cuspera logo CUSPERA

Lotame vs MediaMath platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. MediaMath platform is based on a specific set of business needs and context. The comparison uses 2037 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and MediaMath platform

Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas MediaMath platform, Amobee, Criteo Dynamic Retargeting, etc., belong to a category of solutions that help Cross Channel Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

MediaMath platform focuses on Advertisement, Engagement Management, Campaign Management with Website, Communication Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Software Failure Risk

  • low

logo MediaMath platform

Focus area

MediaMath platform is better than Lotame for

Software Failure Risk

  • low

About

Lotame: DMP Provider | Data Management Platform & Solutions

Omnichannel Programmatic Marketing | MediaMath

Age

2006

Financials

SERIES D

SERIES C

Business Need

Total Processes
(we found evidences for)

52

63

Total Goals
(we found evidences for)

13

16

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


social media management

social media analytics


competitive intelligence





sales document management

proposal & quote management

contract management





workflow management




business development



account management


relationship marketing


revenue cycle management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Enter new markets internationally or locally

  • Improve ROI

  • Establish thought leadership

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Improve efficiency

  • Improve visibility

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Improve stakeholder relations

  • Increase customer life time value

  • See 13 more

Top Channels

Channels Used

  • website

  • video

  • omnichannel

  • social media

  • mass media

  • display advertisement

  • television

  • mobile

  • offline

  • promotions

  • point of sale

  • phone calls

  • chat

  • mobile app

  • print media

  • magazine

  • review sites

  • Facebook

  • Doubleclick

  • on premises

  • Amazon

  • Glassdoor

  • e-mail

  • games

  • causes and charity

  • LinkedIn

  • Twitter

  • events

  • trade shows

  • channel partners

  • See 27 more
  • website

  • video

  • omnichannel

  • social media

  • mass media

  • display advertisement

  • television

  • mobile

  • offline

  • promotions

  • point of sale

  • phone calls

  • chat

  • mobile app

  • print media

  • magazine

  • review sites

  • Facebook

  • Doubleclick

  • on premises

  • Amazon

  • Glassdoor

  • e-mail

  • games

  • causes and charity

  • LinkedIn

  • Twitter

  • events

  • trade shows

  • channel partners

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting