.

Marigold Engage demonstrates its strength in engagement management, analytics, and seamless integrations, catering to diverse industry needs. Agillic, with its emphasis on communication and international marketing, is tailored for large enterprises, leveraging integrated data capabilities and AI. Both offer robust support, but cater to different user scales and requirements.

Sailthru: Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.

Agillic: Agillic empowers brands to automate personalised communication using data insights. The platform enables omnichannel marketing automation for millions.

Sailthru and Agillic: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Marigold Engage excels in managing customer engagement and communication across multiple channels, as well as campaign tactics and personalized marketing strategies. read more →

Agillic focuses on communication management and sending communications, both locally and internationally, along with social media analytics. read more →

Business Goals

Marigold Engage aims to enhance customer relationships, boost sales and revenue, and increase customer lifetime value. read more →

Agillic helps companies enhance relationships and enter new markets on a global scale. read more →

Core Features

Marigold Engage offers robust analytics, seamless integration, AI capabilities, and comprehensive reporting tools. read more →

Agillic brings data integration, analytics, AI solutions, and custom reporting to the forefront. read more →

Vendor Support

Marigold Engage provides extensive support channels, including 24/7 support, email, chat, and phone assistance. read more →

Agillic offers 24/7 support mainly via email and phone, favoring an enterprise-level support structure. read more →

Segments and Industries

Marigold Engage widely serves enterprise, IT, publishing, and internet industries, suitable for businesses of all sizes. read more →

Agillic primarily targets large enterprises within the entertainment sector. read more →

Operational Alignment

Marigold Engage integrates fluidly into diverse organizational workflows, optimizing both small and large-scale operations. read more →

Agillic is designed for large-scale enterprises, supporting complex marketing operations across multiple channels. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Sailthru in Action: Unique Use Cases

What makes Sailthru ideal for Engagement Management?

What Are the key features of Sailthru for Campaign Management?

What solutions does Sailthru provide for Personalized Marketing?


Agillic in Action: Unique Use Cases

Why is Agillic the best choice for International Marketing?

News

Latest Sailthru News

Emma Achieves HITRUST i1 Certification to Manage Data Protection and Mitigate Cybersecurity Threats - Yahoo Finance

Emma, part of Marigold, has achieved HITRUST i1 Certification for its AWS Data Centers, enhancing its data protection and cybersecurity measures. This certification demonstrates Emma's commitment to high security standards, crucial for handling sensitive information in sectors like healthcare and government.

11/11/2025 - source

Latest Agillic News

AGILLIC A / S : Agillic delivers strong Q3 results with 7 % growth in ARR and EBITDA of DKK 5 . 5 million

AGILLIC A / S : Agillic delivers strong Q3 results with 7 % growth in ARR and EBITDA of DKK 5 . 5 million

22/10/2025 - source

Business Setting

Sailthru

Agillic