Klaviyo vs. Mautic: Marketing Automation Solution Comparison 2025

Overview: Klaviyo and Mautic as Marketing Automation Category solutions.

Klaviyo and Mautic stand out in the crowded marketing automation market, each offering unique strengths to their users. Klaviyo excels in features like integration and custom reporting, highly favorable for large enterprises and consumer goods industries. Mautic, focusing more on flexibility and open-source benefits, attracts smaller enterprise segments and is a cost-effective solution for companies in marketing and advertising. Each caters to different strategic needs, enhancing specific operational workflows and engagement strategies.

Klaviyo: Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Mautic: Mautic provides free and open source marketing automation software, including email marketing and lead management tools. Available to everyone, Mautic is supported by an active community.

Klaviyo and Mautic: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Klaviyo supports engagement, communication, campaign management, and segmentation, aligning well with users looking to optimize customer interactions and campaign outcomes. read more →

Mautic focuses on communication, campaign, and social media management, appealing to businesses seeking efficient contact and document management. read more →

Business Goals

Klaviyo drives increasing sales and enhancing customer relationships, making it appealing for businesses focused on revenue growth and customer loyalty. read more →

Mautic aids in enhancing customer relationships and entering new markets, ideal for businesses aiming for expansion and market penetration. read more →

Core Features

Standout features of Klaviyo include easy integration, custom reporting, data analytics, and advanced security, catering to enterprises needing detailed insights and secure data management. read more →

Mautic's core features are analytics, custom reports, and ease of migration, targeted at businesses that prioritize flexibility and data-driven insights. read more →

Vendor Support

Klaviyo offers comprehensive support with 24/7, email, chat, and phone assistance, which reflects a commitment to high availability for large-scale operations. read more →

Mautic provides email, phone, and 24/7 support, indicating a focus on maintaining crucial communication lines for its diverse customer base. read more →

Segments and Industries

Klaviyo is predominantly used by large enterprises in consumer goods and retail, aligning with its comprehensive feature set and large-scale support. read more →

Mautic caters to marketing and advertising industries, attracting smaller enterprise segments due to its open-source flexibility and focused features. read more →

Operational Alignment

Klaviyo fits well into complex operational workflows, particularly those of large enterprises engaging heavily in consumer interactions and e-commerce. read more →

Mautic aligns with small to medium enterprise operations, offering a great fit for companies using open-source tools to manage marketing functions efficiently. read more →