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Hubspot Marketing Hub vs Agorapulse: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. Agorapulse is based on a specific set of business needs and context. The comparison uses 34371 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and Agorapulse

Hubspot Marketing Hub, Agorapulse, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Agorapulse focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do best " - Phoebe Scott

"We were previously building everything in a Trello board and inviting clients to that. as our company grew very quickly, we needed to set up a better process that would allow for scheduling, planning, and approvals. This was when we needed to find a... product that would help us solver this challenge. " - Michele Biaso

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Agorapulse for

Software Failure Risk

  • medium

logo Agorapulse

Focus area

Agorapulse is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses. Inbound Marketing.

Agorapulse: Simple & Affordable Social Media Management

Age

2006

2011

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

119

98

Total Goals
(we found evidences for)

17

15

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications



campaign monitoring

campaign analytics



engagement management

engaging and following up


searching for content


contact list management

creating contact list


generation of new leads




social media marketing




training & onboarding


conversion management



sales document management

contract management

proposal & quote management





account management


knowledge management





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic

lead qualification: demographic


personalized marketing




sales call management

meeting management



loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management

measuring customer satisfaction





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management




influencer management


advocacy management



reputation management




influencer marketing




calendar management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Improve ROI

  • Improve digital and social presence

  • Acquire customers

  • Enhance customer relationships

  • Build brand awareness

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Launch new products

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve efficiency

  • Improve consistency

  • See 12 more

Top Channels

Channels Used

  • social media

  • Facebook

  • Instagram

  • website

  • Twitter

  • user generated content

  • blogs

  • LinkedIn

  • mobile

  • video

  • Facebook page

  • promotions

  • e-mail

  • mobile app

  • offline

  • Pinterest

  • phone calls

  • on premises

  • coupons

  • chat

  • games

  • Facebook at work

  • causes and charity

  • review sites

  • Amazon

  • Slack

  • trade shows

  • events

  • newsletter

  • omnichannel

  • Skype

  • mass media

  • Snapchat

  • See 30 more
  • social media

  • Facebook

  • Instagram

  • website

  • Twitter

  • user generated content

  • blogs

  • LinkedIn

  • mobile

  • video

  • Facebook page

  • promotions

  • e-mail

  • mobile app

  • offline

  • Pinterest

  • phone calls

  • on premises

  • coupons

  • chat

  • games

  • Facebook at work

  • causes and charity

  • review sites

  • Amazon

  • Slack

  • trade shows

  • events

  • newsletter

  • omnichannel

  • Skype

  • mass media

  • Snapchat

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting