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Iconosquare vs Sprout Social: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iconosquare vs. Sprout Social is based on a specific set of business needs and context. The comparison uses 31108 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iconosquare and Sprout Social

Iconosquare, Sprout Social, Mavsocial Social Media Management, Followerwonk, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iconosquare covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

Sprout Social focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iconosquare

Focus area

Iconosquare is better than Sprout Social for

Software Failure Risk

  • medium

logo Sprout Social

Focus area

Sprout Social is better than Iconosquare for

Software Failure Risk

  • medium

About

Iconosquare - Instagram & Facebook Analytics and Management ...

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

Age

2011

2010

Financials

PRIVATE

SERIES D

Business Need

Total Processes
(we found evidences for)

51

116

Total Goals
(we found evidences for)

12

19

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

monitoring social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


searching for content


social media marketing





competitive intelligence




influencer marketing



campaign management

campaign analytics

campaign monitoring


conversion management



touchpoint management


channel management


follower management



contact list management



generation of new leads


sales document management

proposal & quote management




account management






workflow management


helpdesk management


rating and review management


measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score


training & onboarding


reputation management



relationship management


advocacy management


community building



products & pricelist management


lead qualification: technographic


lead qualification

lead qualification: technographic


promotion management



performance management



calendar management


identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program


segmentation and targeting




lifetime value management



revenue cycle management


international marketing




knowledge management


business development


sales review & feedback


personalized marketing


relationship marketing





discount management



community marketing


conference call management


trade show marketing



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Scale best practices

  • Build brand awareness

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Enhance customer relationships

  • Grow market share

  • Improve internal communications

  • See 9 more
  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Improve efficiency

  • Improve consistency

  • Improve stakeholder relations

  • Improve navigation

  • Increase customer life time value

  • Improve visibility

  • See 16 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Facebook

  • Instagram

  • website

  • mobile

  • offline

  • LinkedIn

  • user generated content

  • video

  • blogs

  • on premises

  • promotions

  • mobile app

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • Pinterest

  • chat

  • review sites

  • omnichannel

  • print media

  • magazine

  • support groups

  • mass media

  • Slack

  • trade shows

  • Glassdoor

  • games

  • television

  • events

  • Netflix

  • causes and charity

  • coupons

  • channel partners

  • Tripadvisor

  • display advertisement

  • newsletter

  • mobile ads

  • Yelp

  • text SMS

  • radio

  • Facebook at work

  • Snapchat

  • See 42 more
  • social media

  • Twitter

  • Facebook

  • Instagram

  • website

  • mobile

  • offline

  • LinkedIn

  • user generated content

  • video

  • blogs

  • on premises

  • promotions

  • mobile app

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • Pinterest

  • chat

  • review sites

  • omnichannel

  • print media

  • magazine

  • support groups

  • mass media

  • Slack

  • trade shows

  • Glassdoor

  • games

  • television

  • events

  • Netflix

  • causes and charity

  • coupons

  • channel partners

  • Tripadvisor

  • display advertisement

  • newsletter

  • mobile ads

  • Yelp

  • text SMS

  • radio

  • Facebook at work

  • Snapchat

  • See 42 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

high

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low

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Business Setting