cuspera logo CUSPERA

Compare Google Ad Manager vs Sovrn

Comparison Summary

For Google Ad Manager vs Sovrn comparison, Our AI algorithm looked at 3147 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Google Ad Manager and Sovrn to solve their respective business needs.

Pros and cons of Google Ad Manager and Sovrn

Google Ad Manager is more suited to businesses that require Advertisement with Display Advertisement and Communication Management with Display Advertisement where as Sovrn is focused towards Communication Management and Advertisement with Website .

Both Google Ad Manager and Sovrn are Publisher Ad Management software, peers recommend Google Ad Manager for campaign management and engagement management where as Sovrn is more known for sending & publishing communications and communication management .

logo Google Ad Manager

Focus area

Google Ad Manager is better than Sovrn for

Software Failure Risk

  • medium

logo Sovrn

Focus area

Sovrn is better than Google Ad Manager for

Software Failure Risk

  • medium

About

Integrated Advertising Management Platform - Google Ad Manager

The Publisher Technology Platform | Sovrn

Financials

SERIES A

SERIES C

Business Need

Total Processes
(we found evidences for)

75

32

Total Goals
(we found evidences for)

12

7

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


campaign management

campaign analytics

campaign monitoring


engagement management

engaging and following up


searching for content


products & pricelist management



social media management

social media analytics



sales call management


helpdesk management





sales document management

proposal & quote management


generation of new leads




segmentation and targeting


workflow management



training & onboarding


revenue cycle management



follower management


competitive intelligence


account management



lead qualification

lead qualification: technographic


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more
  • Increase sales & revenue

  • Scale best practices

  • Improve digital and social presence

  • Acquire customers

  • Improve visibility

  • Enter new markets internationally or locally

  • Build brand awareness

  • See 4 more

Top Channels

Channels Used

  • website

  • display advertisement

  • social media

  • user generated content

  • blogs

  • e-mail

  • promotions

  • video

  • review sites

  • Amazon

  • offline

  • causes and charity

  • mobile

  • Facebook

  • Twitter

  • games

  • phone calls

  • movies

  • See 15 more
  • website

  • display advertisement

  • social media

  • user generated content

  • blogs

  • e-mail

  • promotions

  • video

  • review sites

  • Amazon

  • offline

  • causes and charity

  • mobile

  • Facebook

  • Twitter

  • games

  • phone calls

  • movies

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting