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Listrak vs TIBCO BusinessWorks: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Listrak vs. TIBCO BusinessWorks is based on a specific set of business needs and context. The comparison uses 2530 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Listrak and TIBCO BusinessWorks

Listrak, TIBCO BusinessWorks, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

TIBCO BusinessWorks focuses on Order Management with E-Mail, Training & Onboarding, Helpdesk Management, Business Development, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Listrak

Focus area

Listrak is better than TIBCO BusinessWorks for

Software Failure Risk

  • medium

logo TIBCO BusinessWorks

Focus area

Software Failure Risk

  • low

About

Marketing automation platform that delivers seamless, personalized cross-channel interactions

TIBCO Software: Global Leader in Integration and Analytics Software

Age

1999

1985

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

67

25

Total Goals
(we found evidences for)

14

8

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



campaign management

campaign analytics


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


social media management

social media analytics

engaging on social media




contact list management


loyalty management

identify target customers



social media marketing


segmentation and targeting


promotion management


discount management


sales document management

contract management

proposal & quote management



lifetime value management



training & onboarding


customer feedback management

measuring customer satisfaction



lead qualification

lead qualification: behavioural


personalized marketing


workflow management


competitive intelligence


touchpoint management



conversion management


products & pricelist management


content management


generation of new leads



business development


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more
  • Scale best practices

  • Improve ROI

  • Improve stakeholder relations

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve efficiency

  • Increase sales & revenue

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • e-mail

  • omnichannel

  • offline

  • on premises

  • mobile

  • See 2 more
  • e-mail

  • omnichannel

  • offline

  • on premises

  • mobile

  • See 2 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting